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Admissions & Applications

Admissions Process for Year 1
of the Bachelor’s at EFAP

Would you like to join EFAP in the first year of the Bachelor’s?

Admission is based on online selection tests and an individual motivation interview.

Application fee: €50

> Application requirements:

Admission to Year 1 of the Bachelor’s is open to students in their final year of secondary school (currently completing their Baccalaureate) or those who already hold a Baccalaureate, regardless of their stream or specialisation.

> Online selection test dates:

Upcoming online selection test dates will be available soon.
In the meantime, feel free to contact our teams in Aix-en-Provence, Bordeaux, Lille, Lyon, Montpellier, Paris, Strasbourg, Toulouse, Nice and Rennes for more information.

The admissions process in 5 steps:

  • 1 — Online application
  • 2 — Online selection tests: 2 multiple-choice tests – 1 hour 30 minutes
  • 3 — Motivation and career goals interview: 30 minutes
  • 4 — Receive your admission results
  • 5 — Enrol at EFAP

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Preparing for the selection tests:

Selection tests require preparation, but this is not the same as traditional exam revision: it is more about developing the right habits than following a set syllabus.

  • Current affairs, general knowledge and English: one approach to preparation. The three areas covered in the first multiple-choice test should not be revised separately: they complement and reinforce one another.
  • Keep up with current affairs in the months leading up to the selection tests: politics, economics, culture, sport and geopolitics.
  • Explore the topics that interest you in greater depth. An election, a conflict or a film release always has a history, a geographical context and cultural references behind it. That is what general knowledge is all about.
  • Do the same in English. English-language newspapers, podcasts and videos cover the same topics, allowing you to work on both areas at once. You should also review the basic rules of grammar. The expected level is that of a final-year secondary school student.
  • The world of communication. Paying attention to campaigns, brands and media, and thinking about how they work, directly prepares you for the second multiple-choice test. No academic knowledge is expected: we are looking for candidates who already approach communication with curiosity.
  • Past papers. Selection tests from previous sessions are available to view freely on our website.
  • EFAP support. Open Days, preparation webinars and one-to-one appointments with the Admissions team: we help you prepare through live sessions.

Multiple-Choice Test 1 – 45 minutes – Coefficient 1.5

What it covers: general knowledge, current affairs and English.

What we assess: your curiosity and your perspective on the world.

Expected level: that of a final-year secondary school student, regardless of academic stream.

How to prepare: keep up with current affairs, explore topics from a historical and cultural perspective, and do the same in English, including grammar.

Multiple-Choice Test 2 – 45 minutes – Coefficient 1.5

What it covers: marketing and communication knowledge.

What we assess: your genuine interest in the industry.

Expected level: no prior academic knowledge required.

How to prepare: observe campaigns, brands and media, and think about how they work.

Summary of the scoring system:

Test Duration Coefficient
Multiple-Choice Test 1 – General Knowledge · Current Affairs · English 45 mn 1,5
Multiple-Choice Test 2 – Marketing Knowledge · Communication Knowledge 45 mn 1,5
Total Written Test Score 1h30 3
Motivation and Career Goals Interview 30 mn 7
TOTAL   10

The interview accounts for 70% of your final score. The multiple-choice tests provide an initial insight into your curiosity and awareness of current affairs; ultimately, your motivation, personality and career goals are what determine the decision.

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