Communication & Media Relations

Join a program designed to help you master communication strategies and reinvent media relations.

Face-to-face training available at :

Paris

Next intake: October 2026

› 6 months of academic training (approximately 400 hours of in-class learning)
› 6 months of professional experience within a company or organization

Download the brochure

Make an appointment

Join EFAP

Highlights

The media, in all their forms, are both accelerators, transformers, and spreaders of information. This is how information becomes a message, carrying a precise and useful meaning, both for the sender and the receiver. The relevance of media choice is a key issue in communication. At the crossroads of many fields and practices, from marketing to event management, and public relations, communication and media relations have become highly valued expertise in various professional worlds.

Conference cycles and professional events: events and conferences led by professionals from the media and communication world (LCI, CNews, Le Figaro, Les Échos, Europe 1, ...).

Media Training in the EFAP production studio: guided by recognized professionals from the communication and media fields, students will participate in Media Training sessions under real-life conditions.

Eduniversal Ranking 2026 - Media Relations, Public Relations, Press Relations

The Specialized MBA in Communication & Media Relations ranks 2nd in the national ranking for Best Master’s in Media Relations, Public Relations & Press Relations and 2nd place for the city of Paris.

Specialized MBA Program

Objectives:

With a strong focus on professionalization, the Specialized MBA in Communication & Media Relations is based on experience sharing and designed to meet current market expectations. The program emphasizes mastery of communication tools and their practical application through PR case studies, workshops, projects, professional meetings, and field immersions.

Public Relations

› Print and Broadcast Media
› Journalist Relations and Networks
› PR Tools: press kits, releases, conferences, and press trips
› Influencer Relations
› Media Coverage Analysis
› Media Culture

Crisis Communication

› Crisis: Definitions and Formats
› Crisis Communication Protocol
› Crisis Language and Semantics
› Post-Crisis Analysis and Feedback

Media Planning

› Media Landscape
› Media Planning Strategies
› Media Buying and Advertising Sales
› Budget Management

Event Communication

› Event Design and Storytelling
› Art Direction and Visual Design
› Event Production
› Event Promotion and Value Creation

E-reputation / E-influence

› Social Media Strategy
› Viral Communication (“Buzz 2.0”)
› Community Management
› Monitoring and Benchmarking
› Digital Influencers
› Digital Tools: blogs, forums, alerts

Branding & Brand Strategy

› Brand Positioning
› Brand Platform
› Marketing Fundamentals
› Deployment Strategy

Editorial Communication

› Content Strategy
› Editorial Guidelines
› Media Channel Strategy
› Agenda and Editorial Planning

Operational Objectives / Skills Targeted by the Certification

› Develop a comprehensive communication strategy

› Implement an effective communication plan

› Manage internal and external communication teams

› Manage corporate communication

Teaching Methods

› Courses taught by active industry professionals

› Real-life case studies provided by partner companies

› Agency competitions, Masterclasses, and Workshops

Evaluation Methods

› Continuous assessment throughout the program and submission of a final mission report

Certification

› The Level 7 “Communication Manager” certification (equivalent to a Master’s degree) is awarded upon validation of all competency blocks.

› RNCP Title “Communication Manager” – Level 7 (equivalent to a Master’s degree) awarded by EFAP: professional certification registered in the RNCP by decision of France Compétences on May 31, 2023, for a duration of 3 years (RNCP 37658).

› In the case of partial validation, each competency block remains acquired for life.

› No further study pathway available.

Accessibility

If you have a disability and would like to know more about the accessibility of our programs, please contact us at: accessibilite@efap.com.

Key performance indicators

› Participation rate in competency validation assessments (class of 2024): 100%

› Program completion rate (class of 2024): 99%

› Overall employment rate within 6 months (all jobs): 87%

› Employment rate in the targeted profession within 6 months: 80%

Download the brochure

Profiles & Careers Opportunities

Our Specialized MBA in Communication & Media Relations trains professionals capable of applying their expertise to a wide variety of projects and integrating into numerous types of organizations. The professional internship and hands-on training provided throughout the program prepare students for various concrete and strategic roles, including:

Press Officer in a company or institution
Head of Media Relations
Media Agency Consultant
Press Department Manager
Project Manager within a media outlet or advertising organization
Media Relations Consultant
Account Executive in media sales (print, TV, radio, digital)
Brand Manager in a media or communication agency
Event Project Manager in an agency or company
Media Manager in an advertising agency
Social Media Manager
Media Planner
Crisis Communication Specialist
Public Relations Manager
Brand Content Manager
Digital Media Consultant
Content Strategist
Community Manager

Admission Requirements

To be eligible for our Communication & Media Relations program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: an initial screening based on the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover the Specialized MBA in Communication & Media Relations from a new angle and meet the program leadership!

To register, please contact:

Paris

internationaladmissions@groupe-edh.com

+33 1 85 34 10 12

News

Influence Marketing: Why Influencers Have Become Essential in Communication

Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.

Les MBA Spécialisés de l'EFAP brillent dans le classement Eduniversal 2025

L'édition 2025 du classement Eduniversal des meilleurs Masters, MS et MBA en France met une nouvelle fois en avant l'excellence des programmes de l'école de communication EFAP. Nos MBA Spécialisés se distinguent parmi les formations les plus prestigieuses, confirmant ainsi la qualité de notre enseignement en communication.

Retour sur le Welcome Summit des MBA Spécialisés de l'EFAP Paris

La semaine du 21 au 25 octobre a marqué un moment clé pour nos quelque 550 étudiants des MBA Spécialisés de l'école de communication EFAP Paris, réunis à l’Hôtel Mona Bismarck pour le Welcome Summit, un événement conçu pour les accompagner dans leur transition vers le monde professionnel.

Play

Cérémonie de remise de diplômes de la promotion 2023 de l'EFAP Paris : une célébration mémorable avec Olivier Nakache et Éric Toledano

C’est au prestigieux Théâtre du Châtelet que s’est tenue la cérémonie annuelle de remise des diplômes de l’école de communication à Paris EFAP, sous le parrainage des réalisateurs et scénaristes Olivier NAKACHE et Éric TOLEDANO. Un moment inoubliable pour nos étudiants parisiens.

watch the video