Digital Marketing & Business - Work-Study / Part-Time Executive & Full-Time

See the digital revolution as a powerful opportunity to build your professional future. #MBADMB

Work-study and full-time available in : Paris

Work-study program :

› 12 months of training compatible with professional activity and available through work-study (455 hours of in-person classes)

Full-time program :

› 6 months of academic training (+/- 400 hours of in-person classes)
› 6-month company placement

Double degree available in Shanghai

Next intake in October 2027

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Highlights

Whether you are actively facing digital challenges, undergoing a career change, carrying an entrepreneurial project, or a student looking for a 5th year: come design the digital revolution as a fantastic opportunity to reinvent yourself and hold the keys to the new world!

Eduniversal Ranking 2026 - MBA & Masters in Digital Marketing & e-Business

The Specialized MBA in Digital Marketing & Business is number 1 in Paris in the Eduniversal ranking of the best MBA and Masters in the Digital Marketing and e-Business category.

This program is also available as a two-year work-study program starting in the 4th year.

Learn more about the work-study program starting in the 4th year at EFAP Paris

Programme

The Specialized MBA in Digital Marketing & Business is a part-time executive digital marketing programme delivered over 12 months:
› One week of face-to-face classes every month, or via videoconference for the 100% online programme
› 1 full day or half-day of online learning per month
› The programme begins and ends with a full-time week dedicated to a competition

Objective(s):

Equip both junior profiles and experienced managers with new skills to manage digital transformations
Train professionals to reinvent the “customer experience” across all functions within the Luxury sector
Develop the confidence needed to succeed and adapt in an ever-changing professional world: continuous monitoring, professional posture, a “test and learn” approach…
Build and develop each student’s professional network through every class, immersion project, practical case study…

By decision of France Compétences on January 26, 2022, the professional certification of the Specialized MBA in Digital Marketing & Business - Part-Time is registered in the National Directory of Professional Certifications (RNCP) at Level 7 (equivalent to a Master’s degree / Bac+5) under the title “Manager of Marketing and Digital Transformation”.

Operational objectives / Skills targeted:
› Define a digital marketing and communication strategy
› Manage digital marketing and e-commerce operations
› Manage teams and areas of expertise on complex digital projects
› Initiate and manage digital transformation innovations

Specialized MBA in Digital Marketing & Business programme

Digital Transformation of the Economy
› Understanding the digital economy
› Start-ups and disruption
› Internet of Things, Artificial Intelligence
› E-health
› Collaborative economy
› 3D Printing
› Retail transformation and phygital
› Voice and digital
› Virtual and augmented reality
› Web 3 (AR/VR, NFT, Metaverse)

Digital Marketing & Communication
› SEA (Google Ads) and SEO (Search Engine Optimization)
› Performance Marketing (Social Ads, Affiliate Marketing…)
› Prospecting and customer retention emailing
› Web & mobile advertising (display & programmatic)
› Content marketing (brand content, inbound marketing)
› Mobile strategy, UX and marketing
› Video strategies for brands (e.g. YouTube)

Digital Project Management (Web, Mobile, Internet of Things)
› Project management and agile methodology › Budgeting and business model
› UX / Design thinking and innovation
› Understanding and mastering basic technologies and tools
› Digital risks and security
› Growth hacking

Social World & Individual Media
› Social Media Optimization (SMO)
› Community management
› Influencer marketing
› Brand e-reputation and engagement marketing
› Social commerce
› Storytelling and blog management

e-Business & Data World
› Managing an e-commerce website and an omnichannel approach
› Digital commerce law
› Defining and managing digital performance indicators
› Data analysis: Google Analytics, data visualization
› Data science and big data
› Artificial Intelligence, Machine Learning
› Blockchain, Bitcoin

Personal Branding 2.0 and Professional Project Coaching
Students are trained in monitoring, content curation and content distribution tools. Changes in professional digital visibility are assessed and challenged. At the same time, courses based on coaching and outplacement consultancy methods help students build their professional project.

Professional Thesis: #Challenge
The cornerstone of the #MBADMB Part-Time programme, the professional thesis requires a significant investment outside seminars and competitions. Producing research and analysis demonstrating your expertise on a topic related to the digital transformation of the economy will be a genuine springboard for your professional project. The topic? One that serves your own project or that of your company.

Methods used

› Work-study training delivered by professionals currently working in communication and digital fields.
› Practical case studies provided by partner companies.
› Competitions, Workshops, Events…
› Production of oral and written content: blog articles, Masterclasses…

Assessment methods

› Assessment throughout the programme and production of a work placement report at the end of the programme.

Certification methods

› The award of the certification “Manager of Marketing and Digital Transformation” at Level 7 (equivalent to a Master’s degree / Bac+5) is subject to the validation of all competency blocks.

› RNCP qualification “Manager of Marketing and Digital Transformation” Level 7 (equivalent to Bac+5) awarded by EFAP: professional certification registered in the RNCP by decision of France Compétences on 26/01/2022 (RNCP 36119).

› In the event of partial validation, each competency block is acquired for life.

› No further study opportunities / No bridging pathway.

Accessibility for people with disabilities

You may be wondering whether you can attend our programmes.

Outcome indicators – initial training

› Rate of students sitting the competency validation examinations (2024 cohort): 100%

› Programme completion rate (2024 cohort): 100%

› Overall employment rate 6 months after graduation (all jobs): 90%

› Employment rate in the target occupation 6 months after graduation: 82%

Outcome indicators – apprenticeship training

› Programme completion rate: 100%

› Rate of students sitting the competency validation examinations: 100%

› Further study rate: 6%

› Graduate employment rate 6 months after graduation (all jobs): 90%

› Graduate employment rate 6 months after graduation (target occupation): 82%

› Institution added value: 2%

› Training interruption rate: 0

› Apprenticeship contract termination rate: 7%

+ Other indicators can be found on the following website: https://www.inserjeunes.education.gouv.fr/diffusion/accueil

Download the full programme brochure

Profiles and Career Opportunities

Digital communication is transforming businesses across all sectors and becoming a core part of their strategy. EFAP’s Digital Communication programme is designed for future managers capable of implementing effective digital communication strategies.

Marketing Director
Communications Director
E-Marketing / E-Commerce Manager
CDO (Chief Digital Officer)
Digital Project Manager (web, e-commerce, mobile)
Social Media Manager

Admission Requirements

To be eligible for this part-time digital marketing program, applicants must hold a four- or five-year university degree (or equivalent):

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and work experience may also apply to the Specialized MBA through the VAP (Validation of Prior Experiential Learning) process.

Admissions for the Specialized MBA Digital Marketing & Business Part-Time take place in two stages:

Eligibility: an initial screening of the application file is carried out by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

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