Audiovisual Production, Communication & Influence - Work Study & Full-Time

Become future audiovisual production managers — agile, connected, and multi-platform professionals at the heart of diverse cultural and professional industries.

Work-study program available in: Lyon, Paris

› 12-month program compatible with professional activity and available as a work-study program (455 hours of in-person classes)

Full-time program available in: Paris

› 6 months of academic training (+/- 400 hours of in-person classes)
› 6 months of work experience in a company

Double degree available in Los Angeles

Next intake in October 2027

Download the brochure

Make an appointment

Join EFAP

Highlights

Constantly evolving, careers in audiovisual production now play a central role across many cultural and professional sectors. Driven by digital transformation, the range of formats has expanded significantly: podcasts, streaming platforms, mobile applications… all have become essential tools in today’s media landscape. Content creators and YouTubers are now true influencers — and neither brands nor entertainment professionals can afford to ignore this new reality.

To support this evolution, a series of conferences and masterclasses are organized with renowned industry professionals who share their experience and insights: Guy Lagache, Anissa Bonnefont, Olivier Minne, Anna and Harry Tordjman, Samuel Étienne, and more.

Programme

Objective(s):
The Specialized MBA in Audiovisual Production, Communication & Influence aims to train future agile, connected and multi-platform production managers, capable of managing projects across the entire production chain: from the birth of an idea to its promotion and distribution.

Sector-specific insights and career-focused perspectives:

Television & Radio

› Programme creation
› Branding and visual identity
› Management and hosting
› Audience management

Film & Series

› Screenwriting
› Art direction
› Format acquisition
› Distribution

Music Production & Sound Identity

› Identity creation
› Music rights
› Composition
› Synchronization

Video Games & Animation

› Storyboarding
› User experience and ergonomics
› Technical development
› Digital adaptations

Communication & Audiovisual Management:

Best Practices

› Production chain
› Format expertise
› Production scheduling
› Marketing creation & identity
› Management of derivative rights
› Legal and HR issues
› Intellectual property

Management Tools

› Project management
› Content strategy
› Fundraising
› Budgeting tools
› Business Development
› Sales strategy
› Promotion & distribution

Personal Development

› Career planning
› Coaching
› Personal skills
› Leadership
› Negotiation

Operational Objectives

› Develop a distinctive audiovisual content strategy.

› Manage the production of innovative audiovisual content.

› Maximize the impact of audiovisual content.

Targeted Skills

› Develop a communication strategy.

› Implement a communication strategy.

› Manage internal and external communication teams.

› Manage a brand.

Teaching Methods

› Courses taught by professionals currently working in the field of communication.

› Real-world case studies provided by partner companies.

› Agency competitions, Masterclasses, Workshops…

Assessment Methods

› Continuous assessment throughout the program and competency validation assessments.

Certification Requirements

› The award of the “Communication Manager” Level 7 certification (equivalent to a Master’s degree / 5 years of higher education) is subject to the validation of all competency blocks.

› RNCP qualification "Communication Manager", Level 7 (equivalent to a Master’s degree / 5 years of higher education), awarded by EFAP: professional certification registered with the RNCP by decision of France Compétences on June 26, 2026, for a period of 5 years (RNCP 42474).

› In the event of partial validation, each competency block is acquired for life.

› No further study opportunities / No bridging options.

Accessibility for people with disabilities

Accessibility If you have any questions about your ability to attend our programs, please contact us: accessibilite\@efap.com.

Results indicators – Full-Time Program

› Percentage of students taking the competency validation assessments (2024 cohort): 100%

› Program completion rate (2024 cohort): 99%

› Overall employment rate 6 months after graduation (all occupations): 87%

› Employment rate in the occupation targeted by the program 6 months after graduation: 80%

Results indicators – Apprenticeship Program

› Percentage of students taking the competency validation assessments: N/A (first graduating cohort in 2028)

› Program completion rate: N/A (first graduating cohort in 2028)

› Overall employment rate 6 months after graduation (all occupations): N/A (first graduating cohort in 2028)

› Employment rate in the occupation targeted by the program 6 months after graduation: N/A (first graduating cohort in 2028)

› Further study rate: N/A (first graduating cohort in 2028)

› Institution added value: N/A (first graduating cohort in 2028)

› Program interruption rate: N/A (first graduating cohort in 2028)

› Apprenticeship contract termination rate: N/A (first graduating cohort in 2028)

Further indicators available on the website: [https://www.inserjeunes.education.gouv.fr/diffusion/accueil](https://www.inserjeunes.education.gouv.fr/diffusion/accueil)

>> Download the full program brochure

Profiles & Career Opportunities

The Specialized MBA in Audiovisual Production, Communication & Influence trains versatile professionals who can thrive in a variety of environments: television, radio, film, music production, animation, video games and advertising.

Television

TV Show Coordinator
News Editor
Program Scheduler
Artistic Producer
Studio Floor Manager
Researcher
Director

Advertising

TV Producer
Creative Producer
Art Director
Production Coordinator
Production Manager
Production Manager / Web Producer

Film

Executive Producer
Associate Producer
Production Manager

Music

Music Producer
Production Coordinator at a Record Label
Communications Manager at a Major Record Label

Radio

Podcast Creator
Radio Show Producer

Video Games

Multimedia Project Manager

Career Opportunities Across All These Industries

Production Director
Production Manager

Project Manager
Content Creator

Digital Manager
Post-Production Producer

```

Admission Requirements

To be eligible, candidates must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

› Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
› A master’s degree in higher education (science, management, economics, law, languages, etc.)

Professionals with a significant background and experience may also apply to the Specialized MBA through the VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

› Eligibility: an initial review on the application file by the admissions committee.
› Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover the Specialized MBA in Audiovisual Production, Communication & Influence from a new perspective and meet the program director!

To register, please contact:

Paris

internationaladmissions@groupe-edh.com

+33 1 85 34 10 12

News

Nos étudiants du MBA Spécialisé Communication & Production Audiovisuelle en immersion sur le tournage de McWalter

Au cœur de l’action et au plus près des équipes : les étudiants de 5e année du MBA Spécialisé Communication & Production Audiovisuelle de l'école de communication EFAP ont eu la chance de découvrir les coulisses du tournage de McWalter, le nouveau film de Simon Astier, réunissant à l’écran Mister V et Jonathan Cohen. Une expérience immersive qui illustre parfaitement l’ADN de notre MBA Spécialisé : apprendre en situation réelle, comprendre les métiers, et se constituer un réseau professionnel solide.

Les MBA Spécialisés de l'EFAP brillent dans le classement Eduniversal 2025

L'édition 2025 du classement Eduniversal des meilleurs Masters, MS et MBA en France met une nouvelle fois en avant l'excellence des programmes de l'école de communication EFAP. Nos MBA Spécialisés se distinguent parmi les formations les plus prestigieuses, confirmant ainsi la qualité de notre enseignement en communication.

Retour sur le Welcome Summit des MBA Spécialisés de l'EFAP Paris

La semaine du 21 au 25 octobre a marqué un moment clé pour nos quelque 550 étudiants des MBA Spécialisés de l'école de communication EFAP Paris, réunis à l’Hôtel Mona Bismarck pour le Welcome Summit, un événement conçu pour les accompagner dans leur transition vers le monde professionnel.

Play

Cérémonie de remise de diplômes de la promotion 2023 de l'EFAP Paris : une célébration mémorable avec Olivier Nakache et Éric Toledano

C’est au prestigieux Théâtre du Châtelet que s’est tenue la cérémonie annuelle de remise des diplômes de l’école de communication à Paris EFAP, sous le parrainage des réalisateurs et scénaristes Olivier NAKACHE et Éric TOLEDANO. Un moment inoubliable pour nos étudiants parisiens.

watch the video

Load more news