Communication & Strategic Marketing – Part-Time / Work-Study

Join a unique program built on a dual expertise in Communication and Marketing.

Face-to-face training available at :

Aix-en-Provence, Bordeaux, Lille, Lyon, Montpellier, Rennes, Strasbourg, Toulouse

Next intake: October 2026

› 12 months program, compatible with professional activity and available in work-study format (455 hours of in-person classes)

Download the brochure

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Web Conférence

Take part in the next Web Conference hosted by the Training Department. The program will be presented to you, as well as the professions prepared. Students from the program will share their experiences and insights.

Tuesday 18 November

Webinar – Specialized MBA in Communication & Strategic Marketing

I'm interested

6 pm

Key strenghts

The Specialized MBA in Communication & Strategic Marketing (Part-Time / Work-Study) is a unique program that reflects the evolution of both marketing and communication. It promotes creativity, risk-taking, and an entrepreneurial mindset through start-up workshops and innovative creation projects.
This specialization in marketing and communication combines theory and practice, built around case studies, hands-on exercises, and courses led by renowned professionals and industry experts.

Designed by professionals, for professionals, this program meets the growing demand from brands and marketing agencies for communication experts capable of developing marketing strategies and brand identities in an ever-changing, multi-channel environment.

It's innovative teaching approach is based on several pillars: concise and interactive theoretical modules, numerous practical projects and case studies conducted in partnership with companies and brands, a balance between group work — which fosters collaboration and reflection — and individual work — which deepens personal insight, along with a strong emphasis on self-expression and creativity.

Specialized MBA Program

Objective(s):

The Specialized MBA in Communication & Strategic Marketing is a high-level marketing program designed to:
› Acquire the fundamental skills of marketing and communication to become a successful professional
› Develop behavior suited to human relations in business while remaining authentic

Core Courses

› Strategic Marketing
› Digital Marketing
› Data Marketing & Artificial Intelligence
› Strategy
› 360° Communication
› Innovation and Start-up Marketing
› International Marketing
› Brand Strategy
› Strategic Planning
› Branding
› Crisis Communication
› Media / Press Relations
› Influencer Marketing
› Content Marketing
› E-commerce, CRM, Retailing and Customer Experience
› Responsible Marketing
› Development Communication

Technical Skills

› Artificial Intelligence
› Video & Podcasts: Design and Tools
› SEO
› Web Analytics
› Design Thinking
› Project Management, Budgeting and Performance Measurement

Focus Areas

› Marketing & Neuroscience
› Sonic Branding
› Institutional Communication
› Cultural Marketing
› Images and Representations
› Internship + Final Report
› Digital Accessibility
› Pop Culture & Advertising
› Artificial Intelligence
› Web 3
› Usage-Based Marketing
› CSR – Solidarity and Humanitarian Projects

Personal Development

› Media Coaching / Training
› Self-awareness
› Personal Project
› Self-branding
› E-reputation
› Collective Intelligence
› Diversity & Inclusion
› Workshops
› Recruitment & HR

Projects & Activities

› Battles & Business Cases
› “Off-campus” Visits
› Inter-MBA Events
› Start-up & Business Plan Workshop
› Conferences and Guest Speakers

Hands-on Projects

Real Case Studies:
› Development of the communication strategy for JCDecaux’s responsible business model: key idea, messaging, rollout, campaigns.
› Creation of the communication campaign for Levi’s 501 Day.
› Development of the marketing strategy for the start-up Funky Veggie.
› Design and presentation of the customer journey.

Event Organization:
› “Ready for Employment” day with corporate HR managers.
› Audit of a music school in Bordeaux.
› Creation of the STAT IN LIGHT barometer in Lyon with IPSOS.
› Development of fun activities for children at Robert-Debré Hospital in Paris.

Media Projects — Radio, TV & Cinema:
› Creation of a radio station in partnership with Europe 1 / LCI / C8.

Start-up & Business Plan Workshop:
› Creation of start-ups supported by professional coaches.

Off-campus:
› Company visits, professional meetings, participation in events.

Conferences & Masterclasses:
› Thematic presentations by marketing and communication experts.

RNCP Certification

Operational Objectives / Skills Targeted by the Certification

› Develop a communication strategy.

› Implement a communication strategy.

› Lead internal and external communication teams.

› Manage a brand.

Teaching Methods

› Courses taught by active professionals in the field of communication.

› Real-life case studies assigned by partner companies.

› Agency competitions, Masterclasses, Workshops…

Assessment Methods

› Continuous assessment during the program and submission of a final mission report.

Certification Process

› The award of the “Communication Manager” certification (Level 7, equivalent to a Master’s degree) is subject to the validation of all skill blocks.

› RNCP Title "Communication Manager" Level 7 (equiv. Master’s degree) issued by EFAP: professional certification registered with RNCP by decision of France Compétences on 05/31/2023 (RNCP 37658).

› A validated skill block remains valid for 5 years.

› No further study pathway available.

Accessibility for People with Disabilities

You may be wondering about the possibility of joining our programs. Contact us: accessibilite@efap.com .

Performance Indicators

Through a professionalization contract:

› Rate of students presenting for certification exams (Class of 2023): 100%

› Certification success rate (Class of 2023): 100%

› Overall employment rate 12 months after graduation: 88%

› Employment rate in targeted positions 12 months after graduation: 75%

Through an apprenticeship contract:

› Certification success rate: N/A (First graduating class in 2024)

› Rate of students presenting for certification exams: N/A (First graduating class in 2024)

› Employment rate 12 months after graduation: N/A (First graduating class in 2024)

› Continuing education rate: N/A (First graduating class in 2024)

› Employment rate 6 months after graduation (overall): N/A (First graduating class in 2024)

› Employment rate 6 months after graduation (target position): N/A (First graduating class in 2024)

› Institution added value: N/A (First graduating class in 2024)

› Dropout rate during training: N/A (First graduating class in 2024)

› Apprenticeship contract termination rate: N/A (First graduating class in 2024)

+ More indicators available on the official website: https://www.inserjeunes.education.gouv.fr/diffusion/accueil

Download the full program brochure

Career Profiles & Opportunities

Unlike a traditional academic master’s degree in communication and marketing, our Specialized MBA in Communication & Strategic Marketing offers a hands-on, work-study experience with a multisectoral approach. Graduates of this program can pursue a wide range of positions across marketing, communication, digital, and customer experience roles.

Marketing Careers

Product manager
Project manager
Trade marketing manager
Category manager / Market manager
Marketing research manager
Marketing consultant
Brand manager
Manager marketing

Communication Careers

PR & Media relations manager
Event project manager
Communication director
International communication manager
360 communication manager
Employer branding manager
Crisis communication specialist
Communication consultant
Communication manager

Customer Experience & Sales

Merchandising manager
Retail marketing manager
CRM & Data manager
Customer experience manager
E-commerce manager
Omnichannel marketing manager

Digital Marketing

Digital content manager / Copywriter
Inbound marketing manager
Community manager / Social media manager
SEO / SEM manager
Affiliate marketing manager / Partnership manager
Traffic manager / Acquisition manager
Digital marketing manager

Admission Requirements

To be eligible for our marketing program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: an initial screening based on the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

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