Communication & Strategic Marketing

Become a well-rounded manager by leveraging a dual skill set in communication and marketing.

Face-to-face training available at :

Paris

Next intake: October 2026

› 6 months of academic training (approx. 400 hours of in-person instruction)
› 6 months of a company placement

Two tracks offered: “Classic” or “Full English.”

Download the brochure

Make an appointment

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Web conferences

Join our next Web conference hosted by the program directors. You’ll discover the program in detail and learn more about the careers it prepares you for. Current students will also share their experiences and insights from within the program.

Wednesday 28 January

Webinar – Specialized MBA in Communication & Strategic Marketing

I'm interested

6 pm

Highlights

Marketing and communications are thriving, placing them at the heart of brand strategy. Every organization needs to convince consumers—whether a start-up, SME, multinational, or NGO. Without marketing, would Google, Airbnb, Netflix, or BlaBlaCar exist? Without advertising, what would become of Ubisoft, IKEA, or Dior?

End-to-end preparation for internships and employment: from building your personal career plan with a coach through to recruitment (internship or job). All students quickly secure an internship, in France or abroad.
Tailored courses: the option to add classes that meet specific needs (website creation, storytelling, media training, etc.).

Specialized MBA Program

Two tracks are offered in our MBA in Strategic Communication & Marketing:

> “CLASSIC” option: most courses taught in French, others in English

> “FULL ENGLISH” option: 100% of courses taught in English

Objectives:

The Specialized MBA in Strategic Communication & Marketing isa high-level marketing program designed to:
› Acquire fundamental marketing and communication skills to become a strong professional
› Develop appropriate interpersonal skills within organizations while remaining true to oneself

Core Courses

› Strategic marketing
› Digital marketing
› Data marketing & artificial intelligence
› Strategy
› 360° communication
› Innovation and start-up marketing
› International marketing
› Brand strategy
› Strategic planning
› Branding
› Crisis communication
› Media / press relations
› Influencer marketing
› Content marketing
› E-commerce, CRM, retailing and customer experience
› Responsible marketing
› Development communication

Technical Skills

› Artificial intelligence
› Video & podcasts: design and tools
› Search engine optimization (SEO)
› Web analytics
› Design thinking
› Project, budget and performance management

Focus Areas

› Marketing & neuroscience
› Music branding
› Corporate communication
› Cultural marketing
› Images and representations
› Internship + final thesis
› Digital accessibility
› Pop culture & advertising
› Artificial intelligence
› Web3
› Usage marketing
› CSR – Social and humanitarian initiatives

Personal Development

› Media coaching / training
› Self-awareness
› Personal project
› Personal branding
› E-reputation
› Collective intelligence
› Diversity & inclusion
› Workshops
› Recruitment & HR

Projects and Activities

› Battles & business cases
› Off-campus visits
› Inter-MBA events
› Start-up workshop & business plan
› Conferences and guest speakers

Hands-on Projects

Real-life case studies:

› Development of the communication strategy for JCDecaux’s responsible business model: key idea, messages, rollout, campaigns.
› Design of Levi’s 501 Day communication campaign.
› Development of the marketing strategy for the start-up Funky Veggie.
› Creation and presentation of the customer journey.

Event organization:

› “Ready for Employment” day with HR directors from companies.
› Audit of a music school in Bordeaux.
› Creation in Lyon of the STAT IN LIGHT barometer with IPSOS.
› Creation of playful activities for hospitalized children at Robert-Debré Hospital in Paris.

Media projects — radio, TV and cinema:

› Design of a radio station with Europe 1 / LCI / C8.

Start-up & business plan workshop:

› Creation of a start-up supported by a coach.

Off-campus activities:

› Company visits, career meetings, participation in events.

Conferences and masterclasses:

› Thematic talks by marketing and communication experts.

Operational objectives / Skills targeted by the certification

› Develop a communication strategy.

› Implement a communication strategy.

› Lead internal and external communication teams.

› Define a marketing strategy.

Teaching methods

› Courses taught by active professionals in the communication field.

› Real-life case studies provided by partner companies.

› Agency competitions, masterclasses, workshops…

Assessment methods

› Continuous assessment throughout the program and submission of a final mission report.

Certification process

› Awarding of the “Communication Manager” Level 7 certification (equivalent to a Master’s degree) is subject to validation of all competency blocks.

› RNCP Title "Communication Manager" Level 7 (equivalent to Master’s degree) awarded by EFAP: professional certification registered with the RNCP by decision of France Compétences on 31/05/2023 (RNCP 37658).

› In the event of partial validation, any validated competency block is acquired for life.

› No further progression / No bridge program.

Accessibility for people with disabilities

You may be wondering about access to our programs. Contact us: accessibilite@efap.com

Performance indicators

› Certification exam attendance rate (Class of 2024): 100%

› Certification success rate (Class of 2024): 99%

› Overall employment rate at 6 months (all jobs): 81%

› Employment rate in the targeted profession at 6 months: 70%

+ Additional indicators available on the website: https://www.inserjeunes.education.gouv.fr/diffusion/accueil

Download the full program brochure

Profiles & Career Opportunities

Unlike highly theoretical master’s degrees in communication and marketing, our Specialized MBA offers hands-on training with a multi-industry approach. Graduates of our Specialized MBA in Communication & Strategic Marketing can pursue a wide variety of roles.

Marketing Roles

Product Manager
Project Manager
Trade Marketing Manager
Category Manager / Market Manager
Marketing Research Manager
Marketing Consultant
Brand Manager / Head of Brand
Marketing Manager

Communications Roles

Press & Media Relations Manager
Event Project Manager
Communications Director
Internal Communications Manager
360° Communications Manager
Employer Brand Manager
Crisis Communications Specialist
Communications Consultant
Communications Manager

Customer Experience & Sales

Merchandising Manager
Retail Marketing Manager
Data & Customer Marketing
Customer Experience Manager
E-commerce Manager
Omnichannel Marketing Manager

Digital Marketing

Digital Content Manager / Copywriter
Inbound Marketing Manager
Community Manager / Social Media Manager
SEO / SEM Manager
Affiliate Manager / Partnerships Manager
Traffic Acquisition Manager
Digital Marketing Manager

Admission Requirements

To be eligible for our marketing program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: an initial screening based on the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover the Specialized MBA in Communication & Strategic Marketing from a new angle and meet the program leadership!

To register, please contact:

Paris

internationaladmissions@groupe-edh.com

+33 1 85 34 10 12

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