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Postgraduate - Year 1
Fourth year - Mastering Marketing & Communication strategies
Strategic approaches in the communication and marketing sectors (240 ECTS)
Strategy and managerial skills are at the heart of the 4th-year Communication program. Students take ownership of the overall management of a communication department by mastering budgets, leading communication teams, and developing the ability to define a 360° strategy or specialized B2B or B2C strategies.As a prelude to a highly specialized 5th year, this program enables students to project themselves confidently into their future careers.
In the 4th year, three options are available to students:
- Join directly the Specialized MBA in Digital Marketing & Business (DMB) in Paris, available as an apprenticeship or in a work-study internship format.
- Pursue a generalist 4th year combining courses and an internship (6-month immersive internship), available across all campuses.
- Pursue a generalist 4th year in a work-study format (apprenticeship or work-study internship), available across all campuses.
Next school year: September 2026
Duration of the program: approximately 450 hours
Objectives
- Develop strategic and managerial skills applied to communication-related professions.
- Master the overall management of a communication department, including budget oversight, team leadership, and the design of 360° or specialized communication strategies in B2B or B2C contexts.
- Plan ahead for your future career through a six-month immersive internship or a work-study program.
Methods and assessment procedures
- Theoretical courses, practical workshops, challenges and professional projects
- Continuous assessment and mid-term exams
Practical and theoretical training
Communication & Brand Strategy
› Communication Strategy
› Event Management
› Media Relations
› Brand Content
› Crisis Communication
› Internal Communication
› Corporate Communication
Creativity
› Talk-Show Factory
› Advertising Creation
› Graphic Design
Digital Marketing & AI
› Marketing Management & Strategy
› Digital Marketing & AI
› AI & Prompt Engineering
› AI: Ethical, Social & Environmental Issues
Management & Projects
› Project Management
› Budget Management
Educational events
› Masterclasses
› Battle
› Crisis Sprint
› IA Lab Day
Workshops and professional projects
› Media Training
› Professional Development Workshops
Six-month internship or international study semester
*Some transfer admissions students with a communications background will have certain courses adapted to their level.
You may be wondering about taking one of our training courses. Contact us, so that we can provide you with the information and guidance you need: accessibilite@efap.com.
FAQ
What do I learn in my fourth year at EFAP?
The fourth year at EFAP marks a step up in expertise. Students delve deeper into communications and brand strategies, corporate and internal communications, as well as event management and crisis management. Emphasis is also placed on creativity, with modules such as the Talk Show Factory, creative advertising and graphic design, and on digital & AI (digital marketing, prompt engineering, the ethical challenges of AI). This year prepares students for more strategic responsibilities and project management roles.
What core courses are taught in Year 4 at EFAP?
The fourth year courses cover several areas:
- Strategy & communications: communications strategy, event management, media relations, brand content, crisis, corporate and internal communications.
- Creativity: Talk Show Factory, creative advertising, graphic design.
- Digital & AI: digital marketing & AI, marketing management, AI & prompt engineering, ethical and societal issues related to AI.
- Management & projects: project management, budget management.
These courses combine strategy, innovation and technology to prepare students for positions of responsibility.
Is there a compulsory internship in fourth year?
Yes, the fourth year includes a compulsory six-month internship, a real springboard to junior-level responsibilities. Students can also choose to spend a semester studying abroad at a partner university. This professional or academic immersion reinforces the expertise acquired and prepares students effectively for the final year of specialization.
Find out more about internships at EFAPWhat types of projects are carried out in the fourth year at EFAP?
Throughout the year, students take part in immersive educational events and challenges: Masterclasses with professionals, Creative Battle, Crisis Sprint (an intensive crisis communication exercise) and the AI Lab Day dedicated to the challenges and uses of artificial intelligence. These practical projects complement the theoretical courses and enable students to test their skills in real-life conditions, in direct line with market expectations.
Can you complete the 4th year as a work-study program?
Yes. Starting in the 4th year, it is possible to follow the program as a work-study option depending on the chosen format and campus. This pathway allows students to combine the development of strategic skills with continuous professional immersion throughout the year.
Also discover the program