Double Diploma in Advertising

Learn to be creative with a strategic mindset!

Face-to-face training at :

New York

Next school year: October 2024
› 4 months of academic learning in France
› 2 semesters of academic learning in New York
› Work experience - Students are eligible for an OPT in the US

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Key features

Generating ideas, breaking the codes, thinking out of the box are certainly paramount to stand out from the crowd in an advertising agency but not always enough to get ahead of the curve in this fast-changing field.

The right balance between theory and practice: it combines stringent academic requirements with field-based experience. With this objective, the program benefits from industry professionals who give students an insider’s perspective in the field of marketing & communication.

Two continents/two markets: Students have the choice to start their journey at any of EFAP’s campuses then come to New York. This integrative experience provides them with unparalleled in-depth exposure to different cultures and business environments – industry events, workshops, conferences, and networking opportunities maximize their field expertise.

Program

Creativity and innovation play a major role in achieving a competitive advantage in an era of noise and massive disruption.

Phase one: EFAP Paris/Lille, October - December (15 ECTS to validate)

› Culture & Creativity
› Strategy & Methodology
› Professional Project

Phase two: NYIT New York, January - August (18 US credits + 9 ECTS to validate)

› Strategic Marketing & Branding
› Digital Marketing
› Consumer Behavior
› Marketing of New Products
› International Marketing
› Marketing Communication & Promotion
› Marketing Research for Managerial Decisions
› Technical Sales & Marketing

+ Guided project for EFAP (9 ECTS)

Phase three:

Opportunity to do an Optional Practical Training in the US (up to 12 months)

Students will receive from each institution:
› A Specialized MBA in Creativity and Advertising Strategies from EFAP
› An Advanced Certificate in Marketing (MBA level) from NYIT’s School of Management (AACSB accredited)

› Pass rate for certification (2022 prom): 98%
› Job placement rate after 6 months (2021 prom): 89%

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Career Opportunities

The program provides students with a unique focus on the interface between creativity and marketing management and prepares them for a successful career in a global and competitive marketplace. Our student population includes professionals in the advertising and communication agencies seeking full-career development as well as recent recipients of undergraduate studies in different fields.

Copywriter
Campaign Manager
Brand/Product Manager
Marketing Manager
Account Executive
Communication Consultant
Digital Strategic Planner
Community Manager

Advertising Director
Event Planner
Digital Storyteller
Creative Director
Strategic Planner
Web Content Editor
Project Manager

Admission Conditions

To be eligible, applicants must have :

A Bachelor’s degree or its equivalent from a foreign accredited university or school (Bac + 4)

Admission Process

The admission process for the Specialized MBA in Creativity & Advertising Strategies at EFAP happens in two stages:

Eligibility : applications are first screened by the applicant eligibility panel
Acceptance : eligible candidates are invited to an admission interview with the Program Director and/or a professional speaker

The admission process for the Advanced Certificate in Marketing at NYIT New York, School of Management requires the following:

Satisfactory completion of 24 ECTS (October to December) - EFAP Paris + guided project (9 ECTS)
An undergraduate GPA of 3.0/4 or higher (13/20)
TOEFL (Test of English as a Foreign Language) score of 80 or higher for the Internet based test or DUOLINGO score of 105 or higher (internet based)
No GMAT necessary
Interview session with the Director of EFAP New York (via Skype/Zoom)

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Financing