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Postgraduate - Year 2
Fifth year
over 20 specializations to choose from
Graduate School Diploma - Master's level (300 ECTS)
Specialized MBA in chosen discipline (60 ECTS)
The fifth year of EFAP's communications training program is the year of specialization. Students perfect their skills in the field they're passionate about and acquire real business expertise. Whichever program you choose, you can decide between our 22 specialized MBAs. Some of these 22 specializations offer a choice of two options: full-time (six months of courses & six months of internship) or work-study program. Some specialized MBAs are also taught 100% in English.
Next school year: October 2026
Operational objectives / Skills targeted by certification
EFAP's Specialized MBA training programs lead to the "Communications Manager" Level 7 certification (equivalent to a Master's) awarded by EFAP - a professional certification registered with the RNCP by decision of France Compétences on 31/05/2023 (RNCP 37658)*.
Each program is built around the four skill blocks that make up the certification (operational objectives targeted by each program):
- Skill block 1 (common) : Develop a communication strategy.
- Skill block 2 (common): Implement a communication strategy.
- Skill block 3 (common) : Manage internal and external communications teams.
- Skill block 4 (optional): Depending on the MBA specialization.
These blocks of skills provide all Specialized MBA program graduates with the fundamental skills needed to perform strategic functions and assume managerial responsibilities in the field of communications.
In addition, each program promotes the development of knowledge specific to the chosen business sector.
*EFAP's specialized MBA programs Digital Marketing & Business lead to the "Marketing and Digital Transformation Manager" Level 7 certification (equivalent to a Master's) awarded by EFAP - a professional certification registered with the RNCP by decision of France Compétences on 26/01/2022 (RNCP 36119).
You may be wondering about taking one of our training courses. Contact us, so that we can provide you with the information and guidance you need: accessibilite@efap.com.
Fifth year specializations
Students perfect their skills in the field they are passionate about and acquire real business expertise.
Communication & Strategic Marketing
Paris
Become a well-rounded manager by leveraging a dual skill set in communication and marketing.
Communication & Strategic Marketing – Part-Time / Work-Study
Aix-en-Provence - Bordeaux - Lille - Lyon - Montpellier - Rennes - Strasbourg - Toulouse
Join a unique program built on a dual expertise in Communication and Marketing.
Communication & Event Management
Bordeaux - Lille - Lyon - Paris
Become a well-rounded manager capable of meaningful, strategic communication.
Advertising Creation & Strategy
Paris
Become a creative professional driven by purpose and ideas, mastering the dynamics of an ever-evolving advertising world.
Advertising Creation & Strategy – Part-Time / Work-Study Program
Bordeaux - Lille - Lyon
Become a creative professional driven by purpose and ideas, mastering the codes and dynamics of a rapidly changing world — the world of advertising.
Public & Political Communication
Lyon - Paris
Learn about careers in public and political communication, and explore the world of influence.
Communication & Media Relations
Paris
Join a program designed to help you master communication strategies and reinvent media relations.
Brand Content, Editorial Strategy & New Media
Bordeaux
Become a strategist capable of orchestrating a 360° media campaign
Communication & Audiovisual Production
Lyon - Paris
Become future audiovisual production managers — agile, connected, and multi-platform professionals at the heart of diverse cultural and professional industries.
Sport Business & Communication
Lyon - Paris
Devenez des professionnels de la communication dans le secteur du Sport.
CSR & Sustainable Development Communication
Paris
Former aux enjeux, métiers et expertises de communication RSE et développement durable.
Communication & Marketing of Wine and Spirits
Bordeaux
Une formation unique et exclusive, répondant aux nouveaux besoins en communication d'un secteur porteur et en mutation : les vins et spiritueux.
Communication & Gastronomy
Lyon
Devenez de futurs professionnels de la communication dans le domaine de la gastronomie et contribuez à faire rayonner l'art culinaire français à travers le monde.
Communication in Fashion Industries
Paris
Preparing students to master the new communication challenges and strategies shaping the fashion industry.
Luxury Communication & Strategies Full-Time
Paris
The challenges of communication and new strategies in the luxury industry
Luxury Communication & Strategies Part-Time / Alternance
Paris
Former aux enjeux de la communication et aux nouvelles stratégies dans le secteur du luxe
Full-Time Digital Marketing & Business
Paris
The digital revolution of global commerce!
Digital Marketing & Business Work-Study / Part-Time Executive
Lille - Lyon - Paris
Concevez la révolution digitale comme une formidable opportunité de réaliser votre projet professionnel. #MBADMB
Digital Marketing & Business IA & Data Alternance / Part-Time Executive
Paris Part-Time
Un programme à l'intersection de la tech et du marketing.
Digital Marketing & Business Beauty & Cosmetics Alternance / Part-Time Executive
Paris
Devenez acteur de la révolution digitale du secteur de la beauté et des cosmétiques.
Digital Marketing & Business Luxe Alternance / Part-Time Executive
Paris
Devenez acteur de la révolution numérique de l'industrie du luxe.
Double Degree - Digital Marketing & Business
Shanghai
The digital revolution between China and Europe
Double diploma in Marketing
New York
A global outlook in Communication & Marketing Strategies
Double Diploma in Luxury
New York
Being at the core of new communication strategies in the luxury industry
Double Diploma in Fashion
New York
Combining communication skills and business acumen for leadership in the fashion sectors
Double Diploma in Advertising
New York
Learn to be creative with a strategic mindset!
Double Degree in Luxury
Shanghai
Discover the new challenges of communication in the Luxury market
Specialized MBA in Los Angeles - Dual Degree in Communication & Audio Visual Production
Lyon - Paris
Degree in partnership with the New York Film Academy.
Program provided in France and on the Los Angeles campus.
International Art Market
Paris
Become a key player in the global art world and join a rapidly expanding professional sector!
Program delivered by ICART.
Management & Ingénierie : Industrie de la Musique
Bordeaux - Paris
Devenez un professionnel capable de piloter des projets musicaux dans toute leur diversité !
Programme délivré par l'ICART.
Management & Ingénierie : Art et patrimoine
Paris
Un MBA Spécialisé pour former les futurs acteurs du patrimoine et de la culture.
Programme délivré par l'ICART.
Management & Ingénierie : Spectacle Vivant
Paris
Un MBA Spécialisé pour maîtriser tous les métiers du spectacle vivant.
Programme délivré par l'ICART.
Management & Ingénierie : Industrie du cinéma
Paris
Le MBA Spécialisé forme les futurs professionnels du cinéma, de la production à la diffusion.
Programme délivré par l'ICART.
Management & Ingénierie Culturelle
Bordeaux - Lille - Lyon
Le MBA Spécialisé forme des professionnels polyvalents de la culture, du cinéma à la musique en passant par les arts visuels et le spectacle vivant.
Programme délivré par l'ICART.
International Art Market
Paris
The Specialized MBA trains future art market professionals in a global and digital environment.
Program offered by ICART.
FAQ
What do I learn in my fifth year at EFAP?
The fifth year at EFAP is one of expertise and specialization. Students choose a Specialized MBA from several streams (Digital Marketing & Business, Data & AI, Communication & Influence, Communication & Media, Communication & Luxury, etc.). This final stage aims to develop a global strategic vision and cutting-edge sector expertise, while reinforcing managerial skills and the ability to steer large-scale projects.
What core courses are taken in Year 5?
In the fifth year, students choose a Specialized MBA to develop specialized expertise in a communications, digital or marketing sector. Each MBA offers a set of theoretical and practical courses tailored to market needs.
Discover all EFAP's specialized MBAsIs there a compulsory internship in the fifth year?
Yes, the fifth year includes a six-month long internship in France or abroad. This end-of-studies internship is a real gateway to employment: students take up positions of responsibility (assistant project manager, junior brand manager, international communications officer, digital consultant, etc.). This internship is a decisive factor in preparing students for immediate employment after graduation.
Can the fifth year of EFAP be taken as a work-study program?
Yes, the fifth year at EFAP can be completed on a work-study program, depending on the Specialized MBA chosen. This option enables students to follow specialized courses while working in a company, under an apprenticeship or professionalization contract. Work-study programs are a real springboard for professional integration, as they combine academic experience with several months of in-company immersion.
Find out more about EFAP's specialized work-study MBA programsWhat types of practical projects are carried out in the fifth year at EFAP?
Alongside courses and internships, students work on strategic projects in partnership with companies: real-life case studies, consulting, hackathons, innovation challenges. The fifth year also includes Masterclasses and specialized seminars in each Specialized MBA. These practical experiences help consolidate sector expertise and build a solid professional portfolio before entering the job market.
Also discover the program