Brochures 
Get in touch 
Join EFAP 
Marketing & Communication of Wine and Spirits - Work study
A unique and exclusive program designed to meet the evolving communication needs of a dynamic and rapidly changing sector: wines and spirits.
Work-study available in : Bordeaux
› 12-month program compatible with professional activity and available as a work-study program (455 hours of in-person classes)
Next intake in October 2027
Highlights
International market expansion, distribution channels, digital tools, brand strategies, wine tourism—the wine and spirits industry is undergoing major transformations, creating strong demand for new skills and expertise. To meet these challenges and strengthen their brand image, companies seek agile professionals with solid marketing and communication abilities tailored specifically to this unique sector.
- Workshops & in situ activities, meetings with key players in the wine and spirits ecosystem, and participation in major professional trade fairs.
A multisector approach—viticulture, trading houses, hospitality, tourism, gastronomy, leisure… The program is designed to ensure graduates are immediately employable across all segments of the wine and spirits industry.
Program
Objective(s):
The Specialized MBA in Wine & Spirits Marketing & Communication aims to:
- Master marketing and communication skills applied to the wine and spirits industry.
- Develop professional agility in wine and spirits markets.
History, geography & culture of wine and spirits
› Wines and spirits from around the world
› Product knowledge
› Tasting and oenology
› Protected and controlled designations of origin
› Codes and traditions associated with wine and spirits communication
International brand communication
› Brand strategy and packaging
› Intercultural communication and international development
› Event management
Operational objectives / Skills developed
› Develop a communication strategy.
› Implement a communication strategy.
› Manage internal and external communication teams.
› Define a marketing strategy.
Teaching methods
› Courses taught by active communication professionals.
› Case studies provided by partner companies.
› Agency competitions, masterclasses, workshops…
Assessment methods
› Continuous assessment throughout the program and competency validation exams.
Certification
› The award of the “Communication Manager” Level 7 certification (equivalent to a Master's degree / Bac+5) is subject to the validation of all competency blocks.
› RNCP qualification "Communication Manager" Level 7 (equivalent to a Master's degree / Bac+5) awarded by EFAP: professional certification registered with the RNCP by decision of France Compétences on 26/06/2026 for a period of 5 years (RNCP 42474).
› In the event of partial validation, each competency block is acquired for life.
› No further study opportunities / No bridging pathway.
Accessibility for people with disabilities
You may be wondering whether it is possible for you to attend our programs. Contact us: accessibilite@efap.com
Performance indicators – Apprenticeship program
› Rate of candidates taking the competency validation exams: N/A (first graduating class in 2028)
› Program completion rate: N/A (first graduating class in 2028)
› Overall employment rate 6 months after graduation (all positions): N/A (first graduating class in 2028)
› Employment rate in the target profession 6 months after graduation: N/A (first graduating class in 2028)
› Further study rate: N/A (first graduating class in 2028)
› Institution's added value: N/A (first graduating class in 2028)
› Program interruption rate: N/A (first graduating class in 2028)
› Apprenticeship contract termination rate: N/A (first graduating class in 2028)
Find more performance indicators on the following website: https://www.inserjeunes.education.gouv.fr/diffusion/accueil
Download the full program brochure
Career Opportunities & Job Prospects
Students enrolled in the Specialized MBA in Wine & Spirits Marketing & Communication are trained to pursue professional careers in a variety of organizations:
- At a château or wine estate
- In distribution
- At a wine merchant
- Within a major spirits group
- In e-commerce
- Within a trade association or cooperative
- In the hospitality, restaurant or tourism industry
- At the head of a corporate wine & spirits foundation
Graduates can pursue a wide range of careers and positions:
Admission Requirements
To be eligible for the program, applicants must hold a four- or five-year university degree (or equivalent):
- Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
- A master’s degree in higher education (science, management, economics, law, LEA, etc.)
Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).
The admission process for the Specialized MBA in Marketing & Communication of Wine and Spirits takes place in two stages:
- Eligibility: an initial screening based on the application file by the admissions committee.
- Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.
Book an Appointment
Discover the Specialized MBA in Wine & Spirits Marketing & Communication from a new perspective and meet the Program Director.
To register, please contact:
News
Play
Remise de diplômes EFAP Bordeaux – Promotion 2022
Nos diplômés de la promotion 2022 de l’école de communication EFAP ont célébré leur réussite durant leur remise de diplômes. Un moment inoubliable qu’ils ont partagé avec leurs proches.
watch the video
Play
La "Digital Battle" de l'EFAP : une semaine de compétition professionnelle
Tous les étudiants des MBA Spécialisés de l’école de communication EFAP ont relevé un challenge professionnel par équipes : répondre à une problématique de communication digitale pour des clients prestigieux. Propositions d’idées originales, stratégies marketing ciblées … des clients séduits !
watch the video
Remise de Diplômes - Promotion 2019 de l'EFAP Bordeaux
Les étudiants de la Promotion 2019 de l'EFAP Bordeaux se sont retrouvés à la Cité du Vin afin de célébrer leur remise de diplômes.
read more
Play
À la découverte du Château Pape Clément
Dans le cadre de leur spécialisation "Marketing des Vins et Spiritueux" nos étudiants ont eu l'opportunité de partir à la découverte du Château Pape Clément, domaine viticole situé en Gironde.
watch the video
Les MBA Spécialisés de l'EFAP parmi les meilleurs masters !
Les MBA Spécialisés de l'EFAP sont sur le podium parmi les meilleures formations du classement des meilleurs Masters, MS et MBA - Eduniversal 2019.
read more
All Specialized MBAs
Communication & Strategic Marketing – Part-Time / Work-Study
Aix-en-Provence - Bordeaux - Lille - Lyon - Montpellier - Nice - Paris - Rennes - Strasbourg - Toulouse
Join a unique program built on a dual expertise in Communication and Marketing.
Event Management & Communication - Work Study & Full-Time
Bordeaux - Lille - Lyon - Paris
Become a well-rounded manager capable of meaningful, strategic communication.
Advertising Creation & Strategic Planning – Work-Study & Full-Time
Bordeaux - Lille - Lyon - Paris
Become a creative professional driven by purpose and ideas, mastering the codes and dynamics of a rapidly changing world — the world of advertising.
Public Communication & Lobbying - Work Study & Full-Time
Lyon - Paris
Learn about careers in public and political communication, and explore the world of influence.
Public Relations & Influencer Marketing – Work-study
Paris
Join a program designed to help you master communication strategies and reinvent media relations.
Brand Content, Editorial Strategy & New Media - Work Study
Bordeaux
Become a strategist capable of orchestrating a 360° media campaign
Audiovisual Production, Communication & Influence - Work Study & Full-Time
Lyon - Paris
Become future audiovisual production managers — agile, connected, and multi-platform professionals at the heart of diverse cultural and professional industries.
Marketing & Sport Management – Work-Study & Full-Time
Lyon - Paris
Become communication professionals in the sports industry.
Corporate Communications & CSR Strategy – Work-Study
Paris
Train students in the key challenges, roles, and skills involved in CSR and sustainability communication.
Marketing & Communication of Wine and Spirits - Work study
Bordeaux
A unique and exclusive program designed to meet the evolving communication needs of a dynamic and rapidly changing sector: wines and spirits.
Marketing & Communication of Gastronomy & Lifestyle - Work Study
Lyon
Become future communication professionals in the field of gastronomy and help showcase French culinary excellence around the world.
Marketing & Communication in Fashion Industries – Full Time
Paris
Preparing students to master the new communication challenges and strategies shaping the fashion industry.
Luxury Communication & Strategies - Full-Time & Work-study
Paris
Train students in the key communication challenges and emerging strategic approaches shaping today’s luxury sector.
Digital Marketing & Business - Work-Study / Part-Time Executive & Full-Time
Paris
See the digital revolution as a powerful opportunity to build your professional future. #MBADMB
Digital Marketing & Business AI & Data – Work-Study / Part-Time Executive
Paris
A program at the intersection of technology and marketing.
RNCP-certified title: “Manager in Marketing and Digital Transformation” (RNCP 36119).
Digital Marketing & Business Beauty & Cosmetics - Work Study & Part-Time Executive
Paris
Become a driving force behind the digital revolution in the beauty and cosmetics industry.
RNCP-certified qualification: “Manager du marketing et de la transformation digitale” (RNCP 36119).
Digital Marketing & Business Luxe - Work Study / Part-Time Executive
Paris
Become a driving force behind the digital revolution in the luxury industry.
RNCP-certified qualification: “Manager du marketing et de la transformation digitale” (RNCP 36119)
Double Degree - Digital Marketing & Business
Shanghai
The digital revolution between China and Europe.
Titre RNCP « Manager du marketing et de la transformation digitale » (RNCP 36119).
Double diploma in Marketing
New York
A global outlook in Communication & Marketing Strategies
Double Diploma in Luxury
New York
Being at the core of new communication strategies in the luxury industry
Double Diploma in Fashion
New York
Combining communication skills and business acumen for leadership in the fashion sectors
Double Diploma in Advertising
New York
Learn to be creative with a strategic mindset!
Double Degree in Luxury
Shanghai
Discover the new challenges of communication in the Luxury market
Specialized MBA in Los Angeles - Dual Degree in Communication & Audio Visual Production
Lyon - Paris
Degree in partnership with the New York Film Academy.
Program provided in France and on the Los Angeles campus.
International Art Market
Paris
Become a key player in the global art world and join a rapidly expanding professional sector!
Program delivered by ICART.
Management & Ingénierie : Industrie de la Musique
Bordeaux - Paris
Devenez un professionnel capable de piloter des projets musicaux dans toute leur diversité !
Programme délivré par l'ICART.
Management & Ingénierie : Art et patrimoine
Paris
Un MBA Spécialisé pour former les futurs acteurs du patrimoine et de la culture.
Programme délivré par l'ICART.
Management & Ingénierie : Spectacle Vivant
Paris
Un MBA Spécialisé pour maîtriser tous les métiers du spectacle vivant.
Programme délivré par l'ICART.
Management & Ingénierie : Industrie du cinéma
Paris
Le MBA Spécialisé forme les futurs professionnels du cinéma, de la production à la diffusion.
Programme délivré par l'ICART.
Management & Ingénierie Culturelle
Bordeaux - Lille - Lyon
Le MBA Spécialisé forme des professionnels polyvalents de la culture, du cinéma à la musique en passant par les arts visuels et le spectacle vivant.
Programme délivré par l'ICART.
International Art Market
Paris
The Specialized MBA trains future art market professionals in a global and digital environment.
Dual degree possible in New York.
Program offered by ICART.