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Join EFAP Vlog: The daily life of an EFAP student interning at Manucurist
Communication Codes in the Beauty Industry
The beauty and cosmetics sector has its own communication codes, where image, formula transparency, and peer recommendations reign supreme. Today, brands no longer just sell a product, but an eco-responsible positioning and a unique customer experience. To capture attention in an ultra-competitive market, communication must be agile, visual, and embodied.
This is where the synergy between traditional public relations and influencer marketing takes on its full meaning. Succeeding in this universe requires a perfect mastery of digital levers, a strong aesthetic sensitivity, and an ability to build a relationship of trust with engaged communities. These are all key skills developed by EFAP students throughout their curriculum.
💅 Manucurist: The Revolution of Engaged and Eco-Responsible Beauty
Founded in Paris, Manucurist is a cosmetics brand that has deeply transformed the nail care industry by offering healthy, eco-responsible alternatives without compromising on wear or color brilliance. Driven by a clean beauty approach, the brand excludes toxic ingredients and prioritizes bio-sourced, vegan, and cruelty-free formulas, enriched with natural ingredients such as potato, cassava, or sugar cane. Among its major innovations, the Green Flash range stands out as the world's first LED nail polish that can be removed like a traditional polish, revolutionizing the daily routine of beauty enthusiasts.
This strong identity, focused on respecting health and the environment, offers a particularly rich territory of expression for marketing and public relations professionals.
Behind the Scenes of Eva's Vlog: 100% Field Missions
Through her captivating vlog, Eva breaks the sometimes overly polished image of communication professions by showing the behind-the-scenes reality and the operational side of her daily tasks. Far from being simple observation work, her days are organized around strategic activities for Manucurist's visibility:
> Press and Influencer Product Gifting Management: From the meticulous preparation of packages to tracking shipments of new polish and care products for journalists, influencers, and content creators.
> Stock Organization and Management: An essential logistical task upstream to ensure the smooth running of the brand's public relations campaigns.
> Content Creation and Vlogging: Total immersion with camera in hand to document the team's life and capture authentic video formats for the school's social media channels.
> Event Immersion: Active presence during the brand's key highlights, whether for exclusive product launches, movie previews, or activations during Fashion Week.
✅ Skills Mobilized by Eva in the Company:
- Mastery of event logistics and public relations tools.
- Strong sense of organization and autonomous management of gifting stocks.
- Editorial creativity through the production of immersive video formats.
- Fine understanding of the expectations of beauty influencers and the media.
A Program to Tackle Influencer Marketing Challenges
This hands-on experience illustrates how practice and field experience are inseparable from success. By simultaneously managing shipment logistics, relationships with influencers, and highlighting Manucurist's identity, Eva proves the strength of the school's immersive model.
EFAP's Operational Advantage:
EFAP's pedagogy prepares students to be immediately operational in the corporate world. Thanks to this permanent balance between theoretical classroom learning and mandatory yearly immersions, future graduates develop the agility sought after by recruiters, whether to orchestrate an international influencer strategy or manage the image of an innovative cosmetics brand.
Pursuing a communication training at EFAP means opening the doors to prestigious sectors such as beauty, luxury, fashion, or events. By transforming students' passion into solid skills in public relations, data, and influence, the school establishes itself as a true career accelerator for future leaders in modern communication.
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Étudier la communication à l'international : cap sur l'Australie avec Matea
Studying on the other side of the world is a major opportunity for any aspiring communications professional. As an international communications school, EFAP encourages its students to step outside their comfort zone to broaden their perspective on the field. Today, we meet Matea de Medeiros, a fourth-year student at EFAP Paris, who chose the Gold Coast campus in Australia for her exchange semester.
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Press relations at festivals: an immersion behind the scenes of Séries Mania
Press relations at festivals are a key lever to ensure the visibility and reach of a cultural event. They help structure media coverage, promote the programming, and attract journalists, partners, and audiences. Through the experience of Daphnée, a student at EFAP Lille doing an internship at the Séries Mania festival, dive into the behind-the-scenes of event press relations. The goal: to understand in practical terms the tasks, challenges, and skills required to thrive in this demanding profession, at the heart of the action.
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Two awards for EFAP Lyon at the OUR(S) | The Media of Communication 2026!
Once again, the EFAP Lyon campus confirms its excellence in the field of communication by winning two prestigious awards at the 2026 edition of the Our(s) de la Com. Our students from the Specialized MBA in Creative & Advertising Strategies distinguished themselves by winning a gold medal and a silver medal for their creative and strategic work in support of a cause close to their hearts: the fight against cancer.
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