EFAP’s Specialised MBA Programme

From 360° strategic management to highly specialised professional expertise, EFAP’s Specialised MBA Programme (four to five years of higher education) prepares future leaders in communication, marketing and digital.

This two-year programme, closely aligned with the realities of the industry and the business world, is driven by innovation (Data Marketing, Artificial Intelligence) and a strong international outlook. Join a high-level programme designed to accelerate your career and prepare you for the transformations shaping the industry.

Four years of higher education: Strategy, Data & First Steps Towards Specialisation

The first year of EFAP’s Specialised MBA Programme places communication strategy and team management at the heart of the curriculum. Designed to meet the evolving needs of companies, brands and agencies, this comprehensive programme provides a strong foundation for developing expertise and progressing towards project leadership roles.

Key skills developed in Year 4:

• 360° Communication Strategy & Management: learn how to design, coordinate and implement an integrated communication plan while mastering budget management and the leadership of multidisciplinary teams.
• Data-Driven Communication & Analysis: harness the power of data (Data Marketing) to make informed strategic decisions, target your audiences and measure the ROI of your campaigns.
• Artificial Intelligence & Generative AI: integrate AI agents into your daily workflows to optimise creative, editorial and operational processes.
• Tailored specialisation: start shaping your area of expertise by choosing one of 4 majors:
  • Strategic Marketing & Brand Management
  • Content Strategy & Creation
  • Events, Influencer Marketing & Responsible Communication
  • Digital marketing & AI

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Five years of higher education: Specialisation, Professional Expertise & Leadership

The second year of EFAP’s Specialised MBA Programme marks the culmination of your academic journey, with a strong focus on developing highly specialised expertise. Designed to prepare you for positions of greater responsibility, this advanced programme enables you to acquire cutting-edge expertise sought after by leading companies, agencies and organisations.

Key skills developed in Year 5:

• Tailored specialisation (17 Specialised MBAs): deepen your professional expertise and become a leader in the sector you are passionate about (Digital, Luxury, Influence, CSR, Sport, Creative Industries, Events, etc.).
• International programmes and pathways: develop a global perspective on communication challenges through programmes taught entirely in English and unique opportunities to earn international dual degrees.
• Strategic Management & Leadership: strengthen your leadership skills, learn to manage complex projects and master strategic decision-making in response to market challenges.
• An outstanding professional network: build a strong network by working directly with industry experts and recognised professionals from leading sectors.

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