Double Diploma in Fashion

Combining communication skills and business acumen for leadership in the fashion sectors

Face-to-face training at :

New York

Next school year: October 2024
› 4 months of academic learning in Paris
› 2 semesters of academic learning in New York
› Work experience - Students ar eligible for an OPT in the US

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Key features

During the last decades, new technologies have transformed the way the fashion sector communicates with its clients, as well as its means of production and distribution. In this context of transition and democratization, the global marketplace became increasingly more accessible for small and large brands and students who have a global sensitivity and awareness are at a distinctive advantage. Embracing this cross-cultural perspective, we have developed a program between two leading institutions of higher learning, EFAP Paris and New York Institute of Technology (NYIT).

An international perspective: 100% of courses in English and a systematically global and multicultural approach to strategic issues in communication & marketing in the fashion industry.

Immersive teaching: our participants are immersed in a business-based environment, working on relevant case studies that have immediate applicability to real world challenges, attending guest-speakers series, and site visits.

Program

This Double Diploma in Fashion Industries is the first course dedicated to fashion communication through both traditional and new digital media platforms.

Phase one: EFAP Paris, September - December (15 ECTS to validate)

› Fashion Fundamentals
› Luxury Market Introduction
› Fashion Related Industries
› Fashion 360 Degree Communication

Phase two: NYIT New York, January - August (18 US credits + 9 ECTS to validate : EFAP guided Project)

› Strategic Marketing & Branding
› Digital Marketing
› Consumer Behavior
› Marketing of New Products
› International Marketing
› Marketing Communication & Promotion

Phase three:

Opportunity to do an Optional Practical Training in the US (up to 12 months)

Targeted skills
› Develop a communication strategy
› Implement a communication strategy
› Lead internal and external communication teams
› Define a marketing strategy

Students will receive from each institution:
› A Specialized MBA in Communication in Fashion Industries from EFAP Paris
› An Advanced Certificate in Marketing (MBA level) from NYIT’s School of Management (AACSB accredited)

› Pass rate for certification (2022 prom) : 100%
› Job placement rate after 6 months (2021 prom) : 89%

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Career Opportunities

The joint program provides students with a unique learning experience and prepares them for opportunities and challenges in the fashion industry. Our student population includes professionals in the fashion sectors seeking full career development as well as recent recipients of undergraduate degrees in CA or other fields.

Communications Manager
Press Relations Manager
Event Manager
Visual Merchandising Manager
Product/Collection Manager
Offline and Online Media Manager
Buyer (Prêt-à-porter, accessories...)

Digital Marketing Director
Partnerships Manager
Advertising Manager
Brand Content Manager
Resposible of Visual Identity
Fashion Editor
Junior Consultant

Admission Conditions

To be eligible, applicants must have :

A Bachelor’s degree or its equivalent from a foreign accredited university or school (Bac + 4)

Admission Process

The admission process for the Specialized MBA in Communication in Fashion Industries at EFAP Paris happens in two stages:

Eligibility : applications are first screened by the applicant eligibility panel
Acceptance : Interview session with the Director of the program at EFAP Paris

The admission process for the Advanced Certificate in Marketing at NYIT New York, School of Management requires the following:

Satisfactory completion of 30 ECTS (September to December) - EFAP Paris + guided project (9 ECTS)
An undergraduate GPA of 3.0/4 or higher (13/20)
TOEFL (Test of English as a Foreign Language) score of 80 or higher for the Internet based test or DUOLINGO score of 105 or higher (internet based)
No GMAT necessary
Interview session with the Director of EFAP New York (via Skype/Zoom)

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Financing