EFAP brochures Brochures Contact EFAP Open Days Join EFAP Join EFAP

Specialized MBA

Double Diploma in Advertising

Learn to be creative with a strategic mindset!

Face-to-face training available at :

New York

Next school year: October 2026

› 4 months of academic learning in France
› 2 semesters of academic learning in New York
› Work experience - Students are eligible for an OPT in the US

Key features

Generating ideas, breaking the codes, thinking out of the box are certainly paramount to stand out from the crowd in an advertising agency but not always enough to get ahead of the curve in this fast-changing field.

  • The right balance between theory and practice: it combines stringent academic requirements with field-based experience. With this objective, the program benefits from industry professionals who give students an insider’s perspective in the field of marketing & communication.
  • Two continents/two markets: Students have the choice to start their journey at EFAP Paris campus then come to New York. This integrative experience provides them with unparalleled in-depth exposure to different cultures and business environments – industry events, workshops, conferences, and networking opportunities maximize their field expertise.

Program

Creativity and innovation play a major role in achieving a competitive advantage in an era of noise and massive disruption.

Phase one: EFAP Paris, September - December (15 ECTS to validate)

› Culture & Creativity
› Strategy & Methodology
› Professional Project

Phase 2: NYIT New York: January - August (18 US credits + 9 ECTS to validate - EFAP guided project)

Spring:
› Strategic Marketing and Branding
› The 4 C’s of Luxury Marketing
› International Marketing
› Digital Marketing Strategy
› Marketing Research 
› Career Success Certificate Program

Summer:
› Consumer Behavior
› Marketing Communication and Promotion
› Product Marketing and Innovation
› Guided Project

Phase three: Optional Practical Training

Opportunity to do an Optional Practical Training in the US (up to 12 months)

Students will receive from each institution:
› A Specialized MBA in Creativity and Advertising Strategies from EFAP
› An Advanced Certificate in Marketing (MBA level) from NYIT’s School of Management (AACSB accredited)

› Pass rate for certification (2022 prom): 98%
› Job placement rate after 6 months (2021 prom): 89%

>>Download Booklet

 

Career Opportunities

The program provides students with a unique focus on the interface between creativity and marketing management and prepares them for a successful career in a global and competitive marketplace. Our student population includes professionals in the advertising and communication agencies seeking full-career development as well as recent recipients of undergraduate studies in different fields.

  • Copywriter
  • Campaign Manager
  • Brand/Product Manager
  • Marketing Manager
  • Account Executive
  • Communication Consultant
  • Digital Strategic Planner
  • Community Manager
  • Advertising Director
  • Event Planner
  • Digital Storyteller
  • Creative Director
  • Strategic Planner
  • Web Content Editor
  • Project Manager

 

Admission Conditions

To be eligible, applicants must have :

  • A Bachelor’s degree or its equivalent from a foreign accredited university or school (Bac + 4)

Admission Process

The admission process for the Specialized MBA in Creativity & Advertising Strategies at EFAP happens in two stages:

  • Eligibility : applications are first screened by the applicant eligibility panel
  • Acceptance : eligible candidates are invited to an admission interview with the Program Director and/or a professional speaker

The admission process for the Advanced Certificate in Marketing at NYIT New York, School of Management requires the following:

  • Satisfactory completion of 15 ECTS (September to December) at EFAP Paris
  • An undergraduate GPA of 3.0/4 or higher (13/20)
  • TOEFL (Test of English as a Foreign Language) score of 80 or higher for the Internet based test or DUOLINGO score of 105 or higher (internet based)
  • No GMAT necessary
  • Interview session with the Director of EFAP New York (via Skype/Zoom)

 

     

    Personalized meetings

    Discover our specialized advertising executive MBA from a different perspective!

    To register, please contact:

     

    Paris

    mba@efap.com
    +33 1 85 34 10 12

     

    All Specialized MBAs

    MBA Communication & Strategic Marketing - EFAP School of Communication

    Communication & Strategic Marketing

    Paris

    Become a well-rounded manager by leveraging a dual skill set in communication and marketing.

    MBA Communication & Strategic Marketing – Part-Time / Work-Study - EFAP School of Communication

    Communication & Strategic Marketing – Part-Time / Work-Study

    Aix-en-Provence - Bordeaux - Lille - Lyon - Montpellier - Rennes - Strasbourg - Toulouse

    Join a unique program built on a dual expertise in Communication and Marketing.

    MBA Communication & Event Management - EFAP School of Communication

    Communication & Event Management

    Bordeaux - Lille - Lyon - Paris

    Become a well-rounded manager capable of meaningful, strategic communication.

    MBA Advertising Creation & Strategy - EFAP School of Communication

    Advertising Creation & Strategy

    Paris

    Become a creative professional driven by purpose and ideas, mastering the dynamics of an ever-evolving advertising world.

    MBA Advertising Creation & Strategy – Part-Time / Work-Study Program - EFAP School of Communication

    Advertising Creation & Strategy – Part-Time / Work-Study Program

    Bordeaux - Lille - Lyon

    Become a creative professional driven by purpose and ideas, mastering the codes and dynamics of a rapidly changing world — the world of advertising.

    MBA Public & Political Communication - EFAP School of Communication

    Public & Political Communication

    Lyon - Paris

    Learn about careers in public and political communication, and explore the world of influence.

    MBA Communication & Media Relations - EFAP School of Communication

    Communication & Media Relations

    Paris

    Join a program designed to help you master communication strategies and reinvent media relations.

    MBA Brand Content, Editorial Strategy & New Media - EFAP School of Communication

    Brand Content, Editorial Strategy & New Media

    Bordeaux

    Become a strategist capable of orchestrating a 360° media campaign

    MBA Communication & Audiovisual Production - EFAP School of Communication

    Communication & Audiovisual Production

    Lyon - Paris

    Become future audiovisual production managers — agile, connected, and multi-platform professionals at the heart of diverse cultural and professional industries.

    MBA Sport Business & Communication - EFAP School of Communication

    Sport Business & Communication

    Lyon - Paris

    Devenez des professionnels de la communication dans le secteur du Sport.

    MBA CSR & Sustainable Development Communication - EFAP School of Communication

    CSR & Sustainable Development Communication

    Paris

    Former aux enjeux, métiers et expertises de communication RSE et développement durable.

    MBA Communication & Marketing of Wine and Spirits - EFAP School of Communication

    Communication & Marketing of Wine and Spirits

    Bordeaux

    Une formation unique et exclusive, répondant aux nouveaux besoins en communication d'un secteur porteur et en mutation : les vins et spiritueux.

    MBA Communication & Gastronomy - EFAP School of Communication

    Communication & Gastronomy

    Lyon

    Devenez de futurs professionnels de la communication dans le domaine de la gastronomie et contribuez à faire rayonner l'art culinaire français à travers le monde.

    MBA Communication in Fashion Industries - EFAP School of Communication

    Communication in Fashion Industries

    Paris

    Preparing students to master the new communication challenges and strategies shaping the fashion industry.

    MBA Luxury Communication & Strategies Full-Time - EFAP School of Communication

    Luxury Communication & Strategies Full-Time

    Paris

    The challenges of communication and new strategies in the luxury industry

    MBA Luxury Communication & Strategies Part-Time / Alternance - EFAP School of Communication

    Luxury Communication & Strategies Part-Time / Alternance

    Paris

    Former aux enjeux de la communication et aux nouvelles stratégies dans le secteur du luxe

    MBA Full-Time Digital Marketing & Business - EFAP School of Communication

    Full-Time Digital Marketing & Business

    Paris

    The digital revolution of global commerce!

    MBA Digital Marketing & Business Work-Study / Part-Time Executive - EFAP School of Communication

    Digital Marketing & Business Work-Study / Part-Time Executive

    Lille - Lyon - Paris

    Concevez la révolution digitale comme une formidable opportunité de réaliser votre projet professionnel. #MBADMB

    MBA Digital Marketing & Business IA & Data Alternance / Part-Time Executive - EFAP School of Communication

    Digital Marketing & Business IA & Data Alternance / Part-Time Executive

    Paris Part-Time

    Un programme à l'intersection de la tech et du marketing.

    MBA Digital Marketing & Business Beauty & Cosmetics Alternance / Part-Time Executive - EFAP School of Communication

    Digital Marketing & Business Beauty & Cosmetics Alternance / Part-Time Executive

    Paris

    Devenez acteur de la révolution digitale du secteur de la beauté et des cosmétiques.

    MBA Digital Marketing & Business Luxe Alternance / Part-Time Executive - EFAP School of Communication

    Digital Marketing & Business Luxe Alternance / Part-Time Executive

    Paris

    Devenez acteur de la révolution numérique de l'industrie du luxe.

    MBA Double Degree - Digital Marketing & Business - EFAP School of Communication

    Double Degree - Digital Marketing & Business

    Shanghai

    The digital revolution between China and Europe

    MBA Double diploma in Marketing - EFAP School of Communication

    Double diploma in Marketing

    New York

    A global outlook in Communication & Marketing Strategies

    MBA Double Diploma in Luxury - EFAP School of Communication

    Double Diploma in Luxury

    New York

    Being at the core of new communication strategies in the luxury industry

    MBA Double Diploma in Fashion - EFAP School of Communication

    Double Diploma in Fashion

    New York

    Combining communication skills and business acumen for leadership in the fashion sectors

    MBA Double Diploma in Advertising - EFAP School of Communication

    Double Diploma in Advertising

    New York

    Learn to be creative with a strategic mindset!

    MBA Double Degree in Luxury - EFAP School of Communication

    Double Degree in Luxury

    Shanghai

    Discover the new challenges of communication in the Luxury market

    MBA Specialized MBA in Los Angeles - Dual Degree in Communication & Audio Visual Production - EFAP School of Communication

    Specialized MBA in Los Angeles - Dual Degree in Communication & Audio Visual Production

    Lyon - Paris

    Degree in partnership with the New York Film Academy.
    Program provided in France and on the Los Angeles campus.

    MBA International Art Market - EFAP School of Communication

    International Art Market

    Paris

    Become a key player in the global art world and join a rapidly expanding professional sector!

    Program delivered by ICART.

    MBA Management & Ingénierie : Industrie de la Musique - EFAP School of Communication

    Management & Ingénierie : Industrie de la Musique

    Bordeaux - Paris

    Devenez un professionnel capable de piloter des projets musicaux dans toute leur diversité !

    Programme délivré par l'ICART.

    MBA Management & Ingénierie : Art et patrimoine - EFAP School of Communication

    Management & Ingénierie : Art et patrimoine

    Paris

    Un MBA Spécialisé pour former les futurs acteurs du patrimoine et de la culture.

    Programme délivré par l'ICART.

    MBA Management & Ingénierie : Spectacle Vivant - EFAP School of Communication

    Management & Ingénierie : Spectacle Vivant

    Paris

    Un MBA Spécialisé pour maîtriser tous les métiers du spectacle vivant.

    Programme délivré par l'ICART.

    MBA Management & Ingénierie : Industrie du cinéma - EFAP School of Communication

    Management & Ingénierie : Industrie du cinéma

    Paris

    Le MBA Spécialisé forme les futurs professionnels du cinéma, de la production à la diffusion.

    Programme délivré par l'ICART.

    MBA Management & Ingénierie Culturelle - EFAP School of Communication

    Management & Ingénierie Culturelle

    Bordeaux - Lille - Lyon

    Le MBA Spécialisé forme des professionnels polyvalents de la culture, du cinéma à la musique en passant par les arts visuels et le spectacle vivant.

    Programme délivré par l'ICART.

    MBA International Art Market - EFAP School of Communication

    International Art Market

    Paris

    The Specialized MBA trains future art market professionals in a global and digital environment.

    Program offered by ICART.

    Download
    brochure

    Download