An event-based, immersive teaching approach

Here are just a few of the highlights of your time at EFAP:

• The Big Battle A two-week national competition bringing together some 900 EFAP students to tackle a problem proposed by a well-known brand. The aim: to deliver the best strategic recommendation! On the program: coaching, training, challenges... and the grand finale at the advertiser's premises! An unforgettable moment in your communications training at EFAP.
• The Web Series Festival Working with a team comprising an art director, a copywriter and a director, students produce a commercial or series. All stages are covered: preparation of the production brief, writing the episode, directing and editing. The big-screen broadcast is a highlight of the year!
• Seminar 3.0 A week dedicated to influence or new technologies, so that students are always ready to grasp new communication techniques.
• 100% Crisis Comms Efap students are challenged to manage a fictitious crisis. As any company can be confronted with a crisis situation, this unique event enables them to develop skills that are crucial to their future careers. It's also a particularly intense and immersive experience for our communication students.
• Lab Days These are cross-promotional theme days that combine challenge, teamwork, innovation and creativity. Topics covered include artificial intelligence, CSR and international issues. In 2024, students worked on issues proposed by DECATHLON and KIABI.
• Talk-Show Our students are tasked with defining the concept of their own show, conducting interviews, hosting, editing and producing... A global vision of all the jobs involved in producing a real show!
• The Creative Experience Students are encouraged to develop their creativity through dedicated workshops: sketches/collages, photos, moodboards, etc.