Public Communication & Lobbying - Work Study & Full-Time

Learn about careers in public and political communication, and explore the world of influence.

Work-study available in : Lyon

› 12 months of training compatible with professional activity and available as a work-study program (455 hours of in-person classes)

Full-time available in : Paris

› 6 months of academic coursework (approx. 400 hours of in-person classes)
› 6 months of a company-based professional assignment

Next intake: October 2027

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Highlights

In business and politics, in the cultural or artistic worlds, political communication, public communication, and influence are key elements of success that no leader can afford to ignore. Globalization and new digital tools have reshaped the boundaries of political, crisis, and influence communication, leading to the emergence of new practices and new professions.

Media Training sessions in studio, conducted by specialist trainers and professionals to learn the ins and outs of rhetoric and public speaking.

Immersions & Meetings: trips in France and abroad, to the heart of places of power and influence.

Eduniversal Ranking 2026 - Category Masters in Public Communication, Politics, and Lobbying

The Specialized MBA in Public Communication & Lobbying ranks 3rd in the national ranking in the category of Best Master’s in Public Communication, Politics, and Lobbying and 2nd place for the city of Paris.

Programme

The courses offered as part of our Political Communication programme are taught by renowned professionals from PR agencies, influential institutions, major companies, political and consulting firms, and the media. Taking a comprehensive approach, the Specialized MBA in Public Communication & Lobbying combines the fundamental principles of political communication, drawing on its ancient roots, with the ongoing and future digital revolution.

Objectives:
› Train tomorrow’s leaders in new influence strategies that are now used across all areas of communication.
› Provide personalised training in persuasion and leadership techniques that can be applied well beyond the professional sphere.

Core Courses

› Fundamentals of public communication
› New opinion and public sentiment strategies
› Lobbying and public decision-making
› Emerging media challenges and fact-checking
› Mastering public speaking
› Influence tools

Industry Focus

› Communication for political stakeholders
› Communication for public and private companies
› Communication for NGOs and associations
› Communication for emerging economy stakeholders
› Cultural and artistic communication

Influence, Media & Digital

› Internship + final-year dissertation
› Artificial intelligence and cyber influence
› Big Data, content curation and analysis
› Generative, conversational and predictive AI
› E-reputation and social media

Professional Project Coaching & Media Training

Immersive Visits to Places of Power and Decision-Making

Conference Series and Current Affairs Debates

Operational Objectives / Targeted Skills

› Develop a communication strategy.

› Implement a communication strategy.

› Manage internal and external communication teams.

› Manage a brand.

Teaching Methods

› Courses taught by working professionals in the field of communication.

› Real-world case studies provided by partner companies.

› Agency competitions, Masterclasses, Workshops…

Assessment Methods

› Continuous assessment throughout the programme and competency validation assessments.

Certification

› The “Communication Manager” Level 7 certification (equivalent to a Master’s degree) is awarded upon successful validation of all competency blocks.

› RNCP qualification "Communication Manager", Level 7 (equivalent to a Master’s degree), awarded by EFAP: professional certification registered with the RNCP by decision of France Compétences on 26 June 2026 for a period of five years (RNCP 42474).

› In the event of partial validation, each validated competency block remains permanently acquired.

› No further study pathway / No bridging programme.

Accessibility for people with disabilities

If you have any questions about your ability to enrol in our programmes, please contact us: accessibilite@efap.com .

Performance indicators – Full-time programme

› Rate of candidates taking the competency validation assessments (2024 cohort): 100%

› Programme completion rate (2024 cohort): 99%

› Overall employment rate six months after graduation (all types of employment): 87%

› Employment rate in the occupation targeted by the programme six months after graduation: 80%

Performance indicators – Work-study programme

› Rate of candidates taking the competency validation assessments: N/A (first graduating cohort in 2028)

› Programme completion rate: N/A (first graduating cohort in 2028)

› Overall employment rate six months after graduation (all types of employment): N/A (first graduating cohort in 2028)

› Employment rate in the occupation targeted by the programme six months after graduation: N/A (first graduating cohort in 2028)

› Further study rate: N/A (first graduating cohort in 2028)

› Institution value-added indicator: N/A (first graduating cohort in 2028)

› Programme interruption rate: N/A (first graduating cohort in 2028)

› Apprenticeship contract termination rate: N/A (first graduating cohort in 2028)

Further indicators are available on the following website: https://www.inserjeunes.education.gouv.fr/diffusion/accueil

>> Download the full programme brochure

Profiles & Career Opportunities

Unlike a traditional Master's degree in political communication and influence, our Specialized MBA places hands-on experience at the heart of its program. The professional internship and practical courses offered throughout the program prepare you for a wide range of strategic roles, including:

Institutional Relations Manager (public and private companies, NGOs, associations, professional organizations, federations)
Lobbyist (in companies or agencies)
Public Affairs Consultant
Opinion Strategy Consultant

Crisis Communications Consultant
Digital Consultant
Research Manager within a Think Tank
Parliamentary Attaché
Project Manager within political consulting firms
Project Manager within local authorities

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Admission Requirements

To be eligible for our Public Communication & Lobbying program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: an initial screening based on the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover the Specialized MBA in Public Communication & Lobbying from a new angle and meet the program leadership!

To register, please contact:

Paris

internationaladmissions@groupe-edh.com

+33 1 85 34 10 12

Lyon

internationaladmissions@groupe-edh.com
+33 4 81 68 33 80

News

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