Communication & Strategic Marketing

Become a well-rounded manager by leveraging a dual skill set in communication and marketing.

Face-to-face training available at :

Paris

Next intake: October 2025

› 6 months of academic training (approx. 400 hours of in-person instruction)
› 6 months of a company placement

Two tracks offered: “Classic” or “Full English.”

Download the brochure

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Highlights

Marketing and communications are thriving, placing them at the heart of brand strategy. Every organization needs to convince consumers—whether a start-up, SME, multinational, or NGO. Without marketing, would Google, Airbnb, Netflix, or BlaBlaCar exist? Without advertising, what would become of Ubisoft, IKEA, or Dior?

End-to-end preparation for internships and employment: from building your personal career plan with a coach through to recruitment (internship or job). All students quickly secure an internship, in France or abroad.
Tailored courses: the option to add classes that meet specific needs (website creation, storytelling, media training, etc.).

Specialized MBA Program

Two tracks are offered in our MBA in Communication & Strategic Marketing:

“CLASSIC” option: the majority of courses in French, with some in English
“FULL ENGLISH” option: 100% of courses in English

Objectives

The Specialized MBA in Communication & Strategic Marketing is an advanced program designed to:

Acquire the core competencies in marketing and communication needed to become an effective professional
Develop interpersonal behaviors suited to corporate environments—while staying true to yourself

Core Courses

› Strategic Marketing
› Digital Marketing
› Data Marketing & Artificial Intelligence
› Strategy
› 360° Communications
› Innovation & Start-up Marketing
› International Marketing
› Brand Strategy
› Strategic Planning
› Branding
› Crisis Communication
› Media & Press Relations
› Influencer Marketing
› Content Marketing
› E-commerce, CRM, Retailing & Customer Experience
› Responsible (Sustainable) Marketing
› Development Communication

Technical Skills

› Artificial Intelligence
› Video & Podcasts: design and tools
› Search Engine Optimization (SEO)
› Web Analytics
› Design Thinking
› Project Management, Budgeting & Performance Measurement

Focus Area

› Marketing & Neuroscience
› Musical Branding
› Institutional Communication
› Cultural Marketing
› Visuals and Representation
› Company Internship + Final Report
› Digital Accessibility
› Pop Culture & Advertising
› Artificial Intelligence
› Web3
› Usage & Behavior Marketing
› CSR: Social & Humanitarian Impact

Personal Development

› Media Coaching/Training
› Self-awareness
› Personal Project
› Personal Branding
› Online Reputation
› Collective Intelligence
› Diversity & Inclusion
› Workshops
› Recruitment & HR

Projects & Activities

› Battles & Business cases
› Off-site Visits
› Inter-MBA Events
› Start-up Workshop & Business Plan
› Keynote Talks & Guest Speakers

Real-world Projects

Real-World Case Studies

› Developing the communication strategy for JCDecaux’s responsible business model: key idea, messaging, rollout, campaigns.
› Designing Levi’s 501 Day communication campaign.
› Building the marketing strategy for the start-up Funky Veggie.
› Creating and presenting the customer journey.

Event Organization

› “Job-Ready Day” with corporate HR directors.
› Audit of a music school in Bordeaux.
› Creation in Lyon of the STAT IN LIGHT barometer with IPSOS.
› Designing playful activities for children in care at Robert-Debré Hospital in Paris.

Media Projects — Radio, TV & Film

› Designing a radio station with Europe 1 / LCI.

Start-up Workshop & Business Plan

› Creating start-ups with the support of a coach.

Off-site

› Company visits, career meetups, and participation in industry events.

Conferences & Masterclasses

› Thematic talks by marketing and communications experts.

>> Télécharger la brochure complète du programme

Profiles & Career Outcomes

Unlike highly theoretical master’s degrees in communication and marketing, our Specialized MBA offers hands-on training with a multi-industry approach. Graduates of our Specialized MBA in Communication & Strategic Marketing can pursue a wide variety of roles.

Marketing Roles

Product Manager
Project Manager
Trade Marketing Manager
Category Manager / Market Manager
Marketing Research Manager
Marketing Consultant
Brand Manager / Head of Brand
Marketing Manager

Communications Roles

Press & Media Relations Manager
Event Project Manager
Communications Director
Internal Communications Manager
360° Communications Manager
Employer Brand Manager
Crisis Communications Specialist
Communications Consultant
Communications Manager

Customer Experience & Sales

Merchandising Manager
Retail Marketing Manager
Data & Customer Marketing
Customer Experience Manager
E-commerce Manager
Omnichannel Marketing Manager

Digital Marketing

Digital Content Manager / Copywriter
Inbound Marketing Manager
Community Manager / Social Media Manager
SEO / SEM Manager
Affiliate Manager / Partnerships Manager
Traffic Acquisition Manager
Digital Marketing Manager

Admission Requirements

To be eligible for our marketing program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: an initial screening based on the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Candidater

Financer sa formation

Book an Appointment

Discover the Specialized MBA in Communication & Strategic Marketing from a new angle and meet the program leadership!

To register, please contact:

Paris

mba@efap.com

+33 1 85 34 10 12

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