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Digital Marketing & Business - Work-Study / Part-Time Executive
See the digital revolution as a powerful opportunity to build your professional future. #MBADMB
Face-to-face training available at :
Paris and remotely
Program also available 100% online
Next intake: October 2027
› 12-month program (455 hours of in-person classes), compatible with professional activity and available as a work-study program (apprenticeship or professionalization contract)
› Two intakes per year (one in October and one in March)
Web conferences
Join our next Web conference hosted by the program directors. You’ll discover the program in detail and learn more about the careers it prepares you for. Current students will also share their experiences and insights from within the program.
Webconférence - MBA Spécialisé Digital Marketing & Business - Full Time & Alternance Part-time Executive
Paris
18h30
Highlights
Whether you are actively facing digital challenges, undergoing a career change, carrying an entrepreneurial project, or a student looking for a 5th year: come design the digital revolution as a fantastic opportunity to reinvent yourself and hold the keys to the new world!
Eduniversal Ranking 2026 - MBA & Masters in Digital Marketing & e-Business
The Specialized MBA in Digital Marketing & Business is number 1 in Paris in the Eduniversal ranking of the best MBA and Masters in the Digital Marketing and e-Business category.
This program is also available as a two-year work-study program starting in the 4th year.
Learn more about the work-study program starting in the 4th year at EFAP Paris
Program
The Specialized MBA in Digital Marketing & Business is a part-time executive digital marketing program lasting 12 months:
› One week of in-person classes every month, or via videoconference for the 100% online program
› One day or half a day of distance learning per month
› The program begins and ends with a full-time week dedicated to a competition
Objective(s):
- Equip both beginner profiles and experienced managers with new skills to drive digital transformations
- Train professionals to reinvent the "customer experience" across all functions in the luxury sector
- Develop the necessary confidence to succeed and adapt in a constantly evolving professional world: continuous monitoring, posture, "test and learn" approach…
- Create and nurture each individual's professional network through every course, immersion project, and practical case…
By decision of France Compétences on January 26, 2022, the professional certification of the Specialized MBA in Digital Marketing & Business - Part-Time is registered in the National Directory of Professional Certifications (RNCP) at Level 7 (Bac+5) under the title "Manager of Marketing and Digital Transformation".
› Define a digital marketing and communication strategy
› Manage digital marketing and e-commerce operations
› Manage teams and expertise on complex digital projects
› Initiate and manage digital transformation innovations
Digital Transformation of the Economy
› Understand the digital economy
› Start-ups and disruption
› Internet of Things, Artificial Intelligence
› E-health
› Collaborative economy
› 3D Printing
› Transformation of retail and phygital
› Voice and digital
› Virtual and augmented realities
› Web 3 (AR/VR, NFT, Metaverse)
Digital Marketing & Communication
› SEA (Google AdWords) and SEO (Natural Referencing)
› Performance Marketing, (Social Ads, Affiliate…)
› Prospecting and retention emailing
› Web & mobile advertising (display & programmatic)
› Content marketing (brand content, inbound marketing)
› Strategy, UX, and mobile marketing
› Video strategies for brands (e.g., YouTube)
Digital Project Management (Web, mobile, Internet of Things)
› Project management and agile methodology
› Budgeting and business models
› UX / Design thinking and innovation
› Understand and master basic technologies and tools
› Digital security and risks
› Growth hacking
Social World & Media Individual
› Social Media Optimization (SMO)
› Community management
› Influence
› Brand e-reputation, engagement marketing
› Social commerce
› Storytelling and blog management
e-Business & Data World
› Manage an e-commerce site and omnichannel approach
› Digital commerce law
› Define and manage digital performance indicators
› Data analysis: Google Analytics, data visualization
› Data science and big data
› Artificial Intelligence, Machine learning
› Blockchain, bitcoin
Personal Branding 2.0 and Professional Project Coaching
Students are trained in monitoring, "curation", and content dissemination tools. The evolution of professional digital visibility is evaluated and challenged. In parallel, courses based on coaching and outplacement methods help build one’s professional project.
Professional Thesis: #Challenge
Key element of the #MBADMB Part-Time, the professional thesis requires significant investment outside of seminars and competitions. Produce research and reflection proving your expertise on a topic of digital transformation of the economy, which will be a true springboard for your professional project. Its subject? At the service of your project or your company's.
Methods Used
› Work-study program taught by professionals currently active in the field of communication and digital.
› Real-life case studies provided by partner companies.
› Competitions, Workshops, Events…
› Oral and written content production: blog articles, Masterclasses…
Evaluation Methods
› Assessment during the program and production of a mission report at the end of the program.
Certification Methods
› The certification "Manager of Marketing and Digital Transformation" at Level 7 (equivalent Bac+5) is granted after the successful completion of all skills blocks.
› RNCP Title "Manager of Marketing and Digital Transformation" Level 7 (equiv. Bac+5) awarded by EFAP: professional certification registered in the RNCP by decision of France Compétences on 26/01/2022 (RNCP 36119).
› In case of partial validation, any completed skills block is acquired for life.
› No further studies / No bridge programs.
Accessibility for People with Disabilities
You may be wondering if our courses are accessible to people with disabilities.
Contact us, so that we can inform and guide you as best as possible: accessibilite@efap.com
Results Indicators:
› Success rate in the program: 100%
› Rate of presentation at skill validation exams: 100%
› Continuation rate of studies: 6%
› Employment rate at 6 months (any job): 90%
› Employment rate at 6 months (targeted profession): 82%
› Added value of the institution: 2%
› Rate of interruption during the program: 0
› Rate of contract termination for apprenticeships: 7%
+ Other indicators available on the site: https://www.inserjeunes.education.gouv.fr/diffusion/accueil
Download the complete program brochure
Profiles & Career Opportunities
Digital communication is reshaping companies across all industries and now sits at the heart of their strategic development. EFAP’s digital communication program trains future managers capable of deploying high-impact digital communication strategies.
- Marketing Director
- Communication Director
- E-Marketing / E-Commerce Manager
- CDO (Chief Digital Officer)
- Digital Project Manager (web, e-commerce, mobile)
- Social Media Manager
- eBusiness Consultant
- SEO/SEA Consultant
- Traffic Manager
- E-Reputation Manager
- Product Manager
- Content Manager
- Digital Media Planner
Admission Requirements
To be eligible for this part-time digital marketing program, applicants must hold a four- or five-year university degree (or equivalent):
- Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
- A master’s degree in higher education (science, management, economics, law, LEA, etc.)
Professionals with a significant track record and work experience may also apply to the Specialized MBA through the VAP (Validation of Prior Experiential Learning) process.
Admissions for the Specialized MBA Digital Marketing & Business Part-Time take place in two stages:
- Eligibility: an initial screening of the application file is carried out by the admissions committee.
- Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.
Book an Appointment
Discover the Specialized MBA Digital Marketing & Business – Part-Time from a new perspective and meet the program management team!
To register, please contact:
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