Our Bachelor's Degrees in Communication
School Degrees (3 years of higher education - 180 ECTS)

The first year at EFAP is an introductory year to the fundamentals of communication and marketing. Students discover the basics of global communication, digital tools, event management, press relations and oral and written expression. It's also a year of methodology and refresher courses, helping to develop cross-disciplinary skills (creativity, critical thinking, general culture, teamwork). Right from the first year, students take part in battles and concrete projects supervised by professionals, to get to grips with the realities of the profession.

In the first year, courses cover the essentials of the communication and marketing professions. Students also follow personal and professional development modules (project methodology, writing, public speaking, collaborative work). These theoretical and practical courses are designed to give students a global vision of the sector and prepare them for their first professional experiences through internships.

Yes, as early as the first year at EFAP, students complete a compulsory internship to get a hands-on feel for the professional world. This first internship, lasting two months, enables students to put their theoretical knowledge into practice and gain a better understanding of the different communications professions (agencies, associations, media, companies). It's a first professional immersion that helps confirm your career choices and enrich your CV right from the start of the course.

From the first year onwards, EFAP students take part in numerous practical projects that complement the theoretical courses. They take part in Masterclasses led by experts, creative challenges like the Creative Experience, the Creative Battle or 100 % Advertising Challenge, which plunge them into situations close to professional reality.

Every year, students also take part in Lab Days, themed days of innovation and collective reflection. These include the AI Lab Day dedicated to artificial intelligence, the CSR Lab Day focusing on societal and environmental issues, and the Culture Lab Day exploring cultural and creative trends.

The second year at EFAP is one of deepening: students consolidate the fundamentals seen in first year and develop more operational skills. They work on strategic communications, digital marketing, project management and multimedia content creation.

In the second year at EFAP, students delve deeper into the basics of communications through a wide range of theoretical and practical courses.

The program covers :

• Communication & media: communication strategy, media relations strategy, media planning, journalistic writing, semiology, communication and media law.
• Creativity: copywriting, pop culture and art, graphic design, image and photography in communication, web series.
• Marketing, digital & AI: strategic and digital marketing, marketing tools, digital transformation, AI & data, ethical and societal issues linked to AI
• Strategies & projects: nonprofit communication, project management, budgeting, methodology and professional tools.

These courses are complemented by professionalization workshops (public speaking, public presentation), and help prepare for the mandatory three-month internship.

Yes, the second year includes a compulsory three-month internship. This internship enables students to gain responsibility and put into practice the skills acquired during the year. It can be carried out in France or abroad, in a variety of sectors (communications agencies, media, start-ups, institutions, associations). It's a key step in gradually building your career path.

In the second year, students take part in Masterclasses led by professionals, as well as challenges and seminars such as the Influence Seminar. They also take part in Lab Days, such as Data Lab Day (focusing on data-related issues) and International Lab Day, which promotes multicultural openness. These projects complement the courses and provide a real-world setting for current communication and digital issues.

The third year at EFAP marks a reinforced professionalization stage. Students deepen their mastery of communication through specialized courses in crisis communications, public and political communication, CSR, internal communication and employer branding. The year also develops the creative and digital dimension, with courses in storytelling, motion design, UX design and SEO with AI. It's a pivotal year that prepares you for more strategic assignments.

The academic program covers several major areas:

• Communication: crisis communications, public and political communication, CSR, internal communication.
• Creativity: creative strategy, storytelling & narrative communication, motion design.
• Digital & AI: CMS, SEO & content strategy with AI, UX design, web design.
• Marketing & business: operational marketing, digital marketing projects, budget management, data protection and intellectual property.

These courses offer a comprehensive approach, combining strategy, creativity and mastery of digital tools.

Yes, the third year includes a mandatory 6-month internship. Students can also choose to spend a semester studying abroad at one of EFAP’s partner universities. This experience is key to broadening their professional horizons, developing intercultural skills, and building a distinctive CV. Whether through an internship or an academic exchange, the third year provides students with their first extended immersion in a professional and/or international environment.

Alongside their courses, students take part in a number of educational events: Masterclasses led by experts, Big Battle (a life-size challenge based on a real brief), 100% Crisis Comms (an intensive seminar) and the CSR Lab Day focusing on responsible communication. These hands-on projects enable participants to confront current issues and develop concrete skills in crisis management, brand strategy and sustainable communications.

90%* of our graduates find a job within 6 months of graduating from EFAP. This high employment rate is a testament to the strength of our professional network and the practical preparation of our students for the realities of the job market.

*RNCP title, "Marketing and Digital Transformation Manager ».

A communication school and a business school differ primarily in their focus and curriculum. Communication schools focus on careers in communication, marketing, public relations, and media. They prepare students for careers in fields such as advertising, event management, digital communication, and media relations. The programs focus on content creation, brand image management, and internal and external communication strategies.

In contrast, a business school offers a more broad-based education in management, finance, strategic marketing, and leadership. It prepares students for roles in business management, leadership, and business strategy across various sectors such as finance, management, and international trade.

If you want to work in creative and strategic fields related to communication, a school specializing in communication, such as EFAP, will provide you with the tools you need to excel. On the other hand, if you’re aiming for a career path more management-oriented and focused on the financial aspects of business, a business school would be a better fit.

Communication schools place a special emphasis on creative and strategic skills, offering specialized programs that directly address the needs of the market and communication firms.