Communication & Strategic Marketing

Become a well-rounded manager by leveraging a dual skill set in communication and marketing.

Face-to-face training available at :

Paris

Next intake: October 2026

› 6 months of academic training (approx. 400 hours of in-person instruction)
› 6 months of a company placement

Two tracks offered: “Classic” or “Full English.”

Download the brochure

Make an appointment

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Web Conférence

Take part in the next Web Conference hosted by the Training Department. The program will be presented to you, as well as the professions prepared. Students from the program will share their experiences and insights.

Tuesday 18 November

Webinar – Specialized MBA in Communication & Strategic Marketing

I'm interested

6 pm

Highlights

Marketing and communications are thriving, placing them at the heart of brand strategy. Every organization needs to convince consumers—whether a start-up, SME, multinational, or NGO. Without marketing, would Google, Airbnb, Netflix, or BlaBlaCar exist? Without advertising, what would become of Ubisoft, IKEA, or Dior?

End-to-end preparation for internships and employment: from building your personal career plan with a coach through to recruitment (internship or job). All students quickly secure an internship, in France or abroad.
Tailored courses: the option to add classes that meet specific needs (website creation, storytelling, media training, etc.).

Specialized MBA Program

Two study tracks are offered in our MBA in Communication & Strategic Marketing:

> “CLASSIC” Option: Most courses are taught in French, with some in English.

> “FULL ENGLISH” Option: 100% of courses are taught in English.

Objective(s):

The Specialized MBA in Communication & Strategic Marketing is a high-level marketing program designed to:
› Acquire the fundamental skills in marketing and communication to become a qualified professional.
› Develop behaviors adapted to corporate human relations while remaining true to oneself.

Core Courses

› Strategic Marketing
› Digital Marketing
› Data Marketing & Artificial Intelligence
› Strategy
› 360° Communication
› Innovation & Start-up Marketing
› International Marketing
› Brand Strategy
› Strategic Planning
› Branding
› Crisis Communication
› Media & Press Relations
› Influencer Marketing
› Content Marketing
› E-commerce, CRM, Retailing & Customer Experience
› Responsible Marketing
› Development Communication

Technical Learning

› Artificial Intelligence
› Video & Podcasts: Design and Tools
› SEO
› Web Analytics
› Design Thinking
› Project Management, Budgeting & Performance Measurement

Focus Areas

› Marketing & Neuroscience
› Sonic Branding
› Institutional Communication
› Cultural Marketing
› Images and Representations
› Internship + Final Report
› Digital Accessibility
› Pop Culture & Advertising
› Artificial Intelligence
› Web 3
› User Marketing
› CSR – Solidarity and Humanitarian Initiatives

Personal Development

› Media Coaching / Training
› Self-Awareness
› Personal Project
› Self-Branding
› E-Reputation
› Collective Intelligence
› Diversity & Inclusion
› Workshops
› Recruitment & HR

Projects & Activities

› Battles & Business Cases
› “Beyond the Classroom” Visits
› Inter-MBA Events
› Start-up Workshop & Business Plan
› Conferences & Guest Speakers

Hands-on Projects

Real Case Studies:
› Development of JCDecaux’s responsible business model communication strategy: key idea, messaging, deployment, campaigns.
› Design of the 501 Day communication campaign for Levi’s.
› Development of the marketing strategy for start-up Funky Veggie.
› Creation and presentation of the customer journey.

Event Organization:
› “Ready for Employment” Day with corporate HR representatives.
› Audit of a music school in Bordeaux.
› Creation in Lyon of the STAT IN LIGHT barometer with IPSOS.
› Design of playful activities for children hospitalized at Robert-Debré Hospital in Paris.

Media Projects — Radio, TV & Cinema:
› Creation of a radio station with Europe 1 / LCI / C8.

Start-up & Business Plan Workshop:
› Creation of start-ups supported by a coach.

Off-campus Learning:
› Company visits, career meetings, participation in events.

Conferences & Masterclasses:
› Thematic sessions led by marketing and communication experts.

RNCP Certification

Operational Objectives / Skills Targeted by the Certification

› Develop a communication strategy.
› Implement a communication strategy.
› Lead internal and external communication teams.
› Manage a brand.

Teaching Methods

› Courses taught by active professionals in the communication field.
› Real case studies provided by partner companies.
› Agency competitions, Masterclasses, Workshops…

Evaluation Methods

› Continuous assessment during the program and submission of a final project report.

Certification Process

› The award of the “Communication Manager” certification (Level 7 – equivalent to a Master’s degree) is conditional upon validation of all competency blocks.
› RNCP Title “Communication Manager” Level 7 (equiv. Bac+5) issued by EFAP: professional certification registered in the RNCP by decision of France Compétences on May 31, 2023 (RNCP 37658).
› A validated competency block remains valid for five years.
› No further study pathway available.

Accessibility for Persons with Disabilities

If you have questions about the accessibility of our programs, please contact us: accessibilite@efap.com.

Key Performance Indicators

Via a Professionalization Contract:
› Certification exam participation rate (2023 class): 100%
› Certification success rate (2023 class): 99%
› Overall employment rate at 12 months: 88%
› Employment rate in the targeted field at 12 months: 75%

Download the full program brochure

Profiles & Career Outcomes

Unlike highly theoretical master’s degrees in communication and marketing, our Specialized MBA offers hands-on training with a multi-industry approach. Graduates of our Specialized MBA in Communication & Strategic Marketing can pursue a wide variety of roles.

Marketing Roles

Product Manager
Project Manager
Trade Marketing Manager
Category Manager / Market Manager
Marketing Research Manager
Marketing Consultant
Brand Manager / Head of Brand
Marketing Manager

Communications Roles

Press & Media Relations Manager
Event Project Manager
Communications Director
Internal Communications Manager
360° Communications Manager
Employer Brand Manager
Crisis Communications Specialist
Communications Consultant
Communications Manager

Customer Experience & Sales

Merchandising Manager
Retail Marketing Manager
Data & Customer Marketing
Customer Experience Manager
E-commerce Manager
Omnichannel Marketing Manager

Digital Marketing

Digital Content Manager / Copywriter
Inbound Marketing Manager
Community Manager / Social Media Manager
SEO / SEM Manager
Affiliate Manager / Partnerships Manager
Traffic Acquisition Manager
Digital Marketing Manager

Admission Requirements

To be eligible for our marketing program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: an initial screening based on the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover the Specialized MBA in Communication & Strategic Marketing from a new angle and meet the program leadership!

To register, please contact:

Paris

mba@efap.com

+33 1 85 34 10 12

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