Communication & Media Relations

Join a program designed to help you master communication strategies and reinvent media relations.

Face-to-face training available at :

Paris

Next intake: October 2026

› 6 months of academic training (approximately 400 hours of in-class learning)
› 6 months of professional experience within a company or organization

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Highlights

The media — in all its forms — acts as an accelerator, transformer, and amplifier of information. It turns information into a message carrying meaning and purpose, both for the sender and the receiver. Choosing the right media strategy is a key challenge in communication. At the crossroads of marketing, public relations, and event management, communication and media relations have become highly sought-after skills across many professional fields.

Conference cycles and professional events: Talks and panels led by communication and media professionals from major outlets such as LCI, CNews, Le Figaro, Les Échos, and Europe 1.

Media Training in EFAP’s production studio: Supervised by experienced communication and media experts, students take part in real-life media training sessions in professional conditions.

Eduniversal 2025 Ranking – Media and Audiovisual Management Category

The Specialized MBA in Communication & Media Relations at EFAP ranks 2nd in the Île-de-France region in the Media and Audiovisual Management category.

Specialized MBA Program

Objectives:

With a strong focus on professionalization, the Specialized MBA in Communication & Media Relations is based on experience sharing and designed to meet current market expectations. The program emphasizes mastery of communication tools and their practical application through PR case studies, workshops, projects, professional meetings, and field immersions.

Public Relations

› Print and Broadcast Media
› Journalist Relations and Networks
› PR Tools: press kits, releases, conferences, and press trips
› Influencer Relations
› Media Coverage Analysis
› Media Culture

Crisis Communication

› Crisis: Definitions and Formats
› Crisis Communication Protocol
› Crisis Language and Semantics
› Post-Crisis Analysis and Feedback

Media Planning

› Media Landscape
› Media Planning Strategies
› Media Buying and Advertising Sales
› Budget Management

Event Communication

› Event Design and Storytelling
› Art Direction and Visual Design
› Event Production
› Event Promotion and Value Creation

E-reputation / E-influence

› Social Media Strategy
› Viral Communication (“Buzz 2.0”)
› Community Management
› Monitoring and Benchmarking
› Digital Influencers
› Digital Tools: blogs, forums, alerts

Branding & Brand Strategy

› Brand Positioning
› Brand Platform
› Marketing Fundamentals
› Deployment Strategy

Editorial Communication

› Content Strategy
› Editorial Guidelines
› Media Channel Strategy
› Agenda and Editorial Planning

Learning Outcomes / Targeted Skills

› Develop a comprehensive communication strategy

› Implement an effective communication plan

› Manage internal and external communication teams

› Lead and position a brand

Teaching Methods

› Courses taught by active industry professionals

› Real-life case studies provided by partner companies

› Agency competitions, Masterclasses, and Workshops

Assessment Methods

› Continuous assessment throughout the program and submission of a final mission report

Modalités de certification

Certification

› The Level 7 “Communication Manager” certification (equivalent to a Master’s degree) is awarded upon validation of all competency blocks.

› RNCP Title “Communication Manager” – Level 7 (equivalent to Master’s degree) awarded by EFAP; officially registered by France Compétences on May 31, 2023 (RNCP 37658).

› Each validated competency block remains valid for 5 years.

› No further study pathway available.

Accessibility

If you have a disability and would like to know more about the accessibility of our programs, please contact us at: accessibilite@efap.com.

Key Results

› Certification exam participation rate: 100%

› Certification success rate: 99%

› Overall employment rate at 12 months: 88%

› Employment rate in the targeted profession at 12 months: 75%

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Careers & Opportunities

Our Specialized MBA in Communication & Media Relations trains professionals capable of applying their expertise to a wide variety of projects and integrating into numerous types of organizations. The professional internship and hands-on training provided throughout the program prepare students for various concrete and strategic roles, including:

Press Officer in a company or institution
Head of Media Relations
Media Agency Consultant
Press Department Manager
Project Manager within a media outlet or advertising organization
Media Relations Consultant
Account Executive in media sales (print, TV, radio, digital)
Brand Manager in a media or communication agency
Event Project Manager in an agency or company
Media Manager in an advertising agency
Social Media Manager
Media Planner
Crisis Communication Specialist
Public Relations Manager
Brand Content Manager
Digital Media Consultant
Content Strategist
Community Manager

Admission Requirements

To be eligible for our Communication & Media Relations program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: an initial screening based on the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

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Financing your studies

Book an Appointment

Discover the Specialized MBA in Communication & Media Relations from a new angle and meet the program leadership!

To register, please contact:

Paris

mba@efap.com

+33 1 85 34 10 12

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