Advertising Creation & Strategy – Part-Time / Work-Study Program

Become a creative professional driven by purpose and ideas, mastering the codes and dynamics of a rapidly changing world - the world of advertising.

Face-to-face training available at :

Bordeaux, Lille, Lyon, Paris

Next Intake: October 2027
› 12-month program compatible with professional activity and available in a work-study format (455 hours of in-person classes)
› Monthly course and practice seminars lasting 5 to 7 days

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Highlights

The world no longer belongs to those who wake up early, but to those who have ideas, whether it’s early in the morning or very late at night. Breaking the rules, stepping out of conventions, aiming precisely, provoking emotion, creating meaning, trying to reinvent the world — this is the very essence of creativity.

Creative Therapy: Just like in an agency, you will be divided into areas of expertise during case studies. Each session presents a new brief and a new brand.
Coaching: Personal development courses will be led by professional coaches, including theatre improvisation classes.

Special Workshops: Writing to master storytelling, Brand Content to ask the right questions and build a clear message, and a session on digital challenges and startup creation to help you dive into the deep end.
Masterclasses and Meetups: Opportunities to meet industry professionals and creatives from all backgrounds.

MBA Advertising in the Top 5 of Best Master's in Artistic Direction

2nd Position in the Eduniversal 2026 Ranking - Category Best Master's in Design, Graphic Design, and Artistic Direction

The MBA Specialized in Creation & Advertising Strategies ranks 2nd in the national ranking of the best Masters in Design, Graphic Design, and Artistic Direction in the Eduniversal 2026 ranking and holds the 1st position in Paris.

Specialized MBA Program

Objective(s):

The Specialized MBA in Creative Advertising & Advertising Strategies is a program designed to:

Acquire the skills related to the professions of copywriter, art director and strategic planner
Develop, master and reveal your creative potential

Creative culture & advertising creation

› Analysis of international campaigns
› Advertising history
› Understanding and experimenting with the mechanisms of advertising creation
› Decoding advertising imagery: posters, press, films and digital
› Role and definition of the different actors in advertising

Concept development, copywriting & storytelling

› Mastery of copywriting knowledge
› Making the image/words pairing work effectively
› Creative teamwork
› Structuring creativity
› Development of critical thinking and analytical skills
› From copywriter to digital storyteller

Art direction & desktop publishing

› Advanced mastery of graphic tools: Photoshop, Illustrator and InDesign
› Audiovisual production
› Courses in layout, image semiology, and logo design
› Building an advertising image
› Introduction to video, editing and photography through dedicated workshops
› Introduction to typography

Web design & web writing

› Introduction to digital communication
› Web culture and web writing
› Web design and ergonomics: creation of mock-ups, homepages, applications, etc.
› Social media and Big Data

Monitoring & strategic planning

› Strategic planning missions
› Analysis and monitoring
› Brand content & brand culture
› Transforming the client brief into an agency brief
› Digital strategic planning
› Media planning and media innovation

Sociology & consumer trends

› Consumer trends and behavior
› Psychosociology
› Neuromarketing
› Future of media and foresight
› Observation of innovations and new communication tools

Operational objectives / Targeted skills

› Develop a communication strategy.

› Implement a communication strategy.

› Lead internal and external communication teams.

› Manage a brand.

Teaching methods

› Courses delivered by professionals actively working in the communication industry.

› Real-life case studies provided by partner companies.

› Agency competitions, Masterclasses, Workshops…

Assessment methods

› Continuous assessment during the program and submission of a mission report at the end of the training.

Certification methods

› The certification “Communication Manager” (Level 7 – equivalent to a Master’s degree) is awarded once all competency blocks have been validated.

› RNCP title "Communication Manager" Level 7 (equivalent to a Master’s degree) delivered by EFAP: professional certification registered with the RNCP by decision of France Compétences on 31/05/2023 for a duration of 3 years (RNCP 37658)

› In case of partial validation, each competency block remains acquired for life.

› No further study pathway / No bridge program.

Accessibility for people with disabilities

You may be wondering whether you can follow our programs. Contact us: accessibilite@efap.com

Key performance indicators

› Program completion rate (class of 2024): 99%

› Participation rate in competency validation assessments (class of 2024): 100%

› Further studies rate: 5%

› Graduate employment rate within 6 months (all jobs): 87%

› Graduate employment rate within 6 months (target profession): 80%

› Institutional added value: +2

› Training interruption rate: 0

› Apprenticeship contract termination rate: 8.5%

+ More indicators available on the website: https://www.inserjeunes.education.gouv.fr/diffusion/accueil

>> Download the full program brochure

Profiles & Career Opportunities

More than just a traditional Master’s in Advertising, the Specialized MBA in Advertising Creation & Strategy is designed to serve as a true springboard into a constantly evolving and remarkably dynamic industry. Whether you are a student or a professional seeking a career change, this program is open to anyone eager to explore the secrets of the advertising world. Guided by a team of dedicated, demanding, and passionate professionals, you will take your first steps into this fascinating field full of career opportunities and develop the skills to become:

› Account Director
› Copywriter
› Digital Storyteller (versatile digital copywriter)
› Art Director
› Strategic Planner
› Content Creator / Web Content Editor
› Advertising Production Manager
› Project Manager / Account Executive

Admission Requirements

To be eligible for our advertising program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: an initial screening based on the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover our Event Communication MBA from a new perspective and meet the Program Director!

To register or schedule an appointment, please contact:

Paris

internationaladmissions@groupe-edh.com

+33 1 85 34 10 12

Lille

internationaladmissions@groupe-edh.com

+33 3 20 74 64 92

Lyon

internationaladmissions@groupe-edh.com

+33 4 72 10 69 76

Bordeaux

internationaladmissions@groupe-edh.com

+33 5 40 24 01 28

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