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Specialized MBA

Luxury Communication & Strategies Full-Time

The challenges of communication and new strategies in the luxury industry

Face-to-face training available at :

Paris

Next intake: October 2026

6 months of academic training (approx. 400 hours of in-person instruction)
6 months of a company placement

Highlights

The growing importance of communication within the luxury industry has significantly increased its strategic value inside companies in this sector. Alongside the traditional and emblematic communication roles, new professions and practices have progressively emerged.

An immersive learning approach: from the very first days of the program, students are placed in real professional situations through consulting projects in partnership with leading luxury companies. This strong emphasis on active involvement is designed to enhance employability and strengthen the hands-on, operational dimension of the training.

  • An immersive learning approach: from the very first days of the program, students are placed in real professional situations through consulting projects in partnership with leading luxury companies. This strong emphasis on active involvement is designed to enhance employability and strengthen the hands-on, operational dimension of the training.
  • A guiding theme focused on CSR strategies in luxury brands: communication on social responsibility and the development of sustainable and ethical initiatives have become central priorities in the luxury industry’s strategic agenda.

 

Immersive Learning Trip

Unique opportunities for discovery, networking, and exchange in the heart of the world’s luxury capital...

What international strategies can a French company develop to strengthen its global presence?

An experience combining courses, conferences, company visits, and cultural activities.

 

Specialized MBA Program

Very different from a traditional Master’s in Luxury, the Specialized MBA in Luxury Communication & Strategies is the first program dedicated to the luxury sector through the lens of communication and the strategies currently shaping this industry. It aims to cover all aspects of communication specific to the luxury world. Develop a high-value dual expertise.

Objectives:
› Gain a comprehensive understanding of all communication aspects within the luxury industry.
› Develop a dual expertise with strong added value.

Luxury Fundamentals

› Culture et codes du luxe
› Expérience client
› Heritage Branding

Strategic Luxury Marketing

› Fashion and leather goods
› Perfumes and cosmetics
› Gastronomy and wines & spirits
› Fine jewelry and watchmaking
› Hospitality and gastronomy

Public Relations and Events

› Event management in luxury
› Press relations

Digital Strategies in Luxury

› Digital transformation
› Digital communication
› Social media audit
› AI and Luxury

Luxury Brand Strategies

› Brand identity
› Luxury and CSR
› Innovation strategies

Communication in Luxury

› Communication planning
› Advertising strategies
› Storytelling

International Development

› Adapting luxury communication to different cultures

Talent Management

› Defining your professional project in the luxury sector
› Career strategies and networking in luxury

Operational Objectives / Skills Developed

› Develop a communication strategy
› Implement a communication strategy
› Manage internal and external communication teams
› Define a marketing strategy

Teaching Methods

› Courses taught by active professionals from the communication and fashion industries
› Real-life case studies assigned by partner companies
› Agency competitions, Masterclasses, and Workshops

Assessment Methods

› Continuous assessment throughout the program
› Final professional mission report

Certification

Award of the “Manager of Communication” certification – Level 7 (equivalent to a Master’s degree, Bac+5), issued by EFAP.

This professional certification is registered in the RNCP by decision of France Compétences dated May 31, 2023 (RNCP 37658).

Each validated skills block remains valid for 5 years.

› No continuation or bridging programs available.

Accessibility

If you have a disability and would like to know more about the accessibility of our programs, please contact us so we can provide personalized guidance: accessibilite@efap.com

Key Figures (2023)

› Certification exam participation rate: 100%
› Certification success rate: 100%
› Employment rate at 12 months (all jobs): 88%
› Employment rate in the target field: 75%

Download the brochure

Profiles and Career Opportunities

Our Specialized MBA in Luxury Communication & Strategies prepares students for both the traditional communication roles within the luxury sector and the emerging careers driven by digital innovation. Graduates are equipped to take on a wide variety of positions immediately after completing the program, such as:

  • Communication Director
  • Public Relations Manager
  • Press Relations Manager
  • Strategic Planner
  • Product / Project Manager
  • Event Project Manager
  • Advertising Manager
  • Sponsorship or Patronage Manager
  • Digital Communication Director
  • E-Reputation Manager
  • Visual Identity Manager
  • Brand Content Manager
  • Junior Consultant

When our graduates share their experience…

“It was the best academic year I’ve had at EFAP — both for the quality of the speakers and for the professional experience gained through real case studies. I truly feel I’ve developed expertise that can be applied directly in the field.”

V. Castor

“A great challenge, an intense pace, highly qualified professors — a rich and rewarding program in luxury and communication that offers a 360-degree vision of the luxury industry.”

F. D'Ambrosio

Admission Requirements

To be eligible for our fashion program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

  • Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
  • A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

  • Eligibility: an initial screening based on the application file by the admissions committee.
  • Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

 

Book an Appointment

Discover the Specialized MBA in Fashion Industries from a new angle and meet the program leadership!

To register, please contact:

Paris

mba@efap.com

+33 1 85 34 10 12

News

EFAP News - La Maison Louis Vuitton met au défi les Efapiens : une battle 100% innovation et luxe Play

La Maison Louis Vuitton met au défi les Efapiens : une battle 100% innovation et luxe

Dans le cadre des battles emblématiques de l'école de communication EFAP, Louis Vuitton a lancé un challenge exceptionnel à nos étudiants des MBA Spécialisés Luxury Communication & Strategies et Communication in Fashion Industries.L’objectif ? Imaginer des activations novatrices pour renforcer la perception de la marque Louis Vuitton en tant que Maison de Culture.Un défi de taille relevé avec brio par nos étudiants !

watch the video read more
EFAP News - Retour sur le Welcome Summit des MBA Spécialisés de l'EFAP Paris

Retour sur le Welcome Summit des MBA Spécialisés de l'EFAP Paris

La semaine du 21 au 25 octobre a marqué un moment clé pour nos quelque 550 étudiants des MBA Spécialisés de l'école de communication EFAP Paris, réunis à l’Hôtel Mona Bismarck pour le Welcome Summit, un événement conçu pour les accompagner dans leur transition vers le monde professionnel.

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EFAP News - Au cœur du luxe : un voyage d’immersion exceptionnel à Paris pour nos étudiants de 5e année

Au cœur du luxe : un voyage d’immersion exceptionnel à Paris pour nos étudiants de 5e année

Dans le monde du luxe, chaque expérience raconte une histoire unique, dans laquelle le raffinement rencontre l’innovation et l’exceptionnel devient la norme. Pour nos  etudiants en master de luxe MBA spécialisé Luxury Communication and Strategies, cette semaine empreinte de prestige, de découvertes et d’inspiration, a été l’occasion de découvrir le meilleur de ce que le monde du luxe peut offrir.

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EFAP News - Cérémonie de remise de diplômes de la promotion 2023 de l'EFAP Paris : une célébration mémorable avec Olivier Nakache et Éric Toledano Play

Cérémonie de remise de diplômes de la promotion 2023 de l'EFAP Paris : une célébration mémorable avec Olivier Nakache et Éric Toledano

C’est au prestigieux Théâtre du Châtelet que s’est tenue la cérémonie annuelle de remise des diplômes de l’école de communication à Paris EFAP, sous le parrainage des réalisateurs et scénaristes Olivier NAKACHE et Éric TOLEDANO. Un moment inoubliable pour nos étudiants parisiens. 

watch the video read more
EFAP News - StagesConnect : une centaine d’entreprises à la rencontre des Efapiens Play

StagesConnect : une centaine d’entreprises à la rencontre des Efapiens

La Direction des Relations Entreprises de l’EFAP a organisé à Paris, Bordeaux, Lille et Lyon, un évènement de recrutement réunissant 1 000 étudiants de MBA Spécialisés à la recherche d’un stage ou d’une alternance.

watch the video read more
EFAP News - Les MBA Spécialisés de l'EFAP au top du palmarès du classement Eduniversal !

Les MBA Spécialisés de l'EFAP au top du palmarès du classement Eduniversal !

Les MBA Spécialisés de l'école de communication EFAP sont récompensés parmi les meilleurs Masters, MS et MBA au classement Eduniversal 2024. 

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