À la découverte du Château Pape Clément
Propriété du célèbre entrepreneur Bernard Magrez, le Château Pape Clément est un domaine réputé parmi les vins du Bordelais.
Grâce à leur MBA Spécialisé "Communication & Marketing des Vins et Spiritueux", les étudiants ont pu découvrir entièrement cet univers en visitant les caves, les chais, le cuvier, ...
Cette visite représente une opportunité unique de mieux comprendre le processus de fabrication des vins mais surtout d'avoir un aperçu des coulisses de cette grande propriété très innovante dans sa stratégie de communication et dans le développement de l'œnotourisme.
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Work-study in communication: Zahra’s testimonial, Digital Experience Assistant at Barilla
A work-study program in communication allows students to gain concrete professional experience while continuing their studies. At EFAP, this format, accessible from the 4th year, immerses students in the realities of the industry. In this article, Zahra, a student in the Specialized MBA in Digital Marketing & Business on a work-study program, shares her experience at Barilla Group, where she works on strategic digital challenges.
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Press relations at festivals: an immersion behind the scenes of Séries Mania
Press relations at festivals are a key lever to ensure the visibility and reach of a cultural event. They help structure media coverage, promote the programming, and attract journalists, partners, and audiences. Through the experience of Daphnée, a student at EFAP Lille doing an internship at the Séries Mania festival, dive into the behind-the-scenes of event press relations. The goal: to understand in practical terms the tasks, challenges, and skills required to thrive in this demanding profession, at the heart of the action.
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Communication apprenticeship: train at EFAP from your fourth year onward
The apprenticeship program at EFAP enables students to combine a communication degree with hands-on professional experience in a company. Available from the fourth year onward, across our 10 campuses in France, it allows students to earn a recognized diploma while gaining concrete, paid work experience. A format particularly well suited to careers in communication, marketing, media and event management.
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