Brochures 
Get in touch 
Join EFAP EFAP Brilliantly Honored at the 2025 INfluencia Grand Prix des Écoles
Building on the success of its first edition, the Grand Prix des Écoles, organized by INfluencia Media Event, is gaining momentum in 2025 by expanding its scope to three rapidly evolving fields: communication, creation and commerce.
In sectors shaken by emerging technologies, the ecological transition and constantly evolving societal expectations, schools now play an essential role: training talents capable of reinventing the professions of tomorrow.
This distinction highlights institutions that innovate: new teaching methods, immersive experiences, original collaborations, international openness, major partnerships and strong engagement within the professional ecosystem. It offers future students a complementary perspective to traditional rankings, focused on agility, impact and capacity for innovation.
In 2025, EFAP stands out with 5 awards won, confirming its position as a pioneering school closely connected to the transformations of the sector.
Discover the 5 awards won by EFAP!
🥇 Gold Award ex aequo for the 100% Crisis project with Lille University Hospital (CHU)
> Category: Best event or pedagogical innovation
“100% Crisis” is a full-scale immersive experience designed by EFAP Lille in partnership with the CHU and the SAMU of Northern France. For several hours, students experience a crisis simulation. Divided into operational units, they must produce in real time all the deliverables of emergency communication.
Supported by professionals from the CHU and the SAMU, students apply real field protocols: emergency response plans, institutional coordination, and reputational risk management.
This exercise develops essential strategic skills, strengthens ties with local stakeholders and fully embodies EFAP’s pedagogical vision: immersive, career-oriented and grounded in professional realities.
🥉 Bronze Award for the EFAP x L’Escalator Sprint Days Hackathon
Category: Best corporate partnership (excluding international)
In April 2025, EFAP Paris organized the second edition of Sprint Days, a 48-hour immersive hackathon held in partnership with L’Escalator, the incubator founded by Maurice Lévy.
150 students supported 17 start-ups (social innovation, tech, culture, mobility, health) on their real needs: strategy, branding, digital, UX/UI, content, storytelling or events. Divided into micro-agencies, they worked in professional conditions before presenting their recommendations to the entrepreneurs.
Several start-ups immediately implemented the deliverables produced: videos, social media guidelines, key messages, event concepts or pitch elements. This partnership creates a win-win model: concrete support for young companies and a professionalizing experience that strengthens students’ agility, creativity and consulting mindset.
🥇 Gold Award for the Parolo Project (European Creative Challenge)
> Category: Best international attractiveness
The Parolo Project is an international program led by EFAP as part of Erasmus+. Each year, it brings together students from Paris, Milan, London and Rotterdam around a creative challenge set by a major brand.
After Milan and Rotterdam, the 2025 edition took place in Paris, bringing together 53 students, including 28 international participants, to work on a strategic issue proposed by the brand Ipanema. The program alternates between online sessions and a one-week immersive experience in Paris, combining collaborative workshops, conferences, cultural visits, teamwork and a final presentation to the brand.
This project embodies EFAP’s international ambition: a globally oriented education built on exchange, innovation and professional immersion.
🥇 Gold Award ex aequo for the Visionary Day of the Specialized MBA DMB – Web TV Live “GenIA Season 2”
> Category: Best digital innovation & educational experience
The Visionary Day has become much more than an event: it is the major gathering where EFAP explores the future of digital and artificial intelligence, bringing together its entire community around a key reflection.
The “GenIA Season 2” edition offered 6 hours of live broadcasting from a professional TV studio, bringing together authors, philosophers, experts and entrepreneurs. A fully immersive experience followed live by 400 students, 2,000 alumni and 200 speakers, with peaks of 1,200 simultaneous connections.
Led by 18 cohorts and 6 connected campuses, the program alternated round tables, regional live links, exclusive interviews, inspiration sessions and original student interactions. A Web TV format that becomes a true space for debate, knowledge sharing and collective reflection. Visionary Day embodies the alliance of digital innovation, community and experience: a format that challenges, questions and helps people grow.
🥉 Bronze Award for the EFAP AI Hackathon – Automation & Agentic AI
> Category: Best digital innovation & educational experience
For this new edition of the AI Lab Day, EFAP chose BFMTV as the advertiser. After a first edition with Kiabi, this challenge continues to explore the impact of AI on communication professions.
More than 1,000 participants were mobilized, with over 200 videos produced, and a visit to the BFMTV studio to anchor the exercise in reality. Students had to produce a video raising awareness of the risks of fake news, while using AI tools. A crucial challenge for their future careers: how to master and use AI ethically in a context where information can be manipulated on a massive scale.
At the end of this intense day, four finalist teams pitched their creations to Anne-Katell Mousset, Editor-in-Chief of BFM Business, and Blanche Lamazère, Communications Director of the BFM channels.
Want to join a school that innovates and prepares you for the careers of tomorrow?
At EFAP, our students experience unique learning journeys, connected to the real challenges of the sector and recognized by professionals. Discover our programs and build your own path at the heart of innovation.
👉 Learn more about our programs and apply now
See other news
April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
read more
How to study communication in Miami with EFAP?
A creative and cosmopolitan city, Miami is now one of the most dynamic hubs for the communication, design and advertising industries. Thanks to its international program, the EFAP School of Communication allows students to experience an immersive journey at the heart of this creative ecosystem.
read more
Press relations at festivals: an immersion behind the scenes of Séries Mania
Press relations at festivals are a key lever to ensure the visibility and reach of a cultural event. They help structure media coverage, promote the programming, and attract journalists, partners, and audiences. Through the experience of Daphnée, a student at EFAP Lille doing an internship at the Séries Mania festival, dive into the behind-the-scenes of event press relations. The goal: to understand in practical terms the tasks, challenges, and skills required to thrive in this demanding profession, at the heart of the action.
read more