Communication & Event Management

Become a well-rounded manager capable of meaningful, strategic communication.

Face-to-face training available at :

Bordeaux, Lille, Lyon, Paris

Next intake: October 2025
› 6 months of academic training (approx. 400 hours of in-person instruction)
› 6 months of a company placement

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Highlights

In an all-digital era, brands achieve lasting impact only when they treat events not as a simple channel but as a true strategic lever. Event professions are evolving to match changing behaviors, calling for new expertise and skills, a new kind of orchestration that aligns capabilities in the service of creativity.

An intensive event-management program delivering both high-value technical knowledge and hands-on case work.

MBA Événementiel classé 1e master événementiel

#1 in the 2025 Eduniversal Rankings — Best MBA’s in Event Communication

The Specialized MBA in Communication & Event Management ranks 1st in Eduniversal’s 2025 ranking of the best Masters, MS and MBAs in the Event Communication category.

Specialized MBA Program

Objectives

Train top event managers capable of mastering all strategies and event typologies on behalf of a company, agency, or public body.

Brand Strategy & Events

› Copywriting & Insights
› Design Thinking
› Strategic Planning for Events
› Building a Communication Plan
› Hybrid Events
› Corporate & Internal Events, Trade Shows

Digital & Events

› The 2020 Digital Revolution
› Influence Marketing
› Phygital & Omnichannel Strategy
› Mobile Marketing

Event Production

› Workshop: Fundamentals of Event Production
› Building an Event Budget
› Pop-up Stores & Experiential Retail Concepts
› Scenography (Event Design)
› Regulations & Compliance for Events
› Gamification
› Catering & Events

Multi-sector Deep Dives

› Corporate, Film, Health, Sports, Politics, Luxury, CSR, Social & Solidarity Economy (SSE) / Fundraising, Fashion, Nonprofit, Major Public Events

Personal Development

› Building a Successful Career Plan
› “How to Pitch” Workshop with Zepresenters: Public Speaking & Pitch

Selling an Event

› Selling Your Project in Writing
› Pitch & Presentation

(offerings may vary by campus)

Operational Objectives / Skills Targeted by the Certification

Develop a communication strategy.
Implement a communication strategy.
Lead internal and external communication teams.
Manage a brand.

Teaching Methods

Courses taught by active professionals in the communication field.
Real case studies entrusted by partner companies.
Agency competitions, masterclasses, workshops, etc.

Assessment Methods

Continuous assessment during the program and submission of a final mission report.

Certification Methods

Award of the Level 7 “Communication Manager” certification (equivalent to Bac+5 / Master’s level) is contingent upon validation of all competency blocks.

RNCP Title “Communication Manager,” Level 7 (Master’s equivalent) issued by EFAP: professional certification registered with the RNCP by decision of France Compétences on 05/31/2023 (RNCP 37658).
A validated competency block remains acquired for 5 years.

No continuation pathway / No bridging options.

Accessibility for Learners with Disabilities

You may be wondering whether you can enroll in our programs. Contact us so we can inform and guide you as effectively as possible: accessibilite@efap.com.

Key Outcomes

Certification exam participation rate (Class of 2023): 100%
Certification pass rate (Class of 2023): 97%
Overall employment at 12 months (any job): 88%
Employment in the target profession at 12 months: 75%

Real-world Projects

Agency Competition

Students work on real assignments in direct contact with partner companies, coached by expert mentors, with the following objectives:

Address a concrete business challenge within set deadlines
Put into practice the methods, concepts, and tools studied in class
Develop organizational skills and the ability to work as a team
Push their limits, driven by the momentum of a real-world agency competition

National Intercampus Challenge

Students compete to design and deliver an event. The winning team on each campus must produce the event with support from other students. The national winner is the event that generates the most media, digital, and press coverage.

>> Télécharger la brochure complète du programme

Profiles & Career Outcomes

Explore the roles this event-management program prepares you for:

Event Project Manager (agency or in-house)
Event Communications Manager
Production Director
Sports Event Organizer
Trade Show General Commissioner / Director
Account Director / Client Services Director
Performing Arts Administrator
Cultural Event Organizer
Charity Event Organizer
Exhibition Curator

Admission Requirements

To be eligible for our event-management program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: initial screening of the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Candidater

Financer sa formation

Book an Appointment

Discover our Event Communication MBA from a new angle and meet the program leadership!

To register, please contact:

Paris

mba@efap.com

+33 1 85 34 10 12

Lille

r.douichi@groupe-edh.com
+33 3 20 74 64 92

Lyon

lyon@efap.com
+33 4 72 10 69 76

Bordeaux

bordeaux@efap.com
+33 5 40 25 61 56

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