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Postgraduate - Year 1
Fourth year - Mastering Marketing & Communication strategies
Strategic approaches in the communication and marketing sectors (240 ECTS)
Strategy and managerial skills are at the heart of fourth year communication training. Take charge of the global dimension of a communications department by controlling budgets, leading communications teams and defining a 360° or specialized BtoB or BtoC strategy. The prelude to a hyper-specialized fifth year, it enables students to project themselves into their professional future, thanks in particular to a six-month immersion internship.
Next school year: September 2026
Objectives
Strategy and managerial skills are at the heart of the fourth year. Taking charge of the global dimension of a communications department by controlling budgets and leading communications teams, and the ability to define a 360° or specialized BtoB or BtoC strategy. As a prelude to a hyper-specialized fifth year, it enables students to project themselves into their professional future, thanks in particular to a 6-month immersion internship.
Methods and assessment procedures
- Theoretical courses, practical workshops, challenges and professional projects
- Continuous assessment and mid-term exams
Practical and theoretical training
Brand and communication strategy
› Stratégie de communication
› Management événementiel
› Media Relations
› Brand Content
› Communication de crise
› Internal communication
› Communication corporate
Creativity
› Talk-Show Factory
› Création publicitaire
› Design graphique
Digital marketing & AI
› Marketing Management & stratégie
› Digital marketing & AI
› IA & Prompt Engineering
› IA : Enjeux éthiques, sociétaux & environnementaux
Management & projects
› Gestion de projet
› Pilotage budgétaire
Educational events
› Masterclasses
› Battle
› Crisis Sprint
› IA Lab Day
Workshops and professional projects
› Média Training
› Ateliers de professionnalisation
Six-month internship or international study semester
*Some transfer admissions students with a communications background will have certain courses adapted to their level.
You may be wondering about taking one of our training courses. Contact us, so that we can provide you with the information and guidance you need: accessibilite@efap.com.
Work-study courses
A work-study program is available from fourth year for the Digital Marketing & Business specialization in Paris. Students follow specific courses to acquire the skills needed to manage digital transformations.
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FAQ
What do I learn in my fourth year at EFAP?
The fourth year at EFAP marks a step up in expertise. Students delve deeper into communications and brand strategies, corporate and internal communications, as well as event management and crisis management. Emphasis is also placed on creativity, with modules such as the Talk Show Factory, creative advertising and graphic design, and on digital & AI (digital marketing, prompt engineering, the ethical challenges of AI). This year prepares students for more strategic responsibilities and project management roles.
What core courses are taken in fourth year at EFAP?
The fourth year courses cover several areas:
- Strategy & communications: communications strategy, event management, media relations, brand content, crisis, corporate and internal communications.
- Creativity: Talk Show Factory, creative advertising, graphic design.
- Digital & AI: digital marketing & AI, marketing management, AI & prompt engineering, ethical and societal issues related to AI.
- Management & projects: project management, budget management.
These courses combine strategy, innovation and technology to prepare students for positions of responsibility.
Is there a compulsory internship in fourth year?
Yes, the fourth year includes a compulsory six-month internship, a real springboard to junior-level responsibilities. Students can also choose to spend a semester studying abroad at a partner university. This professional or academic immersion reinforces the expertise acquired and prepares students effectively for the final year of specialization.
Find out more about internships at EFAPWhat types of projects are carried out in the fourth year at EFAP?
Throughout the year, students take part in immersive educational events and challenges: Masterclasses with professionals, Creative Battle, Crisis Sprint (an intensive crisis communication exercise) and the AI Lab Day dedicated to the challenges and uses of artificial intelligence. These practical projects complement the theoretical courses and enable students to test their skills in real-life conditions, in direct line with market expectations.
Also discover the program