Communication & Event Management - Part Time

Become a well-rounded manager capable of meaningful, strategic communication.

Face-to-face training available at :

Bordeaux, Lille, Lyon, Paris

Next intake in October 2026: Lille & Lyon

Next intake in October 2027: Paris & Bordeaux

› 12-month program compatible with professional activity and available as a work-study format (455 contact hours)

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Key Strengths

In today’s fully digital era, brands only achieve long-term sustainability if they integrate event management not merely as a support tool but as a true strategic lever. Event management careers are evolving. They adapt to changing behaviors and call for new expertise and skills ; a new level of engineering in orchestrating know-how in the service of creativity.

This is an intensive event management program ensuring both high value-added technical knowledge and practical case studies.

MBA in Event Management ranked 1st Best Master in Event Communication

1st place in the 2026 Eduniversal Ranking – Best Master in Event Communication Category

The Specialized MBA in Communication & Event Management is ranked in 1st place in the 2026 Eduniversal ranking of the best Master’s, MS and MBA programs, in the category Master in Event Communication.

Program (depending on campus)

Objective(s):
› To train the best event managers capable of mastering all strategies and types of events for a company, an agency, or a local authority.

Brand Strategy & Events

› Copywriting & Insights
› Design thinking
› Strategic planning & event
› Build a communication plan
› Hybrid events
› Corporate events, internal events & trade shows

Event Production

› Workshop on the fundamentals of event production
› Building an event budget
› Pop-up stores & event retail concepts
› Scenography
› Regulation & events
› Gamification
› Catering & events

Digital and Events

› The digital revolution of 2020
› Influence
› Phygital & omnichannel strategy
› Mobile marketing

Sell an Event

› Sell your project through writing
› Pitch & presentation

Multisectoral Zooms

› Corporate, Cinema, Health, Sports, Politics, Luxury, CSR, ESS / Fundraising, Fashion, Associations & Major Public Events

Personal Development

› Succeeding in your professional project
› “How to Pitch” workshop in partnership with Zepresenters: oral presentation and pitch

Conditions d'admission

Agency competition

Students work on real missions, in direct contact with partner companies, guided by expert coaches, with the following objectives:

Address a concrete issue within the given deadlines
Put into practice the methods, concepts, and tools studied in class
Develop organizational skills and the ability to work in a team
Push yourself, driven by the dynamics of a real-scale agency competition

National Inter-campus Challenge

Students are put in competition and must work on organizing an event. The winning team from each campus must organize the event with the help of other students. The national winner is the event that has the most media, digital, and press coverage.

RNCP Certification

Operational objectives / Skills targeted

› Develop a communication strategy.

› Implement a communication strategy.

› Manage internal and external communication teams.

› Manage a brand.

Methods used

› Courses taught by professionals active in the communication field.

› Case studies provided by partner companies.

› Agency competitions, Masterclasses, Workshops...

Evaluation methods

› Continuous assessment during training and competency validation exams.

Certification modalities

› The certification "Communication Manager" level 7 (equivalent to Bac+5) is awarded upon validation of all competency blocks.

› RNCP title "Communication Manager" Level 7 (equiv. Bac+5) awarded by EFAP: professional certification registered with the RNCP by France Compétences on 31/05/2023 for 3 years (RNCP 37658)

› In case of partial validation, any competency block is acquired for life.

› No further studies pathway / No bridge programs.

Accessibility for people with disabilities

You may be wondering if it's possible to follow our courses. Contact us: accessibilite@efap.com

Outcome indicators

› Exam attendance rate: NC (first graduating class in 2027)

› Training success rate: NC (first graduating class in 2027)

› Overall employment rate within 6 months (any job): NC (first graduating class in 2027)

› Employment rate in the targeted profession within 6 months: NC (first graduating class in 2027)

› Continuing studies rate: NC (first graduating class in 2027)

› Added value of the institution: NC (first graduating class in 2027)

› Rate of interruption during training: NC (first graduating class in 2027)

› Rate of apprenticeship contract terminations: NC (first graduating class in 2027)

+ Other indicators available on the site: https://www.inserjeunes.education.gouv.fr/diffusion/accueil

Download the full program brochure

Profiles & Career Opportunities

Explore the roles this event-management program prepares you for:

Event Project Manager (agency or in-house)
Event Communications Manager
Production Director
Sports Event Organizer
Trade Show General Commissioner / Director
Account Director / Client Services Director
Performing Arts Administrator
Cultural Event Organizer
Charity Event Organizer
Exhibition Curator

Admission Requirements

To be eligible for our event-management program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: initial screening of the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

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