Sport Business & Communication - Part-Time

Become communication professionals in the sports industry.

Face-to-face training available at :

Lyon, Paris

Next intake: October 2027

› 12-month program compatible with professional activity and available as a work-study format (455 contact hours)

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Highlights

Sport plays a major role in today’s society. As audiences, consumers, and citizens increasingly seek meaning, emotion, and engaging experiences, sport has become a powerful communication platform — a driver of visibility, promotion, and collective engagement.

> Real-life case studies and immersive experiences are central to our hands-on, industry-focused teaching approach, designed to help students develop strong professional skills and expand their network.

> Opportunity to pursue a dual certification in partnership with CSU Fullerton.

Dual Certification - France / United States (California)

In partnership with California State University Fullerton, EFAP offers a study experience in California as part of the Specialized MBA in Sport Business & Communication.

After completing the courses of EFAP’s Specialized MBA in Sport Business & Communication, students have the opportunity to earn the Sports Media Certificate from CSU Fullerton from January to May, and then continue their program with a 6-month EFAP internship completed in France or abroad.

Specialized MBA Program

Our Specialized MBA in Sport Business & Communication provides targeted training that combines advanced communication skills with expertise in a rapidly growing industry. The curriculum is taught by recognized industry professionals from sports federations, media companies, specialized agencies, brands, and public institutions.

Objective(s):
› Train agile and operational communication professionals, with skills applicable across the entire sport business ecosystem.

Communication

› Define and promote brand identity and image
› Manage a sports communication project
› Promote a brand, institution, or organization through sports values
› Understand and leverage the economic and promotional potential of sponsorship
› Address the needs of specific audiences: disability & sport, women’s sports, “silver generation”

Public Relations & Media

› Manage media relations and implement communication strategies
› Define and deploy a media plan: sports media & broadcasting rights
› Build and commercialize a portfolio of media rights
› Promote and distribute campaigns, brands, or events through digital media
› Manage media risk and crisis communication

Sports Culture & Environnement

› Understand the sport business ecosystem (brands, manufacturers, media, federations, clubs, public sector)
› Integrate regulatory frameworks: public procurement, legal requirements
› Identify emerging trends: e-sport, digital transformation, connected devices, mass amateur events

Event Management

› Develop the communication strategy of an event
› Plan and coordinate content
› Manage media and press relations requirements
› Manage athletes before and during events
› Anticipate and handle crisis situations

Operational Objectives / Skills Targeted by the Certification

› Develop a communication strategy
› Implement a communication strategy
› Lead internal and external communication teams
› Manage a brand

Teaching Methods

› Courses taught by active communication professionals
› Real-life case studies assigned by partner companies
› Agency competitions, masterclasses, workshops…

Evaluation Methods

› Continuous assessment throughout the program and submission of a final mission report

Certification Process

› The “Communication Manager” Level 7 (equivalent to a Master’s degree) certification is awarded upon successful completion of all competency modules.

RNCP Title “Communication Manager,” Level 7 (Master’s equivalent) issued by EFAP: professional certification registered with the RNCP by decision of France Compétences on 05/31/2023 (RNCP 37658).
A validated competency block remains acquired for 5 years.

› No further study pathway available.

Accessibility for Learners with Disabilities
You may be wondering whether you can enroll in our programs. Contact us so we can inform and guide you as effectively as possible: accessibilite@efap.com.

Key Performance Indicators :

› Certification exam participation rate (Class of 2023): 100%
› Certification success rate (Class of 2023): 100%
› Overall employment rate at 12 months (all jobs): 88%
› Employment rate in positions related to the certification at 12 months: 75%

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Profiles & Career Opportunities

Careers in Communication and Sport Business are pursued in a wide range of organizations: companies, specialized agencies, clubs, federations, equipment manufacturers, media organizations, and the public sector.Pragmatic and based on cross-functional approaches, our MBA in Communication & Sport Management provides Bac+4/+5 students with the keys to understanding these diverse environments.

Specialized agencies