Double Degree in Luxury

Being at the core of new communication strategies in the luxury industry

Program available in :

New York

› 4 months of academic learning in Paris
› 2 semesters of academic learning in New York
› Work experience - Students ar eligible for an OPT in the US

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Key features

With the increasing importance of global sensitivity and awareness, students who have an understanding of the broader world will be at a distinctive advantage. Embrassing this cross-cultural perspective, we have developed a Double Degree Program in luxury and communication between two leading institutions of higher learning, EFAP Paris and New York Institute of Technology (NYIT).

Key expertise in digital communications : our participants acquire high-level knowledge in the most up-to-date digital strategies and tools and benefit from our state-of-the-art facilities.

New York City & Paris : luxury and media capitals of the world. Students’ academic experience is complemented by the unlimited resources of the two cities – cultural and industry events, organizations, conferences, and networking opportunities create competitive recruits that energize the Luxury industry.

Program

Phase one : EFAP Paris

› Luxury Marketing Introduction
› Integrated Marketing Communication for Luxury Goods
› Luxury Public Relations

› Luxury Advertising Strategies
› Luxury 360 Degree Communication

Phase two : NYIT New York

› Vocabulary for the Media Creitic
› Narrative Storytelling
› Social Media for Business
› Multimedia Web Design

› Media Research
› E-Marketing & Branding
› Media and Culture
› Guided Project (Business Plan)

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Career Opportunities

The Double Master Program provides students with a unique learning experience and prepares them for opportunities and challenges in the luxury industry. Our student population includes professionals in the luxury good sectors seeking full career development as well as recent recipients of undergraduate degrees in CA or other fields.

Communication Director
PR Manager
Brand Manager
Project Manager
Press Relations Manager

Advertising Executive
Corporate Philanthropy / Sponsorship Manager
Brand Content Manager
Junior Consultant
Digital Communication Manager

Admission Conditions

To be eligible, applicants must have :

A Bachelor’s degree or its equivalent from a foreign accredited university or school (Bac + 4)

Admission Process

The admission process for the Specialized MBA in Luxury Communication & Strategies at EFAP Paris happens in two stages :

Eligibility : applications are first screened by the applicant eligibility panel
Acceptance : Interview session with the Director of the program at EFAP Paris

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Financing