Vlog: The daily life of an EFAP student interning at Manucurist

The field of communication encompasses a wide variety of professions, both technical and creative. The communication training offered by EFAP serves as a real springboard to access them, propelling its students into the heart of today's greatest success stories. This is certainly true for Eva, an EFAP student who shared her daily life as a Public Relations and Influence Assistant at Manucurist, the pioneering green and eco-responsible beauty brand, through an ultra-immersive vlog format.

Communication Codes in the Beauty Industry

The beauty and cosmetics sector has its own communication codes, where image, formula transparency, and peer recommendations reign supreme. Today, brands no longer just sell a product, but an eco-responsible positioning and a unique customer experience. To capture attention in an ultra-competitive market, communication must be agile, visual, and embodied.

This is where the synergy between traditional public relations and influencer marketing takes on its full meaning. Succeeding in this universe requires a perfect mastery of digital levers, a strong aesthetic sensitivity, and an ability to build a relationship of trust with engaged communities. These are all key skills developed by EFAP students throughout their curriculum.

💅 Manucurist: The Revolution of Engaged and Eco-Responsible Beauty

Founded in Paris, Manucurist is a cosmetics brand that has deeply transformed the nail care industry by offering healthy, eco-responsible alternatives without compromising on wear or color brilliance. Driven by a clean beauty approach, the brand excludes toxic ingredients and prioritizes bio-sourced, vegan, and cruelty-free formulas, enriched with natural ingredients such as potato, cassava, or sugar cane. Among its major innovations, the Green Flash range stands out as the world's first LED nail polish that can be removed like a traditional polish, revolutionizing the daily routine of beauty enthusiasts.

This strong identity, focused on respecting health and the environment, offers a particularly rich territory of expression for marketing and public relations professionals.

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Behind the Scenes of Eva's Vlog: 100% Field Missions

Through her captivating vlog, Eva breaks the sometimes overly polished image of communication professions by showing the behind-the-scenes reality and the operational side of her daily tasks. Far from being simple observation work, her days are organized around strategic activities for Manucurist's visibility:

> Press and Influencer Product Gifting Management: From the meticulous preparation of packages to tracking shipments of new polish and care products for journalists, influencers, and content creators.

> Stock Organization and Management: An essential logistical task upstream to ensure the smooth running of the brand's public relations campaigns.

> Content Creation and Vlogging: Total immersion with camera in hand to document the team's life and capture authentic video formats for the school's social media channels.

> Event Immersion: Active presence during the brand's key highlights, whether for exclusive product launches, movie previews, or activations during Fashion Week.

✅ Skills Mobilized by Eva in the Company:

Mastery of event logistics and public relations tools.
Strong sense of organization and autonomous management of gifting stocks.
Editorial creativity through the production of immersive video formats.
Fine understanding of the expectations of beauty influencers and the media.

A Program to Tackle Influencer Marketing Challenges

This hands-on experience illustrates how practice and field experience are inseparable from success. By simultaneously managing shipment logistics, relationships with influencers, and highlighting Manucurist's identity, Eva proves the strength of the school's immersive model.

EFAP's Operational Advantage:

EFAP's pedagogy prepares students to be immediately operational in the corporate world. Thanks to this permanent balance between theoretical classroom learning and mandatory yearly immersions, future graduates develop the agility sought after by recruiters, whether to orchestrate an international influencer strategy or manage the image of an innovative cosmetics brand.

Our Programs

Pursuing a communication training at EFAP means opening the doors to prestigious sectors such as beauty, luxury, fashion, or events. By transforming students' passion into solid skills in public relations, data, and influence, the school establishes itself as a true career accelerator for future leaders in modern communication.

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From EFAP to Sparks Agency: Two Alumni, Two Career Paths, One Shared Journey

Eight years after graduating from EFAP, Valentine Frydlender and Loann Greulich have reunited at Sparks, an agency specializing in public relations, image consulting, and talent management. During a masterclass held for EFAP students, they looked back on their career paths, their day-to-day work, and the skills that helped them build successful careers in the worlds of fashion, cinema, and communication.

Se former au digital : pourquoi choisir une formation en communication digitale Bordeaux à l’EFAP ?

Le digital et l’intelligence artificielle ont profondément transformé le monde de la communication. Les entreprises recherchent aujourd’hui des profils capables de maîtriser les nouveaux outils numériques, d’analyser les données et de concevoir des stratégies de marque performantes. Dans ce contexte, suivre la formation en communication digitale à Bordeaux proposée par l’EFAP, c’est choisir une voie tournée vers l’avenir. L’école accompagne ses étudiants dans la compréhension des nouveaux usages du web, du marketing d’influence, du contenu de marque et de la data. Les étudiants acquièrent les compétences nécessaires pour répondre aux exigences des métiers du digital, en constante évolution.

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