Public & Political Communication

Learn about careers in public and political communication, and explore the world of influence.

Face-to-face training available at :

Lyon, Paris

Next intake: October 2026

› 6 months of academic training (approximately 400 hours of in-class learning)
› 6 months of professional experience in a company or organization

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Highlights

In business and politics, in the cultural or artistic worlds, political communication, public communication, and influence are key elements of success that no leader can afford to ignore. Globalization and new digital tools have reshaped the boundaries of political, crisis, and influence communication, leading to the emergence of new practices and new professions.

Media Training sessions in studio, conducted by specialist trainers and professionals to learn the ins and outs of rhetoric and public speaking.

Immersions & Meetings: trips in France and abroad, to the heart of places of power and influence.

Eduniversal Ranking 2026 - Category Masters in Public Communication, Politics, and Lobbying

The Specialized MBA in Public Communication & Influence ranks 3rd in the national ranking in the category of Best Master’s in Public Communication, Politics, and Lobbying and 2nd place for the city of Paris.

Program

The teachings of our political communication program are based on recognized professionals, from PR agencies, influential institutions, large companies, political and consulting firms, and the media world. Prioritizing a global approach, the Specialized MBA in Public Communication & Influence aims to reconcile the fundamental teachings of political communication, drawing from its ancient roots, with the ongoing and future digital revolution.

Objective(s):
› To train tomorrow's leaders in the new influence strategies that are applied today in all areas of communication.
› To offer personalized teaching in persuasion and leadership techniques that can be applied well beyond the professional sphere.

General Teachings

› Fundamentals of public communication
› New opinion strategies
› Lobbying and public decision-making
› New media challenges and fact-checking
› Mastering speech
› Tools of influence

Sector-specific Focus

› Communication for political actors
› Communication for public and private companies
› Communication for NGOs and associations
› Communication for actors in the new economy
› Cultural and artistic communication

Influence, Media and Digital

› Internship + final report
› Artificial intelligence and cyber-influence
› Big Data, curation, and analysis
› Generative, conversational, and predictive AI
› E-reputation and social media

Professional Project Coaching and Media Training

Immersions at the heart of places of power and decision-making

Lecture Series and Current Affairs Debates

Operational objectives / Skills targeted

› Develop a communication strategy.

› Implement a communication strategy.

› Manage internal and external communication teams.

› Manage a brand.

Methods used

› Courses taught by professionals active in the communication field.

› Case studies provided by partner companies.

› Agency competitions, Masterclasses, Workshops...

Evaluation methods

› Continuous assessment during training and competency validation exams.

Certification modalities

› The certification "Communication Manager" level 7 (equivalent to Bac+5) is awarded upon validation of all competency blocks.

› RNCP title "Communication Manager" Level 7 (equiv. Bac+5) awarded by EFAP: professional certification registered with the RNCP by France Compétences on 31/05/2023 for 3 years (RNCP 37658)

› In case of partial validation, any competency block is acquired for life.

› No further studies pathway / No bridge programs.

Accessibility for people with disabilities

You may be wondering if it's possible to follow our courses. Contact us: accessibilite@efap.com .

Outcome indicators

› Exam attendance rate: NC (class of 2024): 100%

› Training success rate: NC (class of 2024): 99%

› Overall employment rate within 6 months (any job): 87%

› Employment rate in the targeted profession within 6 months: 80%

>> Download the full program brochure

Profiles & Careers Opportunities

Unlike a traditional master’s in political communication and influence, our Specialized MBA places hands-on experience at the very heart of its training. The professional internship and practical learning offered throughout the program prepare students for a wide range of strategic positions, such as:

Head of Institutional Relations (in public or privateorganizations, NGOs, associations, professional bodies, or federations)
Lobbyist (in companies or agencies)
Public Affairs Consultant
Opinion Strategy Consultant
Crisis Communication Specialist
Digital Communication Consultant
Research Officer within a Think Tank
Parliamentary Attaché
Project Manager in Political Offices
Project Manager in Local Authorities

Admission Requirements

To be eligible for our Public & Political Communication program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: an initial screening based on the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover the Specialized MBA in Public & Political Communication from a new angle and meet the program leadership!

To register, please contact:

Paris

internationaladmissions@groupe-edh.com

+33 1 85 34 10 12

Lyon

internationaladmissions@groupe-edh.com
+33 4 72 10 69 76

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