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Join EFAP Partage d'expérience : Chargé de communication, BETC
Étudiant en 4e année de formation communication, Louis est chargé de communication au sein de l'agence de publicité BETC.
Ses missions au sein du service communication sont très variées :
- Gestion des revues de presse tous les matins pour recenser les contenus qui parlent de l'agence sur tous les médias (TV, presse, ...)
- Rédaction des communiqués de presse
- Inscription de l'agence à des concours pour faire connaître ses campagnes
- Organisation des événements internes de l'agence
Rejoindre BETC est une vraie opportunité pour Louis car c'est l'une des agences les plus grandes reconnues en France. Il peut ainsi voir comment sont réalisées toutes les productions de l'entreprise.
Ce stage confirme ainsi son envie de travailler dans le milieu de la publicité et de rejoindre en 5e année le MBA Spécialisé "Création & Stratégies Publicitaires" de l'école de communication EFAP !
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EFAP Podcast Episode 2: Breaking Down Myths About Communication
After a first episode focused on creativity and intergenerational dialogue, the EFAP podcast returns with a new edition. In this second episode, two guests (one current student and one alumna) share insights into their personal and professional journeys through the world of communication.
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Mid-Year Intake in 1st Year at EFAP: Switch Your Academic Path Without Losing a Year!
Have you started a first-year program but want to switch your academic path without losing a year? Join us in January 2026 and complete EFAP’s first-year curriculum in just six months!
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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