EFAP brochures Brochures Contact EFAP Open Days Join EFAP Join EFAP

Specialized MBA

Communication in Fashion Industries

Preparing students to master the new communication challenges and strategies shaping the fashion industry.

Face-to-face training available at :

Paris

Next intake: October 2026

6 months of academic training (approx. 400 hours of in-person instruction)
6 months of a company placement

Highlights

Over the past decades, fashion has expanded its influence across the creative industries. At the same time, new technologies have transformed the way the fashion sector communicates with consumers - as well as its methods of production and distribution. In this context of transition and democratization, where emerging brands are multiplying, the demand for more responsible fashion coincides with the constant drive for innovation and product diversification. Fashion continues today, as it always has, to reflect the questions and concerns of our society.

  • An international outlook: 100% of courses are taught in English, with a consistently global and multicultural approach to strategic communication issues in the luxury and fashion industries.
  • Students also take part in major industry events and forums such as Vogue Paris Fashion Festival, Première Vision, Who’s Next, and many others.

 


     

    Specialized MBA Program

    The MBA in Communication in Fashion Industries is the first program dedicated to fashion through the lens of communication, combining both traditional media and the new digital platforms shaping the industry.

    Objectives:
    › Cover all communication-related aspects specific to the fashion industry
    › Raise awareness of innovative development strategies (artificial intelligence, connected clothing, 3D printing, at-home production, etc.)

    Luxury fundamentals

    › Culture and codes of luxury
    › Customer experience
    › Luxury management

    Fashion Brand Strategies

    › Brand identity
    › Innovation and CSR strategies
    › Luxury, premium, and fast fashion

    Fashion-Related Industries

    › Accessories and leather goods
    › Perfumes and cosmetics
    › Fine jewelry and watchmaking

    Communication in Luxury and Fashion

    › Advertising strategies
    › Storytelling
    › Fashion media and magazines
    › Editorial design

    Public Relations & Events

    › Event management in luxury
    › Press relations
    › Castings and fashion shows

    Digital Strategies in Luxury

    › Digital transformation
    › Digital communication
    › E-commerce & DNVB (Digitally Native Vertical Brands)
    › AI & Fashion

    The Fashion Market

    › History, culture, and sociology
    › Creativity and trends
    › Product development
    › Retail

    Talent management

    › Defining your professional project in fashion
    › Career strategies and networking in the industry

    Operational Objectives / Skills Developed

    › Develop a communication strategy
    › Implement a communication strategy
    › Manage internal and external communication teams
    › Define a marketing strategy

    Teaching Methods

    › Courses taught by active professionals from the communication and fashion industries
    › Real-life case studies assigned by partner companies
    › Agency competitions, Masterclasses, and Workshops

    Assessment Methods

    › Continuous assessment throughout the program
    › Final professional mission report

    Certification

    Award of the “Manager of Communication” certification – Level 7 (equivalent to a Master’s degree, Bac+5), issued by EFAP.

    This professional certification is registered in the RNCP by decision of France Compétences dated May 31, 2023 (RNCP 37658).

    Each validated skills block remains valid for 5 years.

    › No continuation or bridging programs available.

    Accessibility

    If you have a disability and would like to know more about the accessibility of our programs, please contact us so we can provide personalized guidance: accessibilite@efap.com

    Key Figures (2023)

    › Certification exam participation rate: 100%
    › Certification success rate: 100%
    › Employment rate at 12 months (all jobs): 88%
    › Employment rate in the target field: 75%

    Download the brochure 

    Profiles & Career Outcomes

    The MBA in Communication in Fashion Industries prepares students for both the traditional communication roles within the fashion sector and the emerging careers linked to digital innovation. Graduates are ready to access a wide range of positions immediately upon completing the program, such as:

    • Communication Director
    • Press Relations Manager
    • Event Manager
    • Visual Merchandising Manager
    • Product or Collection Manager
    • Offline and Online Media Manager
    • Buyer (Ready-to-Wear, Accessories, etc.)Directeur communication
    • Digital Marketing Director
    • Partnerships Manager
    • Advertising Manager
    • Brand Content Manager
    • Visual Identity Manager
    • Fashion Editor
    • Junior Consultant

     

    Admission Requirements

    To be eligible for our fashion program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

    • Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
    • A master’s degree in higher education (science, management, economics, law, LEA, etc.)

    Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

    Admissions Process (Two Stages)

    • Eligibility: an initial screening based on the application file by the admissions committee.
    • Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

     

    Book an Appointment

    Discover the Specialized MBA in Fashion Industries from a new angle and meet the program leadership!

    To register, please contact:

    Paris

    mba@efap.com

    +33 1 85 34 10 12

    All Specialized MBAs

    MBA Communication & Strategic Marketing - EFAP School of Communication

    Communication & Strategic Marketing

    Paris

    Become a well-rounded manager by leveraging a dual skill set in communication and marketing.

    MBA Communication & Strategic Marketing – Part-Time / Work-Study - EFAP School of Communication

    Communication & Strategic Marketing – Part-Time / Work-Study

    Aix-en-Provence - Bordeaux - Lille - Lyon - Montpellier - Rennes - Strasbourg - Toulouse

    Join a unique program built on a dual expertise in Communication and Marketing.

    MBA Communication & Event Management - EFAP School of Communication

    Communication & Event Management

    Bordeaux - Lille - Lyon - Paris

    Become a well-rounded manager capable of meaningful, strategic communication.

    MBA Advertising Creation & Strategy - EFAP School of Communication

    Advertising Creation & Strategy

    Paris

    Become a creative professional driven by purpose and ideas, mastering the dynamics of an ever-evolving advertising world.

    MBA Advertising Creation & Strategy – Part-Time / Work-Study Program - EFAP School of Communication

    Advertising Creation & Strategy – Part-Time / Work-Study Program

    Bordeaux - Lille - Lyon

    Become a creative professional driven by purpose and ideas, mastering the codes and dynamics of a rapidly changing world — the world of advertising.

    MBA Public & Political Communication - EFAP School of Communication

    Public & Political Communication

    Lyon - Paris

    Learn about careers in public and political communication, and explore the world of influence.

    MBA Communication & Media Relations - EFAP School of Communication

    Communication & Media Relations

    Paris

    Join a program designed to help you master communication strategies and reinvent media relations.

    MBA Brand Content, Editorial Strategy & New Media - EFAP School of Communication

    Brand Content, Editorial Strategy & New Media

    Bordeaux

    Become a strategist capable of orchestrating a 360° media campaign

    MBA Communication & Audiovisual Production - EFAP School of Communication

    Communication & Audiovisual Production

    Lyon - Paris

    Become future audiovisual production managers — agile, connected, and multi-platform professionals at the heart of diverse cultural and professional industries.

    MBA Sport Business & Communication - EFAP School of Communication

    Sport Business & Communication

    Lyon - Paris

    Devenez des professionnels de la communication dans le secteur du Sport.

    MBA CSR & Sustainable Development Communication - EFAP School of Communication

    CSR & Sustainable Development Communication

    Paris

    Former aux enjeux, métiers et expertises de communication RSE et développement durable.

    MBA Communication & Marketing of Wine and Spirits - EFAP School of Communication

    Communication & Marketing of Wine and Spirits

    Bordeaux

    Une formation unique et exclusive, répondant aux nouveaux besoins en communication d'un secteur porteur et en mutation : les vins et spiritueux.

    MBA Communication & Gastronomy - EFAP School of Communication

    Communication & Gastronomy

    Lyon

    Devenez de futurs professionnels de la communication dans le domaine de la gastronomie et contribuez à faire rayonner l'art culinaire français à travers le monde.

    MBA Communication in Fashion Industries - EFAP School of Communication

    Communication in Fashion Industries

    Paris

    Preparing students to master the new communication challenges and strategies shaping the fashion industry.

    MBA Luxury Communication & Strategies Full-Time - EFAP School of Communication

    Luxury Communication & Strategies Full-Time

    Paris

    The challenges of communication and new strategies in the luxury industry

    MBA Luxury Communication & Strategies Part-Time / Alternance - EFAP School of Communication

    Luxury Communication & Strategies Part-Time / Alternance

    Paris

    Former aux enjeux de la communication et aux nouvelles stratégies dans le secteur du luxe

    MBA Full-Time Digital Marketing & Business - EFAP School of Communication

    Full-Time Digital Marketing & Business

    Paris

    The digital revolution of global commerce!

    MBA Digital Marketing & Business Work-Study / Part-Time Executive - EFAP School of Communication

    Digital Marketing & Business Work-Study / Part-Time Executive

    Lille - Lyon - Paris

    Concevez la révolution digitale comme une formidable opportunité de réaliser votre projet professionnel. #MBADMB

    MBA Digital Marketing & Business IA & Data Alternance / Part-Time Executive - EFAP School of Communication

    Digital Marketing & Business IA & Data Alternance / Part-Time Executive

    Paris Part-Time

    Un programme à l'intersection de la tech et du marketing.

    MBA Digital Marketing & Business Beauty & Cosmetics Alternance / Part-Time Executive - EFAP School of Communication

    Digital Marketing & Business Beauty & Cosmetics Alternance / Part-Time Executive

    Paris

    Devenez acteur de la révolution digitale du secteur de la beauté et des cosmétiques.

    MBA Digital Marketing & Business Luxe Alternance / Part-Time Executive - EFAP School of Communication

    Digital Marketing & Business Luxe Alternance / Part-Time Executive

    Paris

    Devenez acteur de la révolution numérique de l'industrie du luxe.

    MBA Double Degree - Digital Marketing & Business - EFAP School of Communication

    Double Degree - Digital Marketing & Business

    Shanghai

    The digital revolution between China and Europe

    MBA Double diploma in Marketing - EFAP School of Communication

    Double diploma in Marketing

    New York

    A global outlook in Communication & Marketing Strategies

    MBA Double Diploma in Luxury - EFAP School of Communication

    Double Diploma in Luxury

    New York

    Being at the core of new communication strategies in the luxury industry

    MBA Double Diploma in Fashion - EFAP School of Communication

    Double Diploma in Fashion

    New York

    Combining communication skills and business acumen for leadership in the fashion sectors

    MBA Double Diploma in Advertising - EFAP School of Communication

    Double Diploma in Advertising

    New York

    Learn to be creative with a strategic mindset!

    MBA Double Degree in Luxury - EFAP School of Communication

    Double Degree in Luxury

    Shanghai

    Discover the new challenges of communication in the Luxury market

    MBA Specialized MBA in Los Angeles - Dual Degree in Communication & Audio Visual Production - EFAP School of Communication

    Specialized MBA in Los Angeles - Dual Degree in Communication & Audio Visual Production

    Lyon - Paris

    Degree in partnership with the New York Film Academy.
    Program provided in France and on the Los Angeles campus.

    MBA International Art Market - EFAP School of Communication

    International Art Market

    Paris

    Become a key player in the global art world and join a rapidly expanding professional sector!

    Program delivered by ICART.

    MBA Management & Ingénierie : Industrie de la Musique - EFAP School of Communication

    Management & Ingénierie : Industrie de la Musique

    Bordeaux - Paris

    Devenez un professionnel capable de piloter des projets musicaux dans toute leur diversité !

    Programme délivré par l'ICART.

    MBA Management & Ingénierie : Art et patrimoine - EFAP School of Communication

    Management & Ingénierie : Art et patrimoine

    Paris

    Un MBA Spécialisé pour former les futurs acteurs du patrimoine et de la culture.

    Programme délivré par l'ICART.

    MBA Management & Ingénierie : Spectacle Vivant - EFAP School of Communication

    Management & Ingénierie : Spectacle Vivant

    Paris

    Un MBA Spécialisé pour maîtriser tous les métiers du spectacle vivant.

    Programme délivré par l'ICART.

    MBA Management & Ingénierie : Industrie du cinéma - EFAP School of Communication

    Management & Ingénierie : Industrie du cinéma

    Paris

    Le MBA Spécialisé forme les futurs professionnels du cinéma, de la production à la diffusion.

    Programme délivré par l'ICART.

    MBA Management & Ingénierie Culturelle - EFAP School of Communication

    Management & Ingénierie Culturelle

    Bordeaux - Lille - Lyon

    Le MBA Spécialisé forme des professionnels polyvalents de la culture, du cinéma à la musique en passant par les arts visuels et le spectacle vivant.

    Programme délivré par l'ICART.

    MBA International Art Market - EFAP School of Communication

    International Art Market

    Paris

    The Specialized MBA trains future art market professionals in a global and digital environment.

    Program offered by ICART.

    Download
    brochure

    Download