EFAP brochures Brochures Contact EFAP Open Days Join EFAP Join EFAP

Specialized MBA

Communication & Strategic Marketing

Become a well-rounded manager by leveraging a dual skill set in communication and marketing.

Face-to-face training available at :

Paris

Next intake: October 2026

6 months of academic training (approx. 400 hours of in-person instruction)
6 months of a company placement

Two tracks offered: “Classic” or “Full English.”

Web Conférence

Take part in the next Web Conference hosted by the Training Department. The program will be presented to you, as well as the professions prepared. Students from the program will share their experiences and insights.

Tuesday 18 November

Webinar – Specialized MBA in Communication & Strategic Marketing

I'm interested

6 pm

 

Highlights

Marketing and communications are thriving, placing them at the heart of brand strategy. Every organization needs to convince consumers—whether a start-up, SME, multinational, or NGO. Without marketing, would Google, Airbnb, Netflix, or BlaBlaCar exist? Without advertising, what would become of Ubisoft, IKEA, or Dior?

  • End-to-end preparation for internships and employment: from building your personal career plan with a coach through to recruitment (internship or job). All students quickly secure an internship, in France or abroad.

  • Tailored courses​: the option to add classes that meet specific needs (website creation, storytelling, media training, etc.).

Specialized MBA Program

Two study tracks are offered in our MBA in Communication & Strategic Marketing:

> “CLASSIC” Option: Most courses are taught in French, with some in English.

> “FULL ENGLISH” Option: 100% of courses are taught in English.

Objective(s):

The Specialized MBA in Communication & Strategic Marketing is a high-level marketing program designed to:
› Acquire the fundamental skills in marketing and communication to become a qualified professional.
› Develop behaviors adapted to corporate human relations while remaining true to oneself.

Core Courses

› Strategic Marketing
› Digital Marketing
› Data Marketing & Artificial Intelligence
› Strategy
› 360° Communication
› Innovation & Start-up Marketing
› International Marketing
› Brand Strategy
› Strategic Planning
› Branding
› Crisis Communication
› Media & Press Relations
› Influencer Marketing
› Content Marketing
› E-commerce, CRM, Retailing & Customer Experience
› Responsible Marketing
› Development Communication

Technical Learning

› Artificial Intelligence
› Video & Podcasts: Design and Tools
› SEO
› Web Analytics
› Design Thinking
› Project Management, Budgeting & Performance Measurement

Focus Areas

› Marketing & Neuroscience
› Sonic Branding
› Institutional Communication
› Cultural Marketing
› Images and Representations
› Internship + Final Report
› Digital Accessibility
› Pop Culture & Advertising
› Artificial Intelligence
› Web 3
› User Marketing
› CSR – Solidarity and Humanitarian Initiatives

Personal Development

› Media Coaching / Training
› Self-Awareness
› Personal Project
› Self-Branding
› E-Reputation
› Collective Intelligence
› Diversity & Inclusion
› Workshops
› Recruitment & HR

Projects & Activities

› Battles & Business Cases
› “Beyond the Classroom” Visits
› Inter-MBA Events
› Start-up Workshop & Business Plan
› Conferences & Guest Speakers

Hands-on Projects

Real Case Studies:
› Development of JCDecaux’s responsible business model communication strategy: key idea, messaging, deployment, campaigns.
› Design of the 501 Day communication campaign for Levi’s.
› Development of the marketing strategy for start-up Funky Veggie.
› Creation and presentation of the customer journey.

Event Organization:
› “Ready for Employment” Day with corporate HR representatives.
› Audit of a music school in Bordeaux.
› Creation in Lyon of the STAT IN LIGHT barometer with IPSOS.
› Design of playful activities for children hospitalized at Robert-Debré Hospital in Paris.

Media Projects — Radio, TV & Cinema:
› Creation of a radio station with Europe 1 / LCI / C8.

Start-up & Business Plan Workshop:
› Creation of start-ups supported by a coach.

Off-campus Learning:
› Company visits, career meetings, participation in events.

Conferences & Masterclasses:
› Thematic sessions led by marketing and communication experts.

RNCP Certification

Operational Objectives / Skills Targeted by the Certification

› Develop a communication strategy.
› Implement a communication strategy.
› Lead internal and external communication teams.
› Manage a brand.

Teaching Methods

› Courses taught by active professionals in the communication field.
› Real case studies provided by partner companies.
› Agency competitions, Masterclasses, Workshops…

Evaluation Methods

› Continuous assessment during the program and submission of a final project report.

Certification Process

› The award of the “Communication Manager” certification (Level 7 – equivalent to a Master’s degree) is conditional upon validation of all competency blocks.
› RNCP Title “Communication Manager” Level 7 (equiv. Bac+5) issued by EFAP: professional certification registered in the RNCP by decision of France Compétences on May 31, 2023 (RNCP 37658).
› A validated competency block remains valid for five years.
› No further study pathway available.

Accessibility for Persons with Disabilities


If you have questions about the accessibility of our programs, please contact us: accessibilite@efap.com.

Key Performance Indicators

Via a Professionalization Contract:
› Certification exam participation rate (2023 class): 100%
› Certification success rate (2023 class): 99%
› Overall employment rate at 12 months: 88%
› Employment rate in the targeted field at 12 months: 75%

Download the full program brochure 

Profiles & Career Outcomes


Unlike highly theoretical master’s degrees in communication and marketing, our Specialized MBA offers hands-on training with a multi-industry approach. Graduates of our Specialized MBA in Communication & Strategic Marketing can pursue a wide variety of roles.

Marketing Roles

  • Product Manager
  • Project Manager
  • Trade Marketing Manager
  • Category Manager / Market Manager
  • Marketing Research Manager
  • Marketing Consultant
  • Brand Manager / Head of Brand
  • Marketing Manager

Communications Roles

  • Press & Media Relations Manager
  • Event Project Manager
  • Communications Director
  • Internal Communications Manager
  • 360° Communications Manager
  • Employer Brand Manager
  • Crisis Communications Specialist
  • Communications Consultant
  • Communications Manager

Customer Experience & Sales

  • Merchandising Manager
  • Retail Marketing Manager
  • Data & Customer Marketing
  • Customer Experience Manager
  • E-commerce Manager
  • Omnichannel Marketing Manager

Digital Marketing

  • Digital Content Manager / Copywriter
  • Inbound Marketing Manager
  • Community Manager / Social Media Manager
  • SEO / SEM Manager
  • Affiliate Manager / Partnerships Manager
  • Traffic Acquisition Manager
  • Digital Marketing Manager

Admission Requirements

To be eligible for our marketing program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

  • Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
  • A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

  • Eligibility: an initial screening based on the application file by the admissions committee.
  • Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Book an Appointment

Discover the Specialized MBA in Communication & Strategic Marketing from a new angle and meet the program leadership!

To register, please contact:

Paris

mba@efap.com

+33 1 85 34 10 12

News

EFAP News - Masterclass EFAP x L’Escalator : l’entrepreneuriat, du rêve à la réalité Play

Masterclass EFAP x L’Escalator : l’entrepreneuriat, du rêve à la réalité

Dans le cadre de son partenariat avec l’incubateur de startups L’Escalator, l’EFAP a proposé aux étudiants du MBA Spécialisé Communication & Marketing Stratégique une passionnante Masterclass. Cette rencontre a permis à quatre entrepreneurs incubés à L’Escalator de partager leurs expériences et d’échanger en toute transparence sur la réalité de l’entrepreneuriat en 2025.

watch the video read more
EFAP News - Les MBA Spécialisés de l'EFAP brillent dans le classement Eduniversal 2025

Les MBA Spécialisés de l'EFAP brillent dans le classement Eduniversal 2025

L'édition 2025 du classement Eduniversal des meilleurs Masters, MS et MBA en France met une nouvelle fois en avant l'excellence des programmes de l'école de communication EFAP. Nos MBA Spécialisés se distinguent parmi les formations les plus prestigieuses, confirmant ainsi la qualité de notre enseignement en communication.

read more read more
EFAP News - Retour sur le Welcome Summit des MBA Spécialisés de l'EFAP Paris

Retour sur le Welcome Summit des MBA Spécialisés de l'EFAP Paris

La semaine du 21 au 25 octobre a marqué un moment clé pour nos quelque 550 étudiants des MBA Spécialisés de l'école de communication EFAP Paris, réunis à l’Hôtel Mona Bismarck pour le Welcome Summit, un événement conçu pour les accompagner dans leur transition vers le monde professionnel.

read more read more
EFAP News - Une Masterclass "Culte" avec Alexia Laroche-Joubert au cours du Welcome Summit des MBA Spécialisés de l'EFAP Paris Play

Une Masterclass "Culte" avec Alexia Laroche-Joubert au cours du Welcome Summit des MBA Spécialisés de l'EFAP Paris

Les étudiants en cinquième année de l'école de communication l'EFAP ont eu la chance d’assister à une masterclass exceptionnelle avec Alexia Laroche-Joubert, Présidente Directrice Générale de Banijay France et figure emblématique de la télévision française. Cette rencontre s’est déroulée dans un lieu symbolique, choisi pour accueillir cette personnalité de premier plan et susciter des réflexions profondes chez les futurs professionnels des médias.

watch the video read more
EFAP News - Les 50 ans de Sébastien Loeb : un événement d'exception pour les étudiants de 5e année de l’EFAP Strasbourg

Les 50 ans de Sébastien Loeb : un événement d'exception pour les étudiants de 5e année de l’EFAP Strasbourg

Le samedi 28 septembre, à l’occasion des 50 ans de Sébastien Loeb, FrayMédia et Red Bull ont co-organisé un événement 100% motosport au sein de l’Anneau du Rhin. Ce lieu mythique a vibré au rythme des célébrations en hommage au nonuple champion du monde des rallyes WRC.

read more read more
EFAP News - Mind’To Market : un projet étudiant pour explorer toutes les facettes du marketing Play

Mind’To Market : un projet étudiant pour explorer toutes les facettes du marketing

Mind’To Market, c’est le nouvel événement créé et organisé par et pour les étudiants en 5e année  de formation communication du campus EFAP à Aix-en-Provence, afin de les confronter à des défis innovants et d’affiner leur expertise sur des sujets clés au cœur de leur secteur.

watch the video read more

Load more news

All Specialized MBAs

MBA Communication & Strategic Marketing - EFAP School of Communication

Communication & Strategic Marketing

Paris

Become a well-rounded manager by leveraging a dual skill set in communication and marketing.

MBA Communication & Strategic Marketing – Part-Time / Work-Study - EFAP School of Communication

Communication & Strategic Marketing – Part-Time / Work-Study

Aix-en-Provence - Bordeaux - Lille - Lyon - Montpellier - Rennes - Strasbourg - Toulouse

Join a unique program built on a dual expertise in Communication and Marketing.

MBA Communication & Event Management - EFAP School of Communication

Communication & Event Management

Bordeaux - Lille - Lyon - Paris

Become a well-rounded manager capable of meaningful, strategic communication.

MBA Advertising Creation & Strategy - EFAP School of Communication

Advertising Creation & Strategy

Paris

Become a creative professional driven by purpose and ideas, mastering the dynamics of an ever-evolving advertising world.

MBA Advertising Creation & Strategy – Part-Time / Work-Study Program - EFAP School of Communication

Advertising Creation & Strategy – Part-Time / Work-Study Program

Bordeaux - Lille - Lyon

Become a creative professional driven by purpose and ideas, mastering the codes and dynamics of a rapidly changing world — the world of advertising.

MBA Public & Political Communication - EFAP School of Communication

Public & Political Communication

Lyon - Paris

Learn about careers in public and political communication, and explore the world of influence.

MBA Communication & Media Relations - EFAP School of Communication

Communication & Media Relations

Paris

Join a program designed to help you master communication strategies and reinvent media relations.

MBA Brand Content, Editorial Strategy & New Media - EFAP School of Communication

Brand Content, Editorial Strategy & New Media

Bordeaux

Become a strategist capable of orchestrating a 360° media campaign

MBA Communication & Audiovisual Production - EFAP School of Communication

Communication & Audiovisual Production

Lyon - Paris

Become future audiovisual production managers — agile, connected, and multi-platform professionals at the heart of diverse cultural and professional industries.

MBA Sport Business & Communication - EFAP School of Communication

Sport Business & Communication

Lyon - Paris

Devenez des professionnels de la communication dans le secteur du Sport.

MBA CSR & Sustainable Development Communication - EFAP School of Communication

CSR & Sustainable Development Communication

Paris

Former aux enjeux, métiers et expertises de communication RSE et développement durable.

MBA Communication & Marketing of Wine and Spirits - EFAP School of Communication

Communication & Marketing of Wine and Spirits

Bordeaux

Une formation unique et exclusive, répondant aux nouveaux besoins en communication d'un secteur porteur et en mutation : les vins et spiritueux.

MBA Communication & Gastronomy - EFAP School of Communication

Communication & Gastronomy

Lyon

Devenez de futurs professionnels de la communication dans le domaine de la gastronomie et contribuez à faire rayonner l'art culinaire français à travers le monde.

MBA Communication in Fashion Industries - EFAP School of Communication

Communication in Fashion Industries

Paris

Preparing students to master the new communication challenges and strategies shaping the fashion industry.

MBA Luxury Communication & Strategies Full-Time - EFAP School of Communication

Luxury Communication & Strategies Full-Time

Paris

The challenges of communication and new strategies in the luxury industry

MBA Luxury Communication & Strategies Part-Time / Alternance - EFAP School of Communication

Luxury Communication & Strategies Part-Time / Alternance

Paris

Former aux enjeux de la communication et aux nouvelles stratégies dans le secteur du luxe

MBA Full-Time Digital Marketing & Business - EFAP School of Communication

Full-Time Digital Marketing & Business

Paris

The digital revolution of global commerce!

MBA Digital Marketing & Business Work-Study / Part-Time Executive - EFAP School of Communication

Digital Marketing & Business Work-Study / Part-Time Executive

Lille - Lyon - Paris

Concevez la révolution digitale comme une formidable opportunité de réaliser votre projet professionnel. #MBADMB

MBA Digital Marketing & Business IA & Data Alternance / Part-Time Executive - EFAP School of Communication

Digital Marketing & Business IA & Data Alternance / Part-Time Executive

Paris Part-Time

Un programme à l'intersection de la tech et du marketing.

MBA Digital Marketing & Business Beauty & Cosmetics Alternance / Part-Time Executive - EFAP School of Communication

Digital Marketing & Business Beauty & Cosmetics Alternance / Part-Time Executive

Paris

Devenez acteur de la révolution digitale du secteur de la beauté et des cosmétiques.

MBA Digital Marketing & Business Luxe Alternance / Part-Time Executive - EFAP School of Communication

Digital Marketing & Business Luxe Alternance / Part-Time Executive

Paris

Devenez acteur de la révolution numérique de l'industrie du luxe.

MBA Double Degree - Digital Marketing & Business - EFAP School of Communication

Double Degree - Digital Marketing & Business

Shanghai

The digital revolution between China and Europe

MBA Double diploma in Marketing - EFAP School of Communication

Double diploma in Marketing

New York

A global outlook in Communication & Marketing Strategies

MBA Double Diploma in Luxury - EFAP School of Communication

Double Diploma in Luxury

New York

Being at the core of new communication strategies in the luxury industry

MBA Double Diploma in Fashion - EFAP School of Communication

Double Diploma in Fashion

New York

Combining communication skills and business acumen for leadership in the fashion sectors

MBA Double Diploma in Advertising - EFAP School of Communication

Double Diploma in Advertising

New York

Learn to be creative with a strategic mindset!

MBA Double Degree in Luxury - EFAP School of Communication

Double Degree in Luxury

Shanghai

Discover the new challenges of communication in the Luxury market

MBA Specialized MBA in Los Angeles - Dual Degree in Communication & Audio Visual Production - EFAP School of Communication

Specialized MBA in Los Angeles - Dual Degree in Communication & Audio Visual Production

Lyon - Paris

Degree in partnership with the New York Film Academy.
Program provided in France and on the Los Angeles campus.

MBA International Art Market - EFAP School of Communication

International Art Market

Paris

Become a key player in the global art world and join a rapidly expanding professional sector!

Program delivered by ICART.

MBA Management & Ingénierie : Industrie de la Musique - EFAP School of Communication

Management & Ingénierie : Industrie de la Musique

Bordeaux - Paris

Devenez un professionnel capable de piloter des projets musicaux dans toute leur diversité !

Programme délivré par l'ICART.

MBA Management & Ingénierie : Art et patrimoine - EFAP School of Communication

Management & Ingénierie : Art et patrimoine

Paris

Un MBA Spécialisé pour former les futurs acteurs du patrimoine et de la culture.

Programme délivré par l'ICART.

MBA Management & Ingénierie : Spectacle Vivant - EFAP School of Communication

Management & Ingénierie : Spectacle Vivant

Paris

Un MBA Spécialisé pour maîtriser tous les métiers du spectacle vivant.

Programme délivré par l'ICART.

MBA Management & Ingénierie : Industrie du cinéma - EFAP School of Communication

Management & Ingénierie : Industrie du cinéma

Paris

Le MBA Spécialisé forme les futurs professionnels du cinéma, de la production à la diffusion.

Programme délivré par l'ICART.

MBA Management & Ingénierie Culturelle - EFAP School of Communication

Management & Ingénierie Culturelle

Bordeaux - Lille - Lyon

Le MBA Spécialisé forme des professionnels polyvalents de la culture, du cinéma à la musique en passant par les arts visuels et le spectacle vivant.

Programme délivré par l'ICART.

MBA International Art Market - EFAP School of Communication

International Art Market

Paris

The Specialized MBA trains future art market professionals in a global and digital environment.

Program offered by ICART.

Download
brochure

Download