Marketing & Communication in Fashion Industries – Full Time

Preparing students to master the new communication challenges and strategies shaping the fashion industry.

Full-Time program available in: Paris

› 6 months of academic training (100% English-taught courses) - (+/- 400 hours of in-person classes)
› 6-month company placement

Double degree available in New York

Next intake in October 2027

Download the brochure

Make an appointment

Join EFAP

Highlights

Over the past decades, fashion has expanded its influence across the creative industries. At the same time, new technologies have transformed the way the fashion sector communicates with consumers - as well as its methods of production and distribution. In this context of transition and democratization, where emerging brands are multiplying, the demand for more responsible fashion coincides with the constant drive for innovation and product diversification. Fashion continues today, as it always has, to reflect the questions and concerns of our society.

An international outlook: 100% of courses are taught in English, with a consistently global and multicultural approach to strategic communication issues in the luxury and fashion industries.

Students also take part in major industry events and forums such as Vogue Paris Fashion Festival, Première Vision, Who’s Next, and many others.

Specialized MBA Program

The Specialized MBA Marketing & Communication in Fashion Industries is the first program dedicated to fashion from a communication perspective, covering both traditional communication channels and new digital media platforms.

Objective(s):
› Cover all communication aspects specific to the fashion industry
› Raise awareness of innovative development strategies (artificial intelligence, connected clothing, 3D printing or home printing…)

Luxury fundamentals

› Luxury culture and codes
› Customer experience
› Luxury management

Fashion brand strategies

› Brand identity
› Innovation and CSR strategies
› Luxury, premium and fast fashion

Fashion-related industries

› Accessories and leather goods
› Perfumes and cosmetics
› High jewelry and high watchmaking

Communication in luxury and fashion

› Advertising strategies
› Storytelling
› Fashion media and magazines
› Editorial design

Public relations and events

› Events in the luxury sector
› Press relations
› Castings and fashion shows

Luxury digital strategies

› Digital transformation
› Digital communication
› E-commerce and DNVB
› AI & Fashion

Fashion market

› History, culture and sociology
› Creativity and trends
› Product development
› Retail

Talent management

› Defining your professional project in the fashion industry
› Career strategies and networking in fashion

Operational objectives / Targeted skills

› Develop a communication strategy.

› Implement a communication strategy.

› Lead internal and external communication teams.

› Define a marketing strategy.

Teaching methods

› Courses delivered by professionals actively working in the communication field.

› Real-life case studies provided by partner companies.

› Agency competitions, Masterclasses, Workshops…

Evaluation methods

› Continuous assessment during training and competency validation exams.

Certification methods

› The certification “Communication Manager” Level 7 (equivalent to a Master’s degree) is awarded upon validation of all competency blocks.

› "Manager de la communication" RNCP Title – Level 7 (Master's degree equiv.) issued by EFAP: professional certification registered in the RNCP by decision of France Compétences on 06/26/2026 for a duration of 5 years (RNCP 42474).

› In case of partial validation, each competency block remains acquired for life.

› No further study pathway / No bridge program.

Accessibility for people with disabilities

You may be wondering whether you can follow our programs. Contact us so we can provide you with the best guidance: accessibilite@efap.com.

Key performance indicators:

› Participation rate in competency validation assessments (Class of 2024): 100%

› Program completion rate (Class of 2024): 99%

› Overall employment rate within 6 months (all jobs): 87%

› Employment rate in the targeted profession within 6 months: 80%

>> Download the full program brochure

Career Opportunities

The Specialized MBA in Marketing & Communication in Fashion Industries prepares students for both traditional careers in fashion communication and new roles related to digital and innovation. It opens the door to a wide range of positions, accessible immediately upon graduation:

Admission Requirements

To be eligible for our fashion program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: an initial screening based on the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies