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Join EFAP Un semestre d'études sur le campus de Shanghai
Depuis leur arrivée, nos étudiants en formation luxe en ont profité pour visiter et découvrir la Chine ainsi que le monde du luxe en Chine :
- Maison Patek Philippe de la célèbre marque de montres
- Ville de Hangzhou avec le musée de l'artisanat chinois, le musée de la soie et un musée dédiée à la mode chinoise comprenant une exposition dédiée à Dior et retraçant les débuts du couturier
- L’exposition TeamLab en partenariat avec la Maison de cognac Martell
- Un incubateur de designers proche de Shanghai
Des expériences uniques qui permettent à nos étudiants de mieux appréhender la culture chinoise et, surtout, le marché du luxe en Chine.
Visite de la Maison #PatekPhilippe de #Shanghai pour les étudiants du #MBA spécialisé #Luxury #Communication & Strategy de l'#EFAP en partenariat avec l'@ESSCA_Ecole #EFAPMBALuxe pic.twitter.com/M1dETBthqh
— EFAP (@EFAP_) November 4, 2019
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Eduniversal Ranking 2026: EFAP and its Specialized MBAs Lead the Communication Programs
The 2026 edition of the Eduniversal ranking of the best Masters, MS, and MBAs in France once again places EFAP, the leading communication school, among the top references in higher education. Our Specialized MBAs stand out again this year among the most prestigious programs, highlighting the excellence of our communication programs.
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Étudier la communication à l'international : cap sur l'Australie avec Matea
Studying on the other side of the world is a major opportunity for any aspiring communications professional. As an international communications school, EFAP encourages its students to step outside their comfort zone to broaden their perspective on the field. Today, we meet Matea de Medeiros, a fourth-year student at EFAP Paris, who chose the Gold Coast campus in Australia for her exchange semester.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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