Full-Time Digital Marketing & Business

Highlights

“Digital” isn’t just a nice-to-have—it’s the keystone of a successful career. Digital is now the leading advertising investment channel in France and many other countries. Behind this lever lie countless players, technologies, and precise skill sets. As a result, it’s increasingly difficult to remain employable without digital competencies.

Mastering them will open doors not only to new roles, but to all functions and sectors—retail, luxury, culture, media, pharma, industry, and more—all reinventing the customer experience. You’ll also gain access to a uniquely powerful professional network in digital and communications in France.

Eduniversal 2025 Rankings - MBA & Masters in Digital Marketing & e-Busines

The Specialized MBA in Digital Marketing & Business is #1 in Paris in Eduniversal’s 2025 ranking of the best MBAs and Masters in the Digital Marketing & e-Business category.

Specialized MBA Program

Better than a digital marketing master’s, our Specialized MBA in Digital Marketing & Business is designed in partnership with a pedagogical board of active, influential professionals and is redefined each year to match market needs.

Objectives

• Equip both early-career profiles and experienced managers with new skills to lead digital transformation.
• Train professionals to reinvent the customer experience across all functions and sectors (retail, luxury, media, pharmaceuticals, industry, etc.).
• Build the confidence needed to succeed and adapt in a constantly evolving workplace: continuous monitoring, professional posture, and a test-and-learn approach.
• Create and grow each student’s professional network through every class, immersion project, and real-world case.

By decision of France Compétences on January 26, 2022, the professional certification for the Specialized MBA in Digital Marketing & Business — Full-Time was registered with the National Register of Professional Certifications (RNCP) at Level 7 (Master’s level / Bac+5) under the title “Manager of Marketing and Digital Transformation.”

Operational Objectives / Competencies Targeted by the Certification

• Define a digital marketing and communication strategy
• Lead digital marketing and e-commerce operations
• Manage teams and expertise on complex digital projects
• Initiate and manage innovations in digital transformation

Personal Branding 2.0 & Career Coaching
Students are trained in monitoring tools, curation, content production and distribution. Growth in professional digital visibility is assessed and challenged. In parallel, courses inspired by executive coaching/outplacement methods help build each student’s career plan.

Télécharger la brochure complète du programme 

Profiles & Career Outcomes

Digital communication is reshaping every company and moving to the core of strategy. EFAP’s digital communication program targets future managers capable of implementing winning digital communication strategies.

• Marketing Director
• Communications Director
• E-marketing / E-commerce Manager
• CDO (Chief Digital Officer)
• Digital Project Manager (web, e-commerce, mobile)
• Social Media Manager
• eBusiness Consultant
• SEO/SEA Consultant
• Traffic Manager
• E-reputation Manager
• Product Manager
• Content Manager
• Digital Media Planner

Admission Requirements

To be eligible for our digital marketing program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

• Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
• A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

• Eligibility: an initial screening of the application file by the admissions committee.
• Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Book an Appointment

Discover the Specialized MBA in Digital Marketing & Business (Full-Time) and meet the program leadership!

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