Digital Marketing & Business Luxe - Work Study / Part-Time Executive

Key Highlights

The luxury industry has inevitably experienced an acceleration in its digital transformation since the health crisis. Digital technology, long considered a threat by traditional luxury houses, has become essential. The digital world is no longer reserved for enthusiasts or “geeks”: digitalization, digital transformation, “phygital”, “mobile first”, the metaverse… are tangible challenges for managers. 

• Access to a unique professional network of digital and luxury industry professionals in France

• Participation as partners and “social content” producers for numerous professional events

• Content production on the digital transformation of the luxury industry

Our digital training, specifically tailored to the challenges and issues facing the luxury sector, takes a demanding and highly practical professional approach.

Programme

Why choose our Luxury Digital Marketing programme?

Designed for luxury professionals who want to give their career a digital boost, the MBA Specialized Digital Marketing & Business - Luxury programme provides an understanding of this rapidly transforming sector.

The Specialized MBA runs over 12 months: 

› 5 consecutive days of in-person classes every month
› 1 or 2 additional days of remote learning every month

Objective(s):

• Equip both entry-level profiles and experienced managers with new skills to drive digital transformation 
• Train professionals to reinvent the “customer experience” across all functions within the luxury sector
• Build the confidence needed to succeed and adapt in an ever-changing professional environment: continuous monitoring, professional posture, a “test and learn” approach…
• Build and develop each participant’s professional network through every course, immersion project and practical case study…

By decision of France Compétences on January 26, 2022, the professional certification of the MBA Specialized Digital Marketing & Business - Luxury is registered in the National Directory of Professional Certifications (RNCP) at Level 7 (equivalent to a Master’s degree/Bac+5) under the title “ Manager du marketing et de la transformation digitale ”.

Operational objectives / Skills acquired:
› Define a digital marketing and communication strategy
› Manage digital marketing and e-commerce operations
› Manage teams and areas of expertise on complex digital projects
› Initiate and manage digital transformation innovations

 

Download the full programme brochure 

Profiles & Career Opportunities

EFAP’s Digital Marketing & Business – Luxury programme is designed for future managers capable of implementing effective digital communication strategies applied to luxury marketing. More than a Master’s degree in luxury digital marketing, our Specialised MBA provides you with dual expertise and training focused on the sector’s evolving needs and challenges.

Admission Requirements

To be eligible, you must hold a Bachelor’s degree +4/+5 qualification:

• Business, communication or engineering schools, IEP (Institutes of Political Studies)
• Master’s degree from a higher education institution (science, management, economics, law, foreign languages applied to business, etc.)

Professionals with a significant academic and professional background may also apply to the Specialized MBA through a VAP (Validation des Acquis Professionnels) procedure. 

Admission to the Digital Marketing & Business - Luxury Specialized MBA is conducted in two stages:

• Eligibility: an initial selection is made based on the application by the admissions committee.
• Admission: eligible candidates are invited to an admission interview with the programme management team and/or a professional lecturer. 

 

 

Book an Appointment

Discover the Digital Marketing & Business - Luxury Specialized MBA and meet the programme management team! 

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