Marketing & Communication of Gastronomy & Lifestyle - Work Study

Become future communication professionals in the field of gastronomy and help showcase French culinary excellence around the world.

Work-study available in : Lyon

› 12-month program compatible with professional activity and available as a work-study program - (455 hours of in-person classes)

Next intake in October 2027

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Highlights

Working in the field of gastronomy is now more than ever at the heart of communication professions. Trend-spotting, immersive learning, and real-life case studies are just some of the strengths of this unique and exclusive program.

Chef Story: a series of talks and masterclasses led by renowned chefs from around the world. A unique opportunity to meet Michelin-starred personalities who embody excellence every day.

Gastroteam: students will have the opportunity to form dedicated “consulting teams” and deliver concrete recommendations to culinary professionals they meet throughout the year.

Specialized MBA Program

Objective(s):
The Specialized MBA in Gastronomy & Lifestyle Marketing & Communication is a communication program designed to train agile professionals with strong marketing and communication skills applied to the gastronomy industry.

Core subjects

› History of gastronomy in France and around the world, with a focus on Lyon
› The restaurant industry: supply and demand, digitalization and future trends
› Marketing strategy, online/offline communication
› Restaurant business models
› New consumer trends

Applied Communication & Marketing Tools

› Advertising, point-of-sale advertising, online/offline press strategy
› Cuisine 2.0: influencers, bloggers, community management
› Entrepreneurship, business plans
› Culinary, gastronomic & wine-related events

› Concepts & scenarios: storytelling & editorial content
› Digital Marketing & Operational Marketing
› CSR & Sustainable Development: permaculture, zero waste, food waste reduction…

Expertise & Resources

› Tableware and the art of dining
› Art direction: logos, brand identity
› Food journalism
› Nutrition and dietetics
› Interior design, styling
› Food design, tableware & kitchen utensil design
› Logistics & organic purchasing platforms

And also...

Chef & Concept Story: “Nourishing” encounters with a variety of chefs and discovery of original concepts

Visits to iconic venues and professional trade shows

Creation of a consulting unit: Gastroteam

Course highlights

The restaurant industry

› Supply
› New concepts & trends
› Consumer demand
› Digitalization
› Start-ups and incubators

New communication trends

› Organic products & short supply chains
› Locavorism
› Slow food
› Gluten-free cuisine
› Vegetarianism, flexitarianism & veganism

Operational objectives / Skills developed

› Develop a communication strategy.

› Implement a communication strategy.

› Manage internal and external communication teams.

› Define a marketing strategy.

Teaching methods

› Courses taught by active communication professionals.

› Case studies provided by partner companies.

› Agency competitions, masterclasses, workshops…

Assessment methods

› Continuous assessment throughout the program and competency validation exams.

Certification

› The award of the “Communication Manager” Level 7 certification (equivalent to a Master's degree / Bac+5) is subject to the validation of all competency blocks.

› RNCP qualification "Communication Manager" Level 7 (equivalent to a Master's degree / Bac+5) awarded by EFAP: professional certification registered with the RNCP by decision of France Compétences on 26/06/2026 for a period of 5 years (RNCP 42474).

› In the event of partial validation, each competency block is acquired for life.

› No further study opportunities / No bridging pathway.

Accessibility for people with disabilities
You may be wondering whether you can attend our programs. Please contact us so that we can provide you with the information and guidance best suited to your needs: accessibilite@efap.com.

Performance indicators – Apprenticeship program

› Rate of candidates taking the competency validation exams: N/A (first graduating class in 2028)

› Program completion rate: N/A (first graduating class in 2028)

› Overall employment rate 6 months after graduation (all positions): N/A (first graduating class in 2028)

› Employment rate in the target profession 6 months after graduation: N/A (first graduating class in 2028)

› Further study rate: N/A (first graduating class in 2028)

› Institution's added value: N/A (first graduating class in 2028)

› Program interruption rate: N/A (first graduating class in 2028)

› Apprenticeship contract termination rate: N/A (first graduating class in 2028)

Find more performance indicators on the following website: https://www.inserjeunes.education.gouv.fr/diffusion/accueil

Download the full program brochure

Profiles & Career Opportunities

Students enrolled in the Specialized MBA in Marketing & Communication – Gastronomy and Lifestyle are trained to pursue professional positions within a wide range of organizations:

In a fine dining restaurant
In a restaurant chain
In an agency specializing in culinary communication
In the food industry

In a professional association or cooperative
In the hospitality, restaurant or tourism industry
At the head of a corporate foundation dedicated to gastronomy

Graduates can pursue a wide range of careers and positions:

Buyer
Entrepreneur
Blogger
Writer
Influencer

Web Project Manager
Event Project Manager
Catering Project Manager
Sourcing Consultant

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Admission Requirements

To be eligible for the program, applicants must hold a four- or five-year university degree (or equivalent):

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A Master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant background and proven experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

The admission process for the Specialized MBA in Marketing & Communication of Gastronomy & Lifestyle takes place in two stages:

Eligibility: initial screening of the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover our Gastronomy & Communication program from a new perspective and meet the Program Director!

To register, please contact:

Lyon

internationaladmissions@groupe-edh.com

+33 4 81 68 33 80

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