Communication & Strategic Marketing - Full English

Become a well-rounded manager by leveraging a dual skill set in communication and marketing.

Formation délivrée en présentiel et disponible à :

Paris

Next intake: October 2026

› 6 months of academic training
› 6 months of a company placement

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Highlights

Marketing and communications are thriving, placing them at the heart of brand strategy. Every organization needs to convince consumers—whether a start-up, SME, multinational, or NGO. Without marketing, would Google, Airbnb, Netflix, or BlaBlaCar exist? Without advertising, what would become of Ubisoft, IKEA, or Dior?

End-to-end preparation for internships and employment: from building your personal career plan with a coach through to recruitment (internship or job). All students quickly secure an internship, in France or abroad.

100% English-Taught Program: Our program in Marketing and Communication is fully delivered in English, offering an immersive international experience. This approach strengthens your language skills, broadens your global perspective, and prepares you to communicate effectively in multicultural business environments. It also gives you a competitive edge for international career opportunities.

Specialized MBA Program

Objective(s):

The MBA Specialized in Communication and Strategic Marketing offers a « full english » track where all courses are taught in English in Paris.

A comprehensive program which will give students everything they need to become a good marketing and communication professional: fundamental and transversal skills, tools and practical learning and many field applications.

Core Courses

› Strategic Marketing
› 360° Communication
› Media & Public Relations
› Crisis Communication
› E-commerce, CRM, Retailing & Customer Experience
› International Marketing
› Digital Marketing
› Acquisition
› Data Marketing & A.I
› Innovation Marketing
› Start-up Marketing
› Influence Marketing
› Content Marketing
› Corporate Social Responsibility (CSR)
› Branding / Brand Strategic Planning

Technical Learning

› Management Skills
› Video & Podcasts: Design and Tools
› Design Thinking
› Budget & Performance KPIs
› SEO
› Web Analytics

Personal Development

› Self-knowledge
› Personal Project
› Collective Intelligence
› Diversity & Inclusion
› Self-Branding
› E-reputation
› Digital Accessibility
› Media Coaching / Training

Marketing, Culture & Creativity

› Marketing & Neuroscience
› Musical Branding
› Culture Marketing
› Pictures & Representations
› Institutional Communication
› Pop Culture & Advertising
› User Experience
› Humanitarian Approach
› Web3
› Artificial Intelligence

Projects & Activities

› Battles & Business Cases
› Start-up & Business Plan Workshop
› Masterclasses
› Conferences
› Cross-MBA Events

Hands-on Projects

Real Case Studies:
› Development of JCDecaux’s responsible business model communication strategy: key idea, messaging, deployment, campaigns.
› Design of the 501 Day communication campaign for Levi’s.
› Development of the marketing strategy for start-up Funky Veggie.
› Creation and presentation of the customer journey.

Event Organization:
› “Ready for Employment” Day with corporate HR representatives.
› Audit of a music school in Bordeaux.
› Creation in Lyon of the STAT IN LIGHT barometer with IPSOS.
› Design of playful activities for children hospitalized at Robert-Debré Hospital in Paris.

Media Projects — Radio, TV & Cinema:
› Creation of a radio station with Europe 1 / LCI / C8.

Start-up & Business Plan Workshop:
› Creation of start-ups supported by a coach.

Off-campus Learning:
› Company visits, career meetings, participation in events.

Conferences & Masterclasses:
› Thematic sessions led by marketing and communication experts.

RNCP Certification

Operational Objectives / Skills Targeted by the Certification

› Develop a communication strategy.
› Implement a communication strategy.
› Lead internal and external communication teams.
› Manage a brand.

Teaching Methods

› Courses taught by active professionals in the communication field.
› Real case studies provided by partner companies.
› Agency competitions, Masterclasses, Workshops…

Evaluation Methods

› Continuous assessment during the program and submission of a final project report.

Certification Process

› The award of the “Communication Manager” certification (Level 7 – equivalent to a Master’s degree) is conditional upon validation of all competency blocks.
› RNCP Title “Communication Manager” Level 7 (equiv. Bac+5) issued by EFAP: professional certification registered in the RNCP by decision of France Compétences on May 31, 2023 (RNCP 37658).
› A validated competency block remains valid for five years.
› No further study pathway available.

Accessibility for Persons with Disabilities

If you have questions about the accessibility of our programs, please contact us: accessibilite@efap.com.

Key Performance Indicators

Via a Professionalization Contract:
› Certification exam participation rate (2023 class): 100%
› Certification success rate (2023 class): 99%
› Overall employment rate at 12 months: 88%
› Employment rate in the targeted field at 12 months: 75%

Download the full program brochure

Profiles & Career Outcomes

Unlike highly theoretical master’s degrees in communication and marketing, our Specialized MBA offers hands-on training with a multi-industry approach. Graduates of our Specialized MBA in Communication & Strategic Marketing can pursue a wide variety of roles.

Marketing Roles

Product Manager
Project Manager
Trade Marketing Manager
Category Manager / Market Manager
Marketing Research Manager
Marketing Consultant
Brand Manager / Head of Brand
Marketing Manager

Communications Roles

Press & Media Relations Manager
Event Project Manager
Communications Director
Internal Communications Manager
360° Communications Manager
Employer Brand Manager
Crisis Communications Specialist
Communications Consultant
Communications Manager

Customer Experience & Sales

Merchandising Manager
Retail Marketing Manager
Data & Customer Marketing
Customer Experience Manager
E-commerce Manager
Omnichannel Marketing Manager

Digital Marketing

Digital Content Manager / Copywriter
Inbound Marketing Manager
Community Manager / Social Media Manager
SEO / SEM Manager
Affiliate Manager / Partnerships Manager
Traffic Acquisition Manager
Digital Marketing Manager

Admission Requirements

To be eligible for our marketing program, you must hold a 4- or 5-year higher education degree (Bac+4/+5) from one of the following:

Business, communication, or engineering schools; IEP (Instituts d’Études Politiques)
A master’s degree in higher education (science, management, economics, law, LEA, etc.)

Professionals with a significant track record and experience may also apply to the Specialized MBA via VAP (Validation of Prior Experiential Learning).

Admissions Process (Two Stages)

Eligibility: an initial screening based on the application file by the admissions committee.
Admission: shortlisted candidates are invited to an interview with the program director and/or an industry professional.

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