Event Management & Communication - Work Study & Full-Time

Become a well-rounded manager capable of meaningful, strategic communication.

Work-study available in: Bordeaux, Lille, Lyon, Paris

› 12-month program compatible with professional activity and available as a work-study program (455 hours of in-person classes)

Full-Time available in: Paris

› 6 months of academic training (+/- 400 hours of in-person classes)
› 6-month company placement

Next intake in October 2027

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Key Strengths

In today’s fully digital era, brands only achieve long-term sustainability if they integrate event management not merely as a support tool but as a true strategic lever. Event management careers are evolving. They adapt to changing behaviors and call for new expertise and skills ; a new level of engineering in orchestrating know-how in the service of creativity.

This is an intensive event management program ensuring both high value-added technical knowledge and practical case studies.

MBA in Event Management ranked 1st Best Master in Event Communication

1st place in the 2026 Eduniversal Ranking – Best Master in Event Communication Category

The Specialized MBA in Event Management & Communication is ranked in 1st place in the 2026 Eduniversal ranking of the best Master’s, MS and MBA programs, in the category Master in Event Communication.

Programme (depending on campus)

Objective(s):
› Train leading event managers capable of mastering all event strategies and formats on behalf of a company, agency or local authority.

Brand Strategy & Events

› Copywriting & Insights
› Design Thinking
› Strategic Planning & Events
› Developing a Communication Plan
› Hybrid Events
› Corporate and Internal Events & Trade Shows

Event Production

› Workshop: The Fundamentals of Event Production
› Developing an Event Budget
› Pop-Up Stores & Experiential Retail Concepts
› Scenography
› Event Regulations
› Gamification
› Catering & Events

Digital & Events

› The Digital Revolution of 2020
› Influencer Marketing
› Phygital & Omnichannel Strategy
› Mobile Marketing

Event Sales

› Selling Your Project Through Writing
› Pitching & Presentation

Cross-Sector Insights

› Corporate, Film, Healthcare, Sports, Politics, Luxury, CSR, Social and Solidarity Economy / Fundraising, Fashion, Non-Profit & Major Public Events

Personal Development

› Developing Your Professional Project
› “How to Pitch” Workshop in partnership with Zepresenters: Public Speaking & Pitching

Projects

Agency Competition

Students work on real-life assignments in direct contact with partner companies, under the guidance of expert coaches, with the following objectives:

Address a real-world challenge within a set timeframe
Apply the methods, concepts and tools studied in class
Develop organizational skills and the ability to work as part of a team
Push themselves further through the dynamics of a real-life agency competition

National Inter-Campus Challenge

Students compete against one another and work on the implementation of an event. The winning team on each campus is responsible for producing the event with the support of the other students. The national winner is the event that generates the greatest media, digital and press coverage.

Operational Objectives

› Develop an innovative event concept.

› Optimize the performance of an event strategy.

› Manage the production of an event.

Skills Developed

› Develop a communication strategy.

› Implement a communication strategy.

› Manage internal and external communication teams.

› Manage a brand.

Teaching Methods

› Courses taught by communication professionals currently working in the field.

› Real-world case studies provided by partner companies.

› Agency competitions, Masterclasses, Workshops…

Assessment Methods

› Continuous assessment throughout the programme and competency validation exams.

Certification Requirements

› The award of the “Manager de la communication” Level 7 certification (equivalent to a Master’s degree/Bac+5) is subject to the validation of all competency blocks.

› RNCP qualification "Manager de la communication" Level 7 (equivalent to a Master’s degree/Bac+5), awarded by EFAP: professional certification registered with the RNCP by decision of France Compétences on 26/06/2026 for a period of 5 years (RNCP 42474).

› In the event of partial validation, each competency block is acquired for life.

› No further study pathway / No bridge programme.

Accessibility for people with disabilities

If you have any questions about accessibility and your ability to attend our programmes, please contact us: accessibilite@efap.com

Results indicators – Full-Time Programme

› Rate of candidates taking the competency validation exams (2024 cohort): 100%

› Programme completion rate (2024 cohort): 99%

› Overall employment rate 6 months after graduation (all jobs): 87%

› Employment rate in the field targeted by the programme 6 months after graduation: 80%

Results indicators – Apprenticeship Programme

› Rate of candidates taking the competency validation exams: N/A (first graduating cohort in 2028)

› Programme completion rate: N/A (first graduating cohort in 2028)

› Overall employment rate 6 months after graduation (all jobs): N/A (first graduating cohort in 2028)

› Employment rate in the field targeted by the programme 6 months after graduation: N/A (first graduating cohort in 2028)

› Further study rate: N/A (first graduating cohort in 2028)

› Institution value added: N/A (first graduating cohort in 2028)

› Programme interruption rate: N/A (first graduating cohort in 2028)

› Apprenticeship contract termination rate: N/A (first graduating cohort in 2028)

+ Further indicators available on the following website: https://www.inserjeunes.education.gouv.fr/diffusion/accueil

Download the full programme brochure

Profiles & Career Opportunities

Discover all the career opportunities our work-study event management program prepares you for:

Event Project Manager (in an agency or company)
Event Communications Manager
Production Director
Sports Event Organizer
Trade Show Director

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Admission Requirements

To be eligible for our event-management program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: initial screening of the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

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Financing your studies

Book an Appointment

Discover our work-study Specialized MBA in Event Management & Communication from a new perspective and meet the program management team!

To register, please contact:

Paris

mba@efap.com
+33 1 85 34 10 12

Lille

mbalille@efap.com
+33 3 20 74 64 92

Lyon

mbalyon@efap.com
+33 4 81 68 33 80

Bordeaux

mbabordeaux@groupe-edh.com
+33 5 40 24 01 28

News

Why the human element remains at the heart of events: an interview with Nunzia Passacantando

Event management is much more than a matter of logistics: it is a deeply human profession built on emotion, relationships, and the alignment of objectives. An interview with Nunzia Passacantando, Director of the Specialized MBA in Communication & Event Management, who shares her vision of the industry: while AI is establishing itself as a valuable ally for optimizing operational tasks, discover why relational intelligence and customer experience remain the vital, non-automatable cornerstones of this profession.