Public Relations & Influencer Marketing – Work-study

Join a program designed to help you master communication strategies and reinvent media relations.

Work-study available in : Paris

› 12 months of training compatible with professional activity and available as a work-study program (455 hours of in-person classes)

Double degree available in Miami

Next intake: October 2027

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Highlights

The media, in all their forms, are both accelerators, transformers, and spreaders of information. This is how information becomes a message, carrying a precise and useful meaning, both for the sender and the receiver. The relevance of media choice is a key issue in communication. At the crossroads of many fields and practices, from marketing to event management, and public relations, communication and media relations have become highly valued expertise in various professional worlds.

Conference cycles and professional events: events and conferences led by professionals from the media and communication world (LCI, CNews, Le Figaro, Les Échos, Europe 1, ...).

Media Training in the EFAP production studio: guided by recognized professionals from the communication and media fields, students will participate in Media Training sessions under real-life conditions.

Eduniversal Ranking 2026 - Media Relations, Public Relations, Press Relations

The Specialized MBA in Public Relations & Influencer Marketing ranks 2nd in the national ranking for Best Master’s in Media Relations, Public Relations & Press Relations and 2nd place for the city of Paris.

MBA Specialized Program

Objective(s):

Focused on professional development, built around experience sharing and designed to meet the expectations of the market, our Media Communications program places a strong emphasis on mastering communication tools and putting them into practice through PR case studies, workshops, projects, professional meetings and immersion experiences.

Public Relations

› Print media / audiovisual media
› Journalist relations / networks
› PR tools: press kits, press releases, press conferences and press trips
› Influencer relations
› Media coverage analysis
› Media culture

Crisis Communication

› Crisis: definitions and formats
› Crisis communication protocol
› Crisis semantics
› Post-crisis review

Media Planning

› Media landscape
› Media planning
› Media buying / advertising sales houses
› Budgetary considerations

Event Management

› Event scripting and scenography
› Art direction and design
› Event production
› Distribution and promotion

E-Reputation / Digital Influence

› Social media
› Digital buzz
› Community management
› Monitoring and benchmarking
› Digital influencers
› Digital tools: blogs, forums and alerts

Branding / Brand Strategy

› Positioning
› Brand platform
› Marketing fundamentals
› Roll-out strategy

Editorial Communication

› Content-driven approach
› Editorial guidelines
› Content channel strategy
› Editorial calendar management

Operational Objectives / Skills Acquired

› Develop a communication strategy

› Implement a communication strategy

› Manage internal and external communication teams

› Manage corporate communications

Teaching Methods

› Courses taught by professionals currently working in the communications field.

› Real-world case studies provided by partner companies.

› Agency competitions, Masterclasses, Workshops, etc.

Assessment Methods

› Continuous assessment throughout the program and competency validation exams.

Certification

› The award of the “Communication Manager” Level 7 certification (equivalent to a Master’s degree / Bac+5) is subject to the validation of all competency blocks.

› RNCP qualification “Communication Manager”, Level 7 (equivalent to a Master’s degree / Bac+5), awarded by EFAP: professional certification registered with the RNCP by decision of France Compétences on June 26, 2026, for a period of 5 years (RNCP 42474).

› In the event of partial validation, each competency block is acquired permanently.

› No further study pathway / No bridging pathway.

Accessibility for People with Disabilities

You may have questions about your ability to attend our programs. Please contact us: accessibilite@efap.com.

Performance Indicators – Apprenticeship Program

› Rate of candidates taking competency validation examinations: N/A (first graduating cohort in 2028)

› Program completion rate: N/A (first graduating cohort in 2028)

› Overall employment rate 6 months after graduation (all types of employment): N/A (first graduating cohort in 2028)

› Employment rate in the occupation targeted by the program 6 months after graduation: N/A (first graduating cohort in 2028)

› Further study rate: N/A (first graduating cohort in 2028)

› Institution added value: N/A (first graduating cohort in 2028)

› Program interruption rate: N/A (first graduating cohort in 2028)

› Apprenticeship contract termination rate: N/A (first graduating cohort in 2028)

Additional indicators available on the following website:InserJeunes

Download the full program brochure

Career Opportunities

Our Specialized MBA in Press Relations & Influencer Marketing – Work-Study Program trains professionals capable of putting their expertise at the service of a wide variety of projects and working within a broad range of organizations.

The professional internship and practical teaching provided throughout the program prepare students for a variety of concrete career opportunities, including:

Press Officer in a company or institution
Press Relations Manager
Media Agency Consultant
Press Office Manager
Project Manager within an advertiser media outlet
Media Relations Consultant
Account Manager in a Media Sales House (print, TV, radio, digital)
Brand Manager in a media agency
Event Project Manager in an agency or company

Admission Requirements

To be eligible for our Communication & Media Relations program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: an initial screening based on the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

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Financing your studies

Book an Appointment

Discover the Specialized MBA in Public Relations & Influencer Marketing from a new angle and meet the program leadership!

To register, please contact:

Paris

internationaladmissions@groupe-edh.com

+33 1 85 34 10 12

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