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Join EFAP Partage d'expérience : Chargé de communication, BETC
Étudiant en 4e année de formation communication, Louis est chargé de communication au sein de l'agence de publicité BETC.
Ses missions au sein du service communication sont très variées :
- Gestion des revues de presse tous les matins pour recenser les contenus qui parlent de l'agence sur tous les médias (TV, presse, ...)
- Rédaction des communiqués de presse
- Inscription de l'agence à des concours pour faire connaître ses campagnes
- Organisation des événements internes de l'agence
Rejoindre BETC est une vraie opportunité pour Louis car c'est l'une des agences les plus grandes reconnues en France. Il peut ainsi voir comment sont réalisées toutes les productions de l'entreprise.
Ce stage confirme ainsi son envie de travailler dans le milieu de la publicité et de rejoindre en 5e année le MBA Spécialisé "Création & Stratégies Publicitaires" de l'école de communication EFAP !
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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Finding Your Path, Forging Your Own: Emma’s Story as an EFAP Graduate
At EFAP, every journey is unique. Emma’s story is a perfect example: from Madrid to television studios and eventually into entrepreneurship, she has built a career driven by curiosity, boldness, and the strength of the Alumni network. Her experience embodies the spirit of the school: supporting, empowering, and inspiring students long after graduation. Discover her story!
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Changing Paths Is Possible! Join EFAP Through Parallel Admissions
Are you rethinking your academic journey? Does your current program no longer feel like the right fit, or are you dreaming of a career in the world of communication? Good news: EFAP welcomes students from all backgrounds through its parallel admissions pathway
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