Communication & Marketing of Wine and Spirits

A unique and exclusive program designed to meet the evolving communication needs of a dynamic and rapidly changing sector: wines and spirits.

Face-to-face training available at :

Bordeaux

Next intake: October 2026
› 6 months of academic coursework (approx. 400 hours of in-person classes)
› 6 months of a company-based professional assignment

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Highlights

International market expansion, distribution channels, digital tools, brand strategies, wine tourism—the wine and spirits industry is undergoing major transformations, creating strong demand for new skills and expertise. To meet these challenges and strengthen their brand image, companies seek agile professionals with solid marketing and communication abilities tailored specifically to this unique sector.

Workshops & in situ activities, meetings with key players in the wine and spirits ecosystem, and participation in major professional trade fairs.

A multisector approach—viticulture, trading houses, hospitality, tourism, gastronomy, leisure… The program is designed to ensure graduates are immediately employable across all segments of the wine and spirits industry.

Specialized MBA Program

Objective(s) :

The Specialized MBA in Wine & Spirits Communication and Marketing aims to:

Master marketing and communication skills applied to the wine and spirits industry
Develop professional agility in the wine and spirits markets

History, Geography & Culture of Wine and Spirits

› Wines and spirits from around the world
› Product knowledge
› Tasting and oenology
› Protected and Controlled Designations of Origin
› Codes and traditions shaping communication in the wine and spirits sector

International Brand Communication

› Brand strategy & packaging
› Intercultural communication & international development
› Event management

Operational Objectives / Skills Targeted by the Certification

› Develop a communication strategy
› Implement a communication strategy
› Lead internal and external communication teams
› Define a marketing strategy

Teaching Methods

› Courses taught by active professionals in the communication field
› Real-world case studies provided by partner companies
› Agency competitions, masterclasses, workshops…

Evaluation Methods

› Continuous assessment throughout the program
› Final mission report at the end of the program

Certification Requirements

› The Level 7 RNCP certification “Communication Manager” (equivalent to a Master’s degree) is awarded upon validation of all competency blocks.

RNCP Title: “Manager de la communication” – Level 7 Issued by EFAP, registered with France Compétences on 31/05/2023 (RNCP 37658). Validated competency blocks remain valid for 5 years.

› In the event of partial validation, each validated skills block is acquired for life.

› No further study pathway available.

Accessibility for Learners with Disabilities
Accessibilité EFAP You may be wondering whether you can enroll in our programs. Contact us so we can inform and guide you as effectively as possible: accessibilite@efap.com

Key Outcomes:

Certification exam attendance rate (Class of 2024): 100%
Certification success rate (Class of 2024): 99%
Overall employment rate at 6 months (all jobs): 81%
Employment rate in the target profession at 6 months: 70%

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Profiles & Career Opportunities

Graduates of the Specialized MBA in Wine & Spirits Communication & Marketing are prepared to take on professional roles across a wide range of organizations, including:

Wine estates and châteaux
Retail and distribution networks
Wine and spirits merchants
Major spirits groups

E-commerce platforms
Trade bodies and cooperatives
Hospitality, restaurants, and tourism
Corporate wine & spirits foundations

A wide variety of positions are accessible to graduates, such as:

Communication Director
Marketing Manager
Event Manager
Wine Tourism Manager
Digital Communication Manager

Community Manager
E-commerce Manager
Public Relations Manager
Press Officer
Product Manager

Admission Requirements

To be eligible for the program, applicants must hold a four- or five-year university degree (or equivalent):

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

The admission process for the Specialized MBA in Wine & Spirits Communication & Marketing takes place in two stages:

Eligibility: an initial screening based on the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover the Specialized MBA in Wine & Spirits Communication & Marketing from a new perspective and meet the Program Director.

To register, please contact:

Bordeaux

internationaladmissions@groupe-edh.com

+33 5 40 24 01 28

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