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Programs

Postgraduate - Year 2

Fifth year
over 20 specializations to choose from

Graduate School Diploma - Master's level (300 ECTS)

Specialized MBA in chosen discipline (60 ECTS)

The fifth year of EFAP's communications training program is the year of specialization. Students perfect their skills in the field they're passionate about and acquire real business expertise. Whichever program you choose, you can decide between our 22 specialized MBAs. Some of these 22 specializations offer a choice of two options: full-time (six months of courses & six months of internship) or work-study program. Some specialized MBAs are also taught 100% in English.

Next school year: October 2026

 

Operational objectives / Skills targeted by certification

EFAP's Specialized MBA training programs lead to the "Communications Manager" Level 7 certification (equivalent to a Master's) awarded by EFAP - a professional certification registered with the RNCP by decision of France Compétences on 31/05/2023 (RNCP 37658)*.

Each program is built around the four skill blocks that make up the certification (operational objectives targeted by each program):

  • Skill block 1 (common) : Develop a communication strategy.
  • Skill block 2 (common): Implement a communication strategy.
  • Skill block 3 (common) : Manage internal and external communications teams.
  • Skill block 4 (optional): Depending on the MBA specialization.

These blocks of skills provide all Specialized MBA program graduates with the fundamental skills needed to perform strategic functions and assume managerial responsibilities in the field of communications.
In addition, each program promotes the development of knowledge specific to the chosen business sector.

*EFAP's specialized MBA programs Digital Marketing & Business lead to the "Marketing and Digital Transformation Manager" Level 7 certification (equivalent to a Master's) awarded by EFAP - a professional certification registered with the RNCP by decision of France Compétences on 26/01/2022 (RNCP 36119).

 

Accessibilté EFAP You may be wondering about taking one of our training courses. Contact us, so that we can provide you with the information and guidance you need: accessibilite@efap.com.

Fifth year specializations

Students perfect their skills in the field they are passionate about and acquire real business expertise.

MBA Communication & Strategic Marketing - EFAP School of Communication

Communication & Strategic Marketing

Paris

Become a well-rounded manager by leveraging a dual skill set in communication and marketing.

MBA Communication & Strategic Marketing – Part-Time / Work-Study - EFAP School of Communication

Communication & Strategic Marketing – Part-Time / Work-Study

Aix-en-Provence - Bordeaux - Lille - Lyon - Montpellier - Rennes - Strasbourg - Toulouse

Join a unique program built on a dual expertise in Communication and Marketing.

MBA Communication & Event Management - EFAP School of Communication

Communication & Event Management

Bordeaux - Lille - Lyon - Paris

Become a well-rounded manager capable of meaningful, strategic communication.

MBA Advertising Creation & Strategy - EFAP School of Communication

Advertising Creation & Strategy

Paris

Become a creative professional driven by purpose and ideas, mastering the dynamics of an ever-evolving advertising world.

MBA Advertising Creation & Strategy – Part-Time / Work-Study Program - EFAP School of Communication

Advertising Creation & Strategy – Part-Time / Work-Study Program

Bordeaux - Lille - Lyon

Become a creative professional driven by purpose and ideas, mastering the codes and dynamics of a rapidly changing world — the world of advertising.

MBA Public & Political Communication - EFAP School of Communication

Public & Political Communication

Lyon - Paris

Learn about careers in public and political communication, and explore the world of influence.

MBA Communication & Media Relations - EFAP School of Communication

Communication & Media Relations

Paris

Join a program designed to help you master communication strategies and reinvent media relations.

MBA Brand Content, Editorial Strategy & New Media - EFAP School of Communication

Brand Content, Editorial Strategy & New Media

Bordeaux

Become a strategist capable of orchestrating a 360° media campaign

MBA Communication & Audiovisual Production - EFAP School of Communication

Communication & Audiovisual Production

Lyon - Paris

Become future audiovisual production managers — agile, connected, and multi-platform professionals at the heart of diverse cultural and professional industries.

MBA Sport Business & Communication - EFAP School of Communication

Sport Business & Communication

Lyon - Paris

Devenez des professionnels de la communication dans le secteur du Sport.

MBA CSR & Sustainable Development Communication - EFAP School of Communication

CSR & Sustainable Development Communication

Paris

Former aux enjeux, métiers et expertises de communication RSE et développement durable.

MBA Communication & Marketing of Wine and Spirits - EFAP School of Communication

Communication & Marketing of Wine and Spirits

Bordeaux

Une formation unique et exclusive, répondant aux nouveaux besoins en communication d'un secteur porteur et en mutation : les vins et spiritueux.

MBA Communication & Gastronomy - EFAP School of Communication

Communication & Gastronomy

Lyon

Devenez de futurs professionnels de la communication dans le domaine de la gastronomie et contribuez à faire rayonner l'art culinaire français à travers le monde.

MBA Communication in Fashion Industries - EFAP School of Communication

Communication in Fashion Industries

Paris

Preparing students to master the new communication challenges and strategies shaping the fashion industry.

MBA Luxury Communication & Strategies Full-Time - EFAP School of Communication

Luxury Communication & Strategies Full-Time

Paris

The challenges of communication and new strategies in the luxury industry

MBA Luxury Communication & Strategies Part-Time / Alternance - EFAP School of Communication

Luxury Communication & Strategies Part-Time / Alternance

Paris

Former aux enjeux de la communication et aux nouvelles stratégies dans le secteur du luxe

MBA Full-Time Digital Marketing & Business - EFAP School of Communication

Full-Time Digital Marketing & Business

Paris

The digital revolution of global commerce!

MBA Digital Marketing & Business Work-Study / Part-Time Executive - EFAP School of Communication

Digital Marketing & Business Work-Study / Part-Time Executive

Lille - Lyon - Paris

Concevez la révolution digitale comme une formidable opportunité de réaliser votre projet professionnel. #MBADMB

MBA Digital Marketing & Business IA & Data Alternance / Part-Time Executive - EFAP School of Communication

Digital Marketing & Business IA & Data Alternance / Part-Time Executive

Paris Part-Time

Un programme à l'intersection de la tech et du marketing.

MBA Digital Marketing & Business Beauty & Cosmetics Alternance / Part-Time Executive - EFAP School of Communication

Digital Marketing & Business Beauty & Cosmetics Alternance / Part-Time Executive

Paris

Devenez acteur de la révolution digitale du secteur de la beauté et des cosmétiques.

MBA Digital Marketing & Business Luxe Alternance / Part-Time Executive - EFAP School of Communication

Digital Marketing & Business Luxe Alternance / Part-Time Executive

Paris

Devenez acteur de la révolution numérique de l'industrie du luxe.

MBA Double Degree - Digital Marketing & Business - EFAP School of Communication

Double Degree - Digital Marketing & Business

Shanghai

The digital revolution between China and Europe

MBA Double diploma in Marketing - EFAP School of Communication

Double diploma in Marketing

New York

A global outlook in Communication & Marketing Strategies

MBA Double Diploma in Luxury - EFAP School of Communication

Double Diploma in Luxury

New York

Being at the core of new communication strategies in the luxury industry

MBA Double Diploma in Fashion - EFAP School of Communication

Double Diploma in Fashion

New York

Combining communication skills and business acumen for leadership in the fashion sectors

MBA Double Diploma in Advertising - EFAP School of Communication

Double Diploma in Advertising

New York

Learn to be creative with a strategic mindset!

MBA Double Degree in Luxury - EFAP School of Communication

Double Degree in Luxury

Shanghai

Discover the new challenges of communication in the Luxury market

MBA Specialized MBA in Los Angeles - Dual Degree in Communication & Audio Visual Production - EFAP School of Communication

Specialized MBA in Los Angeles - Dual Degree in Communication & Audio Visual Production

Lyon - Paris

Degree in partnership with the New York Film Academy.
Program provided in France and on the Los Angeles campus.

MBA International Art Market - EFAP School of Communication

International Art Market

Paris

Become a key player in the global art world and join a rapidly expanding professional sector!

Program delivered by ICART.

MBA Management & Ingénierie : Industrie de la Musique - EFAP School of Communication

Management & Ingénierie : Industrie de la Musique

Bordeaux - Paris

Devenez un professionnel capable de piloter des projets musicaux dans toute leur diversité !

Programme délivré par l'ICART.

MBA Management & Ingénierie : Art et patrimoine - EFAP School of Communication

Management & Ingénierie : Art et patrimoine

Paris

Un MBA Spécialisé pour former les futurs acteurs du patrimoine et de la culture.

Programme délivré par l'ICART.

MBA Management & Ingénierie : Spectacle Vivant - EFAP School of Communication

Management & Ingénierie : Spectacle Vivant

Paris

Un MBA Spécialisé pour maîtriser tous les métiers du spectacle vivant.

Programme délivré par l'ICART.

MBA Management & Ingénierie : Industrie du cinéma - EFAP School of Communication

Management & Ingénierie : Industrie du cinéma

Paris

Le MBA Spécialisé forme les futurs professionnels du cinéma, de la production à la diffusion.

Programme délivré par l'ICART.

MBA Management & Ingénierie Culturelle - EFAP School of Communication

Management & Ingénierie Culturelle

Bordeaux - Lille - Lyon

Le MBA Spécialisé forme des professionnels polyvalents de la culture, du cinéma à la musique en passant par les arts visuels et le spectacle vivant.

Programme délivré par l'ICART.

MBA International Art Market - EFAP School of Communication

International Art Market

Paris

The Specialized MBA trains future art market professionals in a global and digital environment.

Program offered by ICART.

FAQ

What do I learn in my fifth year at EFAP?

The fifth year at EFAP is one of expertise and specialization. Students choose a Specialized MBA from several streams (Digital Marketing & Business, Data & AI, Communication & Influence, Communication & Media, Communication & Luxury, etc.). This final stage aims to develop a global strategic vision and cutting-edge sector expertise, while reinforcing managerial skills and the ability to steer large-scale projects.

What core courses are taken in Year 5?

In the fifth year, students choose a Specialized MBA to develop specialized expertise in a communications, digital or marketing sector. Each MBA offers a set of theoretical and practical courses tailored to market needs.

Discover all EFAP's specialized MBAs

Is there a compulsory internship in the fifth year?

Yes, the fifth year includes a six-month long internship in France or abroad. This end-of-studies internship is a real gateway to employment: students take up positions of responsibility (assistant project manager, junior brand manager, international communications officer, digital consultant, etc.). This internship is a decisive factor in preparing students for immediate employment after graduation.

Can the fifth year of EFAP be taken as a work-study program?

Yes, the fifth year at EFAP can be completed on a work-study program, depending on the Specialized MBA chosen. This option enables students to follow specialized courses while working in a company, under an apprenticeship or professionalization contract. Work-study programs are a real springboard for professional integration, as they combine academic experience with several months of in-company immersion.

Find out more about EFAP's specialized work-study MBA programs

What types of practical projects are carried out in the fifth year at EFAP?

Alongside courses and internships, students work on strategic projects in partnership with companies: real-life case studies, consulting, hackathons, innovation challenges. The fifth year also includes Masterclasses and specialized seminars in each Specialized MBA. These practical experiences help consolidate sector expertise and build a solid professional portfolio before entering the job market.

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