Postgraduate - Year 1

90%*

of our graduates find a job within 6 months of graduating from the school

*RNCP title, "Marketing and Digital Transformation Manager ».

Top 1

EFAP Program - EFAP School of Communication

Eduniversal Ranking 2026

4 years of higher education: Strategic approaches to the communication and marketing sectors (240 ECTS)

The first year of the Specialised MBA Programme places strategy and management at the heart of the curriculum. Students learn how to manage integrated communication, from 360° strategy to budget and team management, in both B2B and B2C environments.

Closely aligned with current industry practices, the programme fully integrates data-driven communication and introduces collaboration with AI agents to optimise workflows. This is also when students begin to specialise by choosing one of the four majors available.

Strategic Marketing & Brand Management

(Available in English in Paris)

Content Strategy & Creation

Events, Influence & Communication

Digital marketing & AI

A springboard to a highly specialised second year, this key stage allows students to refine their career plans and confidently prepare for their professional future.

Study format: full-time or work-study programme (depending on the campus).

International mobility & experience: opportunities to study abroad (depending on the campus) and complete a long-term internship for students following the full-time study format.

Next school year: September 2027

Duration of the program: approximately 450 hours

Objectives

Develop strategic and managerial skills applied to communication-related professions.
Master the overall management of a communication department, including budget oversight, team leadership, and the design of 360° or specialized communication strategies in B2B or B2C contexts.
Plan ahead for your future career through a six-month immersive internship or a work-study program.

Methods and assessment procedures

Theoretical courses, practical workshops, challenges and professional projects
Continuous assessment and mid-term exams

Practical and theoretical training

Creativity
› Brief Your Agency
› Art Direction
› Awards
› Talk Show Factory
› Marketing & Customer Experience

Data & CRM
› Growth Marketing
› AI & Data Project
› Sales & Negotiation
› Strategic Management

Agents IA et workflow
› IA générative et prompt engineering
› Innovation et Entrepreneuriat
› Management & Leadership
› Sprint Days
› Stratégie de marque

Brand Content
› Internal Communication and Employer Branding
› Event Innovation
› Partnerships – Sponsorship – Corporate Philanthropy
› Influence Strategy and Lobbying
› Strategic Planning

Educational events

Masterclasses

› Battles

Workshops and professional projects

› Professional Development Workshops

Six-month internship or international study semester

*Some transfer admissions students with a communications background will have certain courses adapted to their level.

Progression rate from Year 4 to Year 5: 99.5%

Next step: EFAP 5th year

You may be wondering about taking one of our training courses. Contact us, so that we can provide you with the information and guidance you need: accessibilite@efap.com.

FAQ

What do students learn in the first year of the Specialised MBA Programme at EFAP?

The first year of the Specialised MBA Programme at EFAP marks a key stage in developing expertise and strategic management skills. Students deepen their knowledge of brand strategy, corporate communication, event management and crisis communication.

Aligned with the latest transformations in the industry, the programme focuses on data-driven communication to support data-informed decision-making, as well as the use and management of AI agents within workflows (prompt engineering, ethics). Combining creativity (Talk Show Factory, advertising creation) with digital expertise, this year prepares students for management and decision-making responsibilities.

What core courses are taught in Year 4 at EFAP?

The fourth year courses cover several areas:

Strategy & communications: communications strategy, event management, media relations, brand content, crisis, corporate and internal communications.
Creativity: Talk Show Factory, creative advertising, graphic design.
Digital & AI: digital marketing & AI, marketing management, AI & prompt engineering, ethical and societal issues related to AI.
Management & projects: project management, budget management.

These courses combine strategy, innovation and technology to prepare students for positions of responsibility.

Is there a compulsory internship in fourth year?

Yes, the fourth year includes a compulsory six-month internship, a real springboard to junior-level responsibilities. Students can also choose to spend a semester studying abroad at a partner university. This professional or academic immersion reinforces the expertise acquired and prepares students effectively for the final year of specialization.

Find out more about internships at EFAP

What types of projects are carried out in the fourth year at EFAP?

Throughout the year, students take part in immersive educational events and challenges: Masterclasses with professionals, Creative Battle, Crisis Sprint (an intensive crisis communication exercise) and the AI Lab Day dedicated to the challenges and uses of artificial intelligence. These practical projects complement the theoretical courses and enable students to test their skills in real-life conditions, in direct line with market expectations.

Can you complete the 4th year as a work-study program?

Yes. Starting in the 4th year, it is possible to follow the program as a work-study option depending on the chosen format and campus. This pathway allows students to combine the development of strategic skills with continuous professional immersion throughout the year.

What is the employment rate after EFAP?

90%* of our graduates find a job within 6 months of graduating from EFAP. This high employment rate is a testament to the strength of our professional network and the practical preparation of our students for the realities of the job market.