Communication & Event Management - Part Time

Become a well-rounded manager capable of meaningful, strategic communication.

Face-to-face training available at :

Bordeaux, Lille, Lyon, Paris

Next intake: October 2027

› 12-month program compatible with professional activity and available as a work-study format (455 contact hours)

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Key Strengths

In today’s fully digital era, brands only achieve long-term sustainability if they integrate event management not merely as a support tool but as a true strategic lever. Event management careers are evolving. They adapt to changing behaviors and call for new expertise and skills ; a new level of engineering in orchestrating know-how in the service of creativity.

This is an intensive event management program ensuring both high value-added technical knowledge and practical case studies.

MBA in Event Management ranked 1st Best Master in Event Communication

1st place in the 2025 Eduniversal Ranking – Best Master in Event Communication Category

The Specialized MBA in Communication & Event Management is ranked in 1st place in the 2025 Eduniversal ranking of the best Master’s, MS and MBA programs, in the category Master in Event Communication.

Program (depending on campus)

Objective(s):
› Train top event managers capable of mastering all event strategies and event typologies on behalf of a company, an agency or a public institution.

Brand Strategy & Events

› Copywriting & Insights
› Design thinking
› Strategic planning & events
› Build a communication plan
› Hybrid events
› Corporate, internal events & trade shows

Event Production

› Workshop: fundamentals of event production
› Build an event budget
› Pop-up store & retail event concept
› Scenography
› Regulations & events
› Gamification
› Catering & events

Digital & Events

› The digital revolution of 2020
› Influencer marketing
› Phygital & omnichannel strategy
› Mobile marketing

Selling an Event

› Sell your project through writing
› Pitch & presentation

Multi-sector Focus

› Corporate, Cinema, Healthcare, Sport, Politics, Luxury, CSR, Social & Solidarity Economy / Fundraising, Fashion, Non-profit & Major Public Events

Personal Development

› Successfully build your professional project
› “How to Pitch” workshop in partnership with Zepresenters: public speaking and pitching

Projects

Agency Competition

Students work on real assignments, in direct contact with partner companies, supervised by expert coaches, with the following objectives:

Address a concrete issue within the given deadlines
Apply the methods, concepts and tools studied in class
Develop organizational skills and the ability to work in a team
Push beyond limits, driven by the dynamics of a full-scale agency competition

National Intercampus Challenge

Students compete and must work on the implementation of an event. The winning team on each campus must produce the event with the support of the other students. The national winner is the event generating the highest media, digital and press coverage.

RNCP Certification

Operational objectives / Skills targeted by the certification

› Develop a communication strategy.

› Implement a communication strategy.

› Lead internal and external communication teams.

› Manage a brand.

Teaching methods

› Courses delivered by active professionals in the field of communication.

› Real case studies entrusted by partner companies.

› Agency competitions, Masterclasses, Workshops…

Assessment methods

› Continuous assessment throughout the program and submission of a mission report at the end of the program.

Certification procedures

› The awarding of the Level 7 certification “Communication Manager” (equivalent to a Master’s degree) is subject to validation of all competency blocks.

› RNCP Title "Communication Manager" Level 7 (equivalent to a Master’s degree) awarded by EFAP: professional certification registered with the RNCP by decision of France Compétences on 31/05/2023 (RNCP 37658)

› A validated competency block remains valid for 5 years.

› No further study pathway / No bridge program.

Accessibility for people with disabilities

You may be wondering whether you can enroll in our programs. Contact us: accessibilite@efap.com .

Performance indicators

Through a professional training contract:

› Certification exam attendance rate (Class of 2023) : 100%

› Certification success rate (Class of 2023) : 97%

› Overall employment rate at 12 months (all jobs) : 88%

› Employment rate in the targeted field at 12 months : 75%

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Profiles & Career Opportunities

Explore the roles this event-management program prepares you for:

Event Project Manager (agency or in-house)
Event Communications Manager
Production Director
Sports Event Organizer
Trade Show General Commissioner / Director
Account Director / Client Services Director
Performing Arts Administrator
Cultural Event Organizer
Charity Event Organizer
Exhibition Curator

Admission Requirements

To be eligible for our event-management program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: initial screening of the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

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Financing your studies