Communication in Fashion Industries

Preparing students to master the new communication challenges and strategies shaping the fashion industry.

Face-to-face training available at :

Paris

Next intake: October 2026

› 6 months of academic training (approx. 400 hours of in-person instruction)
› 6 months of a company placement

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Highlights

Over the past decades, fashion has expanded its influence across the creative industries. At the same time, new technologies have transformed the way the fashion sector communicates with consumers - as well as its methods of production and distribution. In this context of transition and democratization, where emerging brands are multiplying, the demand for more responsible fashion coincides with the constant drive for innovation and product diversification. Fashion continues today, as it always has, to reflect the questions and concerns of our society.

An international outlook: 100% of courses are taught in English, with a consistently global and multicultural approach to strategic communication issues in the luxury and fashion industries.

Students also take part in major industry events and forums such as Vogue Paris Fashion Festival, Première Vision, Who’s Next, and many others.

Specialized MBA Program

The MBA in Communication in Fashion Industries is the first program dedicated to fashion through the lens of communication, combining both traditional media and the new digital platforms shaping the industry.

Objectives:
› Cover all communication-related aspects specific to the fashion industry
› Raise awareness of innovative development strategies (artificial intelligence, connected clothing, 3D printing, at-home production, etc.)

Luxury fundamentals

› Culture and codes of luxury
› Customer experience
› Luxury management

Fashion Brand Strategies

› Brand identity
› Innovation and CSR strategies
› Luxury, premium, and fast fashion

Fashion-Related Industries

› Accessories and leather goods
› Perfumes and cosmetics
› Fine jewelry and watchmaking

Communication in Luxury and Fashion

› Advertising strategies
› Storytelling
› Fashion media and magazines
› Editorial design

Public Relations & Events

› Event management in luxury
› Press relations
› Castings and fashion shows

Digital Strategies in Luxury

› Digital transformation
› Digital communication
› E-commerce & DNVB (Digitally Native Vertical Brands)
› AI & Fashion

The Fashion Market

› History, culture, and sociology
› Creativity and trends
› Product development
› Retail

Talent management

› Defining your professional project in fashion
› Career strategies and networking in the industry

Operational Objectives / Skills Developed

› Develop a communication strategy
› Implement a communication strategy
› Manage internal and external communication teams
› Define a marketing strategy

Teaching Methods

› Courses taught by active professionals from the communication and fashion industries
› Real-life case studies assigned by partner companies
› Agency competitions, Masterclasses, and Workshops

Assessment Methods

› Continuous assessment throughout the program
› Final professional mission report

Certification

Award of the “Manager of Communication” certification – Level 7 (equivalent to a Master’s degree, Bac+5), issued by EFAP.

This professional certification is registered in the RNCP by decision of France Compétences dated May 31, 2023 (RNCP 37658).

Each validated skills block remains valid for 5 years.

› No continuation or bridging programs available.

Accessibility

If you have a disability and would like to know more about the accessibility of our programs, please contact us so we can provide personalized guidance: accessibilite@efap.com

Key Figures (2023)

› Certification exam participation rate: 100%
› Certification success rate: 100%
› Employment rate at 12 months (all jobs): 88%
› Employment rate in the target field: 75%

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Profiles & Career Outcomes

The MBA in Communication in Fashion Industries prepares students for both the traditional communication roles within the fashion sector and the emerging careers linked to digital innovation. Graduates are ready to access a wide range of positions immediately upon completing the program, such as:

Communication Director
Press Relations Manager
Event Manager
Visual Merchandising Manager
Product or Collection Manager
Offline and Online Media Manager
Buyer (Ready-to-Wear, Accessories, etc.)Directeur communication

Digital Marketing Director
Partnerships Manager
Advertising Manager
Brand Content Manager
Visual Identity Manager
Fashion Editor
Junior Consultant

Admission Requirements

To be eligible for our fashion program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: an initial screening based on the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

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Financing your studies