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Specialized MBA

Advertising Creation & Strategy

Become a creative professional driven by purpose and ideas, mastering the dynamics of an ever-evolving advertising world.

Face-to-face training available at :

Paris

Next intake: October 2026
› 6 months of academic training (+/- 400 hours)
› 6 months of professional experience in a company

Highlights

The world no longer belongs to those who wake up early, but to those who have ideas — whether early in the morning or late at night. Breaking the rules, challenging conventions, aiming right, provoking emotion, creating meaning, trying to reinvent the world — this is the very essence of creativity.

  • Creative Therapy: just like in an agency, you’ll be divided into expert teams during case studies. Each session brings a new brief and a new brand.
  • Coaching: personal development courses led by professional coaches, including sessions such as improvisational theatre.
  • Special workshops: writing workshops to master storytelling, brand content sessions to ask the right questions and build a clear message, and modules on digital challenges and start-up creation to dive into the real world.
  • Masterclasses and guest encounters: meetings with industry professionals and creative talents from all backgrounds.
    MBA publicité dans le top 5 des meilleurs masters direction artistique

    2nd place in the 2025 Eduniversal Ranking – Best Master’s in Design, Graphic Arts, and Art Direction

    The Specialized MBA in Advertising Creation & Strategy ranks 2nd among the Best Master’s in Design, Graphic Arts, and Art Direction in the 2025 Eduniversal Ranking.

    Double degree Paris - Miami

    Are you drawn to the world of advertising? How about heading to Florida to meet some of the greatest creative minds? Starting in April, spend three months as a student at the Miami Ad Schoolone of the world’s top advertising schools. You’ll attend courses in Art Direction or Copywriting and earn an additional certification upon completion of your program.

    Specialized MBA Program

    Objectives:

    Open to anyone with a passion for advertising creation who wishes to turn it into a career, the Specialized MBA in Advertising Creation & Strategy aims to unlock your creative potential and train you to become the copywriters, art directors, and strategic planners who will drive tomorrow’s agencies and brands forward.

    Creative Culture & Advertising Creation

    › Analysis of international campaigns
    › Advertising history
    › Understanding and experimenting with the mechanisms of advertising creation
    › Decoding advertising imagery: print, film, and digital
    › Roles and definitions of the various players in the advertising industry

    Copywriting & Storytelling

    › Mastering the fundamentals of copywriting
    › Building a strong image/word relationship
    › Working as part of a creative team
    › Channeling creativity effectively
    › Developing insight and critical thinking
    › From copywriter to digital storyteller

    Art Direction & Graphic Design Tools

    › Deepening mastery of graphic design software: Photoshop, Illustrator, and InDesign
    › Audiovisual production
    › Courses in layout design, semiotics of the image, and logo creation
    › Building a visual identity in advertising
    › Introduction to video, editing, and photography through dedicated workshops
    › Introduction to typography

    Web Design & Digital Copywriting

    › Introduction to digital communication
    › Web culture and digital writing
    › Web design and user experience: creating mock-ups, homepages, applications, etc.
    › Social media and Big Data

    Trends Analysis & Strategic Planning

    › Strategic planner missions
    › Analysis and monitoring
    › Brand content & brand culture
    › Turning client briefs into agency briefs
    › Digital strategic planning
    › Media planning and media innovation

    Consumer Sociology & Trends

    › Consumer trends and behavior
    › Psychosociology
    › Neuromarketing
    › The future of media and foresight
    › Observing innovations and new communication tools

    Operational Objectives / Skills Targeted by the Certification

    › Develop a communication strategy.

    › Implement a communication strategy.

    › Manage internal and external communication teams.

    › Manage a brand.

    Teaching Methods

    › Courses taught by professionals currently working in the communication field.

    › Real-life case studies provided by partner companies.

    › Agency competitions, masterclasses, and workshops.

    Assessment Methods

    › Continuous assessment throughout the program and submission of a final professional report.

    Certification Methods

    › The “Communication Manager” certification (Level 7, equivalent to a Master’s degree) is awarded upon validation of all skill blocks.

    › RNCP Title “Communication Manager” – Level 7 (equivalent to Master’s degree) issued by EFAP: professional certification registered with the RNCP by France Compétences on May 31, 2023 (RNCP 37658).

    › A validated skill block remains valid for 5 years.

    › No further study pathway available.

    Accessibility for Persons with disabilities

    If you have any questions about the accessibility of our programs, please contact us at: accessibilite@efap.com

    Key Performance Indicators

    › Certification exam participation rate (Class of 2023): 100%

    › Certification success rate (Class of 2023): 99%

    › Overall employment rate within 12 months (all jobs): 88%

    › Employment rate in positions related to the certification within 12 months: 75%

    Download the brochure

    Profiles & Career Opportunities

    The Specialized MBA in Advertising Creation & Strategy is designed to serve as a true springboard into a constantly evolving and remarkably dynamic industry. Supported by a team of dedicated, demanding, and above all passionate professionals, you will take your first steps into the fascinating world of advertising — a field offering a wealth of exciting career opportunities — and develop the skills needed to become:

    › Copywriter
    › Digital Storyteller (versatile digital copywriter)
    › Art Director
    › Strategic Planner
    › Content Creator / Web Content Editor
    › Advertising Production Manager
    › Project Manager / Account Executive
    › Art Buyer

    Admission Requirements

    To be eligible for our advertising program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

    • Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
    • A master’s degree in higher education (science, management, economics, law, LEA, etc.)

    Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

    Admissions Process (Two Stages)

    • Eligibility: an initial screening based on the application file by the admissions committee.
    • Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

    Book an Appointment

    Discover the Specialized MBA in Advertising Creation & Strategy from a new angle and meet the program leadership!

    To register, please contact:

     

    Paris

    mba@efap.com

    +33 1 85 34 10 12

     

     

     

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