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Join EFAP Un semestre d'études sur le campus de Shanghai
Depuis leur arrivée, nos étudiants en formation luxe en ont profité pour visiter et découvrir la Chine ainsi que le monde du luxe en Chine :
- Maison Patek Philippe de la célèbre marque de montres
- Ville de Hangzhou avec le musée de l'artisanat chinois, le musée de la soie et un musée dédiée à la mode chinoise comprenant une exposition dédiée à Dior et retraçant les débuts du couturier
- L’exposition TeamLab en partenariat avec la Maison de cognac Martell
- Un incubateur de designers proche de Shanghai
Des expériences uniques qui permettent à nos étudiants de mieux appréhender la culture chinoise et, surtout, le marché du luxe en Chine.
Visite de la Maison #PatekPhilippe de #Shanghai pour les étudiants du #MBA spécialisé #Luxury #Communication & Strategy de l'#EFAP en partenariat avec l'@ESSCA_Ecole #EFAPMBALuxe pic.twitter.com/M1dETBthqh
— EFAP (@EFAP_) November 4, 2019
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David Regnier: Event management is about anticipating trends and confidently standing by your ideas
A graduate of EFAP Lille (Class of 2002), David Regnier is now Head of the Event Management Department for the City of Paris. After a rich career spanning communication, culture, and diplomacy, he shares his experience and vision of a rapidly evolving industry — along with the values he passes on to EFAP students, where he has been teaching Geopolitics of Event Management for the past two years.
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EFAP Launches Its Podcast: Giving a Voice to the Future of Communication
EFAP has launched its brand-new podcast, hosted by Steve Dias Pedro, a student in the MBA Digital Marketing & Business program. This new format aims to bridge generations, explore inspiring career paths, and spark conversations about today’s major communication challenges.
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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