Communication & Strategic Marketing – Part-Time / Work-Study

Join a unique program built on a dual expertise in Communication and Marketing.

Work-study available in: Aix-en-Provence, Bordeaux, Lille, Lyon, Montpellier, Nice, Paris, Rennes, Strasbourg, Toulouse

› 12-month program compatible with professional activity and available as a work-study program (455 hours of in-person classes)

Full-Time* available in: Paris

› 6 months of academic training (+/- 400 hours of in-person classes)

› 6-month company placement

*Program available in Full English

Full English work-study program available in: Bordeaux

› 12-month program compatible with professional activity and available as a work-study program (455 hours of in-person classes)

Double degree available in New York and Miami

Next intake in October 2027

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Key strengths

The Specialized MBA in Communication, Marketing & Brand Strategy is a unique program that reflects the evolution of marketing and communication. It fosters creativity, risk-taking and an entrepreneurial mindset through start-up workshops and innovative creative projects. A specialization in marketing and communication that combines theory and practice, based on case studies and hands-on projects led by renowned professionals and experts in their respective fields.

Designed by professionals, for professionals, this program meets the needs of advertisers and marketing agencies: communication professionals capable of developing a marketing strategy and a brand identity in an evolving, multichannel commerce environment.

An innovative teaching approach built on several pillars: concise and interactive theoretical content, numerous practical assignments and projects developed in collaboration with companies and brands, a combination of group work that fosters collective thinking and individual work that allows students to explore topics in greater depth, with a strong emphasis on self-expression and creativity.

Specialized MBA Program

Objective(s):

The Specialized MBA in Communication, Marketing & Brand Strategy – Work-Study & Full-Time isa high-level marketing program designed to:
› Acquire the fundamental skills in marketing and communication needed to become a successful professional
› Develop appropriate interpersonal skills for the workplace while remaining true to oneself

Core subjects

› Strategic marketing
› Digital marketing
› Data marketing & artificial intelligence
› Strategy
› 360° communication
› Innovation and start-up marketing
› International marketing
› Brand strategy
› Strategic planning
› Branding
› Crisis communication
› Media / press relations
› Influencer marketing
› Content marketing
› E-commerce, CRM, retailing and customer experience
› Responsible marketing
› Development communication

Technical skills

› Artificial intelligence
› Video & podcasts: production and tools
› Search engine optimization
› Web analytics
› Design thinking
› Project management, budgeting and performance measurement

Focus areas

› Marketing & neuroscience
› Music branding
› Corporate communication
› Cultural marketing
› Images and representations
› Company internship + final-year dissertation
› Digital accessibility
› Pop culture & advertising
› Artificial intelligence
› Web 3
› Usage-based marketing
› CSR – Social and humanitarian initiatives

Personal development

› Media coaching / training
› Self-awareness
› Personal project
› Self-branding
› Online reputation
› Collective intelligence
› Diversity & inclusion
› Workshops
› Recruitment & HR

Projects and activities

› Battles & business cases
› Off-site visits
› Inter-MBA events
› Start-up & business plan workshop
› Conferences and guest speakers

Hands-on projects

Real-world case studies:
› Development of JCDecaux's communication strategy for its responsible business model.
› Design of Levi's 501 Day campaign.
› Marketing strategy for the Funky Veggie start-up.
› Creation and presentation of the customer journey.

Event management:
› “Prêts à l’Emploi” career day.
› Audit of a music school in Bordeaux.
› STAT IN LIGHT barometer with IPSOS in Lyon.
› Activities for hospitalized children at Robert-Debré Hospital.

Media projects — radio, TV and film:
› Creation of a radio station with Europe 1 / LCI / C8.

Start-up & business plan workshop:
› Creation of start-ups supported by a coach.

Off-site activities:
› Company visits, industry meetings and events.

Conferences and masterclasses:
› Sessions led by marketing and communication experts.

Operational objectives / Skills developed

› Develop a communication strategy.

› Implement a communication strategy.

› Manage internal and external teams.

› Define a marketing strategy.

Teaching methods

› Courses taught by professionals.

› Case studies provided by partner companies.

› Agency competitions, masterclasses and workshops.

Assessment methods

› Continuous assessment throughout the program and competency validation exams.

Certification

› The award of the “Communication Manager” Level 7 certification (equivalent to a Master's degree / Bac+5) is subject to the validation of all competency blocks.

› RNCP qualification "Communication Manager" Level 7 (equivalent to a Master's degree / Bac+5) awarded by EFAP: professional certification registered with the RNCP by decision of France Compétences on 26/06/2026 for a period of 5 years (RNCP 42474).

› In the event of partial validation, each competency block is acquired for life.

› No further study opportunities / No bridging pathway.

Accessibility for people with disabilities

Contact: accessibilite@efap.com

Performance indicators: Full-Time program

› Rate of candidates taking the competency validation exams (2024 graduating class): 100%

› Program completion rate (2024 graduating class): 99%

› Overall employment rate 6 months after graduation (all positions): 87%

› Employment rate in the target profession 6 months after graduation: 80%

Performance indicators: Apprenticeship program

› Program completion rate (2024 graduating class): 99%

› Rate of candidates taking the competency validation exams (2024 graduating class): 100%

› Further study rate: 5%

› Graduate employment rate 6 months after graduation (all positions): 87%

› Graduate employment rate 6 months after graduation (target profession): 80%

› Institution's added value: +2

› Program interruption rate: 0

› Apprenticeship contract termination rate: 8.5%

+ Find more performance indicators on the following website: https://www.inserjeunes.education.gouv.fr/diffusion/accueil

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Profiles & Career Opportunities

Unlike a traditional academic master’s degree in communication and marketing, our Specialized MBA in Communication & Strategic Marketing offers a hands-on, work-study experience with a multisectoral approach. Graduates of this program can pursue a wide range of positions across marketing, communication, digital, and customer experience roles.

Marketing Careers

Product manager
Project manager
Trade marketing manager
Category manager / Market manager
Marketing research manager
Marketing consultant
Brand manager
Manager marketing

Communication Careers

PR & Media relations manager
Event project manager
Communication director
International communication manager
360 communication manager
Employer branding manager
Crisis communication specialist
Communication consultant
Communication manager

Customer Experience & Sales

Merchandising manager
Retail marketing manager
CRM & Data manager
Customer experience manager
E-commerce manager
Omnichannel marketing manager

Digital Marketing

Digital content manager / Copywriter
Inbound marketing manager
Community manager / Social media manager
SEO / SEM manager
Affiliate marketing manager / Partnership manager
Traffic manager / Acquisition manager
Digital marketing manager

Admission Requirements

To be eligible for our marketing program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: an initial screening based on the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

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