Communication & Strategic Marketing - Full Time

Become a well-rounded manager by leveraging a dual skill set in communication and marketing.

Face-to-face training available at :

Paris

Next intake: October 2026

› 6 months of academic training (approx. 400 hours of in-person instruction)
› 6 months of a company placement

Two tracks offered: “Classic” or “Full English.”

Download the brochure

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Highlights

Marketing and communications are thriving, placing them at the heart of brand strategy. Every organization needs to convince consumers—whether a start-up, SME, multinational, or NGO. Without marketing, would Google, Airbnb, Netflix, or BlaBlaCar exist? Without advertising, what would become of Ubisoft, IKEA, or Dior?

End-to-end preparation for internships and employment: from building your personal career plan with a coach through to recruitment (internship or job). All students quickly secure an internship, in France or abroad.
Tailored courses: the option to add classes that meet specific needs (website creation, storytelling, media training, etc.).

Specialized MBA Program

Two courses are offered in our MBA Communication & Strategic Marketing:

> "CLASSIC" Option: majority of courses in French, the rest in English

> "FULL ENGLISH" Option: 100% of courses in English

Objective(s):

The MBA Specialized in Communication & Strategic Marketing is a high-level marketing training aimed at:

Acquiring the fundamental skills of marketing and communication to become a good professional
Developing a behavior suitable for human relations in companies while remaining oneself

Core subjects

› Strategic marketing
› Digital marketing
› Data marketing & artificial intelligence
› Strategy
› 360° communication
› Marketing for innovation and startups
› International marketing
› Brand strategy
› Strategic planning
› Branding
› Crisis communication
› Media / press relations
› Influencer marketing
› Content marketing
› E-commerce, CRM, retailing, and customer experience
› Responsible marketing
› Development communication

Technical learnings

› Artificial intelligence
› Video & podcasts: design and tools
› SEO
› Web analytics
› Design thinking
› Project management, budget, and performance measurement

Focus

› Marketing & neuroscience
› Musical branding
› Institutional communication
› Marketing of culture
› Images and representations
› Internship + final report
› Digital accessibility
› Pop culture & advertising
› Artificial intelligence
› Web 3
› Marketing of use
› CSR – Solidarity and humanitarian

Personal development

› Media coaching / training
› Self-knowledge
› Personal project
› Self branding
› E-reputation
› Collective intelligence
› Diversity & inclusion
› Workshops
› Recruitment & HR

Projects and activities

› Battles & Business cases
› "Off-site" visits
› Inter-MBA events
› Startup workshop & Business plan
› Conferences and guest speakers

Concrete projects

Real case studies:

› Development of the communication strategy for JCDecaux's responsible business model: key idea, messages, deployment, campaigns.
› Designing Levi’s 501 Day communication campaign.
› Development of the marketing strategy for the startup Funky Veggie.
› Creation and presentation of the customer journey.

Event organization:

› “Ready for Employment” day with HR directors from companies.
› Audit of a music school in Bordeaux.
› Creation of the STAT IN LIGHT barometer in Lyon with IPSOS.
› Creation of fun activities for sick children at the Robert-Debré hospital in Paris.

Media projects — radio, TV, and cinema:

› Designing a radio station with Europe 1 / LCI / C8.

Startup workshop & business plan:

› Creation of a startup guided by a coach.

Off-site:

› Company visits, career meetings, participation in events.

Conferences and masterclasses:

› Thematic interventions by marketing and communication experts.

Operational objectives / Skills targeted

Develop a communication strategy.
Implement a communication strategy.
Manage internal and external communication teams.
Define a marketing strategy.

Methods used

Courses taught by professionals actively working in communication.
Real case studies provided by partner companies.
Agency competitions, Masterclasses, Workshops…

Assessment methods

› Continuous assessment during the training and competency validation tests.

Certification methods

The certification “Manager of Communication” at level 7 (equivalent to Bac+5) is granted upon validation of all competency blocks.
RNCP Title "Manager of Communication" Level 7 (equiv. Bac+5) delivered by EFAP: professional certification registered with RNCP by decision of France Compétences on 31/05/2023 for a duration of 3 years (RNCP 37658).
In case of partial validation, any competency block is acquired for life.
No further pathway / No bridge.

Accessibility for people with disabilities

Perhaps you're wondering if it's possible to take our courses. Contact us: accessibilite@efap.com

Results indicators

Competency validation test presentation rate (2024 cohort): 100%
Training success rate (2024 cohort): 99%
Global employment rate at 6 months (any job): 87%
Employment rate in the target profession at 6 months: 80%

Download the complete program brochure

Profiles & Career Opportunities

Unlike highly theoretical master’s degrees in communication and marketing, our Specialized MBA offers hands-on training with a multi-industry approach. Graduates of our Specialized MBA in Communication & Strategic Marketing can pursue a wide variety of roles.

Marketing Roles

Product Manager
Project Manager
Trade Marketing Manager
Category Manager / Market Manager
Marketing Research Manager
Marketing Consultant
Brand Manager / Head of Brand
Marketing Manager

Communications Roles

Press & Media Relations Manager
Event Project Manager
Communications Director
Internal Communications Manager
360° Communications Manager
Employer Brand Manager
Crisis Communications Specialist
Communications Consultant
Communications Manager

Customer Experience & Sales

Merchandising Manager
Retail Marketing Manager
Data & Customer Marketing
Customer Experience Manager
E-commerce Manager
Omnichannel Marketing Manager

Digital Marketing

Digital Content Manager / Copywriter
Inbound Marketing Manager
Community Manager / Social Media Manager
SEO / SEM Manager
Affiliate Manager / Partnerships Manager
Traffic Acquisition Manager
Digital Marketing Manager

Admission Requirements

To be eligible for our marketing program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: an initial screening based on the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover the Specialized MBA in Communication & Strategic Marketing from a new angle and meet the program leadership!

To register, please contact:

Paris

internationaladmissions@groupe-edh.com

+33 1 85 34 10 12

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