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Communication & Marketing Programme: EFAP’s 3+2 Curriculum
3 years of Bachelor’s study to build strong foundations + 2 years of Specialised MBA study to develop expertise
At EFAP, a leading school for careers in communication, our communication and marketing programme is built around two key pillars: developing a strong foundation in general knowledge alongside the industry’s strategic skills, followed by highly specialised professional training.
Discover our 3+2 curriculum, a comprehensive five-year academic programme (Bachelor’s in Communication + Specialised MBA Programme) designed to enhance your employability and prepare you to thrive in the professional world.
BACHELOR
Three years of higher education (180 ECTS)
School-issued diploma
Objective: Build a solid and versatile foundation in communication and marketing through a practical, career-focused approach to learning.
Three years of higher education / Bachelor’s in Communication & Marketing:
- Programs in French (10 campuses in France)
- Program in English (Paris campus)
High School Diploma to Bachelor's Degree / Bachelor's in International Communication & Marketing:
- French-taught programme (10 campuses in France)
SPECIALISED MBA
Four to five years of higher education (300 ECTS)
Level 7 RNCP qualification
Objective: Deepen strategic skills and develop highly specialised professional expertise aligned with market needs.
Four years of higher education / Year 1 of the Specialised MBA Programme:
4 majors to choose from
- Strategic Marketing & Brand Management
- Digital marketing & AI
- Content Strategy and Creation
- Events, Influence and Responsible Communication
Year 2 of the Specialised MBA Programme: Five years of higher education
Highly specialised training
- 17 Specialised MBAs to choose from (work-study or full-time)