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Brand Content, Editorial Strategy & New Media
Become a strategist capable of orchestrating a 360° media campaign
Face-to-face training available at :
Bordeaux
Next intake: October 2026
› 6 months of academic training (+/– 400 hours of in-person classes)
› 6 months of in-company mission
Highlights
Consumers no longer enjoy traditional advertising. They block it online, avoid it on television, and ignore or delete it from their emails. This sense of saturation — and its consequences — is forcing brands to reinvent their communication strategies. The solution: content. Blogs, partnerships, articles, emails, podcasts, videos… the tools are endless. But this deployment must be built within a genuine brand content strategy, tailored to the needs and habits of consumers in the era of Marketing 4.0.
Specialized MBA Program
Objectives:
The Specialized MBA in Brand Content, Editorial Strategy & New Media is a high-level marketing program designed to:
› Acquire new skills to manage brand strategies within the digital ecosystem.
› Improve performance through an effective and innovative online presence.
Brand Content and Brand Communication
› Fundamentals of Journalism
› Sensory Marketing and Sound Design
› Influence Communication, CSR, Advocacy
› Green Marketing & CSR
› Storytelling and Narrative Communication
Digital Marketing and Communication
› Editorial Typology and Content Campaigns
› SEO & Web Writing
› Rich Media
› Content Management for an Application
› Visual Culture
› Junior Agency
New Media
› Social Media & Social Ads
› Influence Marketing / Becoming an Influencer
› Digital Communication Strategy
› Audiovisual Production
› Podcasts
› Digital Battle
Professional Preparation
› Art Direction & Creativity Workshop
› Journalistic Techniques for Brand Content
› New Digital Formats (Web Series, AR, VR, Metaverse)
› Sectoral Insights
› Masterclasses
Real Case Studies, Immersions & Partnerships
Real case studies:
Students in the Specialized MBA in Brand Content, Editorial Strategy & New Media will develop their skills alongside professionals through challenges, case studies, and collaborations with brands and media partners throughout the program.
Dual expertise :
EFAP – the School of New Communication Professions – and EFJ – the School of New Journalism – combine their expertise, resources, and networks to deliver a program with a shared goal: mastering the design and management of innovative and effective publishing strategies within the digital ecosystem.
Learning Objectives / Skills Certified› Develop a communication strategy.
› Implement a communication strategy.
› Lead internal and external communication teams.
› Manage a brand.
Teaching Methods
› Courses delivered by active professionals in the communication field.
› Real-world case studies provided by partner companies.
› Agency competitions, masterclasses, workshops, and more.
Assessment Methods
› Continuous assessment throughout the program and submission of a professional mission report at the end of the course.
Certification Process
› The “Communication Manager” Level 7 (Master’s equivalent) certification is awarded upon successful completion of all competency modules.RNCP Title “Communication Manager” – Level 7 (equiv. Master’s Degree) issued by EFAP: professional certification registered with the RNCP by decision of France Compétences on 31/05/2023 (RNCP 37658). Each validated competency module remains valid for 5 years.› No transfer or equivalency pathway.
Accessibility for People with DisabilitiesIf you have questions about accessibility or specific needs during your studies, please contact us so we can find suitable solutions: accessibilite@efap.com .
Key Performance Indicators:
Certification exam participation rate: 100%
Certification success rate: 100%
Overall employment rate at 12 months: 88%Employment rate in the certified profession at 12 months: 75%
Profiles & Career Opportunities
Students are trained to qualify for professional positions across a wide range of sectors:
› Luxury
› Culture & Heritage
› Commerce
› Tourism…
And within all types of organizations:
› Agencies
› Consulting firms
› Companies / Brands
› Online platforms
Graduates can pursue many different careers and positions, such as:
› Communication Director
› Communications Officer
› Content Manager / Head of Content
› Brand Content Manager / Brand Manager
› Digital Communication Manager
› Multichannel Manager
› Web Marketing Manager
› Editorial Project Manager
› Digital Content Officer
› Web Project Manager
› Corporate Media Manager
› Social Media Strategist
› Social Media Manager
› E-Marketing Manager
› Digital Storyteller
› Community Manager
› Blogger / Influencer
Admission Requirements
Our Brand Content, Editorial Strategy & New Media program is open to:
Students holding a 4- or 5-year higher education degree (Bac+4/+5) in communication, seeking to complement their academic background with expertise in brand content and editorial strategy, while further strengthening their skills in digital communication and marketing.
Professionals working in the communication or marketing sector who wish to master the latest market trends and expand their knowledge of new communication techniques.
Journalists or journalism students aiming to increase their media’s influence and visibility online, manage content production, or lead brand journalism departments.
Admissions Process (Two Stages)
- Eligibility: an initial screening based on the application file by the admissions committee.
- Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.
Book an Appointment
Discover the Specialized MBA in Brand Content, Editorial Strategy & New Media from a new perspective and meet the program director!
To register, please contact:
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