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Join EFAP EFAP NYC students visiting Brooklyn Fashion Incubator
The specialized MBA in Luxury Communication & Strategies students met with Maria Barazza, the Executive Director of
the Brooklyn Fashion Incubator, a non-profit which mentors young businesses seeking to succeed in the U.S. Fashion Market. The encounter took place in a co-working space on the Williamsburg waterfront, an influential hub for culture, arts, and start-ups.
The conversation took a casual format and focused on the role of an incubator in securing a path to business and brand growth and maintaining leadership in NYC’s fashion industry.
Tim Ceci, an expert in brand development, visual merchandising and marketing in the luxury sector joined the group. He has held various leadership positions that steered the course of some of the best of the best - Céline (LVMH), Barney's NY, Saks Fifth Avenue, Nordstrom – and shared insights and perspectives on the retail industry. He also spoke at length about new and emerging luxury fashion brands and trends.
A day rich in learning for our students who are destined for a career in luxury.
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French Tech Lille x EFAP: A Partnership Connecting Education, Innovation, and Talent
French Tech Lille and EFAP are formalizing a partnership designed to bring young talent closer to the region’s most innovative companies. This collaboration sits at the crossroads of education, entrepreneurship, and innovation, with a shared ambition: to prepare the communicators of tomorrow for the challenges of a globalized world.
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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EFAP Podcast Episode 2: Breaking Down Myths About Communication
After a first episode focused on creativity and intergenerational dialogue, the EFAP podcast returns with a new edition. In this second episode, two guests (one current student and one alumna) share insights into their personal and professional journeys through the world of communication.
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