Vlog: The daily life of an EFAP student interning at Manucurist

The field of communication encompasses a wide variety of professions, both technical and creative. The communication training offered by EFAP serves as a real springboard to access them, propelling its students into the heart of today's greatest success stories. This is certainly true for Eva, an EFAP student who shared her daily life as a Public Relations and Influence Assistant at Manucurist, the pioneering green and eco-responsible beauty brand, through an ultra-immersive vlog format.

Communication Codes in the Beauty Industry

The beauty and cosmetics sector has its own communication codes, where image, formula transparency, and peer recommendations reign supreme. Today, brands no longer just sell a product, but an eco-responsible positioning and a unique customer experience. To capture attention in an ultra-competitive market, communication must be agile, visual, and embodied.

This is where the synergy between traditional public relations and influencer marketing takes on its full meaning. Succeeding in this universe requires a perfect mastery of digital levers, a strong aesthetic sensitivity, and an ability to build a relationship of trust with engaged communities. These are all key skills developed by EFAP students throughout their curriculum.

💅 Manucurist: The Revolution of Engaged and Eco-Responsible Beauty

Founded in Paris, Manucurist is a cosmetics brand that has deeply transformed the nail care industry by offering healthy, eco-responsible alternatives without compromising on wear or color brilliance. Driven by a clean beauty approach, the brand excludes toxic ingredients and prioritizes bio-sourced, vegan, and cruelty-free formulas, enriched with natural ingredients such as potato, cassava, or sugar cane. Among its major innovations, the Green Flash range stands out as the world's first LED nail polish that can be removed like a traditional polish, revolutionizing the daily routine of beauty enthusiasts.

This strong identity, focused on respecting health and the environment, offers a particularly rich territory of expression for marketing and public relations professionals.

View this post on Instagram

A post shared by Instagram

Behind the Scenes of Eva's Vlog: 100% Field Missions

Through her captivating vlog, Eva breaks the sometimes overly polished image of communication professions by showing the behind-the-scenes reality and the operational side of her daily tasks. Far from being simple observation work, her days are organized around strategic activities for Manucurist's visibility:

> Press and Influencer Product Gifting Management: From the meticulous preparation of packages to tracking shipments of new polish and care products for journalists, influencers, and content creators.

> Stock Organization and Management: An essential logistical task upstream to ensure the smooth running of the brand's public relations campaigns.

> Content Creation and Vlogging: Total immersion with camera in hand to document the team's life and capture authentic video formats for the school's social media channels.

> Event Immersion: Active presence during the brand's key highlights, whether for exclusive product launches, movie previews, or activations during Fashion Week.

✅ Skills Mobilized by Eva in the Company:

Mastery of event logistics and public relations tools.
Strong sense of organization and autonomous management of gifting stocks.
Editorial creativity through the production of immersive video formats.
Fine understanding of the expectations of beauty influencers and the media.

A Program to Tackle Influencer Marketing Challenges

This hands-on experience illustrates how practice and field experience are inseparable from success. By simultaneously managing shipment logistics, relationships with influencers, and highlighting Manucurist's identity, Eva proves the strength of the school's immersive model.

EFAP's Operational Advantage:

EFAP's pedagogy prepares students to be immediately operational in the corporate world. Thanks to this permanent balance between theoretical classroom learning and mandatory yearly immersions, future graduates develop the agility sought after by recruiters, whether to orchestrate an international influencer strategy or manage the image of an innovative cosmetics brand.

Our Programs

Pursuing a communication training at EFAP means opening the doors to prestigious sectors such as beauty, luxury, fashion, or events. By transforming students' passion into solid skills in public relations, data, and influence, the school establishes itself as a true career accelerator for future leaders in modern communication.

See other news

Études de communication à l'EFAP : une formation stratégique pour les leaders de demain

Dans un monde où les marques se construisent en ligne et où le message devient expérience, suivre des études de communication représente bien plus qu’un choix d’orientation : c’est un véritable tremplin vers les métiers de demain. Le digital, l’intelligence artificielle, le storytelling et l’international redéfinissent chaque jour les stratégies des entreprises. L’EFAP, école pionnière dans le secteur depuis 1961, s’appuie sur plus de 60 ans d’expertise pour former des professionnels polyvalents, experts et connectés. Son master en communication prépare une nouvelle génération de professionnels capables d’innover et de diriger dans un monde en constante mutation.

The Next Generation of Event Innovators at EFAP

At EFAP, fourth-year students had the opportunity to put their event innovation skills into practice through a project directly inspired by the winners of Meet-in’s Grand Prix de l’Événementiel. This experience immersed them in the realities of the industry while showcasing their creativity through a variety of content formats.

See all news