Advertising Creation & Strategy

Become a creative professional driven by purpose and ideas, mastering the dynamics of an ever-evolving advertising world.

Face-to-face training available at :

Paris

Next intake: October 2026
› 6 months of academic training (+/- 400 hours)
› 6 months of professional experience in a company

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Highlights

The world no longer belongs to those who wake up early but to those who have ideas, whether it's early in the morning or very late at night. Breaking the rules, stepping out of conventions, aiming accurately, provoking emotion, creating meaning, trying to reinvent the world — that's what defines the essence of creativity.

Creative Therapy: just like in an agency, you will be divided into areas of expertise during case studies. Each session comes with a new brief and a new brand.
Coaching: personal development courses will be taught by professional coaches, such as theatrical improvisation courses.

Special Workshops: writing to master storytelling, Brand Content to ask the right questions and build a clear message, and sessions on digital challenges and startup creation to dive into the deep end.
Masterclasses and Special Guest Meetings: meetings with industry professionals and creatives from all backgrounds.

MBA Advertising in the top 5 best master’s in art direction

2nd position in the Eduniversal 2026 Ranking - Best Master’s in Design, Graphic Design, Art Direction

The Specialized MBA in Creation & Advertising Strategies ranks 2nd in the national ranking for Best Master’s in Design, Graphic Design, Art Direction in the Eduniversal 2026 ranking and is ranked 1st for the city of Paris.

Double Certification Paris - Miami

Are you attracted to the world of advertising? How about going to Florida to challenge yourself with the brightest creative minds? Starting in April, spend three months as a student at Miami Ad School, one of the world’s best schools for advertising creation. You will attend art direction or copywriting classes and earn a certification upon completion of the program.

Specialized MBA Program

Objectives:

The Specialized MBA in Creative & Advertising Strategies is a program designed to:

Acquire the skills required for careers as a copywriter, art director, and strategic planner
Develop, master, and fully express your creative potential

Creative Culture & Advertising Creation

› Analysis of international campaigns
› Advertising history
› Understanding and experimenting with the mechanisms of advertising creation
› Decoding advertising imagery: print, film, and digital
› Roles and definitions of the various players in the advertising industry

Copywriting & Storytelling

› Mastering the fundamentals of copywriting
› Building a strong image/word relationship
› Working as part of a creative team
› Channeling creativity effectively
› Developing insight and critical thinking
› From copywriter to digital storyteller

Art Direction & Graphic Design Tools

› Deepening mastery of graphic design software: Photoshop, Illustrator, and InDesign
› Audiovisual production
› Courses in layout design, semiotics of the image, and logo creation
› Building a visual identity in advertising
› Introduction to video, editing, and photography through dedicated workshops
› Introduction to typography

Web Design & Digital Copywriting

› Introduction to digital communication
› Web culture and digital writing
› Web design and user experience: creating mock-ups, homepages, applications, etc.
› Social media and Big Data

Trends Analysis & Strategic Planning

› Strategic planner missions
› Analysis and monitoring
› Brand content & brand culture
› Turning client briefs into agency briefs
› Digital strategic planning
› Media planning and media innovation

Consumer Sociology & Trends

› Consumer trends and behavior
› Psychosociology
› Neuromarketing
› The future of media and foresight
› Observing innovations and new communication tools

Operational Objectives / Skills Targeted by the Certification

› Develop a communication strategy.

› Implement a communication strategy.

› Manage internal and external communication teams.

› Manage a brand.

Teaching Methods

› Courses taught by professionals currently working in the communication field.

› Real-life case studies provided by partner companies.

› Agency competitions, masterclasses, and workshops.

Evaluation Methods

› Continuous assessment throughout the program and submission of a final professional report.

Certification Methods

› The “Communication Manager” certification (Level 7, equivalent to a Master’s degree) is awarded upon validation of all skill blocks.

› RNCP Title “Communication Manager” – Level 7 (equivalent to Master’s degree) issued by EFAP: professional certification registered with the RNCP by France Compétences on May 31, 2023 (RNCP 37658).

› A validated skill block remains valid for 5 years.

› No further study pathway available.

Accessibility for Persons with disabilities

If you have any questions about the accessibility of our programs, please contact us at: accessibilite@efap.com

Key Performance Indicators

› Certification exam participation rate (Class of 2024): 100%

› Certification success rate (Class of 2024): 99%

› Overall employment rate within 6 months (all jobs): 87%

› Employment rate in positions related to the certification within 6 months: 80%

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Profiles & Career Opportunities

The Specialized MBA in Advertising Creation & Strategy is designed to serve as a true springboard into a constantly evolving and remarkably dynamic industry. Supported by a team of dedicated, demanding, and above all passionate professionals, you will take your first steps into the fascinating world of advertising — a field offering a wealth of exciting career opportunities — and develop the skills needed to become:

› Copywriter
› Digital Storyteller (versatile digital copywriter)
› Art Director
› Strategic Planner
› Content Creator / Web Content Editor
› Advertising Production Manager
› Project Manager / Account Executive
› Art Buyer

Admission Requirements

To be eligible for our advertising program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: an initial screening based on the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover the Specialized MBA in Advertising Creation & Strategy from a new angle and meet the program leadership!

To register, please contact:

Paris

internationaladmissions@groupe-edh.com

+33 1 85 34 10 12

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