Brochures EFAP Brochures Contacter EFAP Portes Ouvertes Candidater EFAP Candidater

MBA Spécialisé

Double Degree - Digital Marketing & Business

The digital revolution between China and Europe

Face-to-face training at :

Shanghai

Next school year: October 2024
› 2 semesters of academic learning
› 4.5 to 6 months of work placement

Key features

Not a single European company wishing to succeed in China, whatever the product, service or sector, can afford to do so without digital. The use of mobile and social networks by the population is 5 years ahead of us! Following on from their domestic market, there is no doubt that these Chinese giants have big plans to expand into Europe. Alibaba has offices in France.
This dual movement, a need for skills among European companies expanding into China and among Chinese companies launching on the European market, has newly emerged and promises to see exponential growth.

  • Achieve success with an internationally recognised diploma that combines academic excellence with real-world professional immersion
  • Access to exceptional digital actors in China & Europe that allows #MBADMB students to develop their own professional network in digital from the very start of their experience

    Program

    Training objective(s) :
    A program to offer businesses a new profile : be the bridge for digital transformation between Europe and China.

    Shanghai Double Degree Digital Marketing Executive MBA - EFAP MBA

     

    Full English Track

    Business in China
    › Capitalism with Chinese characteristics (government, competitors & clients)
    › Chinese culture and lifestyles › Implementing sourcing & retailing strategies for digital Asia
    › Digital revolution, disruptive change & risk analysis in the digital age
    › Creating a business & e-business strategy to be agile in China
    › Impact of digital technologies & emerging business models on companies
    › The Internet of Things, automation in manufacturing & China-2025

    Digital transformation & Marketing in China
    › The digital economy and the Internet as a media & business environment
    › BtoC and BtoB digital marketing
    › CRM, eCRM & retailing in China
    › Advertising, experiential marketing & branding using digital channels
    › Social media, e-commerce, online stores & electronic payment methods
    › Digital marketing analytics & tracking tools
    › Data science & big data

    Digital business & Transformation in Europe
    › Introduction to the European digital economy & transformation
    › E-commerce (UK, German, French)
    › Mobile marketing
    › Digital health revolution
    › Digital media (display, video & programmatic)

    Digital marketing in Europe
    › SEA (Google Adwords Certificate)
    › Search engine optimisation
    › Affiliate marketing, shopbot & market performance
    › Email marketing & CRM
    › Social media in Europe
    › Analytics

    Digital manager's tools
    › Personal branding, curation, inbound & social
    › Life in Shanghai (visits, business conferences & culture)
    › Digital project management
    › CMS Europe & China

    Digital business cases
    › Visionary Class
    › Junior Consulting Project
    › Digital Awards Competition

    › Pass rate for certification (2022 prom) : 98%
    › Job placement rate after 6 months (2021 prom) : 89%

     

    Why a Double Degree ?

    Specialized digital marketing executive MBA, by EFAP
    Master of Science in EU-Asia Digital Marketing and Business, by ESSCA

    • Achieve success with an internationally recognised diploma that combines academic excellence with real-world professional immersion;

    • Access to exceptional digital actors in China & Europe that allows #MBADMB students to develop their own professional network in digital from the very start of their experience;

    • The student writes a thesis and presents it before a professional panel to round off the program and professional experience. 

    Download the booklet 

     

     

    Career opportunities

    Not a single European company wishing to succeed in China, whatever the product, service or sector, can afford to do so without digital. This dual movement, a need for skills among European companies expanding into China and among Chinese companies launching on the European market, has newly emerged and promises to see exponential growth.

    • Digital Project Manager (web, e-commerce, mobile)
    • Brand Manager
    • Account Manager
    • Social Media Manager
    • E-business Consultant
    • Entrepreneur
    • Or build a Chinese perspective into the digital transformation of your job today

     

    Admission conditions

    To be eligible for our double degree, you must hold a Master’s degree (4 or 5 years of undergraduate studies):

    • Schools of Management, communication, engineering, political sciences, etc.
    • Higher education Master’s degree (in sciences, management, economics, languages, etc.)

    Professionals with a significant career path and work experience are also allowed to apply for the Specialized MBA.

    The intake process for our double degree happens in two stages:

    • Eligibility : Application files are first screened by the applicant eligibility panel.
    • English Test : TOEIC Equivalent.
    • Acceptance : A selection interview with the course director and a professional lecturer.

     

     

    Personalized meetings

    Discover our specialized MBA’s from a different perspective!

    Have an in-depth discussion with the director!

    To register, please contact :

    Shayan TRANDAFIRs.trandafir@groupe-edh.com 
    +33 1 76 40 10 46 

    Tous les MBA Spécialisés

    MBA Communication & Marketing Stratégique - École de Communication EFAP

    Communication & Marketing Stratégique

    Paris

    Devenez un manager complet en vous appuyant sur une double compétence Communication et Marketing.

    MBA Communication & Marketing Stratégique Part-Time/ Alternance - École de Communication EFAP

    Communication & Marketing Stratégique Part-Time/ Alternance

    Aix-en-Provence - Bordeaux - Lille - Lyon - Montpellier - Strasbourg - Toulouse

    Rejoignez une formation unique qui s'appuie sur une double compétence Communication et Marketing.

    MBA Communication & Management Événementiel - École de Communication EFAP

    Communication & Management Événementiel

    Bordeaux - Lille - Lyon - Paris

    Devenez un manager complet pour une communication stratégique, riche de sens.

    MBA Création & Stratégies Publicitaires - École de Communication EFAP

    Création & Stratégies Publicitaires

    Paris

    Devenez un créatif, porteur de sens et d'idées, maîtrisant les dynamiques d'un univers publicitaire en révolution.

    MBA Création & Stratégies Publicitaires Part-Time/ Alternance - École de Communication EFAP

    Création & Stratégies Publicitaires Part-Time/ Alternance

    Bordeaux - Lille - Lyon

    Devenez un créatif, porteur de sens et d'idées, qui maîtrise les codes et les secrets d'un monde en révolution, celui de la publicité.

    MBA Communication Publique & Influence - École de Communication EFAP

    Communication Publique & Influence

    Lyon - Paris

    Apprenez les métiers de la communication publique et politique, découvrez le monde de l'influence.

    MBA Communication & Relations Médias - École de Communication EFAP

    Communication & Relations Médias

    Paris

    Intégrez une formation pour maîtriser les stratégies de communication et réinventer les relations médias.

    MBA Brand Content, Stratégie Éditoriale & Nouveaux Médias - École de Communication EFAP

    Brand Content, Stratégie Éditoriale & Nouveaux Médias

    Bordeaux

    Devenir un stratège capable d’orchestrer une campagne média en 360°

    MBA Communication & Production Audiovisuelle - École de Communication EFAP

    Communication & Production Audiovisuelle

    Lyon - Paris

    Devenez de futurs chefs de production audiovisuelle agiles, connectés et multi-supports au cœur de nombreux univers culturels et professionnels.

    MBA Sport Business & Communication - École de Communication EFAP

    Sport Business & Communication

    Lyon - Paris

    Devenez des professionnels de la communication dans le secteur du Sport.

    MBA Communication & Santé - École de Communication EFAP

    Communication & Santé

    Paris

    De l'industrie pharmaceutique et agroalimentaire à l'univers du bien-être, du sport ou de la cosmétologie, apprenez les très nombreux métiers de la communication santé.

    MBA Communication RSE & Développement Durable - École de Communication EFAP

    Communication RSE & Développement Durable

    Paris

    Former aux enjeux, métiers et expertises de communication RSE et développement durable.

    MBA Communication & Marketing des Vins et Spiritueux - École de Communication EFAP

    Communication & Marketing des Vins et Spiritueux

    Bordeaux

    Une formation unique et exclusive, répondant aux nouveaux besoins en communication d'un secteur porteur et en mutation : les vins et spiritueux.

    MBA Communication & Gastronomie - École de Communication EFAP

    Communication & Gastronomie

    Lyon

    Devenez de futurs professionnels de la communication dans le domaine de la gastronomie et contribuez à faire rayonner l'art culinaire français à travers le monde.

    MBA Communication in Fashion Industries - École de Communication EFAP

    Communication in Fashion Industries

    Paris

    Former aux enjeux de la communication et aux nouvelles stratégies dans le secteur de la mode.

    MBA Luxury Communication & Strategies Full-Time - École de Communication EFAP

    Luxury Communication & Strategies Full-Time

    Paris

    Les enjeux de la communication et les nouvelles stratégies dans le secteur du luxe

    MBA Luxury Communication & Strategies Part-Time/ Alternance - École de Communication EFAP

    Luxury Communication & Strategies Part-Time/ Alternance

    Paris

    Former aux enjeux de la communication et aux nouvelles stratégies dans le secteur du luxe

    MBA Digital Marketing & Business Full-Time - École de Communication EFAP

    Digital Marketing & Business Full-Time

    Paris

    La révolution numérique du commerce global !

    MBA Digital Marketing & Business Part-Time/ Alternance - École de Communication EFAP

    Digital Marketing & Business Part-Time/ Alternance

    Bordeaux - Lille - Lyon - Paris

    Concevez la révolution digitale comme une formidable opportunité de réaliser votre projet professionnel. #MBADMB

    MBA Digital Marketing & Business Health Part-Time/ Alternance - École de Communication EFAP

    Digital Marketing & Business Health Part-Time/ Alternance

    Paris

    Devenez acteur de la révolution numérique de l'industrie de la santé #MBADMB

    MBA Digital Marketing & Business Beauty & Cosmetics Part-Time / Alternance - École de Communication EFAP

    Digital Marketing & Business Beauty & Cosmetics Part-Time / Alternance

    Paris

    Devenez acteur de la révolution digitale du secteur de la beauté et des cosmétiques.

    MBA Digital Marketing & Business Luxe Part-Time/ Alternance - École de Communication EFAP

    Digital Marketing & Business Luxe Part-Time/ Alternance

    Paris

    Devenez acteur de la révolution numérique de l'industrie du luxe.

    MBA Digital Marketing & Business - Santander - École de Communication EFAP

    Digital Marketing & Business - Santander

    Santander

    Player in the digital revolution ! 

    MBA Double diploma in Marketing - École de Communication EFAP

    Double diploma in Marketing

    New York

    A global outlook in Communication & Marketing Strategies

    MBA Double Diploma in Luxury - École de Communication EFAP

    Double Diploma in Luxury

    New York

    Being at the core of new communication strategies in the luxury industry

    MBA Double Diploma in Fashion - École de Communication EFAP

    Double Diploma in Fashion

    New York

    Combining communication skills and business acumen for leadership in the fashion sectors

    MBA Double Diploma in Advertising - École de Communication EFAP

    Double Diploma in Advertising

    New York

    Learn to be creative with a strategic mindset!

    MBA Double Degree - Digital Marketing & Business - École de Communication EFAP

    Double Degree - Digital Marketing & Business

    Shanghai

    The digital revolution between China and Europe

    MBA Double Degree in Luxury - École de Communication EFAP

    Double Degree in Luxury

    Shanghai

    Discover the new challenges of communication in the Luxury market

    MBA Specialized MBA in Los Angeles - Dual Degree in Communication & Audio Visual Production - École de Communication EFAP

    Specialized MBA in Los Angeles - Dual Degree in Communication & Audio Visual Production

    Lyon - Paris

    Degree in partnership with the New York Film Academy.
    Program provided in France and on the Los Angeles campus.

    MBA Ingénierie Culturelle & Management - École de Communication EFAP

    Ingénierie Culturelle & Management

    Bordeaux - Lille - Lyon - Paris

    Devenez concepteur, manager, producteur de la Culture.

    Programme délivré par l'ICART

    MBA Marché International de l'Art - École de Communication EFAP

    Marché International de l'Art

    Paris

    Devenez acteur de l'art mondialisé et rejoignez un secteur professionnel en pleine expansion !

    Programme délivré par l'ICART

    MBA Music Business Management - École de Communication EFAP

    Music Business Management

    Bordeaux - Paris

    Devenez un professionnel de la musique !

    Programme délivré par l'ICART

    Téléchargez une documentation


    Merci de sélectionner un campus.