Shanghai

Discover the new challenges of communication in the Luxury Market

This joint program was co-created between two French schools with a foothold in Asia, ESSCA School of Management (Shanghai Campus) and EFAP School of Communication (Paris), academic partners since 2015. Fully taught in English, it aims at providing the knowledge and multicultural skills to enter the most prestigious luxury companies and brands in the world.

Based in Paris and Shanghai, this unique program opens new horizons to future generations that will need to work increasingly between several continents, EU, Asia, the Americas, and target Asian customers at home and traveling abroad. China’s Silk road projects are opening a new golden era of globalization.

With the experience of ESSCA in teaching management and Asian business, and the established network and communication expertise of EFAP, participants will have the opportunity to master the creative and managerial skills to enter luxury companies with high levels of demand.

All sectors are covered through projects, field visits, conferences and case studies on fashion & leather goods, wines & spirits, cosmetics & perfumes, hospitality & tourism, etc. This will enable our participants to understand the forthcoming strategic business challenges.

Brick-and-click retailers and consumer trends are studied through field projects and visits to stores and agencies. Welcomed by store managers of top brands (Patek Philippe, Louis Vuitton, Hermès, Dior, Chanel, Tiffany & Co., etc.), participants acquire an insider’s view on retailing issues. Conferences given by professionals enable participants to build a network between Europe and China, as well as understand cultural dimensions.

Whilst mainstream media, PR and storytelling continue to play an important role, sponsorship and new luxury marketing tactics have developed considerably. Furthermore, special events management has become an essential factor in luxury communication.

Learning how to manage tradition and modernity while integrating the latest trends in social media, participants will develop an acute vision, the ability to seduce tomorrow’s tech savvy luxury consumers, and learn the most advanced digital tools from China: Internet of Things (IoT), experiential retailing, etc.

Shanghai is an innovative hub and a cosmopolitan metropolis, besides being the centre of trade and consumption in China. Based a few hours from Hong Kong, Tokyo, Singapore or Seoul, students can visit these thriving cities, and to do internships in Asia-Pacific, Europe, the Americas, or the Middle East.

Sabine ICHIKAWA, PhD
Director of the Luxury & Innovation Institute
ESSCA Shanghai

Antoine EL HAGE
Specialized MBA in Luxury Communication and Strategies
Academic Director – EFAP 

Tous les MBA Spécialisés

MBA Digital Marketing & Business - Ecole de Communication EFAP

Digital Marketing & Business

Paris Full-Time et Part-Time - Bordeaux - Lille - Lyon - Shanghai

Devenez acteur de la révolution numérique du commerce global.
#MBADMB

MBA Luxury Communication & Strategies - Ecole de Communication EFAP

Luxury Communication & Strategies

Paris Full-Time et Part-Time - Shanghai

Les enjeux de la communication et les nouvelles stratégies dans le secteur du luxe

MBA Communication & Management Événementiel - Ecole de Communication EFAP

Communication & Management Événementiel

Paris - Bordeaux - Lyon

Devenez un manager complet pour une communication stratégique, riche de sens.

MBA Communication Publique et Influence - Ecole de Communication EFAP

Communication Publique et Influence

Paris - Bordeaux - Lille

Apprenez les métiers de la Communication publique et politique, découvrez le monde de l'influence.

MBA Communication et Marketing Stratégique - Ecole de Communication EFAP

Communication et Marketing Stratégique

Paris - Lyon

Devenez un manager complet en vous appuyant sur une double compétence Communication et Marketing.

MBA Advertising & Creativity - Ecole de Communication EFAP

Advertising & Creativity

Paris

Devenez un créatif, porteur de sens et d'idées, maîtrisant les dynamiques d'un univers publicitaire en révolution.

MBA Communication & Santé - Ecole de Communication EFAP

Communication & Santé

Paris

De l'industrie pharmaceutique et agroalimentaire à l'univers du bien-être, du sport ou de la cosmétologie, apprenez les très nombreux métiers de la communication santé

MBA Communication & Production audiovisuelle - Ecole de Communication EFAP

Communication & Production audiovisuelle

Paris

Devenez de futurs chefs de production audiovisuelle agiles, connectés et multi-supports au cœur de nombreux univers culturels et professionnels.

MBA Communication & Marketing des Vins et Spiritueux - Ecole de Communication EFAP

Communication & Marketing des Vins et Spiritueux

Bordeaux

Une formation unique et exclusive, répondant aux nouveaux besoins en communication d'un secteur porteur et en mutation : les vins et spiritueux.

MBA Communication & Relations Médias - Ecole de Communication EFAP

Communication & Relations Médias

Paris

Intégrez une formation pour maîtriser sa stratégie de communication et réinventer les relations médias.

MBA Master of Arts in Communication Arts - Ecole de Communication EFAP

Master of Arts in Communication Arts

New York

Double Diplôme en partenariat avec le New York Institute of Technology.

Discover the new challenges of communication in Media Management, PR and advertising.

MBA Ingénierie Culturelle et Management - Ecole de Communication EFAP

Ingénierie Culturelle et Management

Paris - Bordeaux

En partenariat avec l'ICART

Devenez concepteur, manager, producteur de la Culture.

MBA Marché International de l'Art - Ecole de Communication EFAP

Marché International de l'Art

Paris

En partenariat avec l'ICART

Devenez acteur de l'art mondialisé et rejoignez un secteur professionnel en pleine expansion !

Téléchargez une documentation


Merci de sélectionner un campus.