La Big Battle 2021 : compétition nationale de l'EFAP
Une semaine pour répondre à une problématique de communication. Cette année, la Big Battle a réuni les quatre campus de l'école de communication EFAP, plus de 700 étudiants, répartis en 115 équipes, autour d'un annonceur : le Mama Shelter. Quatre campus pour un seul gagnant. Alors, qui a remporté l'édition 2021 de la Big Battle de l'EFAP ? Paris ? Lille ? Lyon ? Bordeaux ?
La Big Battle de l'EFAP est le temps fort incontournable au sein de notre école de communication. Tous les ans, les étudiants de troisième année de notre formation en communication s'affrontent pendant 10 jours autour d'une problématique de communication commune pour un seul et même client. La meilleure équipe de chaque ville a représenté son campus pour la grande finale qui s'est tenue au Mama Shelter Paris East !
👏🏆 Bravo au campus de Lyon qui a remporté l'édition 2021 de la Big Battle !
> Retrouvez les vainqueurs de la Big Battle de l'EFAP 2020, 2019, 2018, 2017 !
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Two awards for EFAP Lyon at the OUR(S) | The Media of Communication 2026!
Once again, the EFAP Lyon campus confirms its excellence in the field of communication by winning two prestigious awards at the 2026 edition of the Our(s) de la Com. Our students from the Specialized MBA in Creative & Advertising Strategies distinguished themselves by winning a gold medal and a silver medal for their creative and strategic work in support of a cause close to their hearts: the fight against cancer.
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Back to school 2026 - Admission outside Parcoursup at EFAP!
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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