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Specialized MBA

Communication & Event Management

Become a well-rounded manager capable of meaningful, strategic communication.

Face-to-face training available at :

Bordeaux, Lille, Lyon, Paris

Next intake: October 2026

6 months of academic training (approx. 400 hours of in-person instruction)
6 months of a company placement

Web Conférence

Take part in the next Web Conference hosted by the Training Department. The program will be presented to you, as well as the professions prepared. Students from the program will share their experiences and insights.

Wednesday 19 November

Webinar – Specialized MBA in Communication & Event Management

I'm interested

6 pm

 

Highlights

In an all-digital era, brands achieve lasting impact only when they treat events not as a simple channel but as a true strategic lever. Event professions are evolving to match changing behaviors, calling for new expertise and skills, a new kind of orchestration that aligns capabilities in the service of creativity.

An intensive event-management program delivering both high-value technical knowledge and hands-on case work.

    MBA Événementiel classé 1e master événementiel

    #1 in the 2025 Eduniversal Rankings — Best MBA’s in Event Communication

    The Specialized MBA in Communication & Event Management ranks 1st in Eduniversal’s 2025 ranking of the best Masters, MS and MBAs in the Event Communication category.

    Specialized MBA Program

    Objectives

    Train top event managers capable of mastering all strategies and event typologies on behalf of a company, agency, or public body.

    Brand Strategy & Events

    › Copywriting & Insights
    › Design Thinking
    › Strategic Planning for Events
    › Building a Communication Plan
    › Hybrid Events
    › Corporate & Internal Events, Trade Shows

    Digital & Events

    › The 2020 Digital Revolution
    › Influence Marketing
    › Phygital & Omnichannel Strategy
    › Mobile Marketing

    Event Production

    › Workshop: Fundamentals of Event Production
    › Building an Event Budget
    › Pop-up Stores & Experiential Retail Concepts
    › Scenography (Event Design)
    › Regulations & Compliance for Events
    › Gamification
    › Catering & Events

    Multi-sector Deep Dives

    › Corporate, Film, Health, Sports, Politics, Luxury, CSR, Social & Solidarity Economy (SSE) / Fundraising, Fashion, Nonprofit, Major Public Events

    Personal Development

    › Building a Successful Career Plan
    › “How to Pitch” Workshop with Zepresenters: Public Speaking & Pitch

    Selling an Event

    › Selling Your Project in Writing
    › Pitch & Presentation

    (offerings may vary by campus)

     

    Operational Objectives / Skills Targeted by the Certification

    • Develop a communication strategy.
    • Implement a communication strategy.
    • Lead internal and external communication teams.
    • Manage a brand.

     

    Teaching Methods

    • Courses taught by active professionals in the communication field.
    • Real case studies entrusted by partner companies.
    • Agency competitions, masterclasses, workshops, etc.

     

    Assessment Methods

    • Continuous assessment during the program and submission of a final mission report.

     

    Certification Methods

    • Award of the Level 7 “Communication Manager” certification (equivalent to Bac+5 / Master’s level) is contingent upon validation of all competency blocks.

    RNCP Title “Communication Manager,” Level 7 (Master’s equivalent) issued by EFAP: professional certification registered with the RNCP by decision of France Compétences on 05/31/2023 (RNCP 37658).
    A validated competency block remains acquired for 5 years.

    › No further study pathway available.

      Accessibility for Learners with Disabilities

      You may be wondering whether you can enroll in our programs. Contact us so we can inform and guide you as effectively as possible: accessibilite@efap.com.

      Key Outcomes

      • Certification exam participation rate (Class of 2023): 100%

      • Certification pass rate (Class of 2023): 97%

      • Overall employment at 12 months (any job): 88%

      • Employment in the target profession at 12 months: 75%

      Real-world Projects

      Agency Competition

      Students work on real assignments in direct contact with partner companies, coached by expert mentors, with the following objectives:

      • Address a concrete business challenge within set deadlines

      • Put into practice the methods, concepts, and tools studied in class

      • Develop organizational skills and the ability to work as a team

      • Push their limits, driven by the momentum of a real-world agency competition

      National Intercampus Challenge

      Students compete to design and deliver an event. The winning team on each campus must produce the event with support from other students. The national winner is the event that generates the most media, digital, and press coverage.

      Download the brochure 

      Profiles & Career Outcomes

      Explore the roles this event-management program prepares you for:

      • Event Project Manager (agency or in-house)
      • Event Communications Manager
      • Production Director
      • Sports Event Organizer
      • Trade Show General Commissioner / Director
      • Account Director / Client Services Director
      • Performing Arts Administrator
      • Cultural Event Organizer
      • Charity Event Organizer
      • Exhibition Curator

      Admission Requirements

      To be eligible for our event-management program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

      • Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
      • A master’s degree in higher education (science, management, economics, law, LEA, etc.)

      Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

      Admissions Process (Two Stages)

      • Eligibility: initial screening of the application file by the admissions committee.
      • Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

       

      Book an Appointment

      Discover our Event Communication MBA from a new perspective and meet the Program Director!

      To register or schedule an appointment, please contact:

      Paris

      mba@efap.com

      +33 1 85 34 10 12

      Lille

      mbalille@efap.com

      +33 3 20 74 64 92

      Lyon

      mbalyon@efap.com

      +33 4 72 10 69 76

      Bordeaux

      mbabordeaux@groupe-edh.com

      +33 5 40 24 01 28

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