Double Degree - Digital Marketing & Business

The digital revolution between China and Europe

Face-to-face training available at :

Shanghai

Next school year: October 2026
› 2 semesters of academic learning
› 4.5 to 6 months of work placement

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Key features

Not a single European company wishing to succeed in China, whatever the product, service or sector, can afford to do so without digital. The use of mobile and social networks by the population is 5 years ahead of us! Following on from their domestic market, there is no doubt that these Chinese giants have big plans to expand into Europe. Alibaba has offices in France.
This dual movement, a need for skills among European companies expanding into China and among Chinese companies launching on the European market, has newly emerged and promises to see exponential growth.

Achieve success with an internationally recognised diploma that combines academic excellence with real-world professional immersion

Access to exceptional digital actors in China & Europe that allows #MBADMB students to develop their own professional network in digital from the very start of their experience

Program

Training objective(s) :
A program to offer businesses a new profile : be the bridge for digital transformation between Europe and China.

Shanghai Double Degree Digital Marketing Executive MBA - EFAP MBA

Full English Track

Business in China
› Capitalism with Chinese characteristics (government, competitors & clients)
› Chinese culture and lifestyles › Implementing sourcing & retailing strategies for digital Asia
› Digital revolution, disruptive change & risk analysis in the digital age
› Creating a business & e-business strategy to be agile in China
› Impact of digital technologies & emerging business models on companies
› The Internet of Things, automation in manufacturing & China-2025

Digital transformation & Marketing in China
› The digital economy and the Internet as a media & business environment
› BtoC and BtoB digital marketing
› CRM, eCRM & retailing in China
› Advertising, experiential marketing & branding using digital channels
› Social media, e-commerce, online stores & electronic payment methods
› Digital marketing analytics & tracking tools
› Data science & big data

Digital business & Transformation in Europe
› Introduction to the European digital economy & transformation
› E-commerce (UK, German, French)
› Mobile marketing
› Digital health revolution
› Digital media (display, video & programmatic)

Digital marketing in Europe
› SEA (Google Adwords Certificate)
› Search engine optimisation
› Affiliate marketing, shopbot & market performance
› Email marketing & CRM
› Social media in Europe
› Analytics

Digital manager's tools
› Personal branding, curation, inbound & social
› Life in Shanghai (visits, business conferences & culture)
› Digital project management
› CMS Europe & China

Digital business cases
› Visionary Class
› Junior Consulting Project
› Digital Awards Competition

› Pass rate for certification (2022 prom) : 98%
› Job placement rate after 6 months (2021 prom) : 89%

Why a Double Degree ?

Specialized digital marketing executive MBA, by EFAP
Master of Science in EU-Asia Digital Marketing and Business, by ESSCA

Achieve success with an internationally recognised diploma that combines academic excellence with real-world professional immersion;
Access to exceptional digital actors in China & Europe that allows #MBADMB students to develop their own professional network in digital from the very start of their experience;
The student writes a thesis and presents it before a professional panel to round off the program and professional experience.

Download the booklet

Career opportunities

Not a single European company wishing to succeed in China, whatever the product, service or sector, can afford to do so without digital. This dual movement, a need for skills among European companies expanding into China and among Chinese companies launching on the European market, has newly emerged and promises to see exponential growth.

Digital Project Manager (web, e-commerce, mobile)
Brand Manager
Account Manager
Social Media Manager
E-business Consultant
Entrepreneur
Or build a Chinese perspective into the digital transformation of your job today

Admission conditions

To be eligible for our double degree, you must hold a Master’s degree (4 or 5 years of undergraduate studies):

Schools of Management, communication, engineering, political sciences, etc.
Higher education Master’s degree (in sciences, management, economics, languages, etc.)

Professionals with a significant career path and work experience are also allowed to apply for the Specialized MBA.

The intake process for our double degree happens in two stages:

Eligibility : Application files are first screened by the applicant eligibility panel.
English Test : TOEIC Equivalent.
Acceptance : A selection interview with the course director and a professional lecturer.

Apply

Financing