Maud, a student at EFAP Toulouse, currently interning at Halloween Agency

Communication agencies: an essential step for future communicators

Working in a communication agency allows you to fully experience the communicator’s profession — juggling multiple projects, teamwork, and daily creativity. For EFAP students, these internships are an opportunity to put their learning into practice and to develop key skills such as project management, adaptability, and team spirit.

Halloween Agency: creativity, fieldwork, and teamwork in Toulouse

In Toulouse, Halloween Agency stands out as a local reference in event communication and field marketing. This is where Maud, an EFAP student, chose to complete her internship to discover the behind-the-scenes reality of a demanding yet stimulating industry.

For over 30 years, Halloween Agency has defined itself as an independent agency specializing in events, social media, and brand activation (“the agency of phygital engagement”). With offices in Paris and Toulouse, it offers its clients — from major corporations to emerging brands — creative solutions that blend field operations, digital strategies, and content (pop-up stores, festivals, brand content activations, community management, and more).

For an intern, it’s an environment that offers exposure to multiple aspects of operational communication within a human-sized structure (around 35 talents) and direct contact with the realities of the profession.

Discover some of the agency’s projects in images:

Source: Instagram account @halloween_agency

EFAP’s perspective: why agency experience is a major asset for future communicators

Internships in communication agencies offer students total immersion in the real world of communications.

They learn to juggle multiple projects, adapt to client needs, and collaborate with diverse profiles — creatives, project managers, community managers, event producers… This experience builds a strong sense of versatility and responsiveness, essential qualities in today’s communication world. Working in an agency also means understanding how a campaign works from start to finish: from the brief to creation, from strategic planning to operational execution.

A true career springboard, agency experience allows students to build a solid professional network, gain confidence, and find their path among the many fields of the industry: event management, influencer marketing, brand content, public relations, social media, digital creation… In short, it’s an experience that truly makes a difference on a CV and prepares future communicators to thrive in a demanding, creative, and exciting industry!