Communication & Gastronomy

Become future communication professionals in the field of gastronomy and help showcase French culinary excellence around the world.

Face-to-face training available at :

Lyon

Next intake: October 2026
› 6 months of academic coursework (approx. 400 hours of in-person classes)
› 6 months of a company-based professional assignment

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Highlights

Working in the field of gastronomy is now more than ever at the heart of communication professions. Trend-spotting, immersive learning, and real-life case studies are just some of the strengths of this unique and exclusive program.

Chef Story: a series of talks and masterclasses led by renowned chefs from around the world. A unique opportunity to meet Michelin-starred personalities who embody excellence every day.

Gastroteam: students will have the opportunity to form dedicated “consulting teams” and deliver concrete recommendations to culinary professionals they meet throughout the year.

Specialized MBA Program

Objective(s) :
The Specialized MBA in Gastronomy Communication trains agile professionals with strong marketing and communication skills tailored to the gastronomy sector.

Core Courses

› History of gastronomy worldwide, in France, and in Lyon
› The restaurant market: supply, demand & digital transformation
› Marketing strategy, online and offline communication
› Economic models in the restaurant industry
› New consumer trends

Applied Communication & Marketing Tools

› Advertising, in-store media, online/offline press strategy
› “Cuisine 2.0”: influencers, bloggers, community management
› Entrepreneurship, business plan development
› Culinary, gastronomic & oenological event management

› Concept & storytelling: creative narratives and content writing
› Digital marketing & operational marketing
› CSR & sustainable practices: permaculture, zero waste, anti-waste approaches

Expertises & Resources

› Culinary arts & tableware
› Art direction: logo & brand identity
› Gastronomy journalism
› Nutrition & dietetics
› Interior architecture & styling
› Culinary design, tableware & utensil design
› Logistics & organic supply-chain platforms

Additional Program Components

Chef & Concept Story : inspiring encounters with renowned chefs and exploration of innovative culinary concepts

Visits to iconic gastronomic venues and professional trade fairs

Formation of a consulting unit: Gastroteam

Course Highlights

The Restaurant Market
› Market supply
› New concepts & trends
› Consumer expectations
› Digitalization
› Start-ups and incubators

New Communication Trends
› Organic food & short supply chains
› Locavorism
› Slow food
› Gluten-free cuisine
› Vegetarian, flexitarian & vegan trends

Operational Objectives / Skills Targeted by the Certification

› Develop a communication strategy
› Implement a communication strategy
› Lead internal and external communication teams
› Define a marketing strategy

Teaching Methods
› Courses taught by active professionals in the communication field
› Real-world case studies provided by partner companies
› Agency competitions, masterclasses, workshops…

Evaluation Methods
› Continuous assessment throughout the program and submission of a final mission report

Certification Methods
› The RNCP Level 7 certification “Communication Manager” (equivalent to a Master’s degree) is awarded upon validation of all competency blocks.

RNCP Title: “Manager de la communication” – Level 7 Issued by EFAP, registered with France Compétences on 31/05/2023 (RNCP 37658). Validated competency blocks remain valid for 5 years.

› No further study pathway available.

Accessibility for Learners with Disabilities
You may be wondering whether you can enroll in our programs. Contact us so we can inform and guide you as effectively as possible: accessibilite@efap.com.

Key Performance Indicators:

› Certification exam attendance rate (2023 cohort): 100%
› Certification success rate (2023 cohort): 100%
› Overall employment rate at 12 months: N/A (first graduating class in 2023)
› Employment rate in the target profession at 12 months: N/A (first graduating class in 2023)

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Profiles & Career Opportunities

Graduates of the Specialized MBA in Gastronomy Communication are equipped to pursue professional roles across a wide range of organizations, including:

Fine-dining establishments
Restaurant chains
Culinary communication agencies
The agri-food industry

Trade bodies and cooperatives
Hospitality, restaurants, and tourism
Corporate foundations linked to gastronomy

A broad variety of positions are accessible to graduates, such as:

Communication Manager
Marketing Manager
Press Officer
Product Manager
Community Manager

Buyer
Entrepreneur
Blogger
Writer / Editorial Contributor
Influencer

Web Project Manager
Event Project Manager
Catering Project Manager
Sourcing Consultant

Admission Requirements

To be eligible for the program, applicants must hold a four- or five-year university degree (or equivalent):

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A Master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant background and proven experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

The admission process for the Specialized MBA in Gastronomy Communication takes place in two stages:

Eligibility: initial screening of the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover our Gastronomy & Communication program from a new perspective and meet the Program Director!

To register, please contact:

Lyon

internationaladmissions@groupe-edh.com

+33 4 72 10 69 76

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