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Join EFAP À la découverte du Château Pape Clément
Propriété du célèbre entrepreneur Bernard Magrez, le Château Pape Clément est un domaine réputé parmi les vins du Bordelais.
Grâce à leur MBA Spécialisé "Communication & Marketing des Vins et Spiritueux", les étudiants ont pu découvrir entièrement cet univers en visitant les caves, les chais, le cuvier, ...
Cette visite représente une opportunité unique de mieux comprendre le processus de fabrication des vins mais surtout d'avoir un aperçu des coulisses de cette grande propriété très innovante dans sa stratégie de communication et dans le développement de l'œnotourisme.
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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Study Communication Internationally with EFAP
Studying communication internationally with EFAP means preparing to thrive in a globalized world where communication challenges go beyond borders. For over 60 years, EFAP has been training professionals capable of understanding and analyzing brands, media, and cultures on a global scale. With a solid academic and professional network, the school offers its students numerous international opportunities, including campuses abroad, university partnerships, and double degrees. Internationalization is at the heart of EFAP’s curriculum, ensuring a comprehensive education tailored to the challenges of a constantly evolving market.
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Director of Marketing and Communications: the Career Path of Guillaume Payen, EFAP Alumnus
What steps lead to executive roles in marketing and communications? From hands-on experience to strategic leadership, Guillaume Payen, Executive Director of Sales and Marketing at Atol, looks back on the key stages of his career and the lessons learned from his education at EFAP.
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