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Career path

Careers in
Brand Content

Blogs, partnerships, articles, emails, podcasts, videos... What all these formats have in common is the importance of content. The transformation of consumer habits is forcing brands and the media to completely rethink their content and communication strategies.

With consumers increasingly exposed to advertising in all its forms, communication professionals need to reinvent themselves to create a strong emotional bond with consumers. This requires brand storytelling. A brand content approach is now an integral part of communication strategies developed by brands in all sectors.

EFAP's mission is to help students become strategists capable of orchestrating a 360° media campaign and have the keys to building an effective content strategy from A to Z, thanks to its BAC+5 (masters) specialized in Brand Content, Editorial Strategy & New Media.

Our added value:

  • A specific fifth year of training in communications and brand content (Specialized MBA in Brand Content, Editorial Strategy & New Media).
  • Dual expertise between EFAP and EFJ, the school of new journalism, to put the expertise of both schools to good use for students.
  • Challenges, case studies and partnerships with leading professionals in their fields.

 

Here are just a few examples of the professions you can enter after completing the EFAP brand content training course :

Directeur de la Communication

Créateur de podcast

Content strategist

Brand Content manager

See all our career fields

Digital communication Luxury communication Events communication Public communication and influence Communication and strategic marketing Creation Communication and health Media and audiovisual communication Communication and Media Relations Communication and Marketing of Wines and Spirits Fashion and Beauty Communication Sport Communication and Management CSR and Sustainable Development Communication Art Communication

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