Luxury Communication & Strategies - Full-Time & Work-study

Train students in the key communication challenges and emerging strategic approaches shaping today’s luxury sector.

Work-study and Full-Time available in: Paris

Work-study program:

› 12-month program compatible with professional activity and available as a work-study program (100% English-taught courses) - (455 hours of in-person classes)

Full-Time program:

› 6 months of academic training (100% English-taught courses) - (+/- 400 hours of in-person classes)
› 6-month company placement

Full English available

Double degree available in New York and Shanghai

Next intake in October 2027

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Highlights

The increasingly significant role of communication within the luxury industryhas greatly strengthened its importance at the heart of luxury brands.Alongside traditional and emblematic communication functions, new roles and new practiceshave progressively emerged.

International exposure: 100% of courses taught in English and a consistently global, multicultural perspective on strategic communication issues within the luxury sector.

A multisectoral approach: fashion, perfumes, cosmetics, hospitality, jewelry and watchmaking… This luxury communication & marketing program is designed to ensure graduates are immediately employable across all segments of the luxury industry.

Program

Our luxury communication training is divided into 12 modules of 4/5 days taught in English every month, along with one week per term dedicated to a consulting project.

Objective(s):
› Train in all the communication aspects currently applied in the luxury industry.
› Develop a dual skill set with high added value.

1) Fundamentals and Codes of Luxury

› Culture and professions of luxury
› Luxury management
› Innovation strategy

2) Consumer Behavior

› Client and consumption typologies
› Trends and new usages

3) Luxury Brand Strategies

› Modern luxury brand identity
› Heritage Branding
› CSR and Luxury

4) Strategic Sectors of Luxury

› Fashion, perfumes, cosmetics
› Hospitality, gastronomy
› High jewelry, high watchmaking
› Wines & spirits

5) Intercultural Marketing

› Luxury marketing in emerging countries
› Focus on Asia

6) Luxury Storytelling

› Effective techniques
› Legendary houses VS "premium" brands
› Brand content

7) Advertising in Luxury

› Sources of inspiration
› Advertising strategies
› Art and Luxury

8) Digital Marketing

› Digital revolution in the luxury industry
› Social media strategy
› Digital communication and e-commerce
› AI & Luxury

9) Public Relations and Event Management

› Press relations and influence
› Event strategy
› E-reputation

Operational Objectives / Skills Acquired

› Develop a communication strategy.

› Implement a communication strategy.

› Manage internal and external communication teams.

› Define a marketing strategy.

Methods Used

› Training with professionals currently working in the communication field.

› Real-life case studies provided by partner companies.

› Agency competitions, Masterclasses, Workshops…

Evaluation Methods

› Continuous assessment throughout the course and competency validation tests.

Certification Methods

› The award of the "Communication Manager" certification at Level 7 (equivalent to Bac+5) is contingent on the validation of all skill blocks.

› "Manager de la communication" RNCP Title – Level 7 (Master's degree equiv.) issued by EFAP: professional certification registered in the RNCP by decision of France Compétences on 06/26/2026 for a duration of 5 years (RNCP 42474).

› In the case of partial validation, any skill block acquired is permanent.

› No further progression / No pathway bridges.

Accessibility for People with Disabilities: You may be wondering whether our courses are accessible. Contact us so that we can inform and guide you in the best possible way: accessibilite@efap.com .

Outcome Indicators:

› Success rate for the program: 99%

› Rate of presentation for competency validation tests: 100%

› Further studies rate: 5%

› Employment rate for graduates at 6 months (any job): 87%

› Employment rate for graduates at 6 months (target job): 80%

› Added value of the institution: 2%

› Rate of interruption during the course: 0

› Rate of apprenticeship contract termination: 8.5%

+ Other indicators can be found on the website: https://www.inserjeunes.education.gouv.fr/diffusion/accueil

>> Download the full program brochure

Career Opportunities

Our Specialized MBA in Marketing & Communication in Luxury prepares students for both traditional careers in luxury communication and new roles related to digital and innovation in the luxury sector. It opens the door to a wide range of positions, accessible immediately upon graduation:

Admission Requirements

To be eligible for our Luxury Communication & Strategies program, applicants must hold a four- or five-year university degree (or equivalent):

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A Master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant background and proven experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

The admission process for the Specialized MBA Luxury Communication & Strategies - Full-Time & Work-study takes place in two stages:

Eligibility: an initial screening of the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

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Financing your studies

Book an Appointment

Discover the Specialized MBA Luxury Communication & Strategies and meet the program management team!

To register, please contact:

Paris

internationaladmissions@groupe-edh.com

+33 1 85 34 10 12

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