Meeting new communication challenges.

Artificial intelligence, CSR challenges, globalization: the evolution of technologies and uses is constantly reshaping the landscape and professions of the communications industry.

The EFAP School of Communication trains inquisitive communication experts capable of adapting to these rapid changes and helping companies to respond to emerging trends.

The age of AI

Artificial Intelligence (AI) is now central to our professional and social lives. AI is no longer a simple tool, but an essential lever for ensuring employability and adapting to digital transformations. EFAP is preparing its students for this revolution, and is also focusing on ethics, by organizing educational events to raise awareness of the challenges and limits of AI. Reinforced by meetings with experts, our communications training courses aim to train professionals who are not only competent but also ethically responsible.

CSR at the heart of the challenges

Faced with an increasingly demanding public, communication experts must integrate transparency, ethics and sustainability into their practices. Their responsibility also lies in their power to move lines, notably through the choice of words and the issues of representation. What campaigns do we want to create for the years to come? Which causes should we prioritize? With what means, and telling what story? These are the fascinating questions that our communication school students, accompanied by their industry experts and teaching teams, are trying to answer.

A global world

In a globalized world, communication experts work across borders. Understanding cultural differences, adapting to international markets and navigating multicultural environments: these essential "soft skills" are part of the baggage they need to master.
Communication knows no borders, and neither do EFAP's programs.