An event-based, immersive teaching approach

Here are just a few of the highlights you’ll experience at EFAP:

• The Big Battle A two-week national competition bringing together around 900 EFAP students to tackle a challenge proposed by a well-known brand.The goal: to deliver the best strategic recommendation!On the program: coaching sessions, workshops, challenges… and a grand finale hosted at the advertiser’s headquarters!An unforgettable milestone in your communication journey at EFAP.
• The Web Series Festival Working in teams made up of an art director, a copywriter, and a director, students produce a commercial or short series. All stages are covered: preparing the production brief, writing the script, directing, and editing. The big-screen screening is one of the most anticipated moments of the year!
• Seminar 3.0 A week dedicated to influence, digital innovation and new technologies, ensuring students are always prepared to master emerging communication techniques.
• 100% Crisis Comms EFAP students are challenged to manage a simulated crisis situation.As any company can face a communication crisis, this unique event enables them to develop essential strategic and problem-solving skills crucial to their future careers.It’s also a particularly intense and immersive experience for our communication students.
• Lab Days Cross-year themed days combining challenge, teamwork, innovation, and creativity. Topics include artificial intelligence, CSR, and international communication issues. In 2024, students worked on real business cases proposed by Decathlon and Kiabi.
• Talk-Show Students are tasked with defining the concept for their own show — conducting interviews, hosting, editing, and producing — gaining a comprehensive understanding of all the roles involved in creating a real broadcast!
• The Creative Experience Students are encouraged to express and develop their creativity through dedicated workshops, including sketching, collage, photography, mood boards, and more.