Careers in Media Relations and Communication

After the consumer king, here comes the cautious, hyper-connected citizen.

Faced with these new consumer trends, brands must now constantly reinvent their relationship with consumers.

Tomorrow's marketer can no longer simply rely on figures and studies and offer products and services tailored to the consumer's needs. He or she must forge a relationship with the consumer that creates lasting value for both customer and brand.

The marketing and communications training program at EFAP, the school for new communication professions, is aimed at future managers who are capable of adopting a forward-looking vision, identifying sources of innovation and implementing winning marketing and communication strategies.