Digital Marketing & Business Work-Study / Part-Time Executive

Highlights

Whether you are already working and facing digital transformation challenges, considering a career change, launching an entrepreneurial project, or looking for a 5th-year program: see the digital revolution as a powerful opportunity to reinvent yourself and gain the skills to thrive in tomorrow’s world!

Eduniversal 2025 Ranking – MBA & Masters in Digital Marketing & e-Business

The Specialized MBA in Digital Marketing & Business is ranked #1 in Paris in the Eduniversal ranking of the best MBA & Master programs in Digital Marketing & e-Business.

This program is also available as a two-year work-study track on our Paris campus starting in the 4th year.

Specialized MBA Program

The Specialized MBA in Digital Marketing & Business is a part-time executive digital marketing program delivered over 12 months:

› One week of in-person classes every month, or online sessions for the 100% remote program
› One full day or half-day of online learning per month
› The program starts and ends with a full-time week dedicated to a competitive challenge

Objective(s):

• Equip both beginners and experienced managers with new skills to lead digital transformation
• Train professionals to reinvent the “customer experience” across all luxury-related functions
• Develop the confidence needed to succeed and adapt in a constantly evolving professional environment: continuous monitoring, posture, “test & learn” approach…
• Build and strengthen each participant’s professional network through classes, immersion projects, and practical case studies

By decision of France Compétences on January 26, 2022, the professional certification for the Specialized MBA Digital Marketing & Business – Part-Time is registered in the National Directory of Professional Certifications (RNCP) at Level 7 under the title « Manager in Marketing and Digital Transformation ».

Operational Objectives / Skills Targeted by the Certification:
› Define a digital marketing and communication strategy
› Manage digital marketing and e-commerce operations
› Lead teams and expertise across complex digital projects
› Initiate and manage digital transformation innovations

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Teaching Methods
› Work-study training delivered by industry professionals
› Real business cases provided by partner companies
› Competitions, workshops, events…
› Oral & written content production: blog articles, masterclasses…

Evaluation Methods
› Ongoing evaluation during the program and submission of a final mission report

Certification Process
The certification « Manager in Marketing and Digital Transformation » (Level 7 – Master’s equivalent) is awarded upon validation of all competency blocks.

RNCP Title “Manager in Marketing and Digital Transformation” – Level 7, delivered by EFAP (France Compétences decision of 26/01/2022 – RNCP 36119).
Validated blocks are retained for 5 years.

› No further study pathway available.

Accessibility for Persons with Disabilities
If you have questions regarding accessibility or specific needs, please contact us at: accessibilite@efap.com.

Key Performance Indicators:

Professionalization Contract:
› Certification exam attendance rate (2023 cohort): 100%
› Certification success rate (2023 cohort): 100%
› 12-month overall employment rate: 85%
› 12-month employment rate in target roles: 80%

Apprenticeship Contract:
› Certification success rate: NC (first graduating class 2024)
› Certification attendance rate: NC (first graduating class 2024)
› 12-month employment rate: NC
› Further studies rate: NC
› 6-month global employment rate: NC
› 6-month targeted employment rate: NC
› Added value of institution: NC
› Program interruption rate: NC
› Apprenticeship contract termination rate: NC

+ Additional indicators available at: https://www.inserjeunes.education.gouv.fr/diffusion/accueil

Download the brochure

Profiles & Career Opportunities

Digital communication is reshaping companies across all industries and now sits at the heart of their strategic development. EFAP’s digital communication program trains future managers capable of deploying high-impact digital communication strategies.

Admission Requirements

To be eligible for this part-time digital marketing program, applicants must hold a four- or five-year university degree (or equivalent):

• Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
• A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and work experience may also apply to the Specialized MBA through the VAP (Validation of Prior Experiential Learning) process.

Admissions for the Specialized MBA Digital Marketing & Business Part-Time take place in two stages:

• Eligibility: an initial screening of the application file is carried out by the admissions committee.
• Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Book an Appointment

Discover the Specialized MBA Digital Marketing & Business – Part-Time from a new perspective and meet the program management team!

To register, please contact: