Advertising Creation & Strategy

Become a creative professional driven by purpose and ideas, mastering the dynamics of an ever-evolving advertising world.

Face-to-face training available at :

Paris

Next intake: October 2026
› 6 months of academic training (+/- 400 hours)
› 6 months of professional experience in a company

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Highlights

The world no longer belongs to those who wake up early, but to those who have ideas — whether early in the morning or late at night. Breaking the rules, challenging conventions, aiming right, provoking emotion, creating meaning, trying to reinvent the world — this is the very essence of creativity.

Creative Therapy: just like in an agency, you’ll be divided into expert teams during case studies. Each session brings a new brief and a new brand.
Coaching: personal development courses led by professional coaches, including sessions such as improvisational theatre.

Special workshops: writing workshops to master storytelling, brand content sessions to ask the right questions and build a clear message, and modules on digital challenges and start-up creation to dive into the real world.
Masterclasses and guest encounters: meetings with industry professionals and creative talents from all backgrounds.

MBA publicité dans le top 5 des meilleurs masters direction artistique

2nd place in the 2025 Eduniversal Ranking – Best Master’s in Design, Graphic Arts, and Art Direction

The Specialized MBA in Advertising Creation & Strategy ranks 2nd among the Best Master’s in Design, Graphic Arts, and Art Direction in the 2025 Eduniversal Ranking.

Double degree Paris - Miami

Are you drawn to the world of advertising? How about heading to Florida to meet some of the greatest creative minds? Starting in April, spend three months as a student at the Miami Ad School — one of the world’s top advertising schools. You’ll attend courses in Art Direction or Copywriting and earn an additional certification upon completion of your program.

Specialized MBA Program

Objectives:

Open to anyone with a passion for advertising creation who wishes to turn it into a career, the Specialized MBA in Advertising Creation & Strategy aims to unlock your creative potential and train you to become the copywriters, art directors, and strategic planners who will drive tomorrow’s agencies and brands forward.

Creative Culture & Advertising Creation

› Analysis of international campaigns
› Advertising history
› Understanding and experimenting with the mechanisms of advertising creation
› Decoding advertising imagery: print, film, and digital
› Roles and definitions of the various players in the advertising industry

Copywriting & Storytelling

› Mastering the fundamentals of copywriting
› Building a strong image/word relationship
› Working as part of a creative team
› Channeling creativity effectively
› Developing insight and critical thinking
› From copywriter to digital storyteller

Art Direction & Graphic Design Tools

› Deepening mastery of graphic design software: Photoshop, Illustrator, and InDesign
› Audiovisual production
› Courses in layout design, semiotics of the image, and logo creation
› Building a visual identity in advertising
› Introduction to video, editing, and photography through dedicated workshops
› Introduction to typography

Web Design & Digital Copywriting

› Introduction to digital communication
› Web culture and digital writing
› Web design and user experience: creating mock-ups, homepages, applications, etc.
› Social media and Big Data

Trends Analysis & Strategic Planning

› Strategic planner missions
› Analysis and monitoring
› Brand content & brand culture
› Turning client briefs into agency briefs
› Digital strategic planning
› Media planning and media innovation

Consumer Sociology & Trends

› Consumer trends and behavior
› Psychosociology
› Neuromarketing
› The future of media and foresight
› Observing innovations and new communication tools

Operational Objectives / Skills Targeted by the Certification

› Develop a communication strategy.

› Implement a communication strategy.

› Manage internal and external communication teams.

› Manage a brand.

Teaching Methods

› Courses taught by professionals currently working in the communication field.

› Real-life case studies provided by partner companies.

› Agency competitions, masterclasses, and workshops.

Assessment Methods

› Continuous assessment throughout the program and submission of a final professional report.

Certification Methods

› The “Communication Manager” certification (Level 7, equivalent to a Master’s degree) is awarded upon validation of all skill blocks.

› RNCP Title “Communication Manager” – Level 7 (equivalent to Master’s degree) issued by EFAP: professional certification registered with the RNCP by France Compétences on May 31, 2023 (RNCP 37658).

› A validated skill block remains valid for 5 years.

› No further study pathway available.

Accessibility for Persons with disabilities

If you have any questions about the accessibility of our programs, please contact us at: accessibilite@efap.com

Key Performance Indicators

› Certification exam participation rate (Class of 2023): 100%

› Certification success rate (Class of 2023): 99%

› Overall employment rate within 12 months (all jobs): 88%

› Employment rate in positions related to the certification within 12 months: 75%

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Profiles & Career Opportunities

The Specialized MBA in Advertising Creation & Strategy is designed to serve as a true springboard into a constantly evolving and remarkably dynamic industry. Supported by a team of dedicated, demanding, and above all passionate professionals, you will take your first steps into the fascinating world of advertising — a field offering a wealth of exciting career opportunities — and develop the skills needed to become:

› Copywriter
› Digital Storyteller (versatile digital copywriter)
› Art Director
› Strategic Planner
› Content Creator / Web Content Editor
› Advertising Production Manager
› Project Manager / Account Executive
› Art Buyer

Admission Requirements

To be eligible for our advertising program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: an initial screening based on the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover the Specialized MBA in Advertising Creation & Strategy from a new angle and meet the program leadership!

To register, please contact:

Paris

mba@efap.com

+33 1 85 34 10 12

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