 
    Brand Content, Editorial Strategy & New Media
Become a strategist capable of orchestrating a 360° media campaign
Face-to-face training available at :
Bordeaux
Next intake: October 2026
› 6 months of academic training (+/– 400 hours of in-person classes)
› 6 months of in-company mission
Highlights
Consumers no longer enjoy traditional advertising. They block it online, avoid it on television, and ignore or delete it from their emails. This sense of saturation — and its consequences — is forcing brands to reinvent their communication strategies. The solution: content. Blogs, partnerships, articles, emails, podcasts, videos… the tools are endless. But this deployment must be built within a genuine brand content strategy, tailored to the needs and habits of consumers in the era of Marketing 4.0.
Specialized MBA Program
Objectives:
The Specialized MBA in Brand Content, Editorial Strategy & New Media is a high-level marketing program designed to:
› Acquire new skills to manage brand strategies within the digital ecosystem.
› Improve performance through an effective and innovative online presence.
Brand Content and Brand Communication
› Fundamentals of Journalism
› Sensory Marketing and Sound Design
› Influence Communication, CSR, Advocacy
› Green Marketing & CSR
› Storytelling and Narrative Communication
Digital Marketing and Communication
› Editorial Typology and Content Campaigns
› SEO & Web Writing
› Rich Media
› Content Management for an Application
› Visual Culture
› Junior Agency
New Media
› Social Media & Social Ads
› Influence Marketing / Becoming an Influencer
› Digital Communication Strategy
› Audiovisual Production
› Podcasts
› Digital Battle
Professional Preparation
› Art Direction & Creativity Workshop
› Journalistic Techniques for Brand Content
› New Digital Formats (Web Series, AR, VR, Metaverse)
› Sectoral Insights
› Masterclasses
Real Case Studies, Immersions & Partnerships
Real case studies:
Students in the Specialized MBA in Brand Content, Editorial Strategy & New Media will develop their skills alongside professionals through challenges, case studies, and collaborations with brands and media partners throughout the program.
Dual expertise :
EFAP – the School of New Communication Professions – and EFJ – the School of New Journalism – combine their expertise, resources, and networks to deliver a program with a shared goal: mastering the design and management of innovative and effective publishing strategies within the digital ecosystem.
Learning Objectives / Skills Certified› Develop a communication strategy.
› Implement a communication strategy.
› Lead internal and external communication teams.
› Manage a brand.
Teaching Methods
› Courses delivered by active professionals in the communication field.
› Real-world case studies provided by partner companies.
› Agency competitions, masterclasses, workshops, and more.
Assessment Methods
› Continuous assessment throughout the program and submission of a professional mission report at the end of the course.
Certification Process
› The “Communication Manager” Level 7 (Master’s equivalent) certification is awarded upon successful completion of all competency modules.RNCP Title “Communication Manager” – Level 7 (equiv. Master’s Degree) issued by EFAP: professional certification registered with the RNCP by decision of France Compétences on 31/05/2023 (RNCP 37658). Each validated competency module remains valid for 5 years.› No transfer or equivalency pathway.
Accessibility for People with DisabilitiesIf you have questions about accessibility or specific needs during your studies, please contact us so we can find suitable solutions: accessibilite@efap.com .
Key Performance Indicators:
Certification exam participation rate: 100%
Certification success rate: 100%
Overall employment rate at 12 months: 88%Employment rate in the certified profession at 12 months: 75%
Profiles & Career Opportunities
Students are trained to qualify for professional positions across a wide range of sectors:
› Luxury
› Culture & Heritage
› Commerce
› Tourism…
And within all types of organizations:
› Agencies
› Consulting firms
› Companies / Brands
› Online platforms
Graduates can pursue many different careers and positions, such as:
› Communication Director
› Communications Officer
› Content Manager / Head of Content
› Brand Content Manager / Brand Manager
› Digital Communication Manager
› Multichannel Manager
› Web Marketing Manager
› Editorial Project Manager
› Digital Content Officer
› Web Project Manager
› Corporate Media Manager
› Social Media Strategist
› Social Media Manager
› E-Marketing Manager
› Digital Storyteller
› Community Manager
› Blogger / Influencer
Admission Requirements
Our Brand Content, Editorial Strategy & New Media program is open to:
- Students holding a 4- or 5-year higher education degree (Bac+4/+5) in communication, seeking to complement their academic background with expertise in brand content and editorial strategy, while further strengthening their skills in digital communication and marketing. 
- Professionals working in the communication or marketing sector who wish to master the latest market trends and expand their knowledge of new communication techniques. 
- Journalists or journalism students aiming to increase their media’s influence and visibility online, manage content production, or lead brand journalism departments. 
Admissions Process (Two Stages)
- Eligibility: an initial screening based on the application file by the admissions committee.
- Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.
Book an Appointment
Discover the Specialized MBA in Brand Content, Editorial Strategy & New Media from a new perspective and meet the program director!
To register, please contact:
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