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Specialized MBA

Double Degree in Luxury

Discover the new challenges of communication in the Luxury market

Program available in :

Shanghai

› 6 months of academic learning
› 6 months of work placement

Key features

Whilst mainstream media, PR and storytelling continue to play an important role, sponsorship and new luxury marketing tactics have developed considerably. Furthermore, special events management has become an essential factor in luxury communication.

Learning how to manage tradition and modernity while integrating the latest trends in social media, participants will develop an acute vision, the ability to seduce tomorrow’s tech savvy luxury consumers, and learn the most advanced digital tools from China: Internet of Things (IoT), experiential retailing, etc.

  • Designed by EFAP and ESSCA professionals for professionals, our double degree luxury MBA offers a response to the increasing demand from luxury companies for managers capable of adapting to the most recent international changes in communication and marketing.
  • Key expertise in digital communications: Our participants acquire high-level knowledge in the most up-to-date digital strategies and tools, which are crucial nowadays for luxury companies

Program

EFAP COURSES in Paris & Shanghai (200h)

360° Communication Strategies
› Advertising strategies
› Storytelling and luxury goods

Luxury Public Relations
› Events management
› Press relations
› "Artketing"

Digital Luxury Strategies
› Digital transformation
› Social media
› Digital battle

Luxury Market Introduction
› Luxury fundamentals and codes
› Consumer behavior
› CSR & sustainability

ESSCA COURSES in Shanghai (200h)

Luxury Brand Management
› Sectorial strategy
› Consumer research
› Luxury & Innovation
› Luxury branding

Luxury Retail & Supply Chain Management
› Luxury store concepts
› E-commerce and digital MKG
› Distribution strategies

Doing Business in Asia
› Cross-cultural management
›  Chinese market environment
› Luxury markets

Business Toolbox
› Business management
› Business law
› Distribution strategies

 

Full English Track 

 

Download the booklet 

 

Career opportunities

Participants taking our double degree come from a large horizon:

    • Master’s Degree graduates wishing to specialize for one more year in a luxury communication and strategy curriculum
    • Professionals in the luxury goods sector aiming to accelerate their careers
    • Students or professionals with experience from other sectors wishing to switch across to the luxury goods industry

    In practical terms, our double degree prepares our graduates for a wide range of positions after some industry experience :

    Product
    › Product Manager
    › Category Manager
    › Project Manager

    Retail
    › Store Manager
    › Merchandising Manager
    › In-Store Training Manager
    › Regional Retail Manager
    › International Sales Manager

    Marketing and communications
    › Communications Manager
    › Marketing Manager
    › Digital Communications Manager
    › PR Manager
    › Strategic Planner
    › Advertising Executive
    › Events Manager
    › Corporate Philanthropy / Sponsorship Manager
    › Brand Manager
    › Junior Consultant

     

    Testimonials

    “Thanks to this partnership between EFAP and ESSCA, I had the amazing opportunity to move to Shanghai, to learn about the luxury industry and meet tje most important players of this sector. Fast growing and very active, Shanghai is the new best destination to work in the luxury field.
    Carole M. - EFAP

    “Unforgettable experiences, tailor-made support, the development of an expertise through projects for the most prestigious Maisons such as Louis Vuitton and Jaeger-LeCoultre. This program has it all, and I am proud to be part of it.” 
    Christopher L. - ESSCA

     

    Admission conditions

    To be eligible for the Double Degree, you must hold a Master’s degree (4 or 5 years of undergraduate studies) :

    • Schools of Management, communication, engineering, political sciences, etc.
    • Higher education Master’s degree (in sciences, management, economics, languages, etc.)

    Professionals with a significant career path and work experience are also allowed to apply for the Specialized MBA.

    The intake process for the Double Degree happens in two stages:

    • Eligibility: Application files are first screened by the applicant eligibility panel.
    • Acceptance: A selection interview with the course director and a professional lecturer.

     

     

    Personalized meetings

    Discover our specialized MBA from a different perspective!

    To register, please contact :

    Mathilde WIESm.wies@groupe-edh.com
    +33 1 53 76 88 10

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