Digital Marketing & Business Beauty & Cosmetics - Work Study & Part-Time Executive

Key highlights

In today’s context, and even more so in the years to come, “digital” cannot be considered as a mere complementary dimension. It is the cornerstone of success. The success of your career.

Whether you are currently working, undergoing a career change, developing an entrepreneurial project, undertaking a professionalization contract, or a student looking for a fifth year of apprenticeship, come and benefit from our training in the digital world and this new environment, to be better equipped professionally, more innovative from an industry perspective, and more resilient personally. Two immersive seminars in the heart of the Cosmetic Valley in Chartres will allow you to strengthen your skills and immerse yourself in an innovative sector to enrich your professional career.

Programme

The programme of our Specialized MBA in Digital Marketing & Business - Beauty & Cosmetics has been designed in collaboration with an educational board made up of active and influential professionals and is redefined every year according to market needs.

› 12-month programme compatible with professional activity
› One week of face-to-face classes every month
› 1 full day or half-day of online learning per month
› The programme begins and ends with a full-time week dedicated to a competition

Objective(s):

• Equip both junior profiles and experienced managers with new skills to manage digital transformations 
• Train professionals to reinvent the “customer experience” across all functions within the Beauty sector 
• Develop the confidence needed to succeed and adapt in an ever-changing professional world: continuous monitoring, professional posture, a “test and learn” approach…
• Build and develop each student’s professional network through every class, immersion project, practical case study…

By decision of France Compétences on January 26, 2022, the professional certification of the Specialized MBA in Digital Marketing & Business - Beauty & Cosmetics is registered in the National Directory of Professional Certifications (RNCP) at Level 7 (equivalent to a Master’s degree / Bac+5) under the title “ Manager of Marketing and Digital Transformation ”.

Operational objectives / Skills targeted :
› Define a digital marketing and communication strategy
› Manage digital marketing and e-commerce operations
› Manage teams and areas of expertise on complex digital projects
› Initiate and manage digital transformation innovations

Download the full programme brochure 

 

Profiles & Career Opportunities

EFAP’s Digital Marketing & Beauty programme is designed for future managers capable of implementing effective digital communication strategies applied to beauty and cosmetics marketing. More than a Master’s degree in beauty digital marketing, our Specialised MBA provides you with dual expertise and training focused on the evolving needs and challenges of these industries.

 

Admission Requirements

To be eligible for this work-study program, you must hold a Bac+4/+5 degree:

• Business, communication or engineering schools, IEP
• Master's degree from a higher education institution (science, management, economics, law, modern languages...)

Professionals with a relevant background and significant professional experience may also apply to the Specialized MBA through the VAP (Validation des Acquis Professionnels) process.

The admissions process for the MBA Spécialisé Digital Marketing & Business - Beauty & Cosmetics takes place in two stages:

• Eligibility: an initial selection is made based on the application file by the admissions committee.
• Admission: eligible candidates are invited to an admission interview with the program management team and/or a professional instructor.

 

 

Book an Appointment

Discover the MBA Spécialisé Digital Marketing & Business - Beauty & Cosmetics and meet the program management team.

To register, please contact: