Digital Marketing & Business AI & Data – Work-Study / Part-Time Executive

Key Highlights

The Specialized MBA in Digital Marketing & Business AI & Data is built on an exclusive partnership with 3W Academy. Since its creation in 2012, 3W Academy has established itself as a key player in digital training in France, notably as a pioneer in low-code/no-code development. This partnership is grounded in close connections with companies, professional associations and key institutions involved in digital transformation.

• Students take part as partners and producers of “social content” for numerous professional events throughout the year across all campuses. They create content related to digital transformation (articles, infographics, videos, podcasts, etc.) for the Specialized MBA Digital Marketing & Business blog and major social media platforms.
• Numerous competitions supervised by prestigious companies.
• Access to a unique network of digital and communication professionals in France.

• Active and influential professionals, all passionate about sharing real-life insights into the digital and business worlds.

Eduniversal Ranking 2026 – MBA & Masters in Digital Marketing & e-Business

The Specialized MBA in Digital Marketing & Business is ranked No. 1 in Paris in the Eduniversal ranking of the best MBAs and Master’s programs in the Digital Marketing and e-Business category.

Program

In response to the rapid transformation of digital marketing professions, EFAP is strengthening its academic offering with a new major dedicated to artificial intelligence and data skills—now essential in modern marketing and business strategies. This new major, unique in France in its comprehensive vision of the marketing and communication value chain, aims to enable students to leverage no-code, low-code and AI tools to simplify and automate key processes. The AI & Data digital marketing program covers the entire marketing cycle: from campaign creation to user interface development and customer retention. It is designed to deliver concrete benefits such as improving marketing campaign performance, optimizing the user experience and managing customer relationships. By the end of the program, participants will be able to create simple automations, management applications and use AI tools to optimize communication, marketing and customer loyalty, without requiring advanced knowledge of coding.

› 12 months of training compatible with a professional activity / apprenticeship contract
› 5 consecutive days of on-campus classes each month
› 1 or 2 additional days of remote learning each month
› The program concludes with a full week dedicated to a competition

Objectives – Train a new generation of professionals capable of:

• Mastering the fundamentals of artificial intelligence and data science
• Managing data-driven projects aligned with business objectives
• Using data as a lever for marketing performance
• Developing a technological culture around machine learning, automation and predictive analytics
• Integrating a responsible and ethical approach to AI

By decision of France Compétences on January 26, 2022, the professional certification of the Specialized MBA Digital Marketing & Business – AI & Data is registered in the National Directory of Professional Certifications (RNCP) at Level 7 (Master’s level) under the title “Manager in Marketing and Digital Transformation”.

Operational objectives / Targeted skills:
› Define a digital marketing and communication strategy
› Manage digital marketing and e-commerce operations
› Lead teams and expertise on complex digital projects
› Initiate and manage digital transformation innovations

Download the full program brochure

Profiles & Career Opportunities

Target audience

• Students in marketing, communication or business who wish to specialize in AI & Data
• Professionals seeking career changes or skill development in digital and innovation fields

This major prepares students for a wide range of hybrid careers combining tech, data, marketing and strategy:

Conditions d'admission

Pour être admissible dans cette formation en alternance, vous devez être titulaire d'un diplôme Bac+4/+5 :

• Écoles de management, de communication, d'ingénieurs, IEP
• Master de l'enseignement supérieur (science, gestion, économie, droit, LEA...)

Les professionnels justifiant d'un parcours et d'une expérience significative sont également habilités à postuler au MBA Spécialisé dans le cadre d'une VAP.

Le recrutement des promotions du MBA Spécialisé Digital Marketing & Business IA & Data se déroule en deux étapes :

• Admissibilité : une première sélection est effectuée sur dossier de candidature par le jury d’admissibilité, et validée par des tests de culture générale « tech », de logique et de raisonnement.
• Admission : les candidats admissibles sont convoqués à un entretien d’admission avec la direction du programme et/ou un intervenant professionnel.

Book an Appointment

Discover the Specialized MBA Digital Marketing & Business AI & Data and meet the program management team.

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