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Join EFAP Un semestre d'études sur le campus de Shanghai
Depuis leur arrivée, nos étudiants en formation luxe en ont profité pour visiter et découvrir la Chine ainsi que le monde du luxe en Chine :
- Maison Patek Philippe de la célèbre marque de montres
- Ville de Hangzhou avec le musée de l'artisanat chinois, le musée de la soie et un musée dédiée à la mode chinoise comprenant une exposition dédiée à Dior et retraçant les débuts du couturier
- L’exposition TeamLab en partenariat avec la Maison de cognac Martell
- Un incubateur de designers proche de Shanghai
Des expériences uniques qui permettent à nos étudiants de mieux appréhender la culture chinoise et, surtout, le marché du luxe en Chine.
Visite de la Maison #PatekPhilippe de #Shanghai pour les étudiants du #MBA spécialisé #Luxury #Communication & Strategy de l'#EFAP en partenariat avec l'@ESSCA_Ecole #EFAPMBALuxe pic.twitter.com/M1dETBthqh
— EFAP (@EFAP_) November 4, 2019
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What if public speaking were one of the most strategic skills in communication careers? At EFAP, public speaking and interpersonal communication play a central role in the teaching approach. In this interview, Frédérique Maupu-Flament, a lecturer at EFAP, shares her perspective and approach.
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Director of Marketing and Communications: the Career Path of Guillaume Payen, EFAP Alumnus
What steps lead to executive roles in marketing and communications? From hands-on experience to strategic leadership, Guillaume Payen, Executive Director of Sales and Marketing at Atol, looks back on the key stages of his career and the lessons learned from his education at EFAP.
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Valentine’s Day 2026: How Brands Are Reinventing Love
Valentine’s Day 2026 has established itself as a strategic opportunity for brands to engage in creative, inclusive and original ways. At this time of year, advertising campaigns are no longer limited to selling a product — they aim to deliver an experience, an emotion, or even a message of inclusion.Many brands have skillfully combined humor, well-being and engagement, creating messages that resonate with today’s societal concerns while capitalizing on specific products or unique experiences.
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