Public & Political Communication

Learn about careers in public and political communication, and explore the world of influence.

Face-to-face training available at :

Lyon, Paris

Next intake: October 2026

› 6 months of academic training (approximately 400 hours of in-class learning)
› 6 months of professional experience in a company or organization

Download the brochure

Make an appointment

Join EFAP

Web Conférence

Take part in the next Web Conference hosted by the Training Department. The program will be presented to you, as well as the professions prepared. Students from the program will share their experiences and insights.

Tuesday 18 November

Webinar – Specialized MBA in Public Communication & Influence

I'm interested

6.30 pm

Highlights

In business and politics, as well as in the cultural and artistic sectors, public and political communication — and the world of influence — has become a key factor of success that no leader can afford to overlook. Globalization and new digital tools have reshaped the landscape of political, crisis, and influence communication, giving rise to new practices and emerging professions.

Media Training sessions in studio — led by professional trainers and experts to master the techniques of rhetoric and public speaking.

Immersions & Encounters — trips in France and abroad, at the very heart of power and influence.

MBA Communication publique parmi les meilleurs masters

Eduniversal 2025 Ranking – Public, Political & Lobbying Communication category

The MBA in Public & Political Communication and Influence ranks 1st among Master’s/MBA programs in the Île-de-France region and 2nd in the Auvergne-Rhône-Alpes region within the Public, Political & Lobbying Communication category.

Program

The courses of our Specialized MBA in Public & Political Communication and Influence are taught by renowned professionals from PR agencies, influential institutions, major companies, political and consulting firms, and the media industry. With a global and cross-disciplinary approach, this postgraduate program combines the foundations of political communication — rooted in classical rhetoric — with the digital revolution currently shaping the future of influence.

Objectives:
› Train tomorrow’s leaders in the new strategies of influence that impact all areas of communication today.
› Provide personalized instruction in the techniques of persuasion and leadership, applicable well beyond the professional sphere.

Core Courses

› Fundamentals of Public Communication
› New Opinion Strategies
› Lobbying and Public Decision-Making
› Emerging Media Challenges & Fact-Checking
› Mastering Public Speaking
› Tools of Influence

Sector Focus Areas

› Political Communication
› Communication for Public and Private Organizations
› NGO and Nonprofit Communication
› Communication in the New Economy
› Cultural and Artistic Communication

Influence, Media & Digital

› Internship + Final Project Report
› Artificial Intelligence & Cyber-Influence
› Big Data, Curation & Analysis
› Generative, Conversational & Predictive AI
› E-Reputation & Social Media

Professional Project Coaching & Media Training

Immersions au cœur des lieux de pouvoir et de décision

Conference cycles and current affairs debates

Learning Outcomes / Targeted Skills

› Develop a comprehensive communication strategy

› Implement an effective communication plan

› Lead internal and external communication teams

› Manage and position a brand

Teaching Methods

› Courses taught by active communication professionals

› Real-life case studies provided by partner companies

› Agency competitions, Masterclasses, and Workshops

Assessment Methods

› Continuous assessment throughout the program and submission of a final mission report

Certification

› The Level 7 “Communication Manager” certification (equivalent to a Master’s degree) is awarded upon validation of all competency blocks.

› RNCP Title “Communication Manager” – Level 7 (equivalent to Master’s degree) awarded by EFAP; officially registered by France Compétences on May 31, 2023 (RNCP 37658).

› Each validated competency block remains valid for 5 years.

› No further study pathway available.

Accessibility

If you have a disability and would like to know more about the accessibility of our programs, please contact us at: accessibilite@efap.com .

Key Results
(via professionalization contracts)

› Certification exam participation rate (Class of 2023): 100%

› Certification success rate (Class of 2023): 100%

› Overall employment rate at 12 months: 88%

› Employment rate in the targeted profession at 12 months: 75%

Download the brochure

Careers & Opportunities

Unlike a traditional master’s in political communication and influence, our Specialized MBA places hands-on experience at the very heart of its training. The professional internship and practical learning offered throughout the program prepare students for a wide range of strategic positions, such as:

Head of Institutional Relations (in public or privateorganizations, NGOs, associations, professional bodies, or federations)
Lobbyist (in companies or agencies)
Public Affairs Consultant
Opinion Strategy Consultant
Crisis Communication Specialist
Digital Communication Consultant
Research Officer within a Think Tank
Parliamentary Attaché
Project Manager in Political Offices
Project Manager in Local Authorities

Admission Requirements

To be eligible for our Public & Political Communication program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: an initial screening based on the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover the Specialized MBA in Public & Political Communication from a new angle and meet the program leadership!

To register, please contact:

Paris

mba@efap.com

+33 1 85 34 10 12

Lyon

mbalyon@efap.com
+33 4 72 10 69 76

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