
Careers in digital communication and AI
Today, digital communication is turning every company upside down, making it a central part of their strategy. Long perceived as a simple tool, the internet was in fact only the first step in a veritable digital big bang, now amplified by artificial intelligence (AI).
New professions are constantly emerging, requiring the mastery of digital and technological skills. Far from being a fad, AI automates many repetitive tasks, freeing up precious time for high value-added missions: creativity, strategy, analysis, consulting. It redefines roles, erasing traditional boundaries and becoming a key skill sought by recruiters.
In this context, EFAP's communication program prepares future managers to design and deploy relevant strategies, fully integrating the challenges of digital and AI, essential levers for performance, innovation and transformation.
Our added value:
- A fifth year dedicated to the digital transformation of the global economy with the Specialized MBA in Digital Marketing & Business
- A fifth year focused on artificial intelligence and data with the Specialized MBA in Digital Marketing & Business - AI & Data
- Access to a network of digital and marketing professionals, unique in France
- Numerous case studies supervised by prestigious advertisers
- The participation of students, as partners and producers of social content, in numerous professional events organized by EFAP on all campuses.
- Involving students in the production of a blog on digital transformation
- Access to professional tools for managing and deploying content on social networks
Here are just a few examples of the digital communications careers you can prepare for :
Responsable e-Marketing / Digital Marketing manager
Chef de Projet Digital
Chief Digital Officer
Content Manager
Community Manager
Social Media Manager
Webmarketeur
Responsable e-Réputation
Traffic Manager
Responsable Affiliation
Consultant SEO / SEA
Chargé de Communication Digitale
Directeur de la Communication
Consultant digital
Responsable e-commerce
Chef de projet web
See all our career fields