Marketing & Sport Management – Work-Study & Full-Time

Become communication professionals in the sports industry.

Work-study available in : Lyon and Paris

› 12-month program compatible with professional activity and available as a work-study program (455 hours of in-person classes)

Full-Time program available in : Paris

› 6 months of academic training (+/- 400 hours of in-person classes)
› 6-month company placement

Double degree available in Fullerton (California)

Next intake in October 2027

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Highlights

Sport plays a major role in today’s society. As audiences, consumers, and citizens increasingly seek meaning, emotion, and engaging experiences, sport has become a powerful communication platform — a driver of visibility, promotion, and collective engagement.

> Real-life case studies and immersive experiences are central to our hands-on, industry-focused teaching approach, designed to help students develop strong professional skills and expand their network.

> Opportunity to pursue a dual certification in partnership with CSU Fullerton.

Dual Certification - France / United States (California)

In partnership with California State University Fullerton, EFAP offers a study experience in California as part of the Specialized MBA in Marketing & Sport Management .

After completing the courses of EFAP’s Specialized MBA in Sports Marketing & Management – Work-Study & Full-Time, students have the opportunity to earn the Sports Media Certificate from CSU Fullerton from January to May, and then continue their program with a 6-month EFAP internship completed in France or abroad.

Program

Our Specialized MBA in Marketing & Sport Management provides comprehensive training combining advanced communication skills with expertise in a rapidly expanding industry. The program is taught by renowned industry professionals from a wide range of organizations, including sports federations, media outlets, specialized agencies, brands and local authorities.

Objectives:
› Train agile and operational communication professionals with expertise applicable across all areas of the sports business.

Communication

› Define and promote brand identity and image
› Manage a sports communication project
› Promote and communicate a brand, institution or local authority around the values of sport
› Master and leverage the economic and promotional power of sponsorship
› Address the challenges of specific audiences: sport and disability, women’s sport, the “Silver Generation”

Public Relations & Media

› Manage media relations for a brand or institution: strategies, network development
› Define and implement a media plan: TV rights and sports media
› Build a portfolio of rights and market them
› Promote and distribute a campaign, brand or event through digital media
› Master media risk management and crisis communication challenges

Sports Culture & Environment

› Master the sports business ecosystem: brands and sports equipment manufacturers, media, federations and clubs, public sector
› Understand regulatory issues: public procurement/tenders, legal issues
› Understand new trends: e-sports and digital transformation, connected devices, mass participation amateur events

Events

› Develop the event’s communication strategy
› Plan content
› Meet media and press relations requirements
› Incorporate athlete management before and during the event
› Anticipate and manage crisis situations

Operational Objectives / Skills Assessed by the Certification

› Develop a communication strategy.

› Implement a communication strategy.

› Manage internal and external communication teams.

› Manage a brand.

Teaching Methods

› Courses taught by professionals currently working in the field of communication.

› Case studies provided by partner companies.

› Agency competitions, Masterclasses, Workshops…

Assessment Methods

› Continuous assessment throughout the program and competency validation assessments.

Certification

› The award of the “Communication Manager” Level 7 certification (equivalent to a Master’s degree/Bac+5) is subject to the validation of all competency blocks.

› RNCP qualification "Communication Manager", Level 7 (equivalent to a Master’s degree/Bac+5), awarded by EFAP: professional certification registered with the RNCP by decision of France Compétences on 26/06/2026 for a period of 5 years (RNCP 42474).

› In the event of partial validation, each competency block is acquired permanently.

› No further study opportunities / No bridging program.

Accessibility for people with disabilities
If you have any questions about your ability to attend our programs, please contact us at [accessibilite@efap.com](mailto:accessibilite@efap.com).

Performance indicators – Full-Time program

› Rate of students taking competency validation assessments (2024 cohort): 100%

› Program completion rate (2024 cohort): 99%

› Overall employment rate 6 months after graduation (all positions): 87%

› Employment rate in the target occupation 6 months after graduation: 80%

Performance indicators – Work-Study program

› Rate of students taking competency validation assessments: N/A (first graduating cohort in 2028)

› Program completion rate: N/A (first graduating cohort in 2028)

› Overall employment rate 6 months after graduation (all positions): N/A (first graduating cohort in 2028)

› Employment rate in the target occupation 6 months after graduation: N/A (first graduating cohort in 2028)

› Further study rate: N/A (first graduating cohort in 2028)

› Institution value added: N/A (first graduating cohort in 2028)

› Program interruption rate: N/A (first graduating cohort in 2028)

› Apprenticeship contract termination rate: N/A (first graduating cohort in 2028)

+ More performance indicators available on the website: https://www.inserjeunes.education.gouv.fr/diffusion/accueil

Download the full program brochure

Profiles & Career Opportunities

Careers in Communication and Sports Business can be pursued in a wide range of organizations: companies, specialized agencies, clubs, federations, sports equipment manufacturers, media outlets and the public sector.Practical and based on cross-disciplinary approaches, our Specialized MBA in Sports Marketing & Management provides students with a Bac+4/+5 qualification with the keys to understanding these various professional environments.

Specialized Agencies

Media