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EFAP NYC students visiting Brooklyn Fashion Incubator

The specialized MBA in Luxury Communication & Strategies students met with Maria Barazza, the Executive Director of the Brooklyn Fashion Incubator, a non-profit which mentors young businesses seeking to succeed in the U.S. Fashion Market. The encounter took place in a co-working space on the Williamsburg waterfront, an influential hub for culture, arts, and start-ups.
 
The conversation took a casual format and focused on the role of an incubator in securing a path to business and brand growth and maintaining leadership in NYC’s fashion industry.

Tim Ceci, an expert in brand development, visual merchandising and marketing in the luxury sector joined the group. He has held various leadership positions that steered the course of some of the best of the best - Céline (LVMH), Barney's NY, Saks Fifth Avenue, Nordstrom – and shared insights and perspectives on the retail industry. He also spoke at length about new and emerging luxury fashion brands and trends.

A day rich in learning for our students who are destined for a career in luxury.

 

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EFAP News - Influence Marketing: Why Influencers Have Become Essential in Communication

Influence Marketing: Why Influencers Have Become Essential in Communication

Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.

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EFAP News - GP Explorer, The Last Race: Understanding the Communication Professions Behind the Final Event

GP Explorer, The Last Race: Understanding the Communication Professions Behind the Final Event

The GP Explorer returns for a final edition that already promises to be historic. This project, launched by Squeezie, turned a simple idea — having content creators race on a professional circuit — into an event followed by millions of viewers. But beyond the spectacle and record-breaking audiences, the GP Explorer is above all the result of a massive communication effort behind the scenes. Here’s a closer look at the many roles and skills that made it all possible!

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EFAP News - David Regnier: Event management is about anticipating trends and confidently standing by your ideas Play

David Regnier: Event management is about anticipating trends and confidently standing by your ideas

A graduate of EFAP Lille (Class of 2002), David Regnier is now Head of the Event Management Department for the City of Paris. After a rich career spanning communication, culture, and diplomacy, he shares his experience and vision of a rapidly evolving industry — along with the values he passes on to EFAP students, where he has been teaching Geopolitics of Event Management for the past two years.

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