Luxury Communication & Strategies Part-Time

Train students in the key communication challenges and emerging strategic approaches shaping today’s luxury sector.

Face-to-face training available at :

Paris

Next intake: October 2027

› 12 months of training compatible with a professional activity and available as a work-study program (courses 100% in English) – (455 hours of in-person classes)

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Highlights

The increasingly significant role of communication within the luxury industryhas greatly strengthened its importance at the heart of luxury brands.Alongside traditional and emblematic communication functions, new roles and new practiceshave progressively emerged.

International exposure: 100% of courses taught in English and a consistently global, multicultural perspective on strategic communication issues within the luxury sector.

A multisectoral approach: fashion, perfumes, cosmetics, hospitality, jewelry and watchmaking… This luxury communication & marketing program is designed to ensure graduates are immediately employable across all segments of the luxury industry.

Program

Our luxury communication program is structured into 12 modules of 4–5 days, taught in English each month, as well as one week per quarter dedicated to a consulting project.

Objective(s):
› Train in all communication-related aspects currently used in the luxury industry.
› Develop a dual skill set with high added value.

1) Luxury Fundamentals and Codes

› Luxury culture and professions
› Luxury management
› Innovation strategy

2) Consumer Behavior

› Customer and consumption typologies
› Trends and new consumer behaviors

3) Luxury Brand Strategies

› Modern luxury brand identity
› Heritage Branding
› CSR and Luxury

4) Strategic Luxury Sectors

› Fashion, perfumes, cosmetics
› Hospitality, gastronomy
› High jewelry, fine watchmaking
› Wines & spirits

5) Intercultural Marketing

› Luxury marketing in emerging countries
› Focus on Asia

6) Luxury Storytelling

› Best practices and techniques
› Iconic maisons vs “premium” brands
› Brand content

7) Advertising in the Luxury Industry

› Sources of inspiration
› Advertising strategies
› Art and Luxury

8) Digital Marketing

› Digital transformation of the luxury industry
› Social media strategy
› Digital communication and e-commerce
› AI & Luxury

9) Public Relations and Events

› Press relations and influence
› Event strategy
› E-reputation

Operational objectives / Targeted skills

› Develop a communication strategy.

› Implement a communication strategy.

› Manage internal and external communication teams.

› Define a marketing strategy.

Teaching methods

› Work-study training delivered by professionals currently working in the communication industry.

› Real-life case studies provided by partner companies.

› Agency competitions, Masterclasses, Workshops…

Assessment methods

› Continuous assessment throughout the program and submission of a professional report at the end of the program.

Certification methods

› The certification “Communication Manager” (Level 7 – equivalent to Master’s degree) is awarded upon validation of all competency blocks.

› RNCP Title "Communication Manager" Level 7 (equivalent Bac+5) delivered by EFAP: professional certification registered with the RNCP by decision of France Compétences on 31/05/2023 for a duration of 3 years (RNCP 37658).

› In case of partial validation, each competency block remains permanently acquired.

› No further study pathway / No bridge program.

Accessibility for people with disabilities
You may be wondering whether you can follow our programs. Contact us so we can provide you with the best possible guidance: accessibilite@efap.com .

Performance indicators:

› Program success rate: 99%

› Rate of students presenting for competency validation assessments: 100%

› Further study rate: 5%

› Graduate employment rate within 6 months (all jobs): 87%

› Graduate employment rate within 6 months (target profession): 80%

› Institutional added value: 2%

› Training interruption rate: 0

› Apprenticeship contract termination rate: 8.5%

+ Additional indicators available on the website:https://www.inserjeunes.education.gouv.fr/diffusion/accueil

>> Download the full program brochure

Profiles & Career Opportunities

Our Specialized MBA in Luxury Communication and Strategies prepares students for both traditional communication roles in the luxury sector and new positions emerging from digital innovation and transformation. The program opens the door to a wide variety of roles that graduates can access immediately upon completing the degree:

Communication Director
Public Relations Manager
Press Relations Manager
Strategic Planner
Product / Project Manager
Event Project Manager
Advertising Manager
Sponsorship & Philanthropy Manager

Sponsorship Manager
Digital Communication Director
e-Reputation Manager
Visual Identity Manager
Brand Content Manager
Junior Consultant

Admission Requirements

To be eligible for our part-time Luxury Communication & Strategies program, applicants must hold a four- or five-year university degree (or equivalent):

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A Master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant background and proven experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

The admission process for the Specialized MBA Luxury Communication & Strategies – Part-Time takes place in two stages:

Eligibility: an initial screening of the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover the Specialized MBA Luxury Communication & Strategies – Part-Time and meet the program management team!

To register, please contact:

Paris

internationaladmissions@groupe-edh.com

+33 1 85 34 10 12

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