Communication & Gastronomy - Full Time

Become future communication professionals in the field of gastronomy and help showcase French culinary excellence around the world.

Face-to-face training available at :

Lyon

Next intake: October 2026
› 6 months of academic coursework (approx. 400 hours of in-person classes)
› 6 months of a company-based professional assignment

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Highlights

Working in the field of gastronomy is now more than ever at the heart of communication professions. Trend-spotting, immersive learning, and real-life case studies are just some of the strengths of this unique and exclusive program.

Chef Story: a series of talks and masterclasses led by renowned chefs from around the world. A unique opportunity to meet Michelin-starred personalities who embody excellence every day.

Gastroteam: students will have the opportunity to form dedicated “consulting teams” and deliver concrete recommendations to culinary professionals they meet throughout the year.

Specialized MBA Program

Objective(s):
The Specialized MBA in Communication & Gastronomy is a communication program designed to: train agile professionals with strong marketing and communication skills applied to the gastronomy markets.

Core Courses

› History of gastronomy around the world, in France, and in Lyon
› The restaurant market, supply and demand, prospective digitalization
› Marketing strategy, online/offline communication
› Restaurant business model
› New consumer trends

Applied Communication & Marketing Tools

› Advertising, point-of-sale advertising (POS), online/offline press strategy
› Cuisine 2.0: influencers, bloggers, community management
› Entrepreneurship, Business Plan
› Culinary, Gastronomic & Wine Events

› Concept & scenario: storytelling & editorial content
› Digital Marketing & Operational Marketing
› CSR & Sustainable Development: permaculture, zero waste, food waste reduction, etc.

Expertise & Resources

› Table arts
› Art direction: logo, brand territory
› Gastronomy Journalism
› Nutrition and Dietetics
› Interior architecture, Styling
› Culinary design, tableware & utensil design
› Logistics & organic purchasing platform

But also...

Chef and Concept Story: “nourishing” encounters with a variety of chefs and discovery of original concepts

Visits to iconic venues and trade fairs

Creation of a consulting unit: Gastroteam

Course Focus

The restaurant market

› Supply
› New concepts & trends
› Consumer demand
› Digitalization
› Start-ups and incubators

New communication trends

› Organic products & short supply chains
› Locavorism
› Slow food
› Gluten-free cuisine
› Vegetarianism, flexitarianism & veganism

Operational objectives / Skills targeted by the certification

› Develop a communication strategy.

› Implement a communication strategy.

› Manage internal and external communication teams.

› Define a marketing strategy.

Teaching methods

› Courses taught by working professionals in the field of communication.

› Real-life case studies assigned by partner companies.

› Agency competitions, Masterclasses, Workshops, etc.

Assessment methods

› Continuous assessment throughout the program and competency validation tests.

Certification methods

› The awarding of the level 7 certification “Communication Manager” (equivalent to a Master’s degree / Bac+5) is subject to the validation of all competency blocks.

› RNCP qualification "Communication Manager", Level 7 (equivalent to Bac+5), awarded by EFAP: professional certification registered with the RNCP by decision of France Compétences on 31/05/2023 for a period of 3 years (RNCP 37658).

› In the event of partial validation, each competency block remains acquired for life.

› No further study pathway / No bridge program.

Accessibility for people with disabilities
You may be wondering whether you can follow our programs. Contact us so that we can best inform and guide you: accessibilite@efap.com.

Outcome indicators:

› Rate of attendance at competency validation assessments (class of 2024): 100%

› Program success rate (class of 2024): 100%

› Overall employment rate at 6 months (all jobs): 87%

› Employment rate in the profession targeted by the program at 6 months: 80%

Download the full program brochure

Profiles & Career Opportunities

Graduates of the Specialized MBA in Gastronomy Communication are equipped to pursue professional roles across a wide range of organizations, including:

Fine-dining establishments
Restaurant chains
Culinary communication agencies
The agri-food industry

Trade bodies and cooperatives
Hospitality, restaurants, and tourism
Corporate foundations linked to gastronomy

A broad variety of positions are accessible to graduates, such as:

Communication Manager
Marketing Manager
Press Officer
Product Manager
Community Manager

Buyer
Entrepreneur
Blogger
Writer / Editorial Contributor
Influencer

Web Project Manager
Event Project Manager
Catering Project Manager
Sourcing Consultant

Admission Requirements

To be eligible for the program, applicants must hold a four- or five-year university degree (or equivalent):

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A Master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant background and proven experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

The admission process for the Specialized MBA in Gastronomy Communication takes place in two stages:

Eligibility: initial screening of the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

Apply

Financing your studies

Book an Appointment

Discover our Gastronomy & Communication program from a new perspective and meet the Program Director!

To register, please contact:

Lyon

internationaladmissions@groupe-edh.com

+33 4 72 10 69 76

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