Luxury Communication & Strategies Full-Time

The challenges of communication and new strategies in the luxury industry

Face-to-face training available at :

Paris

Next intake: October 2026

› 6 months of academic training (approx. 400 hours of in-person instruction)
› 6 months of a company placement

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Highlights

The growing importance of communication within the luxury industry has significantly increased its strategic value inside companies in this sector. Alongside the traditional and emblematic communication roles, new professions and practices have progressively emerged.

An immersive learning approach: from the very first days of the program, students are placed in real professional situations through consulting projects in partnership with leading luxury companies. This strong emphasis on active involvement is designed to enhance employability and strengthen the hands-on, operational dimension of the training.

An immersive learning approach: from the very first days of the program, students are placed in real professional situations through consulting projects in partnership with leading luxury companies. This strong emphasis on active involvement is designed to enhance employability and strengthen the hands-on, operational dimension of the training.

A guiding theme focused on CSR strategies in luxury brands: communication on social responsibility and the development of sustainable and ethical initiatives have become central priorities in the luxury industry’s strategic agenda.

Immersive Learning Trip

Unique opportunities for discovery, networking, and exchange in the heart of the world’s luxury capital...

What international strategies can a French company develop to strengthen its global presence?

An experience combining courses, conferences, company visits, and cultural activities.

Specialized MBA Program

Very different from a traditional Master’s in Luxury, the Specialized MBA in Luxury Communication & Strategies is the first program dedicated to the luxury sector through the lens of communication and the strategies currently shaping this industry. It aims to cover all aspects of communication specific to the luxury world. Develop a high-value dual expertise.

Objectives:
› Gain a comprehensive understanding of all communication aspects within the luxury industry.
› Develop a dual expertise with strong added value.

Luxury Fundamentals

› Culture et codes du luxe
› Expérience client
› Heritage Branding

Strategic Luxury Marketing

› Fashion and leather goods
› Perfumes and cosmetics
› Gastronomy and wines & spirits
› Fine jewelry and watchmaking
› Hospitality and gastronomy

Public Relations and Events

› Event management in luxury
› Press relations

Digital Strategies in Luxury

› Digital transformation
› Digital communication
› Social media audit
› AI and Luxury

Luxury Brand Strategies

› Brand identity
› Luxury and CSR
› Innovation strategies

Communication in Luxury

› Communication planning
› Advertising strategies
› Storytelling

International Development

› Adapting luxury communication to different cultures

Talent Management

› Defining your professional project in the luxury sector
› Career strategies and networking in luxury

Operational Objectives / Skills Developed

› Develop a communication strategy
› Implement a communication strategy
› Manage internal and external communication teams
› Define a marketing strategy

Teaching Methods

› Courses taught by active professionals from the communication and fashion industries
› Real-life case studies assigned by partner companies
› Agency competitions, Masterclasses, and Workshops

Assessment Methods

› Continuous assessment throughout the program
› Final professional mission report

Certification

Award of the “Manager of Communication” certification – Level 7 (equivalent to a Master’s degree, Bac+5), issued by EFAP.

This professional certification is registered in the RNCP by decision of France Compétences dated May 31, 2023 (RNCP 37658).

Each validated skills block remains valid for 5 years.

› No continuation or bridging programs available.

Accessibility

If you have a disability and would like to know more about the accessibility of our programs, please contact us so we can provide personalized guidance: accessibilite@efap.com

Key Figures (2023)

› Certification exam participation rate: 100%
› Certification success rate: 100%
› Employment rate at 12 months (all jobs): 88%
› Employment rate in the target field: 75%

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Profiles and Career Opportunities

Our Specialized MBA in Luxury Communication & Strategies prepares students for both the traditional communication roles within the luxury sector and the emerging careers driven by digital innovation. Graduates are equipped to take on a wide variety of positions immediately after completing the program, such as:

Communication Director
Public Relations Manager
Press Relations Manager
Strategic Planner
Product / Project Manager
Event Project Manager
Advertising Manager
Sponsorship or Patronage Manager

Digital Communication Director
E-Reputation Manager
Visual Identity Manager
Brand Content Manager
Junior Consultant

When our graduates share their experience…

“It was the best academic year I’ve had at EFAP — both for the quality of the speakers and for the professional experience gained through real case studies. I truly feel I’ve developed expertise that can be applied directly in the field.”

V. Castor

“A great challenge, an intense pace, highly qualified professors — a rich and rewarding program in luxury and communication that offers a 360-degree vision of the luxury industry.”

F. D'Ambrosio

Admission Requirements

To be eligible for our fashion program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: an initial screening based on the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover the Specialized MBA in Fashion Industries from a new angle and meet the program leadership!

To register, please contact:

Paris

mba@efap.com

+33 1 85 34 10 12

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