Luxury Communication & Strategies Part-Time

Train students in the key communication challenges and emerging strategic approaches shaping today’s luxury sector.

Face-to-face training available at :

Paris

Next intake: October 2026

› 12 months of training compatible with a professional activity and available as a work-study program (courses 100% in English) – (455 hours of in-person classes)

Download the brochure

Make an appointment

Join EFAP

Web conferences

Join our next Web conference hosted by the program directors. You’ll discover the program in detail and learn more about the careers it prepares you for. Current students will also share their experiences and insights from within the program.

Monday 26 January

Webconférence - MBA Spécialisé Luxury Communication & Strategies

I'm interested

À 18h00

Highlights

The increasingly significant role of communication within the luxury industryhas greatly strengthened its importance at the heart of luxury brands.Alongside traditional and emblematic communication functions, new roles and new practiceshave progressively emerged.

International exposure: 100% of courses taught in English and a consistently global, multicultural perspective on strategic communication issues within the luxury sector.

A multisectoral approach: fashion, perfumes, cosmetics, hospitality, jewelry and watchmaking… This luxury communication & marketing program is designed to ensure graduates are immediately employable across all segments of the luxury industry.

Specialized MBA Program

Our luxury communication program is organized into 12 modules of 4–5 days taught in English each month, as well as one consulting project week per quarter.

Objective(s):
› Train students in all communication practices used within the luxury industry.
› Develop a dual skillset with strong added value.

1) Fundamentals and Codes of Luxury

› Luxury culture and professions
› Luxury management
› Innovation strategy

2) Consumer Behavior

› Client and consumption typologies
› Trends and new behaviors

3) Luxury Brand Strategies

› Identity of the modern luxury brand
› Heritage branding
› CSR and Luxury

4) Strategic Luxury Sectors

› Fashion, perfumes, cosmetics
› Hospitality and gastronomy
› High jewelry and fine watchmaking
› Wines & spirits

5) Intercultural Marketing

› Luxury marketing in emerging markets
› Focus on Asia

6) Luxury Storytelling

› Best practices
› Iconic Maisons vs. “premium” brands
› Brand content

7) Luxury Advertising

› Sources of inspiration
› Advertising strategies
› Art and luxury

8) Digital Marketing

› The digital transformation of the luxury industry
› Social media strategy
› Digital communication and e-commerce
› AI & Luxury

9) Public Relations and Event Management

› Press relations and influence
› Event strategy
› E-reputation

Operational Objectives / Skills Targeted by the Certification

› Develop a communication strategy.
› Implement a communication strategy.
› Lead internal and external communication teams.
› Define a marketing strategy.

Teaching Methods

› Work-study training provided by active professionals in the communication sector.
› Real-world case studies assigned by partner companies.
› Agency competitions, masterclasses, workshops…

Evaluation Methods

› Continuous assessment throughout the program and submission of a final mission report.

Certification Process

› The Level 7 certification “Communication Manager” (equivalent to a 5-year degree) is awarded upon validation of all competency blocks.

RNCP Title "Manager de la communication" – Level 7, delivered by EFAP and registered with France Compétences on 31/05/2023 (RNCP 37658).
Validated competency blocks remain valid for 5 years.

› No further study pathway available

Accessibility for Persons with Disabilities
If you have questions about your ability to follow the program, please contact us so we can advise and assist you: accessibilite@efap.com .

Key Performance Indicators

Via a professionalization contract:

› Certification exam attendance rate (2023 cohort): 100%
› Certification success rate (2023 cohort): 100%
› Overall employment rate at 12 months: 88%
› Employment rate in the target profession at 12 months: 75%

Via an apprenticeship contract:

› Certification success rate: N/A (first graduating class in 2024)
› Certification exam attendance rate: N/A (first graduating class in 2024)
› Employment rate at 12 months: N/A (first graduating class in 2024)
› Further studies rate: N/A (first graduating class in 2024)
› Employment rate at 6 months (global): N/A (first graduating class in 2024)
› Employment rate at 6 months (target profession): N/A (first graduating class in 2024)
› Added value of the institution: N/A (first graduating class in 2024)
› Training interruption rate: N/A (first graduating class in 2024)
› Apprenticeship contract termination rate: N/A (first graduating class in 2024)

+ Additional indicators available on: https://www.inserjeunes.education.gouv.fr/diffusion/accueil

Download the brochure

Profiles & Career Opportunities

Our Specialized MBA in Luxury Communication and Strategies prepares students for both traditional communication roles in the luxury sector and new positions emerging from digital innovation and transformation. The program opens the door to a wide variety of roles that graduates can access immediately upon completing the degree:

Communication Director
Public Relations Manager
Press Relations Manager
Strategic Planner
Product / Project Manager
Event Project Manager
Advertising Manager
Sponsorship & Philanthropy Manager

Sponsorship Manager
Digital Communication Director
e-Reputation Manager
Visual Identity Manager
Brand Content Manager
Junior Consultant

Admission Requirements

To be eligible for our part-time Luxury Communication & Strategies program, applicants must hold a four- or five-year university degree (or equivalent):

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A Master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant background and proven experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

The admission process for the Specialized MBA Luxury Communication & Strategies – Part-Time takes place in two stages:

Eligibility: an initial screening of the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover the Specialized MBA Luxury Communication & Strategies – Part-Time and meet the program management team!

To register, please contact:

Paris

internationaladmissions@groupe-edh.com

+33 1 85 34 10 12

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