Double Diploma in Luxury

Being at the core of new communication strategies in the luxury industry

Face-to-face training at :

New York

Next school year: October 2024
› 4 months of academic learning in Paris
› 8 months of academic learning in New York
› Work experience - Students ar eligible for an OPT in the US

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Key features

With the increasing importance of global sensitivity and awareness, students who have an understanding of the broader world will be at a distinctive advantage. Embracing this cross-cultural perspective, we have developed a joint program in Luxury Communication & Marketing Strategies between two leading institutions of higher learning, EFAP Paris and New York Institute of Technology (NYIT).

The right balance between theory and practice: it combines stringent academic requirements with field-based experience. With this objective, the program benefits from industry professionals who give students an insider’s perspective in the field of marketing & communication.

New York City & Paris: luxury and media capitals of the world. Students’ academic experience is complemented by the unlimited resources of the two cities – cultural and industry events, organizations, conferences, and networking opportunities maximize their industry expertise.

Program

Training objective(s):
Learning how to manage tradition and modernity while integrating the latest trends in social media, participants will develop an acute vision, the ability to seduce tomorrow’s tech savvy luxury consumers, and learn the most advanced digital tools.

Phase one: EFAP Paris, September - December (15 ECTS to validate)

› Luxury Market Introduction
› Integrated Marketing Communication for Luxury Goods
› Luxury Public Relations
› Luxury Advertising Strategies
› Luxury 360 Degree Communication

Phase two: NYIT New York, January - August (18 US credits + 15 ECTS to validate)

› Strategic Marketing & Branding
› Digital Marketing
› Consumer Behavior
› Marketing of New Products
› International Marketing
› Marketing Communication & Promotion

Phase three:

Opportunity to do an Optional Practical Training in the US (up to 12 months)

Students will receive from each institution:
› A Specialized MBA in Luxury Communication & Strategies from EFAP Paris
› An Advanced Certificate in Marketing (MBA level) from NYIT’s School of Management (AACSB accredited)

› Pass rate for certification (2022 prom): 98%
› Job placement rate after 6 months (2021 prom): 89%

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Career Opportunities

The Double Master Program provides students with a unique learning experience and prepares them for opportunities and challenges in the luxury industry. Our student population includes professionals in the luxury good sectors seeking full career development as well as recent recipients of undergraduate degrees in CA or other fields.

Communication Director
PR Manager
Brand Manager
Project Manager
Press Relations Manager

Advertising Executive
Corporate Philanthropy / Sponsorship Manager
Brand Content Manager
Junior Consultant
Digital Communication Manager

Admission Conditions

To be eligible, applicants must have :

A Bachelor’s degree or its equivalent from a foreign accredited university or school (Bac + 4)

Admission Process

The admission process for the Specialized MBA in Luxury Communication & Strategies at EFAP Paris happens in two stages:

Eligibility : applications are first screened by the applicant eligibility panel
Acceptance : Interview session with the Director of the program at EFAP Paris

The admission process for the Advanced Certificate in Marketing at NYIT New York, School of Management requires the following:

Satisfactory completion of 30 ECTS (September to December) - EFAP Paris + guided project (15 ECTS)
An undergraduate GPA of 3.0/4 or higher (13/20)
TOEFL (Test of English as a Foreign Language) score of 80 or higher for the Internet based test or DUOLINGO score of 105 or higher (internet based)
No GMAT necessary
Interview session with the Director of EFAP New York (via Skype)

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Financing