Double diploma in Marketing

A global outlook in Communication & Marketing Strategies

Face-to-face training at :

New York

Next school year: October 2024
› 4 months of academic learning in France
› 2 semesters of academic learning in New York
› Work experience - Students ar eligible for an OPT in the US

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Key features

Designed by EFAP and NYIT professionals for professionals, the program offers a unique approach to the next generation of communication & marketing managers. It prepares them with the right fundamental and transversal skills, business know-how and immersive professional experience.

Immersive teaching: Our participants are immersed in a business-based environment, working on relevant case studies that have immediate applicability to real world challenges, attending guest-speaker series, and site visits.

Two continents/two markets: Students have the choice to start their journey at any of EFAP’s campuses then come to New York. This integrative experience provides them with unparalleled indepth exposure to different cultures and business environments – industry events, workshops, conferences, and networking opportunities maximize their field expertise.

Program

Training objective(s):
This innovative curriculum prepares the next generation of strategic leaders with international exposure, core marketing and communication skills, hands-on learning, immersive professional experience, and personal development.

Phase one: EFAP Paris/Bordeaux/Lyon, October - December (15 ECTS to validate)

› Digital Marketing
› Marketing and Communication Strategy
› Customer & Business
› Personal Development & Management
› Business Case

Phase two: NYIT New York, January - August (18 US credits + 15 ECTS to validate)

› Strategic Marketing & Branding
› Digital Marketing
› Consumer Behavior
› Marketing of New Products
› International Marketing
› Marketing Communication & Promotion

Phase three:

Opportunity to do an Optional Practical Training in the US (up to 12 months)

Students will receive from each institution:
› A Specialized MBA in Communication & Strategic Marketing from EFAP
› An Advanced Certificate in Marketing (MBA level) from NYIT’s School of Management (AACSB accredited)

› Pass rate for certification (2022 prom): 99%
› Job placement rate after 6 months (2021 prom): 89%

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Career Opportunities

Graduates of the program in Communication & Strategic Marketing have access to numerous and diverse jobs in all sectors.

Marketing Jobs
› Product Manager
› Project Manager
› Marketing Manager
› Category Manager / Market Manager
› Marketing Research Manager
› Marketing Consultant
› Brand Manager

Communication Jobs
› Press and Media Relations Manager
› Event Project Manager
› Communications Manager
› Internal Communication Manager
› Communications Manager
› Employer Brand Manager
› Crisis Communication Specialist
› Communication Consultant
› Communication Manager

Customer Experience - Sales
› Merchandising Manager
› Retail Marketing Manager
› Customer Data & Marketing
› Customer Experience Manager
› E-commerce Manager
› Omnichannel Marketing Manager

Digital marketing
› Digital Content Manager / Writer
› Inbound Marketing Manager
› Community Manager / Social Media Manager
› SEO / SEM Manager
› Affiliate Manager / Partnerships Manager
› Traffic Manager / Acquisition Manager
› Digital Marketing Manager

Admission Conditions

To be eligible, applicants must have :

A Bachelor’s degree or its equivalent from a foreign accredited university or school (Bac + 4)

Admission Process

The admission process for the Specialized MBA in Communication & Strategic Marketing at EFAP Paris happens in two stages:

Eligibility : applications are first screened by the applicant eligibility panel
Acceptance : eligible candidates are invited to an admission interview with the Program Director and/or a professional speaker

The admission process for the Advanced Certificate in Marketing at NYIT New York, School of Management requires the following:

Satisfactory completion of 30 ECTS (September to December) - EFAP Paris + guided project (15 ECTS)
An undergraduate GPA of 3.0/4 or higher (13/20)
TOEFL (Test of English as a Foreign Language) score of 80 or higher for the Internet based test or DUOLINGO score of 105 or higher (internet based)
No GMAT necessary
Interview session with the Director of EFAP New York (via Skype)

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Financing