Communication & Audiovisual Production

Become future audiovisual production managers — agile, connected, and multi-platform professionals at the heart of diverse cultural and professional industries.

Face-to-face training available at :

Lyon, Paris

Next intake: October 2026
› 6 months of academic training (+/– 400 hours of in-person classes)
› 6 months of in-company mission

Download the brochure

Make an appointment

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Highlights

Constantly evolving, careers in audiovisual production now play a central role across many cultural and professional sectors. Driven by digital transformation, the range of formats has expanded significantly: podcasts, streaming platforms, mobile applications… all have become essential tools in today’s media landscape. Content creators and YouTubers are now true influencers — and neither brands nor entertainment professionals can afford to ignore this new reality.

To support this evolution, a series of conferences and masterclasses are organized with renowned industry professionals who share their experience and insights: Guy Lagache, Anissa Bonnefont, Olivier Minne, Anna and Harry Tordjman, Samuel Étienne, and more.

Eduniversal 2025 Ranking – Master in Media and Audiovisual Management

The Specialized MBA in Communication & Audiovisual Production at EFAP is ranked 3rd in the Île-de-France region in the Best Master’s in Media and Audiovisual Management category of the Eduniversal 2025 ranking.

Program

Objectives:
Designed by professionals for professionals, the Specialized MBA in Communication & Audiovisual Production trains future production managers to be agile, connected, and multi-platform experts, capable of managing projects throughout the entire production chain — from the birth of an idea to its promotion and distribution.

Industry Focus & Career Insights:

Television & Radio

› Show creation
› Visual identity and branding
› Management and hosting
› Audience management

Film & Series

› Scriptwriting
› Art direction
› Format acquisition
› Distribution

Music Production & Sound Identity

› Identity creation
› Music rights
› Composition
› Synchronization

Video Games & Animation

› Storyboarding
› User experience design
› Technical development
› Digital adaptations

Audiovisual Communication & Management:

Best practices

› Production process
› Format management
› Scheduling and planning
› Marketing creation & identity
› Management of derivative rights
› Legal and HR issues
› Intellectual property

Management Tools

› Project management
› Content strategy
› Fundraising
› Budget management tools
› Business development
› Sales strategy
› Promotion & distribution

Personal Development

› Career project
› Coaching
› Personal skills
› Leadership
› Negotiation

Learning Objectives / Certified Skills

› Develop a communication strategy.
› Implement a communication strategy.
› Lead internal and external communication teams.
› Manage a brand.

Teaching Methods

› Courses taught by active professionals in the communication field.
› Real-world case studies provided by partner companies.
› Agency competitions, masterclasses, and workshops.

Assessment Methods

› Continuous assessment throughout the program and submission of a mission report at the end of the training.

Certification

› The “Communication Manager” Level 7 (equivalent to a Master’s degree) certification is awarded upon successful completion of all competency modules.

› RNCP Title “Communication Manager” – Level 7 (equiv. Bac+5) issued by EFAP: professional certification registered with the RNCP by decision of France Compétences on 31/05/2023 (RNCP 37658).

› Each validated competency module remains valid for five years.

› No program continuation / No transfer pathways.

Accessibility for People with Disabilities

Accessibilité

If you have questions about the accessibility of our programs, please contact us: accessibilite@efap.com.

Key Performance Indicators:

› Certification exam participation rate: 100%
› Certification success rate: 100%
› Overall employment rate at 12 months: 88%
› Employment rate in the targeted profession at 12 months: 75%

Download the brochure

Profiles & Career Opportunities

The Specialized MBA in Communication & Audiovisual Production trains agile professionals ready to work across a variety of industries: television, radio, film, music production, animation, video games, and advertising.

Television

Show Coordinator
Editorial Manager
Scheduler
Artistic Producer
Floor Manager
Researcher / Archivist
Director

Advertising

TV Producer
Creative Producer
Art Director
Production Coordinator
Production Manager
Executive Producer / Web Producer

Cinema

Executive Producer
Associate Producer
Production Manager

Music

Music Producer
Production Coordinator within a music label
Communication Manager within a major label

Radio

Podcast Creator
Show Producer

Video Games

Multimedia Project Manager

Common Career Paths Accross All Sectors

Production Director
Head of Production
Project Manager
Content Creator
Digital Manager
Post-Producer

Admission Requirements

To be eligible, candidates must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

› Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
› A master’s degree in higher education (science, management, economics, law, languages, etc.)

Professionals with a significant background and experience may also apply to the Specialized MBA through the VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

› Eligibility: an initial review on the application file by the admissions committee.
› Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover the Specialized MBA in Communication & Audiovisual Production from a new perspective and meet the program director!

To register, please contact:

Paris

mba@efap.com

+33 1 85 34 10 12

Lyon

mbalyon@efap.com
+33 4 72 10 69 76

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