Full-Time Digital Marketing & Business

Become a driving force in the digital revolution! #MBADMB

Face-to-face training available at :

Paris

Next intake: October 2026
› 6 months of academic training (approx. 400 hours of in-person instruction)
› 6 months of a company placement

The Digital Marketing & Business MBA is also available as a work-study program (apprenticeship).

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Highlights

“Digital” isn’t just a nice-to-have—it’s the keystone of a successful career. Digital is now the leading advertising investment channel in France and many other countries. Behind this lever lie countless players, technologies, and precise skill sets. As a result, it’s increasingly difficult to remain employable without digital competencies.

Mastering them will open doors not only to new roles, but to all functions and sectors—retail, luxury, culture, media, pharma, industry, and more—all reinventing the customer experience. You’ll also gain access to a uniquely powerful professional network in digital and communications in France.

Eduniversal 2026 Rankings - MBA & Masters in Digital Marketing & e-Busines

The Specialized MBA in Digital Marketing & Business is #1 in Paris in Eduniversal’s 2025 ranking of the best MBAs and Masters in the Digital Marketing & e-Business category.

Program

Better than a digital marketing master's, the program of our Specialized MBA in Digital Marketing & Business was designed in collaboration with a board of active and influential professionals, and is redefined every year based on market needs.

Objective(s):

Equip both beginner profiles and experienced managers with new skills to drive digital transformations
Train professionals to reinvent the "customer experience" across all functions and sectors (retail, luxury, media, pharmaceuticals, industry…)
Develop the necessary confidence to succeed and adapt in an ever-evolving professional world: continuous monitoring, mindset, "test and learn" approach…
Create and nurture each individual's professional network through each course, each immersion project, and each practical case...

By decision of France Compétences on January 26, 2022, the professional certification of the Specialized MBA in Digital Marketing & Business - Full-Time is registered in the National Directory of Professional Certifications (RNCP) at Level 7 (Bac+5) under the title "Manager of Marketing and Digital Transformation".

Operational Objectives / Skills Developed:

› Define a digital marketing and communication strategy
› Lead digital marketing and e-commerce operations
› Manage teams and expertise on complex digital projects
› Initiate and manage digital transformation innovations

Master Digital Marketing Program - MBA EFAP

Digital Transformation of the Global Economy
› Understand the digital economy
› Start-ups and disruption
› Collaborative economy
› E-health
› 3D Printing
› Voice and digital (voice assistants, chatbots)
› Transformation of retail and phygital
› Digital and CSR issues
› Insights into the Chinese market
› Web 3 (AR/VR, NFT, Metaverse)

Digital Marketing & Communication
› Build a digital strategy
› SEA (Google Certification) and SEO (Natural Referencing)
› Performance Marketing (Social Ads, Affiliate…)
› Prospecting and retention emailing
› Web & mobile advertising (display & programmatic)
› Content marketing (brand content, inbound marketing)
› Strategy, UX, and mobile marketing
› Video strategies for brands (e.g., YouTube)

Digital Project Management (web, mobile, Internet of Things)
› Project management and agile methodology
› Budgeting and business models
› UX / Design thinking and innovation
› Understand and master basic technologies and tools
› Risks and security

Social world & Media Individual
› Social media strategy & optimization (SMO)
› Community management
› Influence
› Brand e-reputation, engagement marketing
› Social commerce
› Storytelling and blog management

Personal Branding 2.0 and Professional Project Coaching
Students are trained in tools for monitoring, "curation", content production, and distribution. The evolution of digital professional visibility is evaluated and challenged. In parallel, courses based on coaching and outplacement methods help to build one's professional project.

E-business & Data World
› Manage an e-commerce site (Prestashop certification)
› Electronic payment
› Understand the omnichannel approach
› CRM and customer marketing
› Digital commerce law
› Data analysis: Google Analytics, data visualization
› Data science & big data
› Define and manage digital performance indicators
› Blockchain, bitcoin
› Artificial intelligence, machine learning, robots, IoT

Start-up Project or Junior Consultant
› Carry out a digital consulting project for a company
› Entrepreneur students can integrate their project during this period

Methods Used

› Courses taught by active professionals in the communication and digital fields.
› Real-life case studies provided by partner companies.
› Competitions, Workshops, Events…
› Oral and written content production: blog articles, Masterclasses…

Evaluation Methods

› Continuous assessment and exams during the program, assignment submissions, oral presentations, thesis defense.

Certification Methods

› The certification "Manager of Marketing and Digital Transformation" at level 7 (equivalent to Bac+5) is granted after the successful completion of all skills blocks.

› RNCP Title "Manager of Marketing and Digital Transformation" Level 7 (equiv. Bac+5) awarded by EFAP: professional certification registered in the RNCP by decision of France Compétences on 26/01/2022 for a duration of 5 years (RNCP 36119).

› In the case of partial validation, any completed skills block is acquired for life.

› No further studies / No bridge programs.

Accessibility for People with Disabilities

You may be wondering if our courses are accessible to people with disabilities.

Results Indicators:

Success rate in skill validation exams (2024 cohort): 100%
Success rate in the training program (2024 cohort): 100%
Global employment rate at 6 months (any job): 90%
Employment rate in the targeted profession at 6 months: 82%

Profiles & Career Opportunities

Digital communication is reshaping every company and moving to the core of strategy. EFAP’s digital communication program targets future managers capable of implementing winning digital communication strategies.

Marketing Director
Communications Director
E-marketing / E-commerce Manager
CDO (Chief Digital Officer)
Digital Project Manager (web, e-commerce, mobile)
Social Media Manager
eBusiness Consultant
SEO/SEA Consultant
Traffic Manager
E-reputation Manager
Product Manager
Content Manager
Digital Media Planner

Admission Requirements

To be eligible for our digital marketing program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: an initial screening of the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover the Specialized MBA in Digital Marketing & Business (Full-Time) and meet the program leadership!

To register, please contact:

Paris

internationaladmissions@groupe-edh.com

+33 1 85 34 10 12

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