Sport Business & Communication - Part-Time

Become communication professionals in the sports industry.

Face-to-face training available at :

Lyon, Paris

Next intake: October 2027

› 12-month program compatible with professional activity and available as a work-study format (455 contact hours)

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Highlights

Sport plays a major role in today’s society. As audiences, consumers, and citizens increasingly seek meaning, emotion, and engaging experiences, sport has become a powerful communication platform — a driver of visibility, promotion, and collective engagement.

> Real-life case studies and immersive experiences are central to our hands-on, industry-focused teaching approach, designed to help students develop strong professional skills and expand their network.

> Opportunity to pursue a dual certification in partnership with CSU Fullerton.

Dual Certification - France / United States (California)

In partnership with California State University Fullerton, EFAP offers a study experience in California as part of the Specialized MBA in Sport Business & Communication.

After completing the courses of EFAP’s Specialized MBA in Sport Business & Communication, students have the opportunity to earn the Sports Media Certificate from CSU Fullerton from January to May, and then continue their program with a 6-month EFAP internship completed in France or abroad.

Program

Our Specialized MBA in Sport Business & Communication offers precise training combining the development of communication skills with expertise in a rapidly growing sector. The teachings rely on recognized professional speakers from various fields: sports federations, media, specialized agencies, brands, and local authorities.
Objective(s):
› To train agile and operational communicators with expertise applicable to all sectors of sport business.

Communication

› Define and promote the identity and brand image
› Manage a sports communication project
› Promote and communicate for a brand, institution, or local authority around sports values
› Master and mobilize the economic and promotional power of sponsorship
› Address the issues of specific audiences: sports and disability, women's sports, "Silver Generation"

Public Relations & Media

› Manage media relations for a brand or institution: strategies, network management
› Define and deploy a media plan: TV rights and sports media
› Build a portfolio of rights and market them
› Promote/distribute a campaign, brand, or event via digital media
› Master media risk management and crisis communication issues

Culture & Sports Environment

› Master the sport business ecosystem: brands and equipment manufacturers, media, federations and clubs, public sector
› Address regulatory issues: public contracts/tenders, legal issues
› Understand new trends: e-sports and digital transformation, connected objects, mass amateur events

Event Management

› Implement the event communication strategy
› Plan the content
› Respond to media requirements and press relations
› Integrate athlete management before and during the event
› Anticipate and manage crisis situations

Operational objectives / Skills targeted by the certification

› Develop a communication strategy.

› Implement a communication strategy.

› Manage internal and external communication teams.

› Manage a brand.

Methods used

› Courses taught by professionals active in the communication field.

› Case studies provided by partner companies.

› Agency competitions, Masterclasses, Workshops…

Evaluation methods

› Continuous assessment during training and competency validation exams.

Certification modalities

› The certification"Communication Manager"level 7 (equivalent Bac+5) is awarded upon validation of all competency blocks.

Title RNCP "Communication Manager" Level 7 (equiv. Bac+5) awarded by EFAP: professional certification registered with the RNCP by France Compétences on 31/05/2023 for a duration of 3 years (RNCP 37658)

› In case of partial validation, any competency block is acquired for life.

› No further studies pathway / No bridge programs.

Accessibility for people with disabilities
You may be wondering if it's possible to follow our courses. Contact us, so that we can provide you with information and direct you in the best way possible: accessibilite@efap.com

Outcome indicators:

› Exam attendance rate: NC (1st graduating class in 2028)

› Training success rate: NC (1st graduating class in 2028)

› Overall employment rate within 6 months (any job): NC (1st graduating class in 2028)

› Employment rate in the targeted profession within 6 months: NC (1st graduating class in 2028)

› Continuing studies rate: NC (1st graduating class in 2028)

› Added value of the institution: NC (1st graduating class in 2028)

› Rate of interruption during training: NC (1st graduating class in 2028)

› Rate of apprenticeship contract terminations: NC (1st graduating class in 2028)

+ Other indicators can be found on the site: https://www.inserjeunes.education.gouv.fr/diffusion/accueil

Download the full program brochure

Profiles & Career Opportunities

Careers in Communication and Sport Business are pursued in a wide range of organizations: companies, specialized agencies, clubs, federations, equipment manufacturers, media organizations, and the public sector.Pragmatic and based on cross-functional approaches, our MBA in Communication & Sport Management provides Bac+4/+5 students with the keys to understanding these diverse environments.

Specialized agencies