Communication & Event Management

Become a well-rounded manager capable of meaningful, strategic communication.

Face-to-face training available at :

Bordeaux, Lille, Lyon, Paris

Next intake: October 2026

› 6 months of academic training (approx. 400 hours of in-person instruction)
›6 months of a company placement

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Highlights

In an all-digital era, brands achieve lasting impact only when they treat events not as a simple channel but as a true strategic lever. Event professions are evolving to match changing behaviors, calling for new expertise and skills, a new kind of orchestration that aligns capabilities in the service of creativity.

An intensive event-management program delivering both high-value technical knowledge and hands-on case work.

MBA Événementiel classé 1e master événementiel

#1 in the 2025 Eduniversal Rankings — Best MBA’s in Event Communication

The Specialized MBA in Communication & Event Management ranks 1st in Eduniversal’s 2025 ranking of the best Masters, MS and MBAs in the Event Communication category.

Program (depending on campus)

Objective(s):
› Train the best event managers capable of mastering all event strategies and formats on behalf of a company, an agency, or a public organization.

Brand Strategy & Events

› Copywriting & Insights
› Design thinking
› Strategic planning & events
› Building a communication plan
› Hybrid events
› Corporate, internal events & trade shows

Event Production

› Workshop: the fundamentals of event production
› Building an event budget
› Pop-up store & experiential retail concepts
› Scenography
› Regulations & events
› Gamification
› Catering & events

Digital & Events

› The digital revolution of 2020
› Influence
› Phygital & omnichannel strategy
› Mobile marketing

Selling an Event

› Selling your project through writing
› Pitch & presentation

Multisector Focus

› Corporate, Film, Healthcare, Sports, Politics, Luxury, CSR, Social Economy / Fundraising, Fashion, Non-profit sector & Major public events

Personal Development

› Succeeding in your professional project
› “How to Pitch” workshop in partnership with Zepresenters: public speaking and pitching

Projects

Agency Competition

Students work on real assignments in direct contact with partner companies, supervised by expert coaches, with the following objectives:

Address a real business challenge within a defined timeframe
Apply the methods, concepts, and tools studied during the courses
Develop organizational skills and the ability to work in teams
Push themselves further through the dynamic of a real-scale agency competition

National Intercampus Challenge

Students compete by working on the implementation of an event. The winning team on each campus must organize the event with the support of other students. The national winner is the event generating the most media coverage (digital, press, and media impact).

Operational objectives / Skills targeted by the certification

› Develop a communication strategy.

› Implement a communication strategy.

› Lead internal and external communication teams.

› Manage a brand.

Teaching methods

› Courses taught by professionals actively working in the communication industry.

› Real-life case studies provided by partner companies.

› Agency competitions, Masterclasses, Workshops…

Assessment methods

› Continuous assessment during the program and submission of a mission report at the end of the training.

Certification methods

› The certification “Communication Manager” (Level 7 – equivalent to a Master’s degree) is awarded once all competency blocks have been validated.

› RNCP title "Communication Manager" Level 7 (equivalent to a Master’s degree) delivered by EFAP: professional certification registered with the RNCP by decision of France Compétences on 31/05/2023 for a duration of 3 years (RNCP 37658)

› In case of partial validation, each competency block remains acquired for life.

› No further study pathway / No bridge program.

Accessibility for people with disabilities

You may be wondering whether you can follow our programs. Contact us: accessibilite@efap.com .

Key results indicators

› Participation rate in competency validation assessments (class of 2024): 100%

› Program completion rate (class of 2024): 99%

› Overall employment rate within 6 months (all jobs): 87%

› Employment rate in the targeted profession within 6 months: 80%

Download the full program brochure

Profiles & Career Opportunities

Explore the roles this event-management program prepares you for:

Event Project Manager (agency or in-house)
Event Communications Manager
Production Director
Sports Event Organizer
Trade Show General Commissioner / Director
Account Director / Client Services Director
Performing Arts Administrator
Cultural Event Organizer
Charity Event Organizer
Exhibition Curator

Admission Requirements

To be eligible for our event-management program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: initial screening of the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover our Event Communication MBA from a new perspective and meet the Program Director!

To register or schedule an appointment, please contact:

Paris

internationaladmissions@groupe-edh.com

+33 1 85 34 10 12

Lille

internationaladmissions@groupe-edh.com

+33 3 20 74 64 92

Lyon

internationaladmissions@groupe-edh.com

+33 4 72 10 69 76

Bordeaux

internationaladmissions@groupe-edh.com

+33 5 40 24 01 28

News

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Les MBA Spécialisés de l'EFAP brillent dans le classement Eduniversal 2025

L'édition 2025 du classement Eduniversal des meilleurs Masters, MS et MBA en France met une nouvelle fois en avant l'excellence des programmes de l'école de communication EFAP. Nos MBA Spécialisés se distinguent parmi les formations les plus prestigieuses, confirmant ainsi la qualité de notre enseignement en communication.

Play

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La semaine du 21 au 25 octobre a marqué un moment clé pour nos quelque 550 étudiants des MBA Spécialisés de l'école de communication EFAP Paris, réunis à l’Hôtel Mona Bismarck pour le Welcome Summit, un événement conçu pour les accompagner dans leur transition vers le monde professionnel.

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Une Masterclass "Culte" avec Alexia Laroche-Joubert au cours du Welcome Summit des MBA Spécialisés de l'EFAP Paris

Les étudiants en cinquième année de l'école de communication l'EFAP ont eu la chance d’assister à une masterclass exceptionnelle avec Alexia Laroche-Joubert, Présidente Directrice Générale de Banijay France et figure emblématique de la télévision française. Cette rencontre s’est déroulée dans un lieu symbolique, choisi pour accueillir cette personnalité de premier plan et susciter des réflexions profondes chez les futurs professionnels des médias.

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